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The ad, seen above, was purchased by the Marijuana Policy Project (MPP) — the nation’s largest pro-marijuana legalization advocacy group — and was celebrated by the organization as the first time a pro-pot campaign would be seen at a major sporting event. 51min. TODAY.com: Today. TV reporter fired over blog ‘didn’t think it would come to this’ Shea Allen expected to report the news, not be part of it.

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