Workable idea + bad execution = puppymonkeybaby
FEBRUARY 8, 2016
I do believe that this commercial is an example of an idea that COULD HAVE worked, but the execution is where it went wrong. You might have a great idea, but not know how to put it together in a way that is compelling or makes an impact on your audience. An idea is just an idea until you bring it to life. I'm going to share an example of a re-do, where the idea and execution are better aligned, and I would love to have you share an example if you can come up with one.