Speak To Sell: 3 Ways To Convert Audience Members Into Clients
MAY 5, 2009
The audience was perfect, filled with high-level prospects who have the authority (and the budget) to hire you. As speaking moves beyond generating credibility and into lead generation, the next big question is: How can we convert a larger portion of the audience from observers to clients? To convert an observer to an interested prospect, your audience needs to know three things: your expertise is unique, you can help them and they cant do it without you.