Speak To Sell: 3 Ways To Convert Audience Members Into Clients

http://delicious.com/akarrer/prospeaker

As speaking moves beyond generating credibility and into lead generation, the next big question is: How can we convert a larger portion of the audience from observers to clients? I was an agent for professional speakers for eleven years and talked to thousands of participants looking for more business. They are not shopping for professional service firms. Most speakers are introduced by the program chair or president of the host organization.