Speak To Sell: 3 Ways To Convert Audience Members Into Clients
MAY 5, 2009
As speaking moves beyond generating credibility and into lead generation, the next big question is: How can we convert a larger portion of the audience from observers to clients? Write out your introduction and give it to them. Sullivan, President of Sullivan Speaker Services, has generated millions of dollars in speaking fees, book advances and ancilliary income for her clients.