Senior Housing - Broken Brand

Jane Genova: Speechwriter - Ghostwriter

"While senior-housing industry executives say there is solid evidence seniors have been better off in their care they acknowledged they have suffered a major image problem."    Clearly, senior housing is a broken brand.   In addition, telemedicine makes it increasingly possible for the elderly to age at home, be that their family house or an apartment in a multi-generation residential complex in Tucson, Arizona.

2020 43

The Light-House Speaker

The Presenter's Blog

Only one: a Light-House Speaker. Light-Houses serve one of two functions: They send out a light that indicates safe harbor, illuminating hope and direction. A Light-House speaker is one who performs both functions simultaneously, to two opposing audiences. The Light-House Speaker takes a stand that provides a beam of light to inspire others. When the best choose silence, we need the Light-House Speaker to inspire, and yes to sometimes shame them, into action.

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White House staffers resettle in Silicon Valley

Ian Griffin - Professionally Speaking

Kudos for the FT’s Hannah Kuchler for reporting on the number of Obama-era White house staffers who’ve gone West and taken up lucrative speechwriting and communications roles in Silicon Valley. She notes that the talent from DC is a match made in heaven for Silicon Valley companies. There was always a simpatico feeling between leaders […]. Speechwriting Technology Obama

2018 100

The Haunted Cheever House

Jane Genova: Speechwriter - Ghostwriter

Right in time for Halloween, Susan Cheever talks in The Wall Street Journal  about the family house, built in the state of New York in 1799. The house holds painful family secrets. The house also contains good memories which Susan recounts. Yes, it's haunted. Maybe that's why the family of iconic writer, John Cheever, can't sell it. For instance, John was gay. He drank to deal with that, terrified of discovery.

House 50

Random House and Penguin to Be Combined

TJ Walker Interactive

Uncategorized Bertelsmann AG Book Trade and Publishing Pearson PLC Penguin Group Random House

House 47

White House Speechwriter looking for new job?

Ian Griffin - Professionally Speaking

It’s unlikely that White House Speechwiter Jon Favreau is looking for work. Tags: Social Media Speechwriting speechwriters White House President Obama’s schedule keeps him fully occupied, and being at the top of his game at the tender age of 28 where else would he look for work? However, there might be someone his staff willing to entertain job offers. At least, if [.].

House 100

White House Speechwriter looking for new job?

Ian Griffin - Professionally Speaking

It’s unlikely that White House Speechwiter Jon Favreau is looking for work. Tags: Social Media Speechwriting speechwriters White House President Obama’s schedule keeps him fully occupied, and being at the top of his game at the tender age of 28 where else would he look for work? However, there might be someone his staff willing to entertain job offers. At least, if [.].

House 100

None of That Tiny House Stuff Here

Jane Genova: Speechwriter - Ghostwriter

Even if the current downturn in the housing market puts their sales plans on hold, they still are banking, literally, on extracting a king's ransom from their key asset. Therefore, it should be no surprise that the minimalist movement is not welcome in communities which already have the expensive houses. As the local newspaper reports , there is a conflict between those with the $300k to $1 million houses and those following the beat of the tiny house drummers. 

2018 40

Breaking News On House Offer to Obama

TJ Walker Interactive

Uncategorized boehner Colbert conservative vs liberal dennis miller Fiscal Cliff george carlin glenn beck house jesus liberal liberal liberal and conservative liberal islam liberal kansas fight liberal media bias liberal viewer Marines mccain media bias milton friedman obama obama deception political ron paul liberal sarah palin the amazing atheist

House 47

"Affordable Housing"- No Longer Just a Low-Income Meme

Jane Genova: Speechwriter - Ghostwriter

The Joint Center for Housing Studies of Harvard University released a disconcerting report. " The economic experts define "cost burdened" as paying more than one-third of income for housing. million in America pay 50% or more for housing. Public relations and marketing communications firms can be in the front lines in lobbying for affordable housing. Here is a copy. Essentially, Landlord Nation is pushing even the middle class into financial distress.

2020 40

"Affordable Housing"- No Longer Just a Low-Income Meme

Jane Genova: Speechwriter - Ghostwriter

The Joint Center for Housing Studies of Harvard University released a disconcerting report. " The economic experts define "cost burdened" as paying more than one-third of income for housing. million in America pay 50% or more for housing. Public relations and marketing communications firms can be in the front lines in lobbying for affordable housing. Here is a copy. Essentially, Landlord Nation is pushing even the middle class into financial distress.

2020 40

Affordable Housing - New Kind of Messaging Is Needed

Jane Genova: Speechwriter - Ghostwriter

" Creating affordable housing is a proposed solution to that. Contract law has taken over the business of residential property management. As this article in The Guardian points out, the terms and a condition of a lease could include how many people are allowed to reside. Go over that number and those whose name or names are on the lease can be evicted. Recent statistics indicate that 2.3 million can be evicted in a year.

2020 40

Dow Jones - White House Reporter (help-wanted)

Jane Genova: Speechwriter - Ghostwriter

Details. careers

2019 40

House Republicans spending $2 million to fight Gay Marriage

TJ Walker Interactive

Uncategorized doma gay marriage house republicans

House 40

White House, nonprofit groups battle over charitable deductions

TJ Walker Interactive

Uncategorized charitable deductions obama tax white house

“This is the White House calling…” A Last Minute Speech for Barack Obama

DeFinis Communications

Hi Dawn…This is Karen from the White House. To top it all off, less than one hour before the event itself, the White House staff asked that she not use any notes as she spoke. For example, the White House told Dawn that she had a maximum of two minutes to talk, to remain in her assigned seat as she spoke, and which parts of her story they wanted her to omit or use. On Monday, September 21 st , my business associate and friend Dawn Josephson received the call of a lifetime. “Hi

House 136

White House Correspondents’ Dinner

Humor Power

The annual White House Correspondents’ dinner is always a great study in roast-style humor It’s an opportunity for the President to use self-deprecation and to review the year with humor. Humor In Speaking Obama and O''Brien self-deprecation White House Correspondents'' Dinner

House 40

Nancy Pelosi - Leadership in House in Play

Jane Genova: Speechwriter - Ghostwriter

House Minority leader progressive Nancy Pelosi. House leader since 2003. House minority leadership. The Drudge Report is making hay of the confusion and fear after the Republican win in the special election in Georgia. This evening's Drudge headline is that the knives are out for U.S. But, the question is: Are they?

2017 40

The House: Tarnished Symbol for Aging

Jane Genova: Speechwriter - Ghostwriter

The House has gone from being one kind of nest egg for retiring to the reason why more aging Americans have to remain in the workforce. Rather than the asset to leverage for a financially comfortable retirement, the house might have become an obstacle for the majority of the middle class. Brand Home Owner has become tarnished.

2016 43

“Put White Back in the White House” Romney Supporter endorsing Racism

TJ Walker Interactive

Uncategorized Barack Obama election Mitt Romney racist shirt-based racism while we put Lincoln back in the Lincoln room white house

House 54

That Now House of Horrors That Jack Built - GE

Jane Genova: Speechwriter - Ghostwriter

Not only were houses not selling. One joke is that the owners will wind up dying in those houses, frozen to death because they can't afford the heat. The House that Jack (Welch) built was collapsing. Those with no other association with GE than buying property near its former headquarters are unable to retire because they can't cash out the house, at least not at the price they want.

2019 40

Obama Invites Congressional Leaders to White House to Discuss Fiscal Cliff

TJ Walker Interactive

Uncategorized Obama Invites Congressional Leaders to White House to Discuss Fiscal Cliff

House 47

Can't Sell House - Retirement/Semi-Retirement On Hold

Jane Genova: Speechwriter - Ghostwriter

Is the lesson here: If you're planning to retire/semi-retire in the next 10 years, don't buy a house?   Increasingly, from those over-50 I coach I am hearing their angst about "not being able to sell the house." As MarketWatch reports, sales of both existing and new houses are down double-digits and inventory is up double-digits. Renting out the house which doesn't sell is less than an ideal option.

2018 40

White House - No, There Shouldn't Be The Omarosa Effect

Jane Genova: Speechwriter - Ghostwriter

In Politico , for example, a headline screams that those in the White House are terrified what will come out on the tapes former staffer Omarosa will release.   What the headline should be screaming, though, is the question why those seasoned players in the White House weren't circumspect enough to prevent being recorded on tape saying anything which could damage their brand or career. Great headlines are being made.

2018 40

The House Hottie

Jane Genova: Speechwriter - Ghostwriter

At age 70, House Head Nancy Pelosi has adopted a sleek, sexy new look.    Peek here.

House 43

The New Aging - Bringing Back the Boarding House

Jane Genova: Speechwriter - Ghostwriter

They sold the family house in order to reduce the financial uncertainty of home ownership. One solution is to bring back that one-time popular living model: the boarding house.   My introduction to boarding house living came when I was a doctoral student at the University of Michigan in Ann Arbor. My most vivid memory was hosting a party in the "parlor" of a boarding house on South Division Street.

2018 40

White House Correspondents Dinner — Implied Punch Line

Humor Power

President Obama showcased his comedy skills at the 2014 White House Correspondents Dinner. “These days, the House Republicans actually give John Boehner a. Humor In Speaking implied punch line Political Humor White House Correspondents'' Dinner In addition to using good comic timing and self-deprecation, the President also made good use of the Implied Punch Line.

House 40

Harvard Has Students Move Out of Campus Housing, But No Decision Whether to Refund Room & Board

Jane Genova: Speechwriter - Ghostwriter

The Wall Street Journal reports that Harvard, as have myriad other universities, have told students not to return to their campus housing after they leave for spring break. One of the most heavily endowed institutions of higher education in the world - Harvard - has not made up its mind whether to refund students' room and board for this spring semester. Beyond strange.

2020 40

Jack Welch Denies Referencing White House In Jobs Report Conspiracy Theory Claim Huffpo

TJ Walker Interactive

Uncategorized business claim conspiracy denies house in jack jobs referencing report theory welch white

House 43

Corporations & Communications - Will More Of Work Be Pulled In-House?

Jane Genova: Speechwriter - Ghostwriter

Eventually, what this could generate is a disruption lethal to the agency business: More of the work will be pulled in-house. Except for those bet-the-ranch trials, so much more legal work is done in-house. But most of the initiatives were planned and implemented by in-house staff.  This year, reports Rose Gordon Sala in PR Week , $30 billion in agency accounts went up for review. Corporations were looking for more better outcomes, with more cost-efficiency.

2015 52

Jeff Skilling Heads to Halfway House & The Next

Jane Genova: Speechwriter - Ghostwriter

In exchange for giving up the right to keep up his appeals, Skilling will be released from the minimum security Alabama prison to a halfway house in Houston, Texas. At one time, Jeff Skilling's name dominated the global media headlines. During his trial he was represented by big-name lawyer Dan Petrocelli. Now, of course, that space is filled with the names of Michael Cohen, Paul Manafort, and even the president of the United States.

2018 40

Not All Corporations Outsourcing - Some Pulling Back Work In-House

Jane Genova: Speechwriter - Ghostwriter

With the cuts in the number of outside counsel, in-house budgets and manpower are expanding. A growing role in in-house legal departments is the legal operations professional. "In 2017, one in three legal officers and general counsel terminated outside lawyers for failing to meet expectations, a new survey found."  "  - Caroline Spiezio, Corporate Counsel, February 8, 2018. Here is the article. 

2018 40

Gourmet Coffee as Affordable Luxury - Maxwell House As Not Satisfying, Even at the First Drop

Jane Genova: Speechwriter - Ghostwriter

Those in the business loop for Maxwell House never got that.   No surprise, Kraft Heinz can't sell Maxwell House. For example, recalling mac & cheese day at camp or the rite of passage of our first cup of Maxwell House.  It's a fun ritual. We ordinary folks will go on a pilgrimage to find just the right coffee. That's even if we have to pony up a premium price. Gourmet coffee is a luxury item we make it our business to afford.

2019 43

Outplacement - New Halfway House for Displaced Over-40 Professionals

Jane Genova: Speechwriter - Ghostwriter

Creating the Safety of Halfway House to Experiment. Outplacement as a halfway house for mature professionals establishes the kind of environment which facilitates what in marketing is called "A/B" testing. The best outplacement services tilt toward realism, not wild optimism. They serve as kinds of "halfway houses" for the displaced worker. Re-socializing Over-40 Professionals to Navigate Ageism. Increasingly, that worker is over-40.

2018 40

Home Invasion Survivor William Petit Wins CT House Seat

Jane Genova: Speechwriter - Ghostwriter

More recently he ran as a Republican for the CT House. Few anticipated that the lone survivor of the fatal Connecticut home invasion, Dr. William Petit, would bounce back. His wife and two young daughters were murdered. He was badly injured. Like the real-life crime recounted by Truman Capote in "In Cold Blood," the murders were senseless. The money the two thugs hoped to get wasn't available. Every day in New Haven, Petit attended the trials, both for guilt and sentencing.

2016 47

Old-Fashioned Solution for Multi-Dimensional Problems: Bringing Back Boarding Houses

Jane Genova: Speechwriter - Ghostwriter

Actually, it's an old-fashioned one: a cool version of the boarding house. " Decades ago, television series and B-films about the wild west had featured those boarding houses. Most were flop houses.    When I worked in Barcelona, Spain, I bunked in a boarding house off Calle de San Francisco. Unlike the traditional SRO, living in a boarding house is usually wholesome and safe.

2019 43

No Safe House

Jane Genova: Speechwriter - Ghostwriter

  That cliche, like most assumptions about supposed safe houses, is no longer true.   It depends on who you talk to about how vulnerable in-house attorneys have become.    What we do know, reports  Kashmir Hill in Abovethelaw.com, is that there have been reductions-in-force and they have been in greater numbers than they were in in-house departments in Europe.

House 40

White House - Anthony Scaramucci Out as Communications Head

Jane Genova: Speechwriter - Ghostwriter

That has been official White House protocol. The official reason given for the abrupt departure of Anthony Scaramucci is that the new chief of staff John Kelly needs to select his own team. Those team members include the head of communications. For about 11 days Scaramucci had held that title. Scaramucci had bypassed that traditional reporting relationship when he had been hired.    Now, Scaramucci is out of a job. He could also be out of a marriage.

2017 40

House of Lords expenses

Max Atkinson

Readers of earlier posts on the House of Lords will know that I’d been hoping that the story about alleged dodgy dealings by some peers might revive the debate about the absurdly undemocratic way in which members of our second chamber are selected. Tags: truscott lawson razzall taylor rennard MP expenses house of lords

Housing We Can Afford - Tipping Point

Jane Genova: Speechwriter - Ghostwriter

The tipping point for all us was the rapidly escalating cost of housing in the east. One Millennial said that in Brooklyn she felt she had really lucked out to have a room with no private bath or private entrance in a house for about $700. The family house was in a location with a good school system.   Good at finding housing bargains, I bumped into a wonderful condo near a waterfall in Connecticut and a short ride to the Atlantic Ocean in Westerly, Rhode Island.

2014 40

Thomson Reuters, D.C. - White House Correspondent (help-wanted)

Jane Genova: Speechwriter - Ghostwriter

Here are details and how to apply. careers

2018 40

Blessed: Subsidized Housing

Jane Genova: Speechwriter - Ghostwriter

In NEW YORK Magazine, of all places, Chris Rovzar discusses something we didn't mention during affluence: If we lived in subsidized housing.    Back in the days of affluence, we were fairly mum about this discount, especially is we were culturally middle class or better.    Perhaps there was a sense of stigma attached.    Perhaps we considered it just a stop-off on the way to classier digs. Now, as Rovzar notes, we consider ourselves blessed. 

House 43

A Pox on Both Their Houses: Weinstein's and Boies'

Jane Genova: Speechwriter - Ghostwriter

Is it karma? We know from the Ronan Farrow The New Yorker feature that Boies Schiller founder David Boies was a busy bee. In addition to doing lawyerly duties on behalf of Harvey Weinstein, he oversaw spying on the accuser of alleged sexual misconduct and on journalists covering the story. Of course, that tarnished the brand of that law firm. Soon afterward it restructured. More recently, the universe threw another kind of thunder bolt at Boies Schiller.

2018 40