How to Up Your Copywriting Game with Tarzan Kay

Speaker Launcher

I think many of you may agree with me, but writing copy for your website and marketing material can be tough! I’ve tried for years to do my own copy, but I realize at times I may be too close to the material or caught in old lingo to be effective. I think many of you may agree with me, but writing copy for your website and marketing material can be tough! what you need to think about and understand before you hire a copywriter. *

2018 40

Have You Done Your Marketing Flip Flop

Speaker Launcher

Have you done your marketing flip flop? If I come to your website and it says “hire me I’m a speaker” then you might lose my business. And to pull a quote from The Wealthy Speaker 2.0 “Client’s no longer want to hire “speakers”, they want to hire smart people who happen to speak” Brian Palmer, National Speakers Bureau. What that means is your marketing copy is focused on the outcomes of your work, rather than on you.

Flop 46

Speaking of Testimonials

Speak and Deliver

It's one thing when you spend your life writing marketing copy designed to tell people how brilliant you are as a speaker. Finding out it's the Anthony Hopkins that is the CEO of SomeBigComputer Company who hired you? With today's digital HD cameras at an all time low, and software free or virtually free (I used a $50 copy of Corel VideoPro), it's easier than ever. However you get them, testimonials are a crucial piece of your marketing puzzle.