Conde Nast - Making a list, checking it twice, which glossies get folded, which stay

Jane Genova: Speechwriter - Ghostwriter

  Like, how do glossies serve the common good of news, gossip, and special-interest agendas? It's been a situation of competing sources.    As the world awaits the impacts of the McKinsey and Company study of Conde Nast, rumors  have it that no titles will be touched and that five are going to be finito.  

Vanity Fair - How Will Glossy Reset Post-Graydon Carter

Jane Genova: Speechwriter - Ghostwriter

Vanity Fair has managed to not only survive but thrive in the post-print era. Now the issue is: How will it do in the post-Graydon Carter one? After leading the Vanity Fair franchise for a quarter of a century, Carter will be stepping down in December. His future plans are uncertain or, at least, he is playing his cards close to his vest.    Here are the details in the New York Post. Carter knew to zero in on the memes of our turbulent times.

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Vanity Fair - Monica Lewinsky Joins Its Stable of Writers

Jane Genova: Speechwriter - Ghostwriter

And, well, Monica Lewinsky essentially did that - die to be able to have her byline in that glossy. It's the glam opportunity to die for: Being published in Vanity Fair. Here is her piece. Lewinsky died many times - emotionally, spiritually and in terms of branding. And now there is a payoff. You go, girl.   Branding careers Media

Gwyneth Paltrow, Graydon Carter Feud Will Sell Lots of Copies of VANITY FAIR

Jane Genova: Speechwriter - Ghostwriter

So, the feud between Gwyneth Paltrow and Graydon Carter is lucky event for glossy VANITY FAIR. Feuds are good for business.  They get attention, including from the media.  People get to take sides. And the parties involved can enhance their personal branding. When the negative feature comes out about Paltrow, which she didn't cooperate with, lots of copies of VANITY FAIR will be sold. Here is the article on that in MAIL ONLINE.   Branding Games Media

If Gatehouse Media and New Media Investments Group Acquire Gannett.

Jane Genova: Speechwriter - Ghostwriter

Their internal departments broke up large topics into several narrow subjects and covered each separately in their newsletters and glossy magazines.  Mergers and acquisitions create redundancies. And redundancies result in layoffs. So, editorial types should be very nervous - yet again. The New York Post reports that Gatehouse Media And New Media Investment Group are interested in buying Gannett.

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Florida Massacre - Vanity Fair Now Does Breaking News

Jane Genova: Speechwriter - Ghostwriter

Its monthly glossy still sticks with the elite. Yes, influential Vanity Fair has covered the tragedy of the Florida Massacre. That's breaking news and its writer Benjamin Landy jumped right in. Here is his take.    Vanity Fair, obviously, is doing whatever it takes to remain relevant in this fast-changing media market.

"Public Relations" - Term That Even In "Mad Men" Time Denigrated What Gets Done

Jane Genova: Speechwriter - Ghostwriter

O'Dwyer published a 66-page print glossy on just the healthcare segment. Next there will a print glossy focused on technology. Don Draper et al. were the creative advertising geniuses. And, back in those "Mad Men" days the public relations guys (few women) were the formulaic flacks. The "PR People" ensured cars had polish and on the hood sat a beauty queen. The perception of public relations per se hasn't changed much since.

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Power Outage - Anna Wintour

Jane Genova: Speechwriter - Ghostwriter

Its spiritual legacy in glossy print such as Vanity Fair and glam excess seems to be keeping it stuck.  Some people are born with power. Some have power thrust upon them. And, there are those who struggle to acquire power. But it is the rare human being who dies with power. Along the way most lose it. Yesterday it was announced that at NBC Universal, the News Group's Andy Lack has lost his. He will be gone by the end of the month. 

2020 43

Print - Shrinking World but Special

Jane Genova: Speechwriter - Ghostwriter

Its outgoing editor in chief Graydon Carter was known for the glossy print edition of the magazine and the gala Oscar Party (which some perceived as excessive gilded age). That glossy is not alone. Vanity Fair, in both tone and special events, represents a world which is shrinking but special. Now, according to The New York Times , Vanity Fair will announce a new editor in chief tomorrow - Radhika Jones.

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Ellen Pao, Buddy Fletcher - Yes, You've Heard Those Names Before

Jane Genova: Speechwriter - Ghostwriter

That glossy had already covered the couple a number of times. They were once a power couple.    Ivy league educated. Sophisticated. She a tech venture capitalist, then oversaw a social media platform, and next an advocate for leveling the playing field for women in Silicon Valley. He had been the head of a hedge fund - Fletcher Asset Management. Their networks were golden. And, both became household names because of lawsuits about alleged bias.

2019 40

Conde Nast Continues to Scramble, But Frantic Moves Will Be W/O Bob Sauerberg

Jane Genova: Speechwriter - Ghostwriter

Conde Nast: Can the once glossy print empire survive digital everything? All we see is scrambling. The latest frantic move, following the axing of print Glamour, is the combining of the U.S. and International operations. As part of that transition, the current U.S. chief executive officer Bob Sauerberg will be sent packing. With Conde Nast since 2005, he will only remain until a global chief is hired. Here are more details from Variety. 

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The 7 Triggers that will Fascinate your Audience

Speaking about Presenting

People lust after great design – like iPads or Nancy Duarte’s latest book (I love the lush colour schemes and the subtle glossy paper). Sally Hogshead has written Fascinate – a book exploring the seven triggers that fascinate people. In this post, I explore how the triggers can be used when you’re presenting. These triggers have tremendous power and executed skilfully will compel your audience to listen to you.

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St. George's Settles with Alleged Victims of Sex Abuse - Yet another school for scandal featured by Vanity Fair

Jane Genova: Speechwriter - Ghostwriter

In its August issue, influential glossy Vanity Fair has a long feature on the rage of the alumni about the sex abuse and the school's tolerance over the decades. Finally elite prep school in Rhode Island, St. George's, has settled with the 30 victims of alleged sexual abuse at the hands (literally) of teachers, staff, and other students. Annual tuition and fees total about $56,000. The claims date back to the 1970s.

2016 43

St. George's et al. - No question, these schools for scandal will survive

Jane Genova: Speechwriter - Ghostwriter

George's in the August issue by Benjamin Wallace in glossy VF. George's prep school, where annual tuition/fees total $56K, has joined the conga line of schools featured in Vanity Fair for internal misdeeds that were handled badly. Here is the article on St. It was last December that the Boston Globe broke the story on the decades of sexual abuse at St. George's. The miscreants included teachers, staff, and students. The victims numbered 40.

2016 43

Andrew Caspersen - What secrets lie in the hearts of men (only The Shadow knows)

Jane Genova: Speechwriter - Ghostwriter

An article in Vanity Fair - yes, this is the kind of saga that glossy chases after - speculated that he got into this pickle because of grief. "Andrew W.W. Caspersen, a former Wall Street executive charged with masterminding a Ponzi-like scheme, pleaded guilty Wednesday to stealing millions from investors to place risky stock-market bets." " - Christopher M. Matthews, The Wall Street Journal, July 6, 2016. Here is the article. This story rocked the business world.

2016 43

The 7 Triggers that will Fascinate your Audience

Speaking about Presenting

People lust after great design – like iPads or Nancy Duarte’s latest book (I love the lush colour schemes and the subtle glossy paper). Sally Hogshead has written Fascinate – a book exploring the seven triggers that fascinate people. In this post, I explore how the triggers can be used when you’re presenting. These triggers have tremendous power and executed skilfully will compel your audience to listen to you.

2010 192

Media - Cool and Glam No Longer Provide Safe Harbor

Jane Genova: Speechwriter - Ghostwriter

And it was assumed that being a Friend of Graydon Carter in the glam glossy niche of Vanity Fair ensured a long stay in investigative reporting. In the heady world of media, cool and glam used to shield many in the workforce from reductions-in-staff (RIFs). Had Gawker not pushed the envelope too far with the online Hulk Hogan video, the merry mischief makers would still be happily employed.

2018 40

How much can you earn as a freelance writer?

Six-Figure Freelancer Blog

Occasionally they pay more for special supplements or glossy magazines they publish. Glossy consumer magazines you find on newsstands pay 50 cents to one dollar per word. Excerpt from Everything You Wanted to Know About Freelance Writing – Find, Price, Manage Corporate Writing Assignments & Develop Article Ideas and Sell Them to Newspapers and Magazines. Before we look at developing article ideas and pitching them to editors, we should talk money.

2016 55

Thomas Gilbert Jr. - Mama May Have, Papa May Have.

Jane Genova: Speechwriter - Ghostwriter

His saga is exactly the kind glossy Vanity Fair features. Given his track record for bizarre behavior (never mind that he allegedly murdered his father), Thomas Gilbert Jr. should be having an easy time of it. But, that's not how his defense is playing out for this Princeton graduate with an upper middle class pedigree. His background mirrors aspects of the gilded age. Here is just one VF article on the privileged world of the Gilbert family.

2017 40

Roman Catholic Portsmouth Abbey Boarding School - Credible Evidence of Sex Abuse by Monks

Jane Genova: Speechwriter - Ghostwriter

We can look forward to an influential glossy like Vanity Fair to do a major feature on this latest school for scandal. Between 1959 and the early 1980s, credible evidence exists that two monks at Portsmouth Abbey School sexually abused the students. There allegedly also had been corporal punishment. The institution is a Roman Catholic boarding school, based in Rhode Island.    Among its brandname alumni is Christopher Buckley , son of William F. Buckley Jr. yes, that William F.

New York Times Co has loss: Can it afford not to be a sweatshop?

Jane Genova: Speechwriter - Ghostwriter

The same concern applies to glossy VANITY FAIR.  Read the commentary by THE NEW YORK TIMES executive editor Bill Keller and the newspaper's genteel values are obvious.    One wonders if it can afford to stay that way and not morph into more of sweatshop like those operated by purely digital sites. For the second quarter, THE TIMES reports, the company itself suffered a net loss of $119.7 million.    That was mostly from a non-cash write-down of $161.3

USC Public Relations Crisis - Lawyer Parachuted In, But Does Debra Wong Yang Lack "Independence"

Jane Genova: Speechwriter - Ghostwriter

Mmmm, this is the kind of saga glossies such as Vanity Fair love to chronicle in great detail. At Fox News and at Uber, a public relations crisis meant parachuting in a brandname law firm. As a result, media legend Roger Ailes was ousted and tech genius Travis Kalanick resigned. Ailes died soon after. Kalanick is being sued by Uber investor Benchmark Capital. 

2017 43

Conde Nast - Future In Play

Jane Genova: Speechwriter - Ghostwriter

It was speculated he did that because he didn't want to participate in any reductions-in-staff at that glossy. So many of us in communications started out in journalism. And The Dream was to have an article published in one of the Conde Nast titles. They range from The New Yorker to Vogue. Probably that never happened. The closest I came to being admitted to paradise was having my work published in McCall's, Family Circle, and Pittsburgh Magazine. And that was likely a good thing.

2017 40

Ello - The Art Of The Hustle & Its Discontents

Jane Genova: Speechwriter - Ghostwriter

But so are glossies Vanity Fair and Vogue. New social network Ello's signature is No Advertising. It even has a manifesto about those anti-promotional values. Here in Bloomberg Business Week, Brad Stone reports on Ello and interviews its Chief Executive Officer Paul Budnitz.    Ello's positioning is not new. Even in the heyday of "Mad Men" in the advertising industry, there was the cultural antipathy against the art of the hustle.

2014 43

Conde Nast: In 8 weeks McKinsey speaks, meanwhile Graydon Carter eating in cafeteria

Jane Genova: Speechwriter - Ghostwriter

  Clearly the golden age is over for glossy magazines.  The only good news at Conde Nast, reports  THE NEW YORK OBSERVER, is that NEW YORKER head David Remnick won't be interviewed by McKinsey and Company.    That means the magazine will likely be left alone.    Otherwise, the the news looks bad. 

"Nobody wants to hear about ad-supported models," Robert Ackerman, quoted in FORBES, 5/11/09

Jane Genova: Speechwriter - Ghostwriter

  And the future of many other Conde Nast glossies - which require plenty of ads to support - is very iffy.    If there are too few ads there could be few issues remaining for the glossies. Just two years ago, the world was still thinking ad revenue.    As Rebecca Buckman reports in the May 11, 2009 edition of FORBES , tech entrepreneur Glenn Kelman "got the cold shoulder from many Silicon Valley venture capitalists." 

Linda P.B. Katchi - University of California Brand Takes Second Major Hit

Jane Genova: Speechwriter - Ghostwriter

Paul's became major stories in the influential glossy Vanity Fair. A university's branding attracts funding, research initiatives, brandname professors and applications from students. In a relatively brief time, the University of California brand has taken two high-profile hits. The latest, as reported by Thomas Fuller in The New York Times , is this: Chancellor at the Davis branch, Linda P.B. Katchi, has been put on administrative leave.

2016 43

STAR Layoffs: Gossip industry a tough business

Jane Genova: Speechwriter - Ghostwriter

  Its former head Bonnie Fuller remade it from a tabloid into a glossy. Without gossip, just as without sex, civilization couldn't continue.    What goes through the grapevine warns of danger, flags opportunity, and reinforces social norms.    However, how we want our gossip dished keeps changing.    That's why the establishment in gossip is getting upended. 

resonate: Present Visual Stories that Transform Audiences

Manner of Speaking

resonate (yes, the “r&# is intentionally lower case) is a glossy, beautifully designed, over-sized offering that is bursting with vivid images. It’s been said that there are no new stories; there are only new ways of telling the old stories. The same holds true for public speaking and presentation skills. After all, people have been writing about public speaking since Aristotle penned Art of Rhetoric in the 4th Century B.C.

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Owen Labrie - Is He a Character from Novels/Life of F. Scott Fitzgerald?

Jane Genova: Speechwriter - Ghostwriter

The media, such as glossy Vanity Fair , had a ball opening up the preppy school ethos for detailed inspection. For the second time, Owen Labrie has requested the New Hampshire Supreme Court grant him a new trial. The major argument is inadequate defense the first time around. Here are more details from the media. His elite future, including a free ride at Harvard, got stuck when he was convicted of a felony. Essentially that was for the crime of using a computer to lure a minor into sex.

2018 40

After old media? - Fall into poverty

Jane Genova: Speechwriter - Ghostwriter

  Unfortunately most of those in old media were so embedded in glossy journalism that they didn't develop other marketable skills.  What happens to those old-media folks after they get laid off?    Seems they fall right into poverty, if they're lucky to find any job at all.    On Gawker, Hamilton Nolan reports that Amanda Ernst is now earning one-third what she did on a print magazine as editor on digital site Mediabistro.com. 

WIRED, THE NEW YORKER, VANITY FAIR, VOGUE - They'll probably die in that order

Jane Genova: Speechwriter - Ghostwriter

  That's what Steve Fishman reports - ironically - in high-profile glossy NEW YORK Magazine in his cover story on the end of the golden age of magazines. The result is the implosion of the glossy magazine niche within media.  PORTFOLIO was supposed to be given five years to prove itself in the marketplace.    S.I. Newhouse had to pull it after two. 

If You Must Use Power Point, Here’s How To Do It – 5 Tips From Hans Rosling

Public Speaking Advice and Commentary

  To be sure, the graphics have improved – glossy pictures whizz past us at an ever-increasing rate – but that’s no excuse for shallow talks, shallow slides, and taking your talk at speed because you don’t have much to say.  One of the modern masters of data – and specifically data presented to an audience on a slide – is Hans Rosling.    He’s spoken regularly at TED and TEDx talks about big issues like child mortality, and his talks are mesmerizing. 

2011 65

Amazing Moon's WASHINGTON TIMES lasted this long

Jane Genova: Speechwriter - Ghostwriter

  To the surprise of most media watchers, Conde Nast started up business glossy PORTFOLIO a few years ago, then killed it this year. With Politico.com owning the media influence game in Washington D.C., the worst can be expected for the town's newspaper business.    WASHINGTON POST is being subsidized by the parent's successful Kaplan business.    The amazing thing, though, is that Rev. Moon's WASHINGTON TIMES has been holding on at all. 

Ultimate Print Media Cheerleader Site Carries More Clerical Classified

Jane Genova: Speechwriter - Ghostwriter

  They aren't paying for traditional journalism, much of Conde Nast glossy stuff, or insightful self-expression.  That last stand for journalism and other pure-writer types Mediabistro.com might become a sort of recruiting source for Mickey D jobs.    Yeah, it's gotten that  bad and there's no light at the end of the tunnel.

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Time Inc. - Cloudy with a sign of ramen

Jane Genova: Speechwriter - Ghostwriter

Those clouds over glossies won't budge.    This long weekend, everyone is looking up at those planted over all those plum jobs at Time Inc.    Remember how you had to be an Ivy to snag one of them or start in the typing pool? Now, all us first-gen college folks who found our own sweet spot out there are thrilled there was no room for us in that elite space.    We learned cunning and hustle.    We also learned patience. 

Going Off to College: Another rite of passage web kills off

Jane Genova: Speechwriter - Ghostwriter

" The same bursting of the bubble occurred in glossy magazines, book publishing, advertising, and legal services.  Whoever thought it was an educational experience to throw thousands of adolescents together might look like a damn fool today.    The web is making that rite of passage of going to college unnecessary. 

Saving Anna Wintour/VOGUE

Jane Genova: Speechwriter - Ghostwriter

Or will it go to Glossy Heaven declaring itself the ruler on good taste? Okay the all-important September edition of VOGUE was a bust in terms of ad pages.    But that doesn't mean we can't save Anna Wintour and the publication.    First out, there gotta be a massive spread in VOGUE on consignment shops around the U.S. which stock size-12 brandname clothes, including dress-up for the holidays. 

Are You an Author? How to Survive the Book Business Today

Public Speaking Advice and Commentary

Gone are the author tours, the marketing blitzes, the ad placements in glossy magazines. The author and book business is changing rapidly, and the news is not good for a lot of the players. Fortunately, they can take a note from the music business and change their modus operandi to survive. So what’s going on? Established publishers struggle to get attention for their books through traditional channels, and haven’t learned yet how to use the new social media channels well.

2011 66

Stuck in Manhattan: Si Newhouse et al.

Jane Genova: Speechwriter - Ghostwriter

  For him change might take the form of just giving up on the glossy world.  "How can they pay the bills?"  "  That's what I asked several people in-the-know about how the old-line clueless in Manhattan were paying their bills.    Their fixed costs were high.    Their models for business were stuck in pre-digital, pre-crash days so they obviously weren't bringing in too much revenue.

Graydon Carter et al. still have reason to bulk up on comfort food

Jane Genova: Speechwriter - Ghostwriter

  That was the first time in light years I picked up a glossy and read it.  The latest bad coming from the Conde Nast empire is that it could be losing $1 billion in ad revenue for 2009.      That was Newsweek Inc. estimates.    What more bad will be coming out. Graydon Carter, publisher of VANITY FAIR, and his fellow leaders at Conde Nast have every reason to continue to bulk up on comfort food. 

Drudge Report - With 100 Million Monthly Visitors, It's Among Top 2019 News Influencers

Jane Genova: Speechwriter - Ghostwriter

Yet, the site never really evolved into a polished glossy type. Drudge Report started in 1994 in a studio apartment. Essentially it was a digital conservative tabloid. A flashing blue light to signal a big breaking story was its signature. In time, as the site became more mainstream, the blue light was ditched.    That traction happened after its founder Matt Drudge broke the Bill Clinton Intern story.

2019 40

Speaking of Self-Sabatoge.

Speak and Deliver

A few are already pretty darn good, and arejust looking to fine-tune their content and put a glossy finish ontheir presentation skills. by Lina Scarfi I've coached a lotof speakers over the last decade. I meet them all where they are in the moment. Some are brand new - they've heard speaking is the wayto pump up their business, and want to get going. Others areToastmasters looking to turn their hobby into a profit, or justfinally win a contest.

2011 62