Vanity Fair - How Will Glossy Reset Post-Graydon Carter

Jane Genova: Speechwriter - Ghostwriter

Vanity Fair has managed to not only survive but thrive in the post-print era. Now the issue is: How will it do in the post-Graydon Carter one? After leading the Vanity Fair franchise for a quarter of a century, Carter will be stepping down in December. His future plans are uncertain or, at least, he is playing his cards close to his vest.    Here are the details in the New York Post. Carter knew to zero in on the memes of our turbulent times.

Conde Nast - Making a list, checking it twice, which glossies get folded, which stay

Jane Genova: Speechwriter - Ghostwriter

  Like, how do glossies serve the common good of news, gossip, and special-interest agendas? It's been a situation of competing sources.    As the world awaits the impacts of the McKinsey and Company study of Conde Nast, rumors  have it that no titles will be touched and that five are going to be finito.  

Vanity Fair - Monica Lewinsky Joins Its Stable of Writers

Jane Genova: Speechwriter - Ghostwriter

And, well, Monica Lewinsky essentially did that - die to be able to have her byline in that glossy. It's the glam opportunity to die for: Being published in Vanity Fair. Here is her piece. Lewinsky died many times - emotionally, spiritually and in terms of branding.

Gwyneth Paltrow, Graydon Carter Feud Will Sell Lots of Copies of VANITY FAIR

Jane Genova: Speechwriter - Ghostwriter

So, the feud between Gwyneth Paltrow and Graydon Carter is lucky event for glossy VANITY FAIR. Feuds are good for business.  They get attention, including from the media.  People get to take sides. And the parties involved can enhance their personal branding.

Florida Massacre - Vanity Fair Now Does Breaking News

Jane Genova: Speechwriter - Ghostwriter

Its monthly glossy still sticks with the elite. Yes, influential Vanity Fair has covered the tragedy of the Florida Massacre. That's breaking news and its writer Benjamin Landy jumped right in. Here is his take. 

Media - Cool and Glam No Longer Provide Safe Harbor

Jane Genova: Speechwriter - Ghostwriter

And it was assumed that being a Friend of Graydon Carter in the glam glossy niche of Vanity Fair ensured a long stay in investigative reporting. In the heady world of media, cool and glam used to shield many in the workforce from reductions-in-staff (RIFs).

2018 52

St. George's Settles with Alleged Victims of Sex Abuse - Yet another school for scandal featured by Vanity Fair

Jane Genova: Speechwriter - Ghostwriter

In its August issue, influential glossy Vanity Fair has a long feature on the rage of the alumni about the sex abuse and the school's tolerance over the decades. Finally elite prep school in Rhode Island, St.

2016 56

St. George's et al. - No question, these schools for scandal will survive

Jane Genova: Speechwriter - Ghostwriter

George's in the August issue by Benjamin Wallace in glossy VF. George's prep school, where annual tuition/fees total $56K, has joined the conga line of schools featured in Vanity Fair for internal misdeeds that were handled badly. Here is the article on St.

2016 56

Thomas Gilbert Jr. - Mama May Have, Papa May Have.

Jane Genova: Speechwriter - Ghostwriter

His saga is exactly the kind glossy Vanity Fair features. Given his track record for bizarre behavior (never mind that he allegedly murdered his father), Thomas Gilbert Jr. should be having an easy time of it.

2017 52

Andrew Caspersen - What secrets lie in the hearts of men (only The Shadow knows)

Jane Genova: Speechwriter - Ghostwriter

An article in Vanity Fair - yes, this is the kind of saga that glossy chases after - speculated that he got into this pickle because of grief. "Andrew W.W.

2016 56

Roman Catholic Portsmouth Abbey Boarding School - Credible Evidence of Sex Abuse by Monks

Jane Genova: Speechwriter - Ghostwriter

We can look forward to an influential glossy like Vanity Fair to do a major feature on this latest school for scandal. Between 1959 and the early 1980s, credible evidence exists that two monks at Portsmouth Abbey School sexually abused the students.

2017 52

Conde Nast - Future In Play

Jane Genova: Speechwriter - Ghostwriter

It was speculated he did that because he didn't want to participate in any reductions-in-staff at that glossy. So many of us in communications started out in journalism. And The Dream was to have an article published in one of the Conde Nast titles. They range from The New Yorker to Vogue.

2017 52

Ello - Can This Experiment Work?

Jane Genova: Speechwriter - Ghostwriter

That marketing ploy is as old as the magical thinking that somehow we will receive an invite to the Vanity Fair Academy Award party, instead of just reading about it in the glossy. "The company [Ello] filed in Delaware as a Public Benefit Corp.,

2014 60

USC Public Relations Crisis - Lawyer Parachuted In, But Does Debra Wong Yang Lack "Independence"

Jane Genova: Speechwriter - Ghostwriter

Mmmm, this is the kind of saga glossies such as Vanity Fair love to chronicle in great detail. At Fox News and at Uber, a public relations crisis meant parachuting in a brandname law firm. As a result, media legend Roger Ailes was ousted and tech genius Travis Kalanick resigned.

2017 56

How much can you earn as a freelance writer?

Six-Figure Freelancer Blog

Occasionally they pay more for special supplements or glossy magazines they publish. Glossy consumer magazines you find on newsstands pay 50 cents to one dollar per word. Excerpt from Everything You Wanted to Know About Freelance Writing – Find, Price, Manage Corporate Writing Assignments & Develop Article Ideas and Sell Them to Newspapers and Magazines. Before we look at developing article ideas and pitching them to editors, we should talk money.

2016 57

"Porn" - That keyword will boost your web/mobile traffic

Jane Genova: Speechwriter - Ghostwriter

  Flipping through the pages of glossy magazines and viewing the ads, we sure do experience plenty of what could be called "soft porn."  According to a study done by Symantec of 3.5 million online searches, the 6th most used term was "porn." 

Linda P.B. Katchi - University of California Brand Takes Second Major Hit

Jane Genova: Speechwriter - Ghostwriter

Paul's became major stories in the influential glossy Vanity Fair. A university's branding attracts funding, research initiatives, brandname professors and applications from students.

New York Times Co has loss: Can it afford not to be a sweatshop?

Jane Genova: Speechwriter - Ghostwriter

The same concern applies to glossy VANITY FAIR.  Read the commentary by THE NEW YORK TIMES executive editor Bill Keller and the newspaper's genteel values are obvious.    One wonders if it can afford to stay that way and not morph into more of sweatshop like those operated by purely digital sites. For the second quarter, THE TIMES reports, the company itself suffered a net loss of $119.7 million.    That was mostly from a non-cash write-down of $161.3

Trump Administration - New Roles for Charles Harder, Gabriel Sherman

Jane Genova: Speechwriter - Ghostwriter

And glossy Vanity Fair doesn't miss a beat. Everything changes. Circling the Wagons Post Reince Priebus Testimony. Superlawyer (since the "Hogan v. Gawker" verdict) Charles Harder had exited the Harvey Weinstein Legal Dream Team.

2017 52

Ello - The Art Of The Hustle & Its Discontents

Jane Genova: Speechwriter - Ghostwriter

But so are glossies Vanity Fair and Vogue. New social network Ello's signature is No Advertising. It even has a manifesto about those anti-promotional values. Here in Bloomberg Business Week, Brad Stone reports on Ello and interviews its Chief Executive Officer Paul Budnitz. 

2014 52

The 7 Triggers that will Fascinate your Audience

Speaking about Presenting

People lust after great design – like iPads or Nancy Duarte’s latest book (I love the lush colour schemes and the subtle glossy paper). Sally Hogshead has written Fascinate – a book exploring the seven triggers that fascinate people. In this post, I explore how the triggers can be used when you’re presenting. These triggers have tremendous power and executed skilfully will compel your audience to listen to you.

2010 149

STAR Layoffs: Gossip industry a tough business

Jane Genova: Speechwriter - Ghostwriter

  Its former head Bonnie Fuller remade it from a tabloid into a glossy. Without gossip, just as without sex, civilization couldn't continue.    What goes through the grapevine warns of danger, flags opportunity, and reinforces social norms. 

The 7 Triggers that will Fascinate your Audience

Speaking about Presenting

People lust after great design – like iPads or Nancy Duarte’s latest book (I love the lush colour schemes and the subtle glossy paper). Sally Hogshead has written Fascinate – a book exploring the seven triggers that fascinate people. In this post, I explore how the triggers can be used when you’re presenting. These triggers have tremendous power and executed skilfully will compel your audience to listen to you.

2010 131

Conde Nast: In 8 weeks McKinsey speaks, meanwhile Graydon Carter eating in cafeteria

Jane Genova: Speechwriter - Ghostwriter

  Clearly the golden age is over for glossy magazines.  The only good news at Conde Nast, reports  THE NEW YORK OBSERVER, is that NEW YORKER head David Remnick won't be interviewed by McKinsey and Company.    That means the magazine will likely be left alone.    Otherwise, the the news looks bad. 

"Nobody wants to hear about ad-supported models," Robert Ackerman, quoted in FORBES, 5/11/09

Jane Genova: Speechwriter - Ghostwriter

  And the future of many other Conde Nast glossies - which require plenty of ads to support - is very iffy.    If there are too few ads there could be few issues remaining for the glossies. Just two years ago, the world was still thinking ad revenue.    As Rebecca Buckman reports in the May 11, 2009 edition of FORBES , tech entrepreneur Glenn Kelman "got the cold shoulder from many Silicon Valley venture capitalists." 

resonate: Present Visual Stories that Transform Audiences

Manner of Speaking

resonate (yes, the “r&# is intentionally lower case) is a glossy, beautifully designed, over-sized offering that is bursting with vivid images. It’s been said that there are no new stories; there are only new ways of telling the old stories.

Visual 131

WIRED, THE NEW YORKER, VANITY FAIR, VOGUE - They'll probably die in that order

Jane Genova: Speechwriter - Ghostwriter

  That's what Steve Fishman reports - ironically - in high-profile glossy NEW YORK Magazine in his cover story on the end of the golden age of magazines. The result is the implosion of the glossy magazine niche within media.  PORTFOLIO was supposed to be given five years to prove itself in the marketplace.    S.I. Newhouse had to pull it after two. 

Amazing Moon's WASHINGTON TIMES lasted this long

Jane Genova: Speechwriter - Ghostwriter

  To the surprise of most media watchers, Conde Nast started up business glossy PORTFOLIO a few years ago, then killed it this year. With Politico.com owning the media influence game in Washington D.C., the worst can be expected for the town's newspaper business.    WASHINGTON POST is being subsidized by the parent's successful Kaplan business.    The amazing thing, though, is that Rev. Moon's WASHINGTON TIMES has been holding on at all. 

Ultimate Print Media Cheerleader Site Carries More Clerical Classified

Jane Genova: Speechwriter - Ghostwriter

  They aren't paying for traditional journalism, much of Conde Nast glossy stuff, or insightful self-expression.  That last stand for journalism and other pure-writer types Mediabistro.com might become a sort of recruiting source for Mickey D jobs.    Yeah, it's gotten that  bad and there's no light at the end of the tunnel.

Site 40

For long long legs, you bet I would trade off 20 points of IQ

Jane Genova: Speechwriter - Ghostwriter

  Think the former head of the now-dead business glossy PORTFOLIO JoAnne Lipman.  For females who are going to make it big in any field, be it British Royalty or Manhattan media, legs matter.    They trump pedigree, high IQ, even talent.    Think Princess Di.    My very successful younger sister Anne Murga has great legs, only they're not long.    She often laments that, as do most shrewd women. 

After old media? - Fall into poverty

Jane Genova: Speechwriter - Ghostwriter

  Unfortunately most of those in old media were so embedded in glossy journalism that they didn't develop other marketable skills.  What happens to those old-media folks after they get laid off?    Seems they fall right into poverty, if they're lucky to find any job at all.    On Gawker, Hamilton Nolan reports that Amanda Ernst is now earning one-third what she did on a print magazine as editor on digital site Mediabistro.com. 

Time Inc. - Cloudy with a sign of ramen

Jane Genova: Speechwriter - Ghostwriter

Those clouds over glossies won't budge.    This long weekend, everyone is looking up at those planted over all those plum jobs at Time Inc.    Remember how you had to be an Ivy to snag one of them or start in the typing pool? Now, all us first-gen college folks who found our own sweet spot out there are thrilled there was no room for us in that elite space.    We learned cunning and hustle.    We also learned patience. 

Going Off to College: Another rite of passage web kills off

Jane Genova: Speechwriter - Ghostwriter

" The same bursting of the bubble occurred in glossy magazines, book publishing, advertising, and legal services.  Whoever thought it was an educational experience to throw thousands of adolescents together might look like a damn fool today.    The web is making that rite of passage of going to college unnecessary. 

Saving Anna Wintour/VOGUE

Jane Genova: Speechwriter - Ghostwriter

Or will it go to Glossy Heaven declaring itself the ruler on good taste? Okay the all-important September edition of VOGUE was a bust in terms of ad pages.    But that doesn't mean we can't save Anna Wintour and the publication.    First out, there gotta be a massive spread in VOGUE on consignment shops around the U.S. which stock size-12 brandname clothes, including dress-up for the holidays. 

Stuck in Manhattan: Si Newhouse et al.

Jane Genova: Speechwriter - Ghostwriter

  For him change might take the form of just giving up on the glossy world.  "How can they pay the bills?"  "  That's what I asked several people in-the-know about how the old-line clueless in Manhattan were paying their bills.    Their fixed costs were high.    Their models for business were stuck in pre-digital, pre-crash days so they obviously weren't bringing in too much revenue.

Graydon Carter et al. still have reason to bulk up on comfort food

Jane Genova: Speechwriter - Ghostwriter

  That was the first time in light years I picked up a glossy and read it.  The latest bad coming from the Conde Nast empire is that it could be losing $1 billion in ad revenue for 2009.      That was Newsweek Inc. estimates.    What more bad will be coming out. Graydon Carter, publisher of VANITY FAIR, and his fellow leaders at Conde Nast have every reason to continue to bulk up on comfort food. 

Are You an Author? How to Survive the Book Business Today

Public Speaking Advice and Commentary

Gone are the author tours, the marketing blitzes, the ad placements in glossy magazines. The author and book business is changing rapidly, and the news is not good for a lot of the players. Fortunately, they can take a note from the music business and change their modus operandi to survive.

2011 58

Speaking of Self-Sabatoge.

Speak and Deliver

A few are already pretty darn good, and arejust looking to fine-tune their content and put a glossy finish ontheir presentation skills. by Lina Scarfi I've coached a lotof speakers over the last decade. I meet them all where they are in the moment.

2011 54

If You Must Use Power Point, Here’s How To Do It – 5 Tips From Hans Rosling

Public Speaking Advice and Commentary

  To be sure, the graphics have improved – glossy pictures whizz past us at an ever-increasing rate – but that’s no excuse for shallow talks, shallow slides, and taking your talk at speed because you don’t have much to say.  One of the modern masters of data – and specifically data presented to an audience on a slide – is Hans Rosling.    He’s spoken regularly at TED and TEDx talks about big issues like child mortality, and his talks are mesmerizing. 

"Catastrophes we can repair and those that require us to face a new reality," Elizabeth Edwards

Jane Genova: Speechwriter - Ghostwriter

  There's already a glut of brandname writers who could do that and, more to the point, no one can predict if those glossies will be around much longer.  In her book "Resilience," Elizabeth sorts out pain.    There are the "catastrophes we can repair and those that require us to face new realities."  "  For the lion's share of us writers it will be the latter.    It was for me.