Expert insights. Personalized for you.
What should we propose to consumer group X if we want to sell to them effectively? To some extent, a Go to Market plan is a more crystallized take on your marketing plan, but it comes with a more detailed scope and a higher focus on just one product or services. The ultimate goal of any business is to grow and scale over time. Conquering a single market or customer segment is never enough – there’s always room for expanding further. MORE
In BusinessInsider , Hunter Walker reports: "In the wee hours of Friday morning, Trump went off on a Twitter tirade against moderator Megyn Kelly and pollster Frank Luntz, who conducted an on-air focus group that unfavorably reviewed Trump after the debate." The Trump Phenomenon keeps taking on new bells and whistles. The latest is the war which broke out between Donald Trump and Fox News. Neither of them are entities to mess with. MORE
By putting down my thoughts in a word document or email and asking for feedback in advance of my speech, I always get tremendous recommendations for improvement (and a boost of confidence before I take it live in front of the group.) You’ve surely heard about professional marketers conducting research in “focus groups.” They gather a group of willing (and paid) participants who fit the demographic and psychographic profile of their ideal customer. MORE
The key tools and techniques for developing a project charter are as follows: Data gathering focus groups, stakeholder interviews, team brainstorming. MORE
The Obama campaign pored through the focus groups and the polls and came to believe that though voters were disappointed with Obama, they didn’t really hold the disappointments of the last few years against him. It's four years since I posted 'Rhetoric & imagery in Obama's victory speech' ( HERE ) , based on a line-by-line analysis of a piece that was originally commissioned by the Independent on Sunday. MORE
Given that America is no longer a monolith with everyone holding identical core values, I wonder if those overseeing the making of this commercial did enough screening of it before diverse focus groups. Americana - does it exist any more? Probably not, based on the intense mixed response to Coca-Cola's "America the Beautiful" SuperBowl Commercial. In it the song was sung in six different languages. MORE
Focusing voir dire on picking perfect jurors is about as successful a strategy as picking perfect parents or determining how tall you want to be. Based on experience having done myriad focus groups, mock trials, jury consults and working with some of the top trial attorneys around, I do not believe there is an ability to describe a “perfect juror” that can be universally applied to a specific case type (medical malpractice, product liability, toxic torts, etc.), MORE
Boston Consulting Group (BCG) puts it this way: “The formula for business success that worked a decade ago doesn’t necessarily work today. While certainly, there’s no ultimate blueprint for innovation, conditionally it can be grouped into the following three categories: 1. ” At some point, they reach a plateau, and that is when the competition, that has been focused on innovation can pass you by. Host focus groups to test your assumptions. MORE
Focus groups have long been the domain of political campaigns – focus groups to test messages , focus groups to test appearances, focus groups to test images, sound bites, opposition research, research on a campaign’s own candidate – just about anything that one can test, political campaigns utilize focus groups to test. MORE
It focuses on speaking effectively to obtain the job you want. The Most Important Skills : This video from “Speaking for Results” focuses on the most vital key to public speaking. This short video focuses on notes for speeches. How to Prepare a Speech : Instead of concentrating on rehearsal, Scott urges you to focus on preparation. Focusing on a business setting Scott asks and answers the four questions on giving speeches. MORE
And in my focus groups on women and public speaking, I've heard many women say they hear other women speakers start out by apologizing for some early issue or problem, from the room temperature to the sound system--not the image you want the audience to take away. Lots of my trainees say that "getting started" is the toughest part of any speech or presentation , and I agree: It's a time when audience attention is highest, and therefore a time when mistakes are magnified. MORE
Better set up focus groups for that one. Politico confirms it: The jobs creation narrative is what large corporations are preparing for the Trump Administration. That is what Donald Trump et al. want to hear. And because The Trump of Everything is clickbait, media outlets post on the corporation's story of adding U.S. We have already seen that with Carrier, IBM and Sprint. Obviously, the narrative results in a double win. MORE
You bet, conduct focus groups. "Nordstrom became the latest retailer to land in hot water with customers over a piece of clothing [Chai Maintenance Hanukkah sweater] intended to be humorous but instead offended some shoppers." " - Phil Wahba, Fortune, November 15, 2015. Here is the article. Leveraging humor is marketing always carried risks. But, when the comic relief resonated, the payoff could be major. MORE
Historically, summer may have been a time for you to take it easy, do the minimum amount of activity while you focus on what you will achieve when fall comes aroundnot this year. Conduct focus groups. Visit a new networking group. Many networking groups dont meet during the summer, but those who are serious about building their businesses are still networking and still making valuable connections. MORE
Sometimes the verbal few don't represent the majority -- sometimes they do -- we know that from market research focus groups, jury duty, etc., For starters, many of the questions here could apply to live questioners as well as to those using Twitter --every audience has its share of overly talkative contributors and questioners, as well as those who say little in front of the group. MORE
It’s time for the top captions in our July Cartoon Caption Contest featuring the artwork of Dan Rosandich. New Cartoon Caption Contests are announced at the start of the month (alternating months). New Joke Contests are announced at the start of the month (alternating months). The next joke contest will be announced on August 1, 2010. Here are this month’s cartoon and the results: ** FIRST PLACE **. MORE
In order to understand the needs of customers, businesses can focus on Voice of the customer. Focus Groups. Focus Group Discussions are another way of gathering information using a group of individuals who are brought together for gathering feedback on a product, service or process. Services like Google Analytics even provide information down to the gender, age group, and interests of your visitors. MORE
In our "Eloquent Woman" focus groups earlier this month, participants alternately bemoaned and praised similar behavior in women speakers -- particularly at the start of a presentation, when many apologize (for being late, for the room conditions, for replacing another speaker), or spend much of their time thanking and acknowledging others. can be found in an upturned palm , we learned earlier this year in John Tierney's charming report in the New York Times. MORE
In the form of validation of model/proof of theorems, main research results, focus group findings, etc. The final year of graduate school is an exciting time. At least for some. For others, dissertation panic begins to set in. MORE
Focus Groups. Perform lower-level market segmentation to identify smaller target buyer groups. Conversely, all market research methods can be grouped into: Primary research a comprehensive assessment of the in-house data you can obtain yourself (or commission others to do). MORE
No, you don't have to conduct a formal focus group. The financial planner's target market was the blue collar employee who is now allowed to have professional assistance managing the Defined Contribution Plan. The lending institution wanted to rebrand itself as accessible to college students. The tough nut to crack was and continues to be getting just the right tone in the marketing communications. MORE
Focus groups have long been the domain of political campaigns – focus groups to test messages , focus groups to test appearances, focus groups to test images, sound bites, opposition research, research on a campaign’s own candidate – just about anything that one can test, political campaigns utilize focus groups to test. MORE
Schedule focus group interviews. OKRs, on the contrary, help the teams get a better sense of direction and focus on reaching the results that matter. Sharper focus and stronger discipline. Setting ambitious goals is easy. Reaching them is 10X harder. MORE
Face-to-face focus groups, which can be expensive and iffy when it comes to confidentiality, are being replaced with interactive blogs, intranets configured like Facebook, and internal wiki mechanisms which can capture nuances. This is not good news for employers. ManpowerGroup found that 86% of employees plan on looking for a new job in 2013. Only 5% plan to remain with their current employer. MORE
In the focus group the women also discuss their emotions. Professional men were brittle back in the days "Mad Men" is set. They are brittle now. No change. What is striking is how different women are now. We're all business. If we're going to become involved with a man of power, it will not likely be for romantic reasons or in hopes of his marrying us. MORE
We have the ability to wear a more varied wardrobe , rather than a uniform suit; to alter our hair and use makeup to enhance features and focus our appearance; and to use color in our clothing and accessorie s to draw the eyes of our audiences. The public still has no idea of what part of her is stage-managed and focus-grouped, and what part is legit. Women who speak publicly wield a number of double-edged swords, challenges unique to the gender in the public arena. MORE
Marketers, in turn, have their “marketing personas” – proxies for all the different groups of people they are targeting within their campaigns. Whereas marketing personas sometimes can be based on your assumptions about a certain customer group who you are just planning to attract. Run a focus group (can be costly). Personalization. Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. MORE
" Through research and actually talking with prospects (yes, use focus groups), marketing found out that more internet businesses needed payment systems to be designed as simple and seamless, cost less, and be international. Voice. Mobile. And, the trusty old desktop. Marketers, no matter what their sector, have to factor in all of them in creating the kind of content which converts into clicks for the Call to Action. That's obvious. MORE
Focus Group Related Topics Matt Eventoff
OCTOBER 2, 2011
Focus groups have long been the domain of political campaigns – focus groups to test messages , focus groups to test appearances, focus groups to test images, sound bites, opposition research, research on a campaign’s own candidate – just about anything that one can test, political campaigns utilize focus groups to test.
Matt Eventoff
SEPTEMBER 27, 2011
Focus groups have long been the domain of political campaigns – focus groups to test messages , focus groups to test appearances, focus groups to test images, sound bites, opposition research, research on a campaign’s own candidate – just about anything that one can test, political campaigns utilize focus groups to test.
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Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 3, 2014
Given that America is no longer a monolith with everyone holding identical core values, I wonder if those overseeing the making of this commercial did enough screening of it before diverse focus groups. Americana - does it exist any more? Probably not, based on the intense mixed response to Coca-Cola's "America the Beautiful" SuperBowl Commercial. In it the song was sung in six different languages.
SlideModel
OCTOBER 8, 2020
Focus Groups. Perform lower-level market segmentation to identify smaller target buyer groups. Conversely, all market research methods can be grouped into: Primary research a comprehensive assessment of the in-house data you can obtain yourself (or commission others to do).
SlideModel
SEPTEMBER 24, 2020
Schedule focus group interviews. OKRs, on the contrary, help the teams get a better sense of direction and focus on reaching the results that matter. Sharper focus and stronger discipline. Setting ambitious goals is easy. Reaching them is 10X harder.
SlideModel
SEPTEMBER 3, 2020
The key tools and techniques for developing a project charter are as follows: Data gathering focus groups, stakeholder interviews, team brainstorming.
SlideModel
AUGUST 27, 2020
In the form of validation of model/proof of theorems, main research results, focus group findings, etc. The final year of graduate school is an exciting time. At least for some. For others, dissertation panic begins to set in.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 16, 2015
You bet, conduct focus groups. "Nordstrom became the latest retailer to land in hot water with customers over a piece of clothing [Chai Maintenance Hanukkah sweater] intended to be humorous but instead offended some shoppers." " - Phil Wahba, Fortune, November 15, 2015. Here is the article. Leveraging humor is marketing always carried risks. But, when the comic relief resonated, the payoff could be major.
SlideModel
APRIL 2, 2020
Marketers, in turn, have their “marketing personas” – proxies for all the different groups of people they are targeting within their campaigns. Whereas marketing personas sometimes can be based on your assumptions about a certain customer group who you are just planning to attract. Run a focus group (can be costly). Personalization. Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches.
Matt Eventoff
FEBRUARY 9, 2012
Focusing voir dire on picking perfect jurors is about as successful a strategy as picking perfect parents or determining how tall you want to be. Based on experience having done myriad focus groups, mock trials, jury consults and working with some of the top trial attorneys around, I do not believe there is an ability to describe a “perfect juror” that can be universally applied to a specific case type (medical malpractice, product liability, toxic torts, etc.),
Speak and Deliver
JUNE 23, 2011
By putting down my thoughts in a word document or email and asking for feedback in advance of my speech, I always get tremendous recommendations for improvement (and a boost of confidence before I take it live in front of the group.) You’ve surely heard about professional marketers conducting research in “focus groups.” They gather a group of willing (and paid) participants who fit the demographic and psychographic profile of their ideal customer.
SlideModel
FEBRUARY 6, 2020
Boston Consulting Group (BCG) puts it this way: “The formula for business success that worked a decade ago doesn’t necessarily work today. While certainly, there’s no ultimate blueprint for innovation, conditionally it can be grouped into the following three categories: 1. ” At some point, they reach a plateau, and that is when the competition, that has been focused on innovation can pass you by. Host focus groups to test your assumptions.
SlideModel
MARCH 27, 2019
What should we propose to consumer group X if we want to sell to them effectively? To some extent, a Go to Market plan is a more crystallized take on your marketing plan, but it comes with a more detailed scope and a higher focus on just one product or services. The ultimate goal of any business is to grow and scale over time. Conquering a single market or customer segment is never enough – there’s always room for expanding further.
Jane Genova: Speechwriter - Ghostwriter
MAY 5, 2016
No, you don't have to conduct a formal focus group. The financial planner's target market was the blue collar employee who is now allowed to have professional assistance managing the Defined Contribution Plan. The lending institution wanted to rebrand itself as accessible to college students. The tough nut to crack was and continues to be getting just the right tone in the marketing communications.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 15, 2020
" Through research and actually talking with prospects (yes, use focus groups), marketing found out that more internet businesses needed payment systems to be designed as simple and seamless, cost less, and be international. Voice. Mobile. And, the trusty old desktop. Marketers, no matter what their sector, have to factor in all of them in creating the kind of content which converts into clicks for the Call to Action. That's obvious.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 15, 2010
In the focus group the women also discuss their emotions. Professional men were brittle back in the days "Mad Men" is set. They are brittle now. No change. What is striking is how different women are now. We're all business. If we're going to become involved with a man of power, it will not likely be for romantic reasons or in hopes of his marrying us.
Max Atkinson
NOVEMBER 7, 2012
The Obama campaign pored through the focus groups and the polls and came to believe that though voters were disappointed with Obama, they didn’t really hold the disappointments of the last few years against him. It's four years since I posted 'Rhetoric & imagery in Obama's victory speech' ( HERE ) , based on a line-by-line analysis of a piece that was originally commissioned by the Independent on Sunday.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 14, 2012
Face-to-face focus groups, which can be expensive and iffy when it comes to confidentiality, are being replaced with interactive blogs, intranets configured like Facebook, and internal wiki mechanisms which can capture nuances. This is not good news for employers. ManpowerGroup found that 86% of employees plan on looking for a new job in 2013. Only 5% plan to remain with their current employer.
Humor Power
JULY 22, 2010
It’s time for the top captions in our July Cartoon Caption Contest featuring the artwork of Dan Rosandich. New Cartoon Caption Contests are announced at the start of the month (alternating months). New Joke Contests are announced at the start of the month (alternating months). The next joke contest will be announced on August 1, 2010. Here are this month’s cartoon and the results: ** FIRST PLACE **.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 7, 2015
In BusinessInsider , Hunter Walker reports: "In the wee hours of Friday morning, Trump went off on a Twitter tirade against moderator Megyn Kelly and pollster Frank Luntz, who conducted an on-air focus group that unfavorably reviewed Trump after the debate." The Trump Phenomenon keeps taking on new bells and whistles. The latest is the war which broke out between Donald Trump and Fox News. Neither of them are entities to mess with.
The Eloquent Woman
OCTOBER 12, 2010
Sometimes the verbal few don't represent the majority -- sometimes they do -- we know that from market research focus groups, jury duty, etc., For starters, many of the questions here could apply to live questioners as well as to those using Twitter --every audience has its share of overly talkative contributors and questioners, as well as those who say little in front of the group.
http://delicious.com/akarrer/prospeaker
MAY 1, 2009
Historically, summer may have been a time for you to take it easy, do the minimum amount of activity while you focus on what you will achieve when fall comes aroundnot this year. Conduct focus groups. Visit a new networking group. Many networking groups dont meet during the summer, but those who are serious about building their businesses are still networking and still making valuable connections.
The Eloquent Woman
MAY 14, 2008
And in my focus groups on women and public speaking, I've heard many women say they hear other women speakers start out by apologizing for some early issue or problem, from the room temperature to the sound system--not the image you want the audience to take away. Lots of my trainees say that "getting started" is the toughest part of any speech or presentation , and I agree: It's a time when audience attention is highest, and therefore a time when mistakes are magnified.
The Eloquent Woman
OCTOBER 9, 2007
In our "Eloquent Woman" focus groups earlier this month, participants alternately bemoaned and praised similar behavior in women speakers -- particularly at the start of a presentation, when many apologize (for being late, for the room conditions, for replacing another speaker), or spend much of their time thanking and acknowledging others. can be found in an upturned palm , we learned earlier this year in John Tierney's charming report in the New York Times.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 31, 2016
Better set up focus groups for that one. Politico confirms it: The jobs creation narrative is what large corporations are preparing for the Trump Administration. That is what Donald Trump et al. want to hear. And because The Trump of Everything is clickbait, media outlets post on the corporation's story of adding U.S. We have already seen that with Carrier, IBM and Sprint. Obviously, the narrative results in a double win.
http://delicious.com/akarrer/prospeaker
MAY 1, 2009
It focuses on speaking effectively to obtain the job you want. The Most Important Skills : This video from “Speaking for Results” focuses on the most vital key to public speaking. This short video focuses on notes for speeches. How to Prepare a Speech : Instead of concentrating on rehearsal, Scott urges you to focus on preparation. Focusing on a business setting Scott asks and answers the four questions on giving speeches.
The Eloquent Woman
DECEMBER 19, 2007
We have the ability to wear a more varied wardrobe , rather than a uniform suit; to alter our hair and use makeup to enhance features and focus our appearance; and to use color in our clothing and accessorie s to draw the eyes of our audiences. The public still has no idea of what part of her is stage-managed and focus-grouped, and what part is legit. Women who speak publicly wield a number of double-edged swords, challenges unique to the gender in the public arena.
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