Focus Groups For Public Speaking – 5 Steps

Matt Eventoff

Focus groups have long been the domain of political campaigns – focus groups to test messages , focus groups to test appearances, focus groups to test images, sound bites, opposition research, research on a campaign’s own candidate – just about anything that one can test, political campaigns utilize focus groups to test.

2011 131

Focus Groups For Presentations – 5 Steps

Matt Eventoff

Focus groups have long been the domain of political campaigns – focus groups to test messages , focus groups to test appearances, focus groups to test images, sound bites, opposition research, research on a campaign’s own candidate – just about anything that one can test, political campaigns utilize focus groups to test.

2011 139

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Coca-Cola's SuperBowl Commercial: Did it run it by diverse focus groups?

Jane Genova: Speechwriter - Ghostwriter

Given that America is no longer a monolith with everyone holding identical core values, I wonder if those overseeing the making of this commercial did enough screening of it before diverse focus groups. Americana - does it exist any more?   Probably not, based on the intense mixed response to Coca-Cola's "America the Beautiful" SuperBowl Commercial.  In it the song was sung in six different languages.

2014 50

Market Research: Everything You Need to Know as a Business Leader


Focus Groups. Perform lower-level market segmentation to identify smaller target buyer groups. Conversely, all market research methods can be grouped into: Primary research a comprehensive assessment of the in-house data you can obtain yourself (or commission others to do).

2020 61

Diversity and Inclusion in the Workplace, the New Rule


Companies in general seek to maximize the potential of their teams talent, performance, and group innovation. The Boston Consulting Group, studied 171 companies across central Europe. Diversity and Inclusion in the workplace is important.

The 5 Main Phases of Project Management Life Cycle 


The key tools and techniques for developing a project charter are as follows: Data gathering focus groups, stakeholder interviews, team brainstorming.

Maine 87

A Quick Guide to Dissertation Writing


In the form of validation of model/proof of theorems, main research results, focus group findings, etc. The final year of graduate school is an exciting time. At least for some. For others, dissertation panic begins to set in.

2020 87

Humor & Marketing - Risky Business

Jane Genova: Speechwriter - Ghostwriter

You bet, conduct focus groups. "Nordstrom became the latest retailer to land in hot water with customers over a piece of clothing [Chai Maintenance Hanukkah sweater] intended to be humorous but instead offended some shoppers." " - Phil Wahba, Fortune, November 15, 2015. Here is the article. Leveraging humor is marketing always carried risks. But, when the comic relief resonated, the payoff could be major.

2015 50

How Voice of the Customer Concept Can Boost Sales and Revenue


In order to understand the needs of customers, businesses can focus on Voice of the customer. Focus Groups. Focus Group Discussions are another way of gathering information using a group of individuals who are brought together for gathering feedback on a product, service or process. Services like Google Analytics even provide information down to the gender, age group, and interests of your visitors.

2019 40

A Quick Guide to Buyer Personas


Marketers, in turn, have their “marketing personas” – proxies for all the different groups of people they are targeting within their campaigns. Whereas marketing personas sometimes can be based on your assumptions about a certain customer group who you are just planning to attract.

Buyer 52

What is an Innovation Strategy and Why Your Company Needs One?


Boston Consulting Group (BCG) puts it this way: “The formula for business success that worked a decade ago doesn’t necessarily work today. While certainly, there’s no ultimate blueprint for innovation, conditionally it can be grouped into the following three categories: 1.

2020 60

The Perfect Jury…Doesn’t Exist

Matt Eventoff

Focusing voir dire on picking perfect jurors is about as successful a strategy as picking perfect parents or determining how tall you want to be. Based on experience having done myriad focus groups, mock trials, jury consults and working with some of the top trial attorneys around, I do not believe there is an ability to describe a “perfect juror” that can be universally applied to a specific case type (medical malpractice, product liability, toxic torts, etc.),

Marketing & Power of Long-Tail Keywords

Jane Genova: Speechwriter - Ghostwriter

" Through research and actually talking with prospects (yes, use focus groups), marketing found out that more internet businesses needed payment systems to be designed as simple and seamless, cost less, and be international. Voice. Mobile. And, the trusty old desktop.

2020 52

Write It Out - A Guest Post by Speaker & Blogger David Goad

Speak and Deliver

By putting down my thoughts in a word document or email and asking for feedback in advance of my speech, I always get tremendous recommendations for improvement (and a boost of confidence before I take it live in front of the group.) You’ve surely heard about professional marketers conducting research in “focus groups.” They gather a group of willing (and paid) participants who fit the demographic and psychographic profile of their ideal customer.

2011 58

Tone - Right up there with timing, but harder to figure out

Jane Genova: Speechwriter - Ghostwriter

No, you don't have to conduct a formal focus group. The financial planner's target market was the blue collar employee who is now allowed to have professional assistance managing the Defined Contribution Plan. The lending institution wanted to rebrand itself as accessible to college students.    The tough nut to crack was and continues to be getting just the right tone in the marketing communications.

2016 40

Step-By-Step Guide to Creating a Viable Go to Market Strategy


What should we propose to consumer group X if we want to sell to them effectively? To some extent, a Go to Market plan is a more crystallized take on your marketing plan, but it comes with a more detailed scope and a higher focus on just one product or services. The ultimate goal of any business is to grow and scale over time. Conquering a single market or customer segment is never enough – there’s always room for expanding further.

2019 50

"Mad Men" - Before Women Were All Business

Jane Genova: Speechwriter - Ghostwriter

  In the focus group the women also discuss their emotions.  Professional men were brittle back in the days "Mad Men" is set.  They are brittle now. No change.    What is striking is how different women are now.    We're all business.    If we're going to become involved with a man of power, it will not likely be for romantic reasons or in hopes of his marrying us. 

2010 49

President Obama's victory speech & the return of rhetoric

Max Atkinson

The Obama campaign pored through the focus groups and the polls and came to believe that though voters were disappointed with Obama, they didn’t really hold the disappointments of the last few years against him. It's four years since I posted 'Rhetoric & imagery in Obama's victory speech' ( HERE ) , based on a line-by-line analysis of a piece that was originally commissioned by the Independent on Sunday.

Employee Communications: Lorene Schaefer looks at those 86% planning to jump ship in 2013

Jane Genova: Speechwriter - Ghostwriter

  Face-to-face focus groups, which can be expensive and iffy when it comes to confidentiality, are being replaced with interactive blogs, intranets configured like Facebook, and internal wiki mechanisms which can capture nuances.  This is not good news for employers. ManpowerGroup found that 86% of employees plan on looking for a new job in 2013.    Only 5% plan to remain with their current employer.

2013 40

Cartoon Caption Contest Results — Blinders

Humor Power

It’s time for the top captions in our July Cartoon Caption Contest featuring the artwork of Dan Rosandich. New Cartoon Caption Contests are announced at the start of the month (alternating months). New Joke Contests are announced at the start of the month (alternating months). The next joke contest will be announced on August 1, 2010. Here are this month’s cartoon and the results: ** FIRST PLACE **.

Utah 48

Careers Get Made During War - Trump V. Fox News

Jane Genova: Speechwriter - Ghostwriter

In BusinessInsider , Hunter Walker reports: "In the wee hours of Friday morning, Trump went off on a Twitter tirade against moderator Megyn Kelly and pollster Frank Luntz, who conducted an on-air focus group that unfavorably reviewed Trump after the debate." The Trump Phenomenon keeps taking on new bells and whistles. The latest is the war which broke out between Donald Trump and Fox News. Neither of them are entities to mess with.

2015 50

Integrating Twitter in your public speaking: 14 ways

The Eloquent Woman

Sometimes the verbal few don't represent the majority -- sometimes they do -- we know that from market research focus groups, jury duty, etc., For starters, many of the questions here could apply to live questioners as well as to those using Twitter --every audience has its share of overly talkative contributors and questioners, as well as those who say little in front of the group.

Being Productive During Summer

Historically, summer may have been a time for you to take it easy, do the minimum amount of activity while you focus on what you will achieve when fall comes aroundnot this year. Conduct focus groups. Visit a new networking group. Many networking groups dont meet during the summer, but those who are serious about building their businesses are still networking and still making valuable connections.

take charge of your introduction

The Eloquent Woman

And in my focus groups on women and public speaking, I've heard many women say they hear other women speakers start out by apologizing for some early issue or problem, from the room temperature to the sound system--not the image you want the audience to take away. Lots of my trainees say that "getting started" is the toughest part of any speech or presentation , and I agree: It's a time when audience attention is highest, and therefore a time when mistakes are magnified.

2008 40

the origins of eloquence in a gesture

The Eloquent Woman

In our "Eloquent Woman" focus groups earlier this month, participants alternately bemoaned and praised similar behavior in women speakers -- particularly at the start of a presentation, when many apologize (for being late, for the room conditions, for replacing another speaker), or spend much of their time thanking and acknowledging others. can be found in an upturned palm , we learned earlier this year in John Tierney's charming report in the New York Times.

2007 40

Jobs Creation Narrative - Positioning/Packaging It for Trumpism

Jane Genova: Speechwriter - Ghostwriter

Better set up focus groups for that one. Politico  confirms it: The jobs creation narrative is what large corporations are preparing for the Trump Administration. That is what Donald Trump et al. want to hear. And because The Trump of Everything is clickbait, media outlets post on the corporation's story of adding U.S. We have already seen that with Carrier, IBM and Sprint. Obviously, the narrative results in a double win.

2016 43

Online University Reviews : 101 YouTube Videos to Teach You the Art of Public Speaking

It focuses on speaking effectively to obtain the job you want. The Most Important Skills : This video from “Speaking for Results” focuses on the most vital key to public speaking. This short video focuses on notes for speeches. How to Prepare a Speech : Instead of concentrating on rehearsal, Scott urges you to focus on preparation. Focusing on a business setting Scott asks and answers the four questions on giving speeches.

2009 39

swinging a double-edged sword: image

The Eloquent Woman

We have the ability to wear a more varied wardrobe , rather than a uniform suit; to alter our hair and use makeup to enhance features and focus our appearance; and to use color in our clothing and accessorie s to draw the eyes of our audiences. The public still has no idea of what part of her is stage-managed and focus-grouped, and what part is legit. Women who speak publicly wield a number of double-edged swords, challenges unique to the gender in the public arena.

2007 40