Focus Groups For Public Speaking – 5 Steps

Matt Eventoff

Focus groups have long been the domain of political campaigns – focus groups to test messages , focus groups to test appearances, focus groups to test images, sound bites, opposition research, research on a campaign’s own candidate – just about anything that one can test, political campaigns utilize focus groups to test.

Focus Groups For Presentations – 5 Steps

Matt Eventoff

Focus groups have long been the domain of political campaigns – focus groups to test messages , focus groups to test appearances, focus groups to test images, sound bites, opposition research, research on a campaign’s own candidate – just about anything that one can test, political campaigns utilize focus groups to test.

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Coca-Cola's SuperBowl Commercial: Did it run it by diverse focus groups?

Jane Genova: Speechwriter - Ghostwriter

Given that America is no longer a monolith with everyone holding identical core values, I wonder if those overseeing the making of this commercial did enough screening of it before diverse focus groups. Americana - does it exist any more?

Write It Out - A Guest Post by Speaker & Blogger David Goad

Speak and Deliver

By putting down my thoughts in a word document or email and asking for feedback in advance of my speech, I always get tremendous recommendations for improvement (and a boost of confidence before I take it live in front of the group.)

Integrating Twitter in your public speaking: 14 ways

The Eloquent Woman

Sometimes the verbal few don't represent the majority -- sometimes they do -- we know that from market research focus groups, jury duty, etc.,

Tone - Right up there with timing, but harder to figure out

Jane Genova: Speechwriter - Ghostwriter

No, you don't have to conduct a formal focus group. The financial planner's target market was the blue collar employee who is now allowed to have professional assistance managing the Defined Contribution Plan.

"Mad Men" - Before Women Were All Business

Jane Genova: Speechwriter - Ghostwriter

  In the focus group the women also discuss their emotions.  Professional men were brittle back in the days "Mad Men" is set.  They are brittle now. No change.    What is striking is how different women are now.    We're all business.    If we're going to become involved with a man of power, it will not likely be for romantic reasons or in hopes of his marrying us. 

The Perfect Jury…Doesn’t Exist

Matt Eventoff

Focusing voir dire on picking perfect jurors is about as successful a strategy as picking perfect parents or determining how tall you want to be. Based on experience having done myriad focus groups, mock trials, jury consults and working with some of the top trial attorneys around, I do not believe there is an ability to describe a “perfect juror” that can be universally applied to a specific case type (medical malpractice, product liability, toxic torts, etc.),

Employee Communications: Lorene Schaefer looks at those 86% planning to jump ship in 2013

Jane Genova: Speechwriter - Ghostwriter

  Face-to-face focus groups, which can be expensive and iffy when it comes to confidentiality, are being replaced with interactive blogs, intranets configured like Facebook, and internal wiki mechanisms which can capture nuances. 

President Obama's victory speech & the return of rhetoric

Max Atkinson

The Obama campaign pored through the focus groups and the polls and came to believe that though voters were disappointed with Obama, they didn’t really hold the disappointments of the last few years against him.

Cartoon Caption Contest Results — Blinders

Humor Power

It’s time for the top captions in our July Cartoon Caption Contest featuring the artwork of Dan Rosandich. New Cartoon Caption Contests are announced at the start of the month (alternating months). New Joke Contests are announced at the start of the month (alternating months).

take charge of your introduction

The Eloquent Woman

And in my focus groups on women and public speaking, I've heard many women say they hear other women speakers start out by apologizing for some early issue or problem, from the room temperature to the sound system--not the image you want the audience to take away.

the origins of eloquence in a gesture

The Eloquent Woman

In our "Eloquent Woman" focus groups earlier this month, participants alternately bemoaned and praised similar behavior in women speakers -- particularly at the start of a presentation, when many apologize (for being late, for the room conditions, for replacing another speaker), or spend much of their time thanking and acknowledging others. can be found in an upturned palm , we learned earlier this year in John Tierney's charming report in the New York Times.

swinging a double-edged sword: image

The Eloquent Woman

We have the ability to wear a more varied wardrobe , rather than a uniform suit; to alter our hair and use makeup to enhance features and focus our appearance; and to use color in our clothing and accessorie s to draw the eyes of our audiences.

Being Productive During Summer

http://delicious.com/akarrer/prospeaker

Historically, summer may have been a time for you to take it easy, do the minimum amount of activity while you focus on what you will achieve when fall comes aroundnot this year. Conduct focus groups. Visit a new networking group.

Online University Reviews : 101 YouTube Videos to Teach You the Art of Public Speaking

http://delicious.com/akarrer/prospeaker

It focuses on speaking effectively to obtain the job you want. The Most Important Skills : This video from “Speaking for Results” focuses on the most vital key to public speaking. This short video focuses on notes for speeches. How to Prepare a Speech : Instead of concentrating on rehearsal, Scott urges you to focus on preparation. Focusing on a business setting Scott asks and answers the four questions on giving speeches.