Zenefits - Reality bites for yet another startup high flyer

Jane Genova: Speechwriter - Ghostwriter

The question, of course, is can this high flyer even lift off again. Meanwhile that other high flyer Theranos looks like it may never have the resources to regroup. The organizational culture at Zenefits was found to be short on ethics.

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Public Speaking: Send Your Client a Customized Flyer

Great Public Speaking

Within a few minutes after completing the call, you fax your customized public speaking marketing flyer to the client. The individual receives the flyer and is amazed that your public speaking program is exactly what the organization needs. Why have your photo on the flyer?

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Public Speaking: Send Your Client a Customized Flyer

Great Public Speaking

Within a few minutes after completing the call, you fax your customized public speaking marketing flyer to the client. The individual receives the flyer and is amazed that your public speaking program is exactly what the organization needs. Why have your photo on the flyer?

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Annie Leibovitz, Conde Nast - What High-Flyer Is Next To Crash?

Jane Genova: Speechwriter - Ghostwriter

No economy for high-flyers.  Question:  Which high-flyer will be the next to fall to earth   Even with the recovery rumblings reported in THE WALL STREET JOURNAL today, it will be brutal climb out of this global mess.    Annie Leibovitz and Conde Nast didn't see it coming, didn't believe it, or didn't care.  

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High-Flyer Gay Priest Dies in Prison - But Darien, CT saga continues

Jane Genova: Speechwriter - Ghostwriter

The hard-partying, high-living gay priest Michael Jude Fay died of cancer in prison yesterday.      He had been serving time at Butner Federal Correctional Complex in North Carolina, along with notorious con artist Bernard Madoff. Fay had pleaded guilty to stealing more than $1 million from Darien, Connecticut parish St. John's Roman Catholic Church.    The discovery of his lifestyle and theft threw the small affluent church community into turmoil. 

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Send in the writers: When and why to hire a freelance writer

Six-Figure Freelancer Blog

Imagine that you’ve been writing all day and you are on your fifth draft of a one-page promotional flyer. Sometimes it is worth hiring a freelance writer to write a critical document for you. You are not sure if the headline will hook your target market. You used affect and spell checker suggested effect, but when you used effect spell checker suggested affect. E-mail is piling up in your in-box. The call answer light on your phone is blinking furiously.

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Andrew Bosworth - He Should Have Known Not to Put Damning Material in Memo

Jane Genova: Speechwriter - Ghostwriter

Yes, that drama should have a Greek Chorus warning other high-flyers of assuming they could bypass the rules. Memos get leaked all the time. Media and government agencies have become the typical drop boxes.

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Theranos - The (Alleged) Sins of the Founder Result in Massive Layoff

Jane Genova: Speechwriter - Ghostwriter

  Once a high-flyer, Theranos began its downward trajectory after The Wall Street outed the problems with its supposed revolutionary technology. Yesterday, most of the remaining employees at blood-testing firm Theranos were laid off. That's how the severely distressed startup is struggling to hold onto cash and duck the bankruptcy bullet. Here is the coverage by The Wall Street Journal. Its founder - Elizabeth Holmes - already had left.

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Stand Up Inside Yourself

Speak Schmeak

Click on the image above to go to Susan's flyer; you should then be able to click on the flyer to enlarge it. My client, Susan Hyatt , is one of six life coaches leading seminars in an upcoming weekend event hosted by Martha Beck in Scottsdale, Arizona May 17 & 18, 2008.

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George & Amal - Perils of Being Power Couple

Jane Genova: Speechwriter - Ghostwriter

Classic was the hatchet job members of the media, including influential Vanity Fair, did on one-time high-flyers Ellen Pao and Buddy Fletcher. The court of public opinion has decided to go after George Clooney. Here , Jason Bailey at Vice pans Clooney's latest film "Suburbicon." 

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THE NEW YORK TIMES - 3Q Loss

Jane Genova: Speechwriter - Ghostwriter

  Will it wind up on the block like that other digitally-challenged high-flyer NEWSWEEK? Not only has THE NEW YORK TIMES not made a successful leap into the digital era.    It has not got its fixed costs down to where it can be profitable in the age of frugality.    As expected, it's reporting a 3Q loss.  There is simply no space for fat overhead in a media business. Gawker pays peanuts.

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Medium.com = LinkedIn Pulse-Like Open Platform For Influence Publishing

Jane Genova: Speechwriter - Ghostwriter

Also, you can leverage as a stand-alone flyer. The influence game is tilting toward DIY. You can attract the right kind of attention without needing The Gatekeepers. The latest platform for influence publishing is Medium.com. It joins LinkedIn Pulse as an open platform to post on.

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Snail Mail - Still Should Be Part Of Marketing Mix, Especially When Targeting Over-55

Jane Genova: Speechwriter - Ghostwriter

It was the flyer from a local furniture store arriving snail mail which triggered my buying a sofa bed from it when I moved to Tucson.

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But an ugly girl might get more attention & put in more soul

Jane Genova: Speechwriter - Ghostwriter

  In its Craigslist ad  it states it is seeking a pretty girl with a nice smile to get attention for the company by giving out flyers etc.  Presentation is a tricky business.    This enterprise in Rhode Island might not realize this.    But an ugly girl might attract more interest.    Also, take it from a female who never fit with fashionable beauty criteria, we put more soul in our work.

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Mean Frozen Streets of Jersey City, NJ: Writers, be grateful you have a skill

Jane Genova: Speechwriter - Ghostwriter

For eight bucks an hour, warm bodies will stand on the mean frozen streets of Jersey City, New Jersey handing out flyers about the services provided by Magic Tax.  Given Three cheers for having a marketable skill.    These days are chaotic times for writers. 

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11 Tips for free PRO for your Toastmasters Club

Craig Strachan - Keep Talking!

Download free flyers from the Toastmasters International website. Do you want free publicity? Then use these tips. Website –crucial; keep it simple. Community adverts in newspapers; consistent. Call the editor and ask him for lead times; make friends! Facebook page. Community papers – tell them success stories. Advertise at venue (do they have a newsletter); leave back issues of the magazine at the venue (with contact details)? Members – advertise at businesses.

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The Best Classic Hits and Memories

Can You Hear Me Up the Back?

Thanks to an against-the-odds miracle of frequent flyer point redemption and client scheduling, I’m closing the laptop and off to wander around Europe for a month. Pic Bryan Ledgard.

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Ralph Lauren Closing 50 Stores, Laying Off 8% of Employees - Brands In Peril (Yours May Be Among Them)

Jane Genova: Speechwriter - Ghostwriter

  In professional services, some one-time high flyers are also finding their branding in peril. Elite brand Ralph Lauren seemed untouchable. Whatever the social event, it was the clothing brand we could trust. Wearing it was mistake-proof. Also, we basked in the aura of its prestige.

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Citibank's Incentives & the Bottom-Ups

Jane Genova: Speechwriter - Ghostwriter

  As an incentive it's handing out frequent flyer miles.   Baby Boomers and those still around from the Silent Generation might remember when gas stations gave out drinking glasses when we did a fill up. 

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Elizabeth Holmes - Iron Lady of Tech

Jane Genova: Speechwriter - Ghostwriter

Many remember the days when Theranos was a high flyer. One thing about Theranos founder Elizabeth Holmes is that she is determined to stay in business. Despite all the near-death experiences for that startup, Holmes continues to take even the small steps necessary to save the company - and herself. But the odds are against that. The latest move, reports MarketWatch, is agreeing to accept the feds' two-year ban on being part of the blood-testing industry.

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Hire a Cheap, Fast Writer — and Repent in Leisure

Six-Figure Freelancer Blog

You are on your fifth draft of a one-page promotional flyer. You’ve been writing all day. You are not sure if the headline will hook your target market. You used “affect” and spellchecker suggested “effect” but when you used “effect” spellchecker suggested “affect.” Email is piling up in your in-box. The call answer light on your phone is blinking furiously. And weren’t you supposed to set up interviews for the receptionist vacancy?

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Conde Nast - Cuts Custom-Made

Jane Genova: Speechwriter - Ghostwriter

  Conde Nast had been known as a high-flyer, pulling out all stops to get just the right writer and the perfect photo shoot. One-size cut won't fit all.    At Conde Nast, post-McKinsey review, budget reductions will be done on a publication to publication basis and not in a single timeframe.    That's what CRAIN'S NE W YORK BUSINESS reports.    What will be universal, at least for a while, is the mindset of frugality. 

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Boies Schiller Flexner - If It Looks, Talks, Walks Like Rebranding, It Probably Is

Jane Genova: Speechwriter - Ghostwriter

It now appears that the high-flyer Boies is cruising lower. One-time superlawyer David Boies' brand was tarnished by his association with Harvey Weinstein.

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Is WIRED Next to Get Cut at Conde Nast?

Jane Genova: Speechwriter - Ghostwriter

  But, let's hope that management consulting firm McKinsey, which is now on-board advising the media high-flyer, can come up with recommendations that save a bit more than that and bring the company into the digital age. Things keep looking worse for the future of WIRED.    Its ad pages for this year, reports  Jason Turbow in Mediabistro.com, were down 44% and it has canceled annual special event NextFest.

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Brian Williams: Too-Common Saga Of Radical Ambition

Jane Genova: Speechwriter - Ghostwriter

But I ask Everyman to have the compassion to forgive these too-high flyers. Ambition is a strange entity. On the one hand, it's needed to give us the direction and drive to reach beyond the ordinary in a career. On the other hand, it can get way out of control.

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Matchmaking, Not Technology, Is Brand, Profit Potential

Jane Genova: Speechwriter - Ghostwriter

 The compensation was lucrative for a brochure and flyer for an executive search firm. The value of online services like Dog Vacay comes from its ability to matchmake.  Essentially it screens and connects pet parents needing to board their animal companions with care-givers.

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Aging Professionals - 5 Tips on Not Becoming (totally) Invisible

Jane Genova: Speechwriter - Ghostwriter

A former high flyer in marketing penned a book that was more about him than marketing fundamentals. Professional brand equity is propped up by attention. After all, this is the attention economy. Have enough of that attention currency to flash around and you are welcome everywhere.

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Leadership Communications - Say Goodbye

Jane Genova: Speechwriter - Ghostwriter

That could have been communicated through email, flyer put on the door, or even a notice in the community room.  We human beings are hardwired to get attached.

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The Press Release: New Kind Of Communications Workhorse In Digital Era

Jane Genova: Speechwriter - Ghostwriter

Print flyers at special events. "Some communications professionals feel that news releases are old-fashioned and irrelevant because people are getting their news from social media, not newspapers or news broadcasts.

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Blankfein, Dimon, Zuckerberg: Is smart-aleck CEO brand over, for now?

Jane Genova: Speechwriter - Ghostwriter

  So much for the staying power of a high flyer. The leadership persona in corporate America is rapidly shifting.    That brash style of Lloyd Blankfein (Goldman Sachs), Jamie Dimon (JP Morgan Chase), and Mark Zuckerberg (Facebook) have become not only out of date. 

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Nasty: They will get you (and they have learned to be very patient)

Jane Genova: Speechwriter - Ghostwriter

  Here you can read that obituary for a high flyer who probably won't be allowed a comeback. Careers, personal brands, and fortunes are destroyed every day.  A growing factor is this: The professional is nasty.

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PRSA: Is this an organization in search of a new mission?

Jane Genova: Speechwriter - Ghostwriter

  Singlehandedly over the years O'Dwyer has helped thousands of public relations firms obtain recognition for their accomplishments such as nailing down new accounts, solo flyers develop their brandnames, and undergraduates decide if public relations was the field for them. 

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Never can say goodbye

Speak Schmeak

You might want them to donate money, call their congressional representative or hang flyers advertising a local festival. Do you ever go to a party or family gathering and find it hard to leave?

130

H-P: BigTech, BigTrouble

Jane Genova: Speechwriter - Ghostwriter

  In addition, one-time high-flyers AOL and Yahoo are stumbling. Amidst the tons written about former McKinsey head Raja Gupta, what peeks out is that he envied the fast, big money being made in Silicon Valley. 

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Radical Saving - My 11 Years Living Like A Medieval Monk

Jane Genova: Speechwriter - Ghostwriter

I would be told that I was simply just another reformed high flyer who had embraced Radical Saving. This evening I contacted State Farm Bank. I arranged to pay off my auto loan 3.5 years early.

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September Crash for Conde Nast

Jane Genova: Speechwriter - Ghostwriter

At Michael's in Manhattan, expect to see these former high flyers drinking their lunch.  McKinsey is in there, poking around Conde Nast.    But most of us already know much of what the management consulting firm will likely report in its "study."  "  That's of a media empire with a bloated cost structure, elitist brittle leadership, and products which are out of touch with the marketplace. 

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Can a ghostwriter exist w/o The Establishment? YES!

Jane Genova: Speechwriter - Ghostwriter

  I charge my new types of clients - startups, solo flyers, mavericks, intellectuals, and the very hungry - less.    Could the startups, solo flyers, mavericks, intellectuals, and very hungry be them - or at least among them? It started in early 2004. 

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Public Speaking : Make it Easy

Great Public Speaking

You can give them flyers and brochures to distribute. If you want other people to spread your name around the planet, why not make it really easy for them. You can give your advocates websites that look like they belong to them. You can give them articles and interviews that promote your cause. The best way to really give them an incentive to promote you is if you embed an affiliate link for them in the promotional piece.It

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Famous Speech Friday: Helen Gahagan Douglas & the "Pink Lady" speech

The Eloquent Woman

president Richard Nixon in the general election, and he built on the pink lady image by having flyers about her printed on pink paper, and comparing her to a pro-Soviet member of Congress.

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Never can say goodbye

Speak Schmeak

You might want them to donate money, call their congressional representative or hang flyers advertising a local festival. Do you ever go to a party or family gathering and find it hard to leave? You start saying goodbye to people, and it's inevitable that there's someone you didn't talk to enough. So now you're getting caught up, and the clock keeps ticking. You try to say goodbye to everyone you know, here you are, 30 minutes later, still trying to leave.

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