Jane Genova: Speechwriter - Ghostwriter

JUNE 14, 2016

The question, of course, is can this high flyer even lift off again. Meanwhile that other high flyer Theranos looks like it may never have the resources to regroup. The organizational culture at Zenefits was found to be short on ethics. Buzzfeed outed how 80% of health policy sales in the state of Washington were made by unlicensed agents. After that was discovered, the startup got a new head - David Sacks.

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Great Public Speaking

MARCH 31, 2010

Within a few minutes after completing the call, you fax your customized public speaking marketing flyer to the client. The individual receives the flyer and is amazed that your public speaking program is exactly what the organization needs. You had a pre-printed shell ready to customize a public speaking flyer for the client. * A shell is simply a professionally pre-printed flyer with blank space for you to add specific bullet points. Why have your photo on the flyer?

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Great Public Speaking

APRIL 30, 2010

Within a few minutes after completing the call, you fax your customized public speaking marketing flyer to the client. The individual receives the flyer and is amazed that your public speaking program is exactly what the organization needs. You had a pre-printed shell ready to customize a public speaking flyer for the client. * A shell is simply a professionally pre-printed flyer with blank space for you to add specific bullet points. Why have your photo on the flyer?

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Jane Genova: Speechwriter - Ghostwriter

AUGUST 7, 2009

No economy for high-flyers.  Question:  Which high-flyer will be the next to fall to earth   Even with the recovery rumblings reported in THE WALL STREET JOURNAL today, it will be brutal climb out of this global mess.    Annie Leibovitz and Conde Nast didn't see it coming, didn't believe it, or didn't care.  

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Jane Genova: Speechwriter - Ghostwriter

AUGUST 23, 2009

The hard-partying, high-living gay priest Michael Jude Fay died of cancer in prison yesterday.      He had been serving time at Butner Federal Correctional Complex in North Carolina, along with notorious con artist Bernard Madoff. Fay had pleaded guilty to stealing more than $1 million from Darien, Connecticut parish St. John's Roman Catholic Church.    The discovery of his lifestyle and theft threw the small affluent church community into turmoil. 

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Six-Figure Freelancer Blog

JULY 12, 2013

Imagine that you’ve been writing all day and you are on your fifth draft of a one-page promotional flyer. Sometimes it is worth hiring a freelance writer to write a critical document for you. You are not sure if the headline will hook your target market. You used affect and spell checker suggested effect, but when you used effect spell checker suggested affect. E-mail is piling up in your in-box. The call answer light on your phone is blinking furiously.

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Jane Genova: Speechwriter - Ghostwriter

NOVEMBER 26, 2019

That once high-flyer had touted its investments in those startups as, well, trophies. Ever since WeWork began collapsing and folks got it that Uber may never achieve profitability, shade has been thrown on the SoftBank brand. That was then. Now, the brand is going through the worst of times. The Wall Street Journal reports that sources disclose that some major investors in SoftBank have become very jittery. One big concern is this: the losses in SoftBank's Vision Fund. 

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Jane Genova: Speechwriter - Ghostwriter

APRIL 2, 2019

On Abovethelaw , Kathryn Rubino reported that flyers containing those findings had been posted around Harvard Law School. There had been attempts to remove the flyers. Harvard Law School can be the launch pad for a stimulating lucrative career practicing law. It can also be the beginning of severe mental health challenges - and/or the worsening of underlying psychiatric problems. 

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Craig Strachan - Keep Talking!

NOVEMBER 7, 2010

Download free flyers from the Toastmasters International website. Do you want free publicity? Then use these tips. Website –crucial; keep it simple. Community adverts in newspapers; consistent. Call the editor and ask him for lead times; make friends! Facebook page. Community papers – tell them success stories. Advertise at venue (do they have a newsletter); leave back issues of the magazine at the venue (with contact details)? Members – advertise at businesses.

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Jane Genova: Speechwriter - Ghostwriter

NOVEMBER 15, 2019

  Maybe in the 1% and the tiers just below that, there are still the high-flyers who influence through generosity. Language is a living institution. It continually changes. One change is that the term "cheap" has lost its negative connotation. "Cheap" is good. It signals those using it are high in financial literacy and learned lessons from the two economic downturns in the 21st century. 

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Jane Genova: Speechwriter - Ghostwriter

AUGUST 1, 2016

High-flyer Gawker founder, Nick Denton, is reported to be filing in Manhattan federal court for personal bankruptcy. It's come to this. His "baby," Gawker will be auctioned off. Here are the details from the New York Post. All Denton's legal appeals to put a stay on Hulk Hogan's ability to collect the $10 million in damages the jury in "Hogan v. Gawker" ruled for the plaintiff haven't panned out.

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Jane Genova: Speechwriter - Ghostwriter

SEPTEMBER 23, 2010

  Will it wind up on the block like that other digitally-challenged high-flyer NEWSWEEK? Not only has THE NEW YORK TIMES not made a successful leap into the digital era.    It has not got its fixed costs down to where it can be profitable in the age of frugality.    As expected, it's reporting a 3Q loss.  There is simply no space for fat overhead in a media business. Gawker pays peanuts.

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Jane Genova: Speechwriter - Ghostwriter

FEBRUARY 21, 2010

  In its Craigslist ad  it states it is seeking a pretty girl with a nice smile to get attention for the company by giving out flyers etc.  Presentation is a tricky business.    This enterprise in Rhode Island might not realize this.    But an ugly girl might attract more interest.    Also, take it from a female who never fit with fashionable beauty criteria, we put more soul in our work.

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Can You Hear Me Up the Back?

JUNE 25, 2009

Thanks to an against-the-odds miracle of frequent flyer point redemption and client scheduling, I’m closing the laptop and off to wander around Europe for a month. Pic Bryan Ledgard. There is much to be done over there - Blur in the park, cheering on Cadel , Belgian beer research. In the spirit of the TV networks, I’ll be running some Classic Posts From the Golden Years, from way back in early ‘08 when this blog existed in a readerless vacuum.

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Six-Figure Freelancer Blog

AUGUST 16, 2018

And then a month later you received an adverting flyer in the mail trying to entice you back into the store to buy something else. Drug dealers, what are you doing? Selling your customers such bad s**t that it’s killing them? Don’t you know, dead customers can’t buy more drugs from you! And that kills your repeat business. I used to work in advertising for Radio Shack (now The Source).

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Jane Genova: Speechwriter - Ghostwriter

NOVEMBER 2, 2015

It was the flyer from a local furniture store arriving snail mail which triggered my buying a sofa bed from it when I moved to Tucson. "According to a new report from marketing research firm MarketingSherpa, 54% of consumers surveyed said they want to receive [snail] mail from brands they're interested in. However, only 19% of marketers in the study said they send updates as coupons and discounts in the [snail] mail."

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Six-Figure Freelancer Blog

FEBRUARY 6, 2010

You are on your fifth draft of a one-page promotional flyer. You’ve been writing all day. You are not sure if the headline will hook your target market. You used “affect” and spellchecker suggested “effect” but when you used “effect” spellchecker suggested “affect.” Email is piling up in your in-box. The call answer light on your phone is blinking furiously. And weren’t you supposed to set up interviews for the receptionist vacancy?

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Jane Genova: Speechwriter - Ghostwriter

MARCH 5, 2019

Meanwhile, I will have to make a run to stores such as Giant Eagle which have racks of those free publications and promotional flyers. No, it isn't his winter coat. It's the pounds he put on amid this polar vortex in the Midwest. LOV doesn't want to walk out there. This morning I waited until 10:00 A.M. to take him for his walk. I assumed it had warmed up enough for him to put up with the never-ending winter. I was wrong.

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Jane Genova: Speechwriter - Ghostwriter

APRIL 6, 2020

Entering Target has become like being on a university campus with all the kiosks filled with flyers. Last night was a full moon. While maintaining social distance, folks pooled their stories of just losing it yesterday.

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Jane Genova: Speechwriter - Ghostwriter

FEBRUARY 12, 2013

For eight bucks an hour, warm bodies will stand on the mean frozen streets of Jersey City, New Jersey handing out flyers about the services provided by Magic Tax.  Given Three cheers for having a marketable skill.    These days are chaotic times for writers.    But, those of us who are hustlers and flexible manage to continue to work. The  The compensation can be good if the assignment comes from a large organization.

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Jane Genova: Speechwriter - Ghostwriter

DECEMBER 6, 2015

Also, you can leverage as a stand-alone flyer. The influence game is tilting toward DIY. You can attract the right kind of attention without needing The Gatekeepers. The latest platform for influence publishing is Medium.com. It joins LinkedIn Pulse as an open platform to post on. Its reach could be as powerful. Like LinkedIn Pulse, you can automatically link your post to Twitter, Facebook, and individual shares.

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Speak Schmeak

JANUARY 21, 2008

Click on the image above to go to Susan's flyer; you should then be able to click on the flyer to enlarge it. My client, Susan Hyatt , is one of six life coaches leading seminars in an upcoming weekend event hosted by Martha Beck in Scottsdale, Arizona May 17 & 18, 2008. Here's what she had to say about the event: "Steering By Starlight is a weekend long event created by Martha Beck to promote her new book (of the same title). It is open to the public.

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Jane Genova: Speechwriter - Ghostwriter

APRIL 11, 2018

  Once a high-flyer, Theranos began its downward trajectory after The Wall Street outed the problems with its supposed revolutionary technology. Yesterday, most of the remaining employees at blood-testing firm Theranos were laid off. That's how the severely distressed startup is struggling to hold onto cash and duck the bankruptcy bullet. Here is the coverage by The Wall Street Journal. Its founder - Elizabeth Holmes - already had left.

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Jane Genova: Speechwriter - Ghostwriter

MARCH 29, 2018

Yes, that drama should have a Greek Chorus warning other high-flyers of assuming they could bypass the rules. Memos get leaked all the time. Media and government agencies have become the typical drop boxes. The fun of following Abovethelaw.com is all the leaked documents it receives from unhappy law firm associates. They are authored by pompous law partners.    Memos also wind up as in the discovery process for possible litigation.

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Jane Genova: Speechwriter - Ghostwriter

SEPTEMBER 23, 2009

  Conde Nast had been known as a high-flyer, pulling out all stops to get just the right writer and the perfect photo shoot. One-size cut won't fit all.    At Conde Nast, post-McKinsey review, budget reductions will be done on a publication to publication basis and not in a single timeframe.    That's what CRAIN'S NE W YORK BUSINESS reports.    What will be universal, at least for a while, is the mindset of frugality. 

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Jane Genova: Speechwriter - Ghostwriter

AUGUST 1, 2009

  But, let's hope that management consulting firm McKinsey, which is now on-board advising the media high-flyer, can come up with recommendations that save a bit more than that and bring the company into the digital age. Things keep looking worse for the future of WIRED.    Its ad pages for this year, reports  Jason Turbow in Mediabistro.com, were down 44% and it has canceled annual special event NextFest.

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Jane Genova: Speechwriter - Ghostwriter

OCTOBER 30, 2017

Classic was the hatchet job members of the media, including influential Vanity Fair, did on one-time high-flyers Ellen Pao and Buddy Fletcher. The court of public opinion has decided to go after George Clooney. Here , Jason Bailey at Vice pans Clooney's latest film "Suburbicon."  "  The door has opened on destroying the Clooney brandname. Since Clooney is one-half of a power couple, his fall could impact the other part: Amal.

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Jane Genova: Speechwriter - Ghostwriter

FEBRUARY 8, 2012

  As an incentive it's handing out frequent flyer miles.   Baby Boomers and those still around from the Silent Generation might remember when gas stations gave out drinking glasses when we did a fill up.    Well, now that Citibank is lending again, it needs depositors.     Hell broke loose, thanks to the bottom-up movement, when the bank sent out 1099s stating that the fair market value of each of those miles is 2.5 cents. 

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Jane Genova: Speechwriter - Ghostwriter

APRIL 18, 2017

Many remember the days when Theranos was a high flyer. One thing about Theranos founder Elizabeth Holmes is that she is determined to stay in business. Despite all the near-death experiences for that startup, Holmes continues to take even the small steps necessary to save the company - and herself. But the odds are against that. The latest move, reports MarketWatch, is agreeing to accept the feds' two-year ban on being part of the blood-testing industry.

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Jane Genova: Speechwriter - Ghostwriter

JUNE 7, 2016

  In professional services, some one-time high flyers are also finding their branding in peril. Elite brand Ralph Lauren seemed untouchable. Whatever the social event, it was the clothing brand we could trust. Wearing it was mistake-proof. Also, we basked in the aura of its prestige. That was then. Now, as the New York Post reports, the company which markets and sells the Ralph Lauren brand admits it's in trouble. It has announced that it is closing 50 of its stores.

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Jane Genova: Speechwriter - Ghostwriter

FEBRUARY 5, 2015

But I ask Everyman to have the compassion to forgive these too-high flyers. Ambition is a strange entity. On the one hand, it's needed to give us the direction and drive to reach beyond the ordinary in a career. On the other hand, it can get way out of control. Often that is happening without players recognizing they are heading for serious trouble. Jim Collins chronicles that in his iconic book "How The Mighty Fall."

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Jane Genova: Speechwriter - Ghostwriter

JULY 19, 2013

 The compensation was lucrative for a brochure and flyer for an executive search firm. The value of online services like Dog Vacay comes from its ability to matchmake.  Essentially it screens and connects pet parents needing to board their animal companions with care-givers.  Those parents could care less about the technology.  However, the technology which allows the care-giver to upload photos and videos of Fido is, of course, a competitive advantage.

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Speak Schmeak

FEBRUARY 16, 2012

You might want them to donate money, call their congressional representative or hang flyers advertising a local festival. Do you ever go to a party or family gathering and find it hard to leave? You start saying goodbye to people, and it's inevitable that there's someone you didn't talk to enough. So now you're getting caught up, and the clock keeps ticking. You try to say goodbye to everyone you know, here you are, 30 minutes later, still trying to leave.

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Jane Genova: Speechwriter - Ghostwriter

SEPTEMBER 28, 2014

That could have been communicated through email, flyer put on the door, or even a notice in the community room.  We human beings are hardwired to get attached. So, when our leaders leave, for whatever reason, we tend to experience a hole in our professional lives and even in our everyday mundane affairs. Large organizations know that. When the leadership departs, there's an announcement. Sometimes the leader is quoted in that, sometimes not.

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Jane Genova: Speechwriter - Ghostwriter

JULY 22, 2009

At Michael's in Manhattan, expect to see these former high flyers drinking their lunch.  McKinsey is in there, poking around Conde Nast.    But most of us already know much of what the management consulting firm will likely report in its "study."  "  That's of a media empire with a bloated cost structure, elitist brittle leadership, and products which are out of touch with the marketplace. 

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Jane Genova: Speechwriter - Ghostwriter

SEPTEMBER 25, 2013

  Here you can read that obituary for a high flyer who probably won't be allowed a comeback. Careers, personal brands, and fortunes are destroyed every day.  A growing factor is this: The professional is nasty.  In such a Darwinian new world we simply won't put up with nasty professionals.  We need nice, at least nice-enough. Eventually we will get the nasty.  And we have learned to be patient. Take former head of Lehman Brothers Dick Fuld.

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Jane Genova: Speechwriter - Ghostwriter

AUGUST 5, 2009

  I charge my new types of clients - startups, solo flyers, mavericks, intellectuals, and the very hungry - less.    Could the startups, solo flyers, mavericks, intellectuals, and very hungry be them - or at least among them? It started in early 2004. 

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Jane Genova: Speechwriter - Ghostwriter

MAY 19, 2016

A former high flyer in marketing penned a book that was more about him than marketing fundamentals. Professional brand equity is propped up by attention. After all, this is the attention economy. Have enough of that attention currency to flash around and you are welcome everywhere. Lose any attention currency and, well. Aging puts in peril the ability to attract attention. After all, this is capitalism and worth is determined by how much wealth we can produce.

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Jane Genova: Speechwriter - Ghostwriter

MAY 31, 2012

  So much for the staying power of a high flyer. The leadership persona in corporate America is rapidly shifting.    That brash style of Lloyd Blankfein (Goldman Sachs), Jamie Dimon (JP Morgan Chase), and Mark Zuckerberg (Facebook) have become not only out of date.    They scare investors who are fleeing companies with outsized personalities.    The Facebook stock is at 28.09, within a range so far of 27.86 to 45. 

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Jane Genova: Speechwriter - Ghostwriter

APRIL 23, 2012

  Singlehandedly over the years O'Dwyer has helped thousands of public relations firms obtain recognition for their accomplishments such as nailing down new accounts, solo flyers develop their brandnames, and undergraduates decide if public relations was the field for them. 

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Jane Genova: Speechwriter - Ghostwriter

DECEMBER 22, 2014

I would be told that I was simply just another reformed high flyer who had embraced Radical Saving. This evening I contacted State Farm Bank. I arranged to pay off my auto loan 3.5 years early. After I do my taxes, I can decide how much of the remaining $5,800 in credit card debt I can pay off. Hopefully, it will be all. That's now. At the end of the 1990s, I owned a This Old House on the Gold Coast of Connecticut and a vacation cottage at the Jersey Shore.

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Jane Genova: Speechwriter - Ghostwriter

DECEMBER 26, 2015

Print flyers at special events. "Some communications professionals feel that news releases are old-fashioned and irrelevant because people are getting their news from social media, not newspapers or news broadcasts. But] Press releases are certainly not outdated or irrelevant when used to carry out PR strategies." " - Lucy Siegel, Bridge Global Strategies, December 22, 2015. Here is the entire article.

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Jane Genova: Speechwriter - Ghostwriter

SEPTEMBER 22, 2011

  In addition, one-time high-flyers AOL and Yahoo are stumbling. Amidst the tons written about former McKinsey head Raja Gupta, what peeks out is that he envied the fast, big money being made in Silicon Valley.    The business he knew - management consulting - paid well enough for him to afford a mansion on the Gold Coast of Connecticut.    However, to this man in midlife that seemed chicken-feed. 

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