Here you can read that obituary for a high flyer who probably won't be allowed a comeback. Careers, personal brands, and fortunes are destroyed every day. A growing factor is this: The professional is nasty. MORE
Singlehandedly over the years O'Dwyer has helped thousands of public relations firms obtain recognition for their accomplishments such as nailing down new accounts, solo flyers develop their brandnames, and undergraduates decide if public relations was the field for them. MORE
Within a few minutes after completing the call, you fax your customized public speaking marketing flyer to the client. The individual receives the flyer and is amazed that your public speaking program is exactly what the organization needs. Why have your photo on the flyer? MORE
Yes, that drama should have a Greek Chorus warning other high-flyers of assuming they could bypass the rules. Memos get leaked all the time. Media and government agencies have become the typical drop boxes. MORE
It was the flyer from a local furniture store arriving snail mail which triggered my buying a sofa bed from it when I moved to Tucson. MORE
In professional services, some one-time high flyers are also finding their branding in peril. Elite brand Ralph Lauren seemed untouchable. Whatever the social event, it was the clothing brand we could trust. Wearing it was mistake-proof. Also, we basked in the aura of its prestige. MORE
Thanks to an against-the-odds miracle of frequent flyer point redemption and client scheduling, I’m closing the laptop and off to wander around Europe for a month. Pic Bryan Ledgard. MORE
As an incentive it's handing out frequent flyer miles. Baby Boomers and those still around from the Silent Generation might remember when gas stations gave out drinking glasses when we did a fill up. MORE
But I ask Everyman to have the compassion to forgive these too-high flyers. Ambition is a strange entity. On the one hand, it's needed to give us the direction and drive to reach beyond the ordinary in a career. On the other hand, it can get way out of control. MORE
High-flyer Gawker founder, Nick Denton, is reported to be filing in Manhattan federal court for personal bankruptcy. It's come to this. His "baby," Gawker will be auctioned off. Here are the details from the New York Post. MORE
But, let's hope that management consulting firm McKinsey, which is now on-board advising the media high-flyer, can come up with recommendations that save a bit more than that and bring the company into the digital age. Things keep looking worse for the future of WIRED. Its ad pages for this year, reports Jason Turbow in Mediabistro.com, were down 44% and it has canceled annual special event NextFest. MORE
president Richard Nixon in the general election, and he built on the pink lady image by having flyers about her printed on pink paper, and comparing her to a pro-Soviet member of Congress. MORE
The compensation was lucrative for a brochure and flyer for an executive search firm. The value of online services like Dog Vacay comes from its ability to matchmake. Essentially it screens and connects pet parents needing to board their animal companions with care-givers. MORE
Within a few minutes after completing the call, you fax your customized public speaking marketing flyer to the client. The individual receives the flyer and is amazed that your public speaking program is exactly what the organization needs. Why have your photo on the flyer? MORE
No economy for high-flyers. Question: Which high-flyer will be the next to fall to earth Even with the recovery rumblings reported in THE WALL STREET JOURNAL today, it will be brutal climb out of this global mess. Annie Leibovitz and Conde Nast didn't see it coming, didn't believe it, or didn't care. MORE
When that was brought to the attention of the legal system by Flyers Rights, the D.C. Flyers Rights organization contended that the decreased room is a safety hazard. Consumers, critics and now a D.C. MORE
It now appears that the high-flyer Boies is cruising lower. One-time superlawyer David Boies' brand was tarnished by his association with Harvey Weinstein. MORE
You are on your fifth draft of a one-page promotional flyer. You’ve been writing all day. You are not sure if the headline will hook your target market. You used “affect” and spellchecker suggested “effect” but when you used “effect” spellchecker suggested “affect.” Email is piling up in your in-box. The call answer light on your phone is blinking furiously. And weren’t you supposed to set up interviews for the receptionist vacancy? MORE
For eight bucks an hour, warm bodies will stand on the mean frozen streets of Jersey City, New Jersey handing out flyers about the services provided by Magic Tax. Given Three cheers for having a marketable skill. These days are chaotic times for writers. MORE
That could have been communicated through email, flyer put on the door, or even a notice in the community room. We human beings are hardwired to get attached. MORE
Conde Nast had been known as a high-flyer, pulling out all stops to get just the right writer and the perfect photo shoot. One-size cut won't fit all. At Conde Nast, post-McKinsey review, budget reductions will be done on a publication to publication basis and not in a single timeframe. That's what CRAIN'S NE W YORK BUSINESS reports. What will be universal, at least for a while, is the mindset of frugality. MORE
You can give them flyers and brochures to distribute. If you want other people to spread your name around the planet, why not make it really easy for them. You can give your advocates websites that look like they belong to them. You can give them articles and interviews that promote your cause. The best way to really give them an incentive to promote you is if you embed an affiliate link for them in the promotional piece.It MORE
A former high flyer in marketing penned a book that was more about him than marketing fundamentals. Professional brand equity is propped up by attention. After all, this is the attention economy. Have enough of that attention currency to flash around and you are welcome everywhere. MORE
At Michael's in Manhattan, expect to see these former high flyers drinking their lunch. McKinsey is in there, poking around Conde Nast. But most of us already know much of what the management consulting firm will likely report in its "study." " That's of a media empire with a bloated cost structure, elitist brittle leadership, and products which are out of touch with the marketplace. MORE
Classic was the hatchet job members of the media, including influential Vanity Fair, did on one-time high-flyers Ellen Pao and Buddy Fletcher. The court of public opinion has decided to go after George Clooney. Here , Jason Bailey at Vice pans Clooney's latest film "Suburbicon." MORE
The question, of course, is can this high flyer even lift off again. Meanwhile that other high flyer Theranos looks like it may never have the resources to regroup. The organizational culture at Zenefits was found to be short on ethics. MORE
He was the $1 million flyer. But instead of lots of frequent flyer miles, he got forced out of his job as Secretary of Health and Human Services. That's because he billed back his travel to the U.S. taxpayers. That didn't sit well. And, now he is gone. MORE
Will it wind up on the block like that other digitally-challenged high-flyer NEWSWEEK? Not only has THE NEW YORK TIMES not made a successful leap into the digital era. It has not got its fixed costs down to where it can be profitable in the age of frugality. As expected, it's reporting a 3Q loss. There is simply no space for fat overhead in a media business. Gawker pays peanuts. MORE
Once a high-flyer, Theranos began its downward trajectory after The Wall Street outed the problems with its supposed revolutionary technology. Yesterday, most of the remaining employees at blood-testing firm Theranos were laid off. That's how the severely distressed startup is struggling to hold onto cash and duck the bankruptcy bullet. Here is the coverage by The Wall Street Journal. Its founder - Elizabeth Holmes - already had left. MORE
The hard-partying, high-living gay priest Michael Jude Fay died of cancer in prison yesterday. He had been serving time at Butner Federal Correctional Complex in North Carolina, along with notorious con artist Bernard Madoff. Fay had pleaded guilty to stealing more than $1 million from Darien, Connecticut parish St. John's Roman Catholic Church. The discovery of his lifestyle and theft threw the small affluent church community into turmoil. MORE
I would be told that I was simply just another reformed high flyer who had embraced Radical Saving. This evening I contacted State Farm Bank. I arranged to pay off my auto loan 3.5 years early. MORE
I charge my new types of clients - startups, solo flyers, mavericks, intellectuals, and the very hungry - less. Could the startups, solo flyers, mavericks, intellectuals, and very hungry be them - or at least among them? It started in early 2004. MORE
So much for the staying power of a high flyer. The leadership persona in corporate America is rapidly shifting. That brash style of Lloyd Blankfein (Goldman Sachs), Jamie Dimon (JP Morgan Chase), and Mark Zuckerberg (Facebook) have become not only out of date. MORE
Print flyers at special events. "Some communications professionals feel that news releases are old-fashioned and irrelevant because people are getting their news from social media, not newspapers or news broadcasts. MORE
You might want them to donate money, call their congressional representative or hang flyers advertising a local festival. Do you ever go to a party or family gathering and find it hard to leave? MORE
Imagine that you’ve been writing all day and you are on your fifth draft of a one-page promotional flyer. Sometimes it is worth hiring a freelance writer to write a critical document for you. You are not sure if the headline will hook your target market. You used affect and spell checker suggested effect, but when you used effect spell checker suggested affect. E-mail is piling up in your in-box. The call answer light on your phone is blinking furiously. MORE
In addition, one-time high-flyers AOL and Yahoo are stumbling. Amidst the tons written about former McKinsey head Raja Gupta, what peeks out is that he envied the fast, big money being made in Silicon Valley. MORE
In its Craigslist ad it states it is seeking a pretty girl with a nice smile to get attention for the company by giving out flyers etc. Presentation is a tricky business. This enterprise in Rhode Island might not realize this. But an ugly girl might attract more interest. Also, take it from a female who never fit with fashionable beauty criteria, we put more soul in our work. MORE
Click on the image above to go to Susan's flyer; you should then be able to click on the flyer to enlarge it. My client, Susan Hyatt , is one of six life coaches leading seminars in an upcoming weekend event hosted by Martha Beck in Scottsdale, Arizona May 17 & 18, 2008. MORE
Download free flyers from the Toastmasters International website. Do you want free publicity? Then use these tips. Website –crucial; keep it simple. Community adverts in newspapers; consistent. Call the editor and ask him for lead times; make friends! Facebook page. Community papers – tell them success stories. Advertise at venue (do they have a newsletter); leave back issues of the magazine at the venue (with contact details)? Members – advertise at businesses. MORE
Many remember the days when Theranos was a high flyer. One thing about Theranos founder Elizabeth Holmes is that she is determined to stay in business. Despite all the near-death experiences for that startup, Holmes continues to take even the small steps necessary to save the company - and herself. But the odds are against that. The latest move, reports MarketWatch, is agreeing to accept the feds' two-year ban on being part of the blood-testing industry. MORE
Also, you can leverage as a stand-alone flyer. The influence game is tilting toward DIY. You can attract the right kind of attention without needing The Gatekeepers. The latest platform for influence publishing is Medium.com. It joins LinkedIn Pulse as an open platform to post on. MORE
You might want them to donate money, call their congressional representative or hang flyers advertising a local festival. Do you ever go to a party or family gathering and find it hard to leave? You start saying goodbye to people, and it's inevitable that there's someone you didn't talk to enough. So now you're getting caught up, and the clock keeps ticking. You try to say goodbye to everyone you know, here you are, 30 minutes later, still trying to leave. MORE
Jane Genova: Speechwriter - Ghostwriter
JUNE 14, 2016
The question, of course, is can this high flyer even lift off again. Meanwhile that other high flyer Theranos looks like it may never have the resources to regroup. The organizational culture at Zenefits was found to be short on ethics.
Great Public Speaking
MARCH 31, 2010
Within a few minutes after completing the call, you fax your customized public speaking marketing flyer to the client. The individual receives the flyer and is amazed that your public speaking program is exactly what the organization needs. Why have your photo on the flyer?
Great Public Speaking
APRIL 30, 2010
Within a few minutes after completing the call, you fax your customized public speaking marketing flyer to the client. The individual receives the flyer and is amazed that your public speaking program is exactly what the organization needs. Why have your photo on the flyer?
Jane Genova: Speechwriter - Ghostwriter
AUGUST 7, 2009
No economy for high-flyers. Question: Which high-flyer will be the next to fall to earth Even with the recovery rumblings reported in THE WALL STREET JOURNAL today, it will be brutal climb out of this global mess. Annie Leibovitz and Conde Nast didn't see it coming, didn't believe it, or didn't care.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 23, 2009
The hard-partying, high-living gay priest Michael Jude Fay died of cancer in prison yesterday. He had been serving time at Butner Federal Correctional Complex in North Carolina, along with notorious con artist Bernard Madoff. Fay had pleaded guilty to stealing more than $1 million from Darien, Connecticut parish St. John's Roman Catholic Church. The discovery of his lifestyle and theft threw the small affluent church community into turmoil.
Six-Figure Freelancer Blog
JULY 12, 2013
Imagine that you’ve been writing all day and you are on your fifth draft of a one-page promotional flyer. Sometimes it is worth hiring a freelance writer to write a critical document for you. You are not sure if the headline will hook your target market. You used affect and spell checker suggested effect, but when you used effect spell checker suggested affect. E-mail is piling up in your in-box. The call answer light on your phone is blinking furiously.
Jane Genova: Speechwriter - Ghostwriter
MARCH 29, 2018
Yes, that drama should have a Greek Chorus warning other high-flyers of assuming they could bypass the rules. Memos get leaked all the time. Media and government agencies have become the typical drop boxes.
Jane Genova: Speechwriter - Ghostwriter
APRIL 11, 2018
Once a high-flyer, Theranos began its downward trajectory after The Wall Street outed the problems with its supposed revolutionary technology. Yesterday, most of the remaining employees at blood-testing firm Theranos were laid off. That's how the severely distressed startup is struggling to hold onto cash and duck the bankruptcy bullet. Here is the coverage by The Wall Street Journal. Its founder - Elizabeth Holmes - already had left.
Speak Schmeak
JANUARY 21, 2008
Click on the image above to go to Susan's flyer; you should then be able to click on the flyer to enlarge it. My client, Susan Hyatt , is one of six life coaches leading seminars in an upcoming weekend event hosted by Martha Beck in Scottsdale, Arizona May 17 & 18, 2008.
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 30, 2017
Classic was the hatchet job members of the media, including influential Vanity Fair, did on one-time high-flyers Ellen Pao and Buddy Fletcher. The court of public opinion has decided to go after George Clooney. Here , Jason Bailey at Vice pans Clooney's latest film "Suburbicon."
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 23, 2010
Will it wind up on the block like that other digitally-challenged high-flyer NEWSWEEK? Not only has THE NEW YORK TIMES not made a successful leap into the digital era. It has not got its fixed costs down to where it can be profitable in the age of frugality. As expected, it's reporting a 3Q loss. There is simply no space for fat overhead in a media business. Gawker pays peanuts.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 6, 2015
Also, you can leverage as a stand-alone flyer. The influence game is tilting toward DIY. You can attract the right kind of attention without needing The Gatekeepers. The latest platform for influence publishing is Medium.com. It joins LinkedIn Pulse as an open platform to post on.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 2, 2015
It was the flyer from a local furniture store arriving snail mail which triggered my buying a sofa bed from it when I moved to Tucson.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 21, 2010
In its Craigslist ad it states it is seeking a pretty girl with a nice smile to get attention for the company by giving out flyers etc. Presentation is a tricky business. This enterprise in Rhode Island might not realize this. But an ugly girl might attract more interest. Also, take it from a female who never fit with fashionable beauty criteria, we put more soul in our work.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 12, 2013
For eight bucks an hour, warm bodies will stand on the mean frozen streets of Jersey City, New Jersey handing out flyers about the services provided by Magic Tax. Given Three cheers for having a marketable skill. These days are chaotic times for writers.
Craig Strachan - Keep Talking!
NOVEMBER 7, 2010
Download free flyers from the Toastmasters International website. Do you want free publicity? Then use these tips. Website –crucial; keep it simple. Community adverts in newspapers; consistent. Call the editor and ask him for lead times; make friends! Facebook page. Community papers – tell them success stories. Advertise at venue (do they have a newsletter); leave back issues of the magazine at the venue (with contact details)? Members – advertise at businesses.
Can You Hear Me Up the Back?
JUNE 25, 2009
Thanks to an against-the-odds miracle of frequent flyer point redemption and client scheduling, I’m closing the laptop and off to wander around Europe for a month. Pic Bryan Ledgard.
Jane Genova: Speechwriter - Ghostwriter
JUNE 7, 2016
In professional services, some one-time high flyers are also finding their branding in peril. Elite brand Ralph Lauren seemed untouchable. Whatever the social event, it was the clothing brand we could trust. Wearing it was mistake-proof. Also, we basked in the aura of its prestige.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 8, 2012
As an incentive it's handing out frequent flyer miles. Baby Boomers and those still around from the Silent Generation might remember when gas stations gave out drinking glasses when we did a fill up.
Jane Genova: Speechwriter - Ghostwriter
APRIL 18, 2017
Many remember the days when Theranos was a high flyer. One thing about Theranos founder Elizabeth Holmes is that she is determined to stay in business. Despite all the near-death experiences for that startup, Holmes continues to take even the small steps necessary to save the company - and herself. But the odds are against that. The latest move, reports MarketWatch, is agreeing to accept the feds' two-year ban on being part of the blood-testing industry.
Six-Figure Freelancer Blog
FEBRUARY 6, 2010
You are on your fifth draft of a one-page promotional flyer. You’ve been writing all day. You are not sure if the headline will hook your target market. You used “affect” and spellchecker suggested “effect” but when you used “effect” spellchecker suggested “affect.” Email is piling up in your in-box. The call answer light on your phone is blinking furiously. And weren’t you supposed to set up interviews for the receptionist vacancy?
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 23, 2009
Conde Nast had been known as a high-flyer, pulling out all stops to get just the right writer and the perfect photo shoot. One-size cut won't fit all. At Conde Nast, post-McKinsey review, budget reductions will be done on a publication to publication basis and not in a single timeframe. That's what CRAIN'S NE W YORK BUSINESS reports. What will be universal, at least for a while, is the mindset of frugality.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 22, 2018
It now appears that the high-flyer Boies is cruising lower. One-time superlawyer David Boies' brand was tarnished by his association with Harvey Weinstein.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 1, 2009
But, let's hope that management consulting firm McKinsey, which is now on-board advising the media high-flyer, can come up with recommendations that save a bit more than that and bring the company into the digital age. Things keep looking worse for the future of WIRED. Its ad pages for this year, reports Jason Turbow in Mediabistro.com, were down 44% and it has canceled annual special event NextFest.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 5, 2015
But I ask Everyman to have the compassion to forgive these too-high flyers. Ambition is a strange entity. On the one hand, it's needed to give us the direction and drive to reach beyond the ordinary in a career. On the other hand, it can get way out of control.
Jane Genova: Speechwriter - Ghostwriter
JULY 19, 2013
The compensation was lucrative for a brochure and flyer for an executive search firm. The value of online services like Dog Vacay comes from its ability to matchmake. Essentially it screens and connects pet parents needing to board their animal companions with care-givers.
Jane Genova: Speechwriter - Ghostwriter
MAY 19, 2016
A former high flyer in marketing penned a book that was more about him than marketing fundamentals. Professional brand equity is propped up by attention. After all, this is the attention economy. Have enough of that attention currency to flash around and you are welcome everywhere.
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 28, 2014
That could have been communicated through email, flyer put on the door, or even a notice in the community room. We human beings are hardwired to get attached.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 26, 2015
Print flyers at special events. "Some communications professionals feel that news releases are old-fashioned and irrelevant because people are getting their news from social media, not newspapers or news broadcasts.
Jane Genova: Speechwriter - Ghostwriter
MAY 31, 2012
So much for the staying power of a high flyer. The leadership persona in corporate America is rapidly shifting. That brash style of Lloyd Blankfein (Goldman Sachs), Jamie Dimon (JP Morgan Chase), and Mark Zuckerberg (Facebook) have become not only out of date.
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 25, 2013
Here you can read that obituary for a high flyer who probably won't be allowed a comeback. Careers, personal brands, and fortunes are destroyed every day. A growing factor is this: The professional is nasty.
Jane Genova: Speechwriter - Ghostwriter
APRIL 23, 2012
Singlehandedly over the years O'Dwyer has helped thousands of public relations firms obtain recognition for their accomplishments such as nailing down new accounts, solo flyers develop their brandnames, and undergraduates decide if public relations was the field for them.
Speak Schmeak
FEBRUARY 16, 2012
You might want them to donate money, call their congressional representative or hang flyers advertising a local festival. Do you ever go to a party or family gathering and find it hard to leave?
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 22, 2011
In addition, one-time high-flyers AOL and Yahoo are stumbling. Amidst the tons written about former McKinsey head Raja Gupta, what peeks out is that he envied the fast, big money being made in Silicon Valley.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 22, 2014
I would be told that I was simply just another reformed high flyer who had embraced Radical Saving. This evening I contacted State Farm Bank. I arranged to pay off my auto loan 3.5 years early.
Jane Genova: Speechwriter - Ghostwriter
JULY 22, 2009
At Michael's in Manhattan, expect to see these former high flyers drinking their lunch. McKinsey is in there, poking around Conde Nast. But most of us already know much of what the management consulting firm will likely report in its "study." " That's of a media empire with a bloated cost structure, elitist brittle leadership, and products which are out of touch with the marketplace.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 5, 2009
I charge my new types of clients - startups, solo flyers, mavericks, intellectuals, and the very hungry - less. Could the startups, solo flyers, mavericks, intellectuals, and very hungry be them - or at least among them? It started in early 2004.
Great Public Speaking
OCTOBER 20, 2008
You can give them flyers and brochures to distribute. If you want other people to spread your name around the planet, why not make it really easy for them. You can give your advocates websites that look like they belong to them. You can give them articles and interviews that promote your cause. The best way to really give them an incentive to promote you is if you embed an affiliate link for them in the promotional piece.It
The Eloquent Woman
NOVEMBER 25, 2016
president Richard Nixon in the general election, and he built on the pink lady image by having flyers about her printed on pink paper, and comparing her to a pro-Soviet member of Congress.
Speak Schmeak
FEBRUARY 16, 2012
You might want them to donate money, call their congressional representative or hang flyers advertising a local festival. Do you ever go to a party or family gathering and find it hard to leave? You start saying goodbye to people, and it's inevitable that there's someone you didn't talk to enough. So now you're getting caught up, and the clock keeps ticking. You try to say goodbye to everyone you know, here you are, 30 minutes later, still trying to leave.
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