Don’t Forget that Marketing Flip Flop!

Speaker Launcher

I originally posted on this topic in 2008, but it appears it needs repeating! If you answered “no&# to any of these questions consider doing a marketing flip flop to switch the order of your home page copy to be more client and outcome oriented. ps: need help with your flip flop?

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Afraid to flop? Twitter CEO's keynote lessons

The Eloquent Woman

No one would have bet on this, but by all accounts, yesterday's SXSW keynote by Twitter CEO Ev Williams flopped. Any time you have a room bursting at the seams (and overflow rooms needed), or a controversial topic, or major news pending, it pays to let the audience express itself early in the session--even if you only take 10 or 15 questions that you promise to touch on.

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How to Start a Presentation: 5 Strong Opening Slides and 9 Tricks To Test

SlideModel

Knowing how to start a presentation is crucial: if you fail to capture the audience attention right of the bat, your entire presentation will flop. After sharing a quick self-deprecating line, you transition back to your topic, reinforcing the audience attention.

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Peaking of Upliftment Industry?

Jane Genova: Speechwriter - Ghostwriter

Maybe if Oprah leaves  talk-ville and "Precious" flops  critically and in profits, we will finally know that upliftment industry has peaked.    Common sense dictates that when we encounter those topics of conversation, we listen, provide sympathy, and wait to offer any interpretation or advice. 

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New Decade, New Marketing

Speaker Launcher

OUT: Positioning as a ’speaker’ The joke is if your topics list is as long as your client list, you are positioning incorrectly. I talked alot in 2009 about doing a marketing Flip Flop. Yesterday during my workout, I was watching “So You Think You Can Dance&#.

March muchness: Our top 10 tips of the month

The Eloquent Woman

Here are the top 10 posts from March 2010 on The Eloquent Woman: Afraid to flop? This post summarizes a discussion on that topic--can women still talk tough in tough times?--from

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So, what’s a great website really look like?

Speaker Launcher

These would need what I call a “Marketing Flip Flop&# to highlight client outcomes first, speaker second. Here’s a tip I wrote awhile back on Flip Flops.

Hockey Night on Ossington Avenue

Six-Figure Freelancer Blog

I flop a lot and throw my boots, arms, chest and stick in front of every shot. By accident, I belly-flop on a loose puck during a scramble in front of my net. He has published 10 non-fiction books on business writing, copywriting, freelance writing, creative writing, how to write a non-fiction book, and other topics.

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ALAN WEISS INTERVIEWS PATRICIA FRIPP

Fripp THE Executive Speech Coach

How did you choose your early topics, since your prior career was as a hairdresser? My early topics were the result of what I did on a daily basis, “How to Get, Keep, and Deserve Customers” and “How to Promote Business.”. Do you have a favorite “flop”?

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20 tips for better conference speaking ~ Authentic Boredom

http://delicious.com/akarrer/prospeaker

I’ve had my share of presentations that have been total flops, along with some very successful ones. This is a bit off-topic, but still relevant. On a pure gut level, I thought Jeffrey Kalmikoff’s recent post on the topic was pretty interesting, too. One of the “total flops&# I mentioned was a workshop that went (I felt) horribly bad. 12 Jason Beaird ~ 16 February 2009 Thanks for sharing your hard-earned experience on this topic, Cameron.

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ALAN WEISS INTERVIEWS PATRICIA FRIPP

Fripp THE Executive Speech Coach

How did you choose your early topics, since your prior career was as a hairdresser? My early topics were the result of what I did on a daily basis, “How to Get, Keep, and Deserve Customers” and “How to Promote Business.”. Do you have a favorite “flop”? ALAN WEISS INTERVIEWS PATRICIA FRIPP. When and how did you begin speaking professionally (for a fee)? In 1975, a hairstyling company called Markham paid me $350 a day for hairstyling demonstrations.

Five Ways to Speak Like Obama | BNET

http://delicious.com/akarrer/prospeaker

Chisel away at your topic until you can reduce your presentation to a core message. Obama won people through a simple slogan, which then allowed him to more easily serve up his ideas about meaty topics such as health care, terrorism, and the crumbling economy. What this means is that when you express one view, the odds are high that people will reflexively think about other, unmentioned aspects of the topic. Say one thing, then flip-flop.

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