Afraid to flop? Twitter CEO's keynote lessons
The Eloquent Woman
MARCH 16, 2010
No one would have bet on this, but by all accounts, yesterday's SXSW keynote by Twitter CEO Ev Williams flopped. Twitter's my favorite tool of all the social-media tools I use, and yet, in this case, it's less the backchannel than what happened on stage that did in this respected CEO. Focusing on these four steps, basic as they are, will help you avoid a flop the next time your big speaking opportunity rolls around.