4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

Relating to your customer can make the difference between a well-received campaign or a flop. The key to convincing execs to up your budget is to prove to them past ROI. In fact, studies reveal that marketing leaders who were able to prove ROI were 1.6

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Who is Your Website About?

Speaker Launcher

But since companies have been put under scrutiny for how they spend their conference dollars, ROI (return on investment) has become more important. Logically, you might think that your website should be all about you, after all, the client is hiring you to speak for their group.

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So, what’s a great website really look like?

Speaker Launcher

If you are a musician or entertainer, you might have a challenge putting ROI (return on investment) to your work. These would need what I call a “Marketing Flip Flop&# to highlight client outcomes first, speaker second. Here’s a tip I wrote awhile back on Flip Flops.