4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

Relating to your customer can make the difference between a well-received campaign or a flop. They don’t appeal to individual customers and are targeted at industries, not people. After all, they’re the ones face-to-face with prospects.

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POM Wonderful Presents. Good lessons for speakers

Speak Schmeak

All three are flops. You are doing yourself a disservice, because you might have had some really good, targeted material that would have made you stand out from other speakers. Yesterday I watched the movie "Pom Wonderful Presents. The Greatest Movie Ever Sold," Morgan Spurlock's advertisement-within-a-movie-within-an-advertisement about product placement and marketing in movies.

2011 148

POM Wonderful Presents. Good lessons for speakers

Speak Schmeak

All three are flops. You are doing yourself a disservice, because you might have had some really good, targeted material that would have made you stand out from other speakers. Yesterday I watched the movie "Pom Wonderful Presents. The Greatest Movie Ever Sold," Morgan Spurlock's advertisement-within-a-movie-within-an-advertisement about product placement and marketing in movies.

2011 100