The History of Your Company - 98% Irrelevant in Marketing/Sales

Jane Genova: Speechwriter - Ghostwriter

Maybe that was why the film about Steve Jobs was a flop. Prospects are focused on what you can do for them right now. Some websites have a section on the organization's history. Those of us in digital marketing communications scratch our heads when we encounter that.

2014 56

How to Start a Presentation: 5 Strong Opening Slides and 9 Tricks To Test

SlideModel

Knowing how to start a presentation is crucial: if you fail to capture the audience attention right of the bat, your entire presentation will flop. at a conference) or worse – delivering a sales presentation to prospective customers.

2018 83

New Decade, New Marketing

Speaker Launcher

If you want to speak to large audiences, have someone take a shot from the back of the room for you so that your prospects can see you speaking live. There is still a need for some close up shots of you, a well done head shot can show your prospects who you really are.

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

Relating to your customer can make the difference between a well-received campaign or a flop. After all, they’re the ones face-to-face with prospects. So many of the articles about storytelling in marketing today focus on brand storytelling.

2017 93

POM Wonderful Presents. Good lessons for speakers

Speak Schmeak

All three are flops. When Spurlock approached Ban deodorant to be a sponsor, his pitch was similar to those he gave at other companies (in fact, Ban was the first major company to sign on, influencing the responses of prospects to follow), full of tonque-in-cheek images of his medicine cabinet full of Ban products and of him putting on deodorant before a big interview. Yesterday I watched the movie "Pom Wonderful Presents.

2011 149

POM Wonderful Presents. Good lessons for speakers

Speak Schmeak

All three are flops. When Spurlock approached Ban deodorant to be a sponsor, his pitch was similar to those he gave at other companies (in fact, Ban was the first major company to sign on, influencing the responses of prospects to follow), full of tonque-in-cheek images of his medicine cabinet full of Ban products and of him putting on deodorant before a big interview. Yesterday I watched the movie "Pom Wonderful Presents.

2011 100