4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

Relating to your customer can make the difference between a well-received campaign or a flop. They don’t appeal to individual customers and are targeted at industries, not people. It also results in more cohesive products.

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POM Wonderful Presents. Good lessons for speakers

Speak Schmeak

The Greatest Movie Ever Sold," Morgan Spurlock's advertisement-within-a-movie-within-an-advertisement about product placement and marketing in movies. All three are flops. Because Spurlock's commercials emphasize aspects of the product that are at odds with what POM Wonderful wants to emphasize. It's clear from this scene that he has not researched his client enough, and hasn't actually determined what they consider important features of the product.

2011 148

POM Wonderful Presents. Good lessons for speakers

Speak Schmeak

The Greatest Movie Ever Sold," Morgan Spurlock's advertisement-within-a-movie-within-an-advertisement about product placement and marketing in movies. All three are flops. Because Spurlock's commercials emphasize aspects of the product that are at odds with what POM Wonderful wants to emphasize. It's clear from this scene that he has not researched his client enough, and hasn't actually determined what they consider important features of the product.

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Five Ways to Speak Like Obama | BNET

http://delicious.com/akarrer/prospeaker

Thanks for making yourself the target of blocked learners. Say one thing, then flip-flop. Putting effort into the costumes and writing a script is highly appreciated when you have a long line of "Use our product because (theres nothing in it for the audience and it goes so long with details no one cares about) I want to make money and hear myself talk."

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