4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

So many of the articles about storytelling in marketing today focus on brand storytelling. They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. After all, they’re the ones face-to-face with prospects.

2017 89

New Decade, New Marketing

Speaker Launcher

So what’s in and what’s out for this new decade in speaker marketing? Even if you consider yourself a motivational or inspirational speaker, figure out what the outcomes of your message are and sell those in your marketing.

The History of Your Company - 98% Irrelevant in Marketing/Sales

Jane Genova: Speechwriter - Ghostwriter

Those of us in digital marketing communications scratch our heads when we encounter that. Maybe that was why the film about Steve Jobs was a flop. Prospects are focused on what you can do for them right now. Some websites have a section on the organization's history.

2014 56

How to Start a Presentation: 5 Strong Opening Slides and 9 Tricks To Test

SlideModel

Knowing how to start a presentation is crucial: if you fail to capture the audience attention right of the bat, your entire presentation will flop. at a conference) or worse – delivering a sales presentation to prospective customers.

2018 83

POM Wonderful Presents. Good lessons for speakers

Speak Schmeak

The Greatest Movie Ever Sold," Morgan Spurlock's advertisement-within-a-movie-within-an-advertisement about product placement and marketing in movies. All three are flops. Always be prepared Spurlock learns early on that he himself is a brand and needs to acknowledge and market himself this way. Then we meet the Ban deodorant marketing executives. Yesterday I watched the movie "Pom Wonderful Presents.

2011 148

POM Wonderful Presents. Good lessons for speakers

Speak Schmeak

The Greatest Movie Ever Sold," Morgan Spurlock's advertisement-within-a-movie-within-an-advertisement about product placement and marketing in movies. All three are flops. Always be prepared Spurlock learns early on that he himself is a brand and needs to acknowledge and market himself this way. Then we meet the Ban deodorant marketing executives. Yesterday I watched the movie "Pom Wonderful Presents.

2011 100