Have You Done Your Marketing Flip Flop
AUGUST 1, 2012
Have you done your marketing flip flop? Many speakers I run across don’t realize their positioning needs a flip flop. What that means is your marketing copy is focused on the outcomes of your work, rather than on you. The flip flop is not a difficult switch to make on your website, but if you need a hand, check out my Focus 40 session at a special introductory price. What do I mean by that?