POM Wonderful Presents. Good lessons for speakers
OCTOBER 17, 2011
As he displayed each image, he described what it meant in the context of the whole campaign. All three are flops. When Spurlock approached Ban deodorant to be a sponsor, his pitch was similar to those he gave at other companies (in fact, Ban was the first major company to sign on, influencing the responses of prospects to follow), full of tonque-in-cheek images of his medicine cabinet full of Ban products and of him putting on deodorant before a big interview.