Jane Genova: Speechwriter - Ghostwriter

AUGUST 30, 2015

The potential exposure provided by posting on LinkedIn Pulse can be as great as having an opinion-editorial (op-ed) published in The Wall Street Journal. The potential downside can be equally huge. There is little traffic. No likes. No comments. That data - or the lack of them - are made public on the Pulse site. Your client looks bad. The good news is that Pulse platform allows you to delete. And that's what I recommend. Products fail and are taken off the market.

Exposure 0

Exposure Traffic Platform Recommendations 0

Speak and Deliver

MARCH 19, 2013

FLOPPED! Usually your flops are only flesh wounds, and they look worse than they are. The more dangerous cuts come when our flops interfere with our message by deadening the audience response, inadvertently contradict our intent or ideas, or tear down our credibility.

PEG 7

PEG Conclusion Percentage Anecdotes 7

Executive Speech Coach

SEPTEMBER 22, 2008

Presentation Recovery after a flop A business presenter should never try to be a comedian. So when a joke flops - what do you do? Watch how one of the best, Johnny Carson, recovers from a flop - hereeeees Johnny! Always be ready to recover when things flop. Yes, it is a good idea to include humor, but don't relay on the humor to make your point. We can learn a lot from stand up comedians whose job is to be funny and make people laugh.

Humor 0

Humor Coach Executives Ideas 0

Speaker Launcher

AUGUST 1, 2012

Have you done your marketing flip flop? Many speakers I run across don’t realize their positioning needs a flip flop. The flip flop is not a difficult switch to make on your website, but if you need a hand, check out my Focus 40 session at a special introductory price.

Coach 1

Coach Speakers Bureau Bureau Distribution 1

Speaker Launcher

OCTOBER 7, 2010

If you answered “no&# to any of these questions consider doing a marketing flip flop to switch the order of your home page copy to be more client and outcome oriented. ps: need help with your flip flop? I originally posted on this topic in 2008, but it appears it needs repeating!

2008 1

2008 Websites Client Entertainment 1

Speaker Launcher

JULY 28, 2010

Where I used to be aggressively thinking about marketing and how to ramp up biz for the Fall, now I base the success of my summer on my flip flop tan line. My summer time goal has shifted quite drastically over the past 5 years.

Laptop 1

Laptop Sales Coach Order 1

TJ Walker Interactive

OCTOBER 13, 2012

Uncategorized ann coulter bill maher obama racism romney

Flop 1

Flop 2012 1

Duarte Blog

MAY 19, 2017

Relating to your customer can make the difference between a well-received campaign or a flop. So many of the articles about storytelling in marketing today focus on brand storytelling.

2017 48

2017 Houston Marketing Customer 48

TJ Walker Interactive

DECEMBER 9, 2011

Foreign Languages Humor Politics Video ad Flip Flop French liberal Mitt Romney tvAmericanLP, a new Democratic Super PAC, announced today that it is launching a new advertising campaign designed to mock Mitt Romney and the current state of the Republican Party.

Flop 0

Flop TV Humor Advertisement 0

The Presenter's Blog

APRIL 10, 2012

And yet, while he will indeed leave the campaign as nominee, he will also leave it weakened by evasiveness and flip-flopping. The personal characteristics that enable others to believe in us the most, are often the ones coached out of us as being most likely to frighten the horses. The Republican nomination process for the candidate to face President Obama this November, has demonstrated this supremely.

Flop 27

Flop 2012 House Publications 27

Speak Schmeak

JANUARY 17, 2012

First, his stomach did a flip-flop. Last night, hubby and I attended a dinner hosted by one of the distributors he works with in his job at a specialty foods store.

Introduction 54

Introduction 2012 2002 Flop 54

Speak Schmeak

AUGUST 9, 2011

Hands hung limply, legs flopped lazily, and there was no energy or effort behind the steps. I wrote a post two years ago about watching some young football players giving their all on the practice field.

Flop 21

Flop Practice Rehearse Publications 21

TJ Walker Interactive

DECEMBER 9, 2011

A lot has been written about Mitt Romney’s flip flopping on important philosophical and public policy issues, but does he have a greater problem with the GOP electorate? Perhaps Romney appears too smart, as in the intellectual variety. You don’t have to be Bill Maher (he calls the GOP the “stupid party”) to acknowledge that [.].

Flop 3

Flop Analysis Media Publications 3

Speaker Launcher

AUGUST 13, 2013

Do what I call the “marketing flip flop” and make it about them (your audience, your clients) and the outcomes of your work, and people will be more likely to lean in.

Flop 8

Flop ROI Speakers Bureau Bureau 8

Great Public Speaking

SEPTEMBER 28, 2011

Ford had a similar problem in Brazil when the Pinto flopped. Scandinavian vacuum manufacturer Electrolux used the following in an American ad campaign: "Nothing sucks like an Electrolux." The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company did not discover until after thousands of signs had been printed that the phrase means "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect.

Kentucky 8

Kentucky Miami Flop Print 8

Speak Schmeak

OCTOBER 17, 2011

All three are flops. Yesterday I watched the movie "Pom Wonderful Presents. The Greatest Movie Ever Sold," Morgan Spurlock's advertisement-within-a-movie-within-an-advertisement about product placement and marketing in movies. He filmed every aspect of putting together the advertising for the movie, including his pitches to the companies who ended up being his major sponsors.

Flop 16

Flop Advertisement Advertising Visual 16

Six-Figure Freelancer Blog

APRIL 10, 2017

I flop a lot and throw my boots, arms, chest and stick in front of every shot. By accident, I belly-flop on a loose puck during a scramble in front of my net. To celebrate the Toronto Maple Leafs (finally) making the playoffs, I present my short story Hockey Night on Ossington Avenue from Rebel in the Back Seat … and other short stories. Hockey Night on Ossington Avenue. by Paul Lima. Johnny Bower was my hero. He led the Leafs to victory.

Net 10

Net Flop 2017 Autograph 10

Speak and Deliver

JULY 5, 2011

If a new idea doesn't work as well as you thought it would, at least it flopped in a practice instead of in front of your paying audience.

Colorado 14

Colorado PM Flop Tailoring 14

Speak Schmeak

NOVEMBER 28, 2008

And along with all the logistical chatter, we're also obsessed with every physical aspect of nervousness: the flip-flopping stomach, the quivering voice, the gelatinous knees.

Flop 11

Flop 2008 Publications Publicity 11

Speak and Deliver

FEBRUARY 6, 2012

This can be fine with regular humor, but sarcasm that flops is like acid that drops - you're creating your own hole to fall into.

Flop 8

Flop Humorist Techniques Social Media 8

Jane Genova: Speechwriter - Ghostwriter

FEBRUARY 6, 2016

But, in Iowa, he did a belly flop. Just about every media property assigns its best commentators to tweet, blog, and officially cover the debates, both GOP and Democrat. For Abovethelaw.com, those front lines include Elie Mystal and Joe Patrice.

Media 1

Media Iowa Flop Traffic 1

Jane Genova: Speechwriter - Ghostwriter

JULY 3, 2015

That's the crude slang in sales about flops in products and services. This dog don't hunt. It also applies to political ideologies. As Jack Hunter observes in Politico , many American conservatives are hawking values that are increasingly unmarketable.

Flop 1

Flop 2016 Leadership Sales 1

Jane Genova: Speechwriter - Ghostwriter

SEPTEMBER 13, 2014

Maybe that was why the film about Steve Jobs was a flop. Some websites have a section on the organization's history. Those of us in digital marketing communications scratch our heads when we encounter that.

Flop 1

Flop Purchaser Prospect Digital 1

http://delicious.com/akarrer/prospeaker

FEBRUARY 17, 2009

I’ve had my share of presentations that have been total flops, along with some very successful ones. One of the “total flops&# I mentioned was a workshop that went (I felt) horribly bad. 20 tips for better conference speaking ~ 16 February 2009 ~ View from on stage as I’m preparing to speak at An Event Apart New Orleans 2008. I’ll be straight up with you: I don’t profess to be an expert speaker.

Remote 21

Remote USB Keynote Flop 21

Speak Schmeak

AUGUST 9, 2011

Hands hung limply, legs flopped lazily, and there was no energy or effort behind the steps. I wrote a post two years ago about watching some young football players giving their all on the practice field.

Speaking Techniques 2

Speaking Techniques Techniques Flop Rehearse 2

Six-Figure Freelancer Blog

DECEMBER 31, 2013

I flop a lot and throw my boots, arms, chest and stick in front of every shot. By accident, I belly-flop on a loose puck during a scramble in front of my net. As the Toronto Maple Leafs get set to take on the Detroit Red Wings in the NHL Winter Classic, I present to you Hockey Night on Ossington Avenue – from the short story collection Rebel in the Back Seat – [link]. By Paul Lima. Johnny Bower was my hero. He led the Leafs to victory.

Net 7

Net Flop Autograph Wings 7

Jane Genova: Speechwriter - Ghostwriter

MAY 19, 2012

judging it as a flop.  THE WALL STREET JOURNAL poll found that 50% of those responding viewed Facebook's first day of trading as a dud, with another 39.9%   Clearly there is a lesson here in PR about not over-hyping.    The whole entity can overheat.

Flop 1

Flop Social Network Social Networking Mobile 1

Jane Genova: Speechwriter - Ghostwriter

DECEMBER 13, 2011

  Now, Chelsea Clinton, w/o any background in journalism, may also be a flop. Television is a tough medium.    Many have failed at it - for example, Sally Quinn who had done so well in print journalism. 

Flop 1

Flop Print Printing TV 1

TJ Walker Interactive

AUGUST 11, 2012

Does Paul Ryan Flip Flop less than Mitt … HD. Who is Paul Ryan? August 11, 2012 9:00 AM. Edit. " />. 1 0 0 0. Is Paul Ryan an Atheist? August 11, 2012 8:58 AM. Edit. " />. 1 0 0 0. Is Paul Ryan the “Biggest Brown-Noser?” ” HD. August 11, 2012 8:57 AM. Edit. " />. 2 0 0 0. Will Paul Ryan Help or Hurt Mitt Romney? August 11, 2012 8:54 AM. Edit. " />. 0 0 0 0. Why did Mitt Romney Pick Paul Ryan? August 11, 2012 8:50 AM. Edit. " />. 2 0 0 0.

Flop 0

Flop 2012 0

Speak Schmeak

JANUARY 17, 2012

First, his stomach did a flip-flop. Last night, hubby and I attended a dinner hosted by one of the distributors he works with in his job at a specialty foods store.

Speaking Techniques 2

Speaking Techniques Techniques 2002 Flop 2

Jane Genova: Speechwriter - Ghostwriter

NOVEMBER 5, 2009

Maybe if Oprah leaves  talk-ville and "Precious" flops  critically and in profits, we will finally know that upliftment industry has peaked.    Then we can go on to trying to figure out what are mainstream American values post-Crash.    My hunch is that we will return to an over-educated version of common sense.    I tried to return to my non-educated common sense roots and that didn't work. 

Flop 0

Flop Conversion Topics Marketing 0

DeFinis Communications

MARCH 5, 2012

What if your humor flops? For the last six months I’ve been working with an accountant in our Executive Immersion program. As his coach, I’ve helped him polish his presentation skills, strengthen his image, project personal presence and build self-confidence. Most recently I helped him prepare for an internal presentation he was giving to five hundred division managers. Today I received his email report card. “My My presentation was a success,” he wrote. “I

Executives 2

Executives Flop Trademark Anecdotes 2

Speak Schmeak

SEPTEMBER 24, 2010

But on stage, every little flop of her sleeves was noticeable. I recently came across an excerpt from Tim Gunn's book, Gunn's Golden Rules: Life's Little Lessons for Making It Work , and was struck by number 3: " 3.

Entertainment 2

Entertainment TV Clothes Flop 2

Speak Schmeak

SEPTEMBER 24, 2010

But on stage, every little flop of her sleeves was noticeable. I recently came across an excerpt from Tim Gunn's book, Gunn's Golden Rules: Life's Little Lessons for Making It Work , and was struck by number 3: " 3.

Entertainment 2

Entertainment TV Clothes Flop 2

Humor Power

JULY 27, 2015

Hillary opposing the Trans-Pacific Partnership (TPP): Flip-flop. It’s time for the results of our July joke contest. The feedback from our readers was that it was one of our most difficult contests. The theme of the contest was: Sounds Like. New contests are announced on the first of the month. Look for the next contest on August 1, 2015. Here are the top entries. ** FIRST PLACE **. The sound of my son’s set of drums falling over a cliff: Bah dump bump.

Flop 0

Flop Illinois California TV 0

Speak Schmeak

OCTOBER 17, 2011

All three are flops. Yesterday I watched the movie "Pom Wonderful Presents. The Greatest Movie Ever Sold," Morgan Spurlock's advertisement-within-a-movie-within-an-advertisement about product placement and marketing in movies. He filmed every aspect of putting together the advertising for the movie, including his pitches to the companies who ended up being his major sponsors.

Entertainment 2

Entertainment Speaking Techniques Techniques Flop 2

TJ Walker Interactive

AUGUST 9, 2012

Worst Olympic Dive: Stephan Feck’s London Flop Goes Viral HD. Why Do Olympic athletes Cry When They win? August 9, 2012 9:18 AM. Edit. " />. 1 0 0 0. In Defense of Romney Spokesperson Andr… HD. August 9, 2012 8:42 AM. Edit. " />. 2 0 0 0. Romney Campaign tied In Knots Over Priorities USA Ad HD. August 9, 2012 8:40 AM. Edit. " />. 2 0 0 0. ‘Womanhood is dying at the Olympics’… HD. August 9, 2012 8:39 AM. Edit. " />. 2 0 0 0.

Hawaii 0

Hawaii Flop Viral United States 0

Speak and Deliver

OCTOBER 22, 2010

This was confirmed when, instead of going straight into her conclusion, she went for one more point, one more laugh, and it flopped.

Flop 3

Flop Humor Conclusion PM 3

The Eloquent Woman

MARCH 28, 2010

Here are the top 10 posts from March 2010 on The Eloquent Woman: Afraid to flop? March brought women's history month, the advent of spring, and all sorts of speaking tips, inspiration and news.and The Eloquent Woman on Facebook surpassed 2,000 fans!

Flop 1

Flop Commencement Speech Keynote 2009 1

Speaker Launcher

OCTOBER 21, 2009

These would need what I call a “Marketing Flip Flop&# to highlight client outcomes first, speaker second. Here’s a tip I wrote awhile back on Flip Flops.

Flop 1

Flop ROI Speakers Bureau Bureau 1