Speaker Launcher

JUNE 19, 2018

The post Recovering From an Onstage Flop appeared first on Jane Atkinson. Twice in the past week I’ve had clients come to me and say they thought their presentation went smashingly well, but then the feedback came… and they were wrong. The audience did not love their performance. In fact, some people didn’t even like it a little bit. Yikes! What would you do if you had […]. Most Recent Post Presentation Skills new speakers professional speaker speaking business

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Jane Genova: Speechwriter - Ghostwriter

AUGUST 30, 2015

The potential exposure provided by posting on LinkedIn Pulse can be as great as having an opinion-editorial (op-ed) published in The Wall Street Journal. The potential downside can be equally huge. There is little traffic. No likes. No comments. That data - or the lack of them - are made public on the Pulse site. Your client looks bad. The good news is that Pulse platform allows you to delete. And that's what I recommend. Products fail and are taken off the market.

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Speaker Launcher

AUGUST 1, 2012

Have you done your marketing flip flop? Many speakers I run across don’t realize their positioning needs a flip flop. The flip flop is not a difficult switch to make on your website, but if you need a hand, check out my Focus 40 session at a special introductory price. What do I mean by that? Well, they are either positioned as a speaker first, expert second. Or they are making it about them first, and the client second. Let me explain.

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Speaker Launcher

OCTOBER 7, 2010

If you answered “no&# to any of these questions consider doing a marketing flip flop to switch the order of your home page copy to be more client and outcome oriented. ps: need help with your flip flop? I originally posted on this topic in 2008, but it appears it needs repeating! In today’s competitive climate, it shocks me to see that many speakers still start out their home page saying things like “Hire John Doe for your next meeting&#.

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Speaker Launcher

JULY 28, 2010

Where I used to be aggressively thinking about marketing and how to ramp up biz for the Fall, now I base the success of my summer on my flip flop tan line. My summer time goal has shifted quite drastically over the past 5 years. If it’s well defined, I’ve done a good job! Is it silly and not very strategic to base success on a tan line? Perhaps, but isn’t the point of having your own business to be able to dictate how you spend your time?

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The Eloquent Woman

MARCH 16, 2010

No one would have bet on this, but by all accounts, yesterday's SXSW keynote by Twitter CEO Ev Williams flopped. Focusing on these four steps, basic as they are, will help you avoid a flop the next time your big speaking opportunity rolls around.

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Executive Speech Coach

SEPTEMBER 22, 2008

Presentation Recovery after a flop A business presenter should never try to be a comedian. So when a joke flops - what do you do? Watch how one of the best, Johnny Carson, recovers from a flop - hereeeees Johnny! Always be ready to recover when things flop. Yes, it is a good idea to include humor, but don't relay on the humor to make your point. We can learn a lot from stand up comedians whose job is to be funny and make people laugh.

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TJ Walker Interactive

OCTOBER 10, 2012

Uncategorized Barack Obama conservative Flip Flop liberal Mitt Romney philosophy

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TJ Walker Interactive

OCTOBER 13, 2012

Uncategorized ann coulter bill maher obama racism romney

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TJ Walker Interactive

DECEMBER 9, 2011

Foreign Languages Humor Politics Video ad Flip Flop French liberal Mitt Romney tvAmericanLP, a new Democratic Super PAC, announced today that it is launching a new advertising campaign designed to mock Mitt Romney and the current state of the Republican Party.

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Speak and Deliver

MARCH 19, 2013

FLOPPED! Usually your flops are only flesh wounds, and they look worse than they are. The more dangerous cuts come when our flops interfere with our message by deadening the audience response, inadvertently contradict our intent or ideas, or tear down our credibility. Speaking Attitude Film Your Speech Practice Speaking Mindset Speech Flops Speech Editing Speech Coaching HumorIt sounded SO profound in my HEAD! It looked SO funny on PAPER! But.But.it

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TJ Walker Interactive

DECEMBER 9, 2011

A lot has been written about Mitt Romney’s flip flopping on important philosophical and public policy issues, but does he have a greater problem with the GOP electorate? Perhaps Romney appears too smart, as in the intellectual variety. You don’t have to be Bill Maher (he calls the GOP the “stupid party”) to acknowledge that [.].

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Jane Genova: Speechwriter - Ghostwriter

JULY 17, 2019

And that was a flop, both in the evening and late morning. Mostly, the evening television news is dead. Like, they say in sales:  That dog don't hunt. But some of us still tune in. And the majority are opting for ABC. That's because of both anchor David Muir and the extreme sophistication of everything from the selection of stories to scripting/graphics. Muir gives just the right emotional nuance, plus good looks. The aura is enhanced by his total gay cool. 

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The Presenter's Blog

APRIL 10, 2012

And yet, while he will indeed leave the campaign as nominee, he will also leave it weakened by evasiveness and flip-flopping. The personal characteristics that enable others to believe in us the most, are often the ones coached out of us as being most likely to frighten the horses. The Republican nomination process for the candidate to face President Obama this November, has demonstrated this supremely.

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Jane Genova: Speechwriter - Ghostwriter

JULY 3, 2015

That's the crude slang in sales about flops in products and services. This dog don't hunt. It also applies to political ideologies. As Jack Hunter observes in Politico , many American conservatives are hawking values that are increasingly unmarketable. To come back to the marketplace with what Americans will cast their votes for in 2016, American conservatism has to rebrand. This is exactly what Bill Clinton had done to be elected president.

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Speak Schmeak

AUGUST 9, 2011

Hands hung limply, legs flopped lazily, and there was no energy or effort behind the steps. I wrote a post two years ago about watching some young football players giving their all on the practice field. It was impressive, and I'm pretty sure that when game day came, they were completely prepared. The other day, at the track again, I witnessed the opposite approach to practice. Two young women stood to the side of the track, practicing a dance routine. Every move was halfhearted.

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Jane Genova: Speechwriter - Ghostwriter

JUNE 11, 2018

That would consist of a flip-flop. The disaster had been obvious when Megyn Kelly was hosting the Sunday evening interview show which was supposed to crush "60 Minutes." " She couldn't connect with an audience. She was a one-trick pony who could only engage in combative political whatevers. That made her a star at conservative cable network Fox. So, it's no surprise that "Megyn Kelly Today" hasn't caught fire. And probably never will.

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Speak Schmeak

APRIL 11, 2018

Stomach does flip flops* Second of all, I want it to be lean. "Perfection is finally attained, not when there is no longer anything to add, but when there is no longer anything to take away." ~ Antoine de Saint-Exupéry, aircraft designer and author of The Little Prince I'm fortunate that, in most of my speaking, I'm not required to be particularly concise.

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DeFinis Communications

MARCH 5, 2012

What if your humor flops? For the last six months I’ve been working with an accountant in our Executive Immersion program. As his coach, I’ve helped him polish his presentation skills, strengthen his image, project personal presence and build self-confidence. Most recently I helped him prepare for an internal presentation he was giving to five hundred division managers. Today I received his email report card. “My My presentation was a success,” he wrote. “I

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Speaker Launcher

AUGUST 13, 2013

Do what I call the “marketing flip flop” and make it about them (your audience, your clients) and the outcomes of your work, and people will be more likely to lean in. Logically, you might think that your website should be all about you, after all, the client is hiring you to speak for their group. That was true 5-10 years ago. But since companies have been put under scrutiny for how they spend their conference dollars, ROI (return on investment) has become more important.

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Jane Genova: Speechwriter - Ghostwriter

SEPTEMBER 13, 2014

Maybe that was why the film about Steve Jobs was a flop. Some websites have a section on the organization's history. Those of us in digital marketing communications scratch our heads when we encounter that. Henry Ford I might not have been completely right when he spouted, "History is bunk." But " But Ford might have put his finger on an insight about human nature. Many of us don't really care about the history of anything.

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Jane Genova: Speechwriter - Ghostwriter

APRIL 20, 2019

  ShowBiz411 points out that the last several albums Madonna has put out have been "flops."  " … [Madonna'] 'Medellin' failed to catch on. It rose to number 9 on iTunes briefly, and now sits at number 32 … Beyoncé's 'Homecoming' album, released the same day, has sold or streamed a total of 43,000 copies in 48 hours."  "  - ShowBiz411, April 19, 2019. Here is the article. 

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Speak Schmeak

AUGUST 9, 2011

Hands hung limply, legs flopped lazily, and there was no energy or effort behind the steps. I wrote a post two years ago about watching some young football players giving their all on the practice field. It was impressive, and I'm pretty sure that when game day came, they were completely prepared. The other day, at the track again, I witnessed the opposite approach to practice. Two young women stood to the side of the track, practicing a dance routine. Every move was halfhearted.

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TJ Walker Interactive

AUGUST 11, 2012

Does Paul Ryan Flip Flop less than Mitt … HD. Who is Paul Ryan? August 11, 2012 9:00 AM. Edit. " />. 1 0 0 0. Is Paul Ryan an Atheist? August 11, 2012 8:58 AM. Edit. " />. 1 0 0 0. Is Paul Ryan the “Biggest Brown-Noser?” ” HD. August 11, 2012 8:57 AM. Edit. " />. 2 0 0 0. Will Paul Ryan Help or Hurt Mitt Romney? August 11, 2012 8:54 AM. Edit. " />. 0 0 0 0. Why did Mitt Romney Pick Paul Ryan? August 11, 2012 8:50 AM. Edit. " />. 2 0 0 0.

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Jane Genova: Speechwriter - Ghostwriter

MAY 19, 2012

judging it as a flop.  THE WALL STREET JOURNAL poll found that 50% of those responding viewed Facebook's first day of trading as a dud, with another 39.9%   Clearly there is a lesson here in PR about not over-hyping.    The whole entity can overheat. The possible lessons for Facebook may be much more scary.    This investor response could be telling the social network that its best days may be behind it. 

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Max Atkinson

JUNE 1, 2020

As mayor he rode the coat-tails of his predecessor, his landmark policy of a garden bridge turning into a costly flop. Todays i newspaper has an excellent, if rather depressing, analysis of recent political events involving our P.M

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Jane Genova: Speechwriter - Ghostwriter

DECEMBER 13, 2011

  Now, Chelsea Clinton, w/o any background in journalism, may also be a flop. Television is a tough medium.    Many have failed at it - for example, Sally Quinn who had done so well in print journalism.  In THE WASHINTON POST , Hank Steuver reviews Clinton's performance in the "making a difference" niche harshly.    There, he observes, is no affinity between her and the camera or her and an audience. 

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Speak Schmeak

JANUARY 17, 2012

First, his stomach did a flip-flop. Last night, hubby and I attended a dinner hosted by one of the distributors he works with in his job at a specialty foods store. We've been at a trade show for the past few days, and this is a typical evening: cocktail party hosted by one vendor, dinner hosted by another.

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SlideModel

DECEMBER 11, 2019

rather than an obligation to make that investment work no matter what i.e. keep burning money on further product enhancements if it flopped in the target market. One of the first things you learn at an economics course is that you should never take irrecoverable (sunk) costs into account when you need to decide upon present or future investments.

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Duarte Blog

MAY 19, 2017

Relating to your customer can make the difference between a well-received campaign or a flop. So many of the articles about storytelling in marketing today focus on brand storytelling. They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. Have you ever watched video ads released by Nike, or Google, or Airbnb? I love that stuff.

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More than PowerPoint...

MARCH 12, 2010

Telling a nervous neophyte speaker to "act naturally" on stage sets them up to flop. Say you're giving a live presentation to a large audience. And let's say this is not something you do on a regular basis. You might be a little nervous about your presentation, so you turn to friends or the internet for some public speaking advice. As you do, you'll undoubtedly hear or read this strange bit of folkloric wisdom: Just Be Yourself! Act Natural!

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Jane Genova: Speechwriter - Ghostwriter

APRIL 20, 2019

Most were flop houses.  iGen members of the Class of 2019 may be going to a job in high-priced cities like LA, Boston, New York, D.C., Seattle, or San Francisco. They may be simply relocating to major metro areas to hunt for that first job out of college.    Millennials need to get out their parents' homes. There are also the many displaced professionals whose industries such as journalism or SmallLaw downsized.

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Speak Schmeak

OCTOBER 17, 2011

All three are flops. Yesterday I watched the movie "Pom Wonderful Presents. The Greatest Movie Ever Sold," Morgan Spurlock's advertisement-within-a-movie-within-an-advertisement about product placement and marketing in movies. He filmed every aspect of putting together the advertising for the movie, including his pitches to the companies who ended up being his major sponsors.

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Jane Genova: Speechwriter - Ghostwriter

NOVEMBER 5, 2009

Maybe if Oprah leaves  talk-ville and "Precious" flops  critically and in profits, we will finally know that upliftment industry has peaked.    Then we can go on to trying to figure out what are mainstream American values post-Crash.    My hunch is that we will return to an over-educated version of common sense.    I tried to return to my non-educated common sense roots and that didn't work. 

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Speaker Launcher

OCTOBER 21, 2009

These would need what I call a “Marketing Flip Flop&# to highlight client outcomes first, speaker second. Here’s a tip I wrote awhile back on Flip Flops. After launching The Best Speaking-Expert Website Contest last week, I was thrilled with the response – more than 65 entries and counting! After reviewing some sites, I realized something… Some people are confused about what makes a great website.

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Speaker Launcher

JANUARY 5, 2010

I talked alot in 2009 about doing a marketing Flip Flop. Yesterday during my workout, I was watching “So You Think You Can Dance&#. There was a section where they stopped the auditions and told the dancers what the do’s and dont’s for this year were. First thing to go? The male booty shake. No surprise there – who wants to see that? So what’s in and what’s out for this new decade in speaker marketing?

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Speak Schmeak

SEPTEMBER 24, 2010

But on stage, every little flop of her sleeves was noticeable. I recently came across an excerpt from Tim Gunn's book, Gunn's Golden Rules: Life's Little Lessons for Making It Work , and was struck by number 3: " 3. Physical Comfort Is Overrated Some people think of dressing up or being polite as a burden. They think having to wear a tie or use the right fork or send a thank-you card is a kind of shackle. To these people I say: Getting out of bed is a shackle.

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TJ Walker Interactive

AUGUST 9, 2012

Worst Olympic Dive: Stephan Feck’s London Flop Goes Viral HD. Why Do Olympic athletes Cry When They win? August 9, 2012 9:18 AM. Edit. " />. 1 0 0 0. In Defense of Romney Spokesperson Andr… HD. August 9, 2012 8:42 AM. Edit. " />. 2 0 0 0. Romney Campaign tied In Knots Over Priorities USA Ad HD. August 9, 2012 8:40 AM. Edit. " />. 2 0 0 0. ‘Womanhood is dying at the Olympics’… HD. August 9, 2012 8:39 AM. Edit. " />. 2 0 0 0.

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Six-Figure Freelancer Blog

APRIL 10, 2017

I flop a lot and throw my boots, arms, chest and stick in front of every shot. By accident, I belly-flop on a loose puck during a scramble in front of my net. To celebrate the Toronto Maple Leafs (finally) making the playoffs, I present my short story Hockey Night on Ossington Avenue from Rebel in the Back Seat … and other short stories. Hockey Night on Ossington Avenue. by Paul Lima. Johnny Bower was my hero. He led the Leafs to victory.

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Speak Schmeak

NOVEMBER 28, 2008

And along with all the logistical chatter, we're also obsessed with every physical aspect of nervousness: the flip-flopping stomach, the quivering voice, the gelatinous knees. "When the mind is not present, we look and do not see; we hear and do not understand; we eat and do not know the taste of what we eat." ~ Confucius, "The Great Learning" Have you ever been driving, and suddenly realized that you were at your destination and you didn't remember the journey?

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Great Public Speaking

SEPTEMBER 28, 2011

Ford had a similar problem in Brazil when the Pinto flopped. Scandinavian vacuum manufacturer Electrolux used the following in an American ad campaign: "Nothing sucks like an Electrolux." The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company did not discover until after thousands of signs had been printed that the phrase means "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect.

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Humor Power

JULY 27, 2015

Hillary opposing the Trans-Pacific Partnership (TPP): Flip-flop. It’s time for the results of our July joke contest. The feedback from our readers was that it was one of our most difficult contests. The theme of the contest was: Sounds Like. New contests are announced on the first of the month. Look for the next contest on August 1, 2015. Here are the top entries. ** FIRST PLACE **. The sound of my son’s set of drums falling over a cliff: Bah dump bump.

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More than PowerPoint...

MARCH 12, 2010

Telling a nervous neophyte speaker to “act naturally&# on stage sets them up to flop. Say you’re giving a live presentation to a large audience. And let’s say this is not something you do on a regular basis. You might be a little nervous about your presentation, so you turn to friends or the internet for some public speaking advice. As you do, you’ll undoubtedly hear or read this strange bit of folkloric wisdom: Just Be Yourself! Act Natural!

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