How to Triple Your Back of the Room Book Sales Every Time You Do a Public Speaking Engagement

Craig Strachan - Keep Talking!

I’m darn good at selling at the back of the room. Just put a box in the back of the room at your table and mention that you’ll be at the table if anyone wants to take the book home with them it will be 20 bucks (or some round number). Tags: Books Guest Posts Speaking sales back of room sales Guest post by Tom Antion. In fact, just this month I did three speaking engagements at multi speaker events and I outsold all the other speakers put together.

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The Great Enigma of Mental Illness/Substance Abuse Diagnosis, Treatment, and Fees Paid in America (with such mediocre outcomes)

Jane Genova: Speechwriter - Ghostwriter

Yet, the elephant in the room is the question: What is effective treatment for mental illness and abuse of substances, be it booze or food (or the lack of food as in anorexia)? I was trained in mindfulness, without any fee, at the Zen Center, near Yale, in New Haven, Connecticut.  Patrick Kennedy, son of Ted Kennedy, was the champion on this one: He helped push into law the Mental Health Parity and Addiction Equity Act.

2019 40
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Loudest Voices in the Room: Institutional Investors Ranting about Facebook's Corporate Governance

Jane Genova: Speechwriter - Ghostwriter

However, as long as investors were content with the price of the stock they weren't the loudest voices in the room.      For individual coaching – sliding scale fees. Investor grumbling about corporate governance at Facebook is nothing new. In the past there has been a push for the chief executive officer Mark Zuckerberg to give up his role as chairman of the board. Having both titles gave him almost absolute power at the social network. He is the decider.

2018 40

Speakers and fees: an insiders view

Speaker Confessions

Shawn: The one thing live events have that YouTube and Twitter cannot duplicate is the energy in the room. It’s the same material, but you’re missing the energy from everyone else in the room. Seeing a speaker in a room full of other people is more stimulating at the least, and at best, you connect with other people at the event which can lead to further discussion and maybe even accountability to help you apply the lessons taught by the speaker.

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Don't Wait for Your Perfect Audience: Speak Anyway!

Speak and Deliver

Some coaches will tell you not to go speak at these types of events, and scare you into believing you'll create a reputation for being a free or low fee speaker. Speaking Practice Service Clubs Audience Self Sabotage Perfection Free Speaking Free to Fee Back of the Room Sales Audience DemographicsWho is your perfect audience? That's a tough question for any speaker.

2011 66

Coworking Spaces Post-Pandemic: Where the Industry Is Heading?

SlideModel

Coworking spaces, in turn, are physical premises with office amenities anyone can access for a fee. Typically, a coworking office space has everything you need to do productive work — desks, unlimited Wi-Fi, printers, kitchen, storage space, conference rooms, etc.

SuperBowl Monday - Keep Your Eyes on the Ground

Jane Genova: Speechwriter - Ghostwriter

Lots of someones walk out of a bar or an overcrowded living room and drop their 10 and 20 dollar bills.  Sliding scale fees. An unexpected consequence of the indulgences of SuperBowl Sunday is losing track of money.

2020 52

Tourism Struggles to Recover

Jane Genova: Speechwriter - Ghostwriter

In the desperate financial times of COVID-19, that saves them the price of a hotel room had they made the standard vacation trip.   For individual coaching – sliding scale fees. Is wanderlust wired into the human brain? Maybe not. Instead of traveling on a vacation, some families in the U.S. are just hopping over to a pool made available on an hourly paid basis.

2020 43

Book Review: Confessions of a Public Speaker

The Speaker Point

He openly shares how much money he makes per year, and how much of that comes from book royalties and speaking fees. (He He gets paid around 5k per talk, makes 100k a year, with 60% coming from speaking fees, and 40% from book royalties). He does a great job identifying what every public speaker faces on the road and at ever-changing venues and events (different technology, changes of schedule, bad room layouts, empty crowds, and more).

Legal Services - Too Often, an Entrenched Monarchy

Jane Genova: Speechwriter - Ghostwriter

  The impacts of non-lawyer ownership could lower the fee for providing legal services. That particular law firm with the lower than average fee structure could evolve the go-to for divorces, both simple and complex.

2020 52

How to Transcribe Your Narration for Your Notes Pages

Beyond Bullet Points

Voice recognition software (aside from Windows Speech Recognition, which comes with Vista) has the advantage of a one-time only fee. Transcription services tend to have more accuracy, but require paying a fee every time you use the service. The fee depends on the service – a typical 45-minute BBP presentation might run around $45. Some services accept uploaded digital file, so you could capture your narration while giving the presentation or do it in a quiet room.

How to Transcribe Your Narration for Your Notes Pages

Beyond Bullet Points

Voice recognition software (aside from Windows Speech Recognition, which comes with Vista) has the advantage of a one-time only fee. Transcription services tend to have more accuracy, but require paying a fee every time you use the service. The fee depends on the service - a typical 45-minute BBP presentation might run around $45. Some services accept uploaded digital file, so you could capture your narration while giving the presentation or do it in a quiet room.

Workplace: The Crying Game

Jane Genova: Speechwriter - Ghostwriter

" The only unusual thing about that is this: Usually the crying is done in the rest room.   As a full-time employee in the Fortune 100, I cried twice in the rest room. Perhaps I don't lose control because running my own communications boutique gives me extensive control over the clients I select to do assignments for, the fee for service, the approaches I suggest, and the deadlines I will endure. Affordable fees.

2018 40

Building Your Nest On The Cheap - Glass City Furniture, Toledo, OH

Jane Genova: Speechwriter - Ghostwriter

Inside is everything from living room sofas and television stands to bed headboards to desks for the home office. Contrast that 30 bucks fee with the delivery price cited for me at Mattress Firm on W. That includes the furniture, tax, and delivery fee. Nesting. That's the ultimate source of physical, emotional, and spiritual comfort.    The good news in Toledo, Ohio, is that those in the area can build their nest on the cheap.

2019 50

Motel 6 Parking Lot Jumping - Humans, Four-Footers All on Adventure

Jane Genova: Speechwriter - Ghostwriter

Lucky I got here before all the rooms were filled. Like, who needs what the lux lodging industry charges three digits for, along with an added fee for Fido. If you want to have a sense of adventure when you travel by car, bunk at Motel 6. Four-footers stay free. With tax, my bill for a night in NoWhere Texas is $52.00. WiFi is free. And the parking lot is jumping with fun folks on their way somewhere. As well as fleeing the awful.

2016 43

The Virtual Political Convention: Another Blow to Journalism

Jane Genova: Speechwriter - Ghostwriter

  And, in case you didn't notice, in Vanity Fair  Joe Pompeo reminds you that absent were the usual thousands of journalists who used to broadcast from the floor, in hotel rooms and outside at local landmarks. The fee?

2020 56

Clairvoyance Column - Among the Most Popular Reads for New York Magazine

Jane Genova: Speechwriter - Ghostwriter

If that were to be done on an internet site such as Psychic Interactive , the fee, paid with a credit card, is $19 for 15 minutes. At Angelica of the Angels in Salem, MA , the fee is $30 for 15 minutes for a phone or in-person reading. Not far from where my family paid $30 monthly for five railroad rooms, a studio apartment runs between $2,973 and $3,198 for that same month. In public, many do an eye roll when any paranormal phenomenon is mentioned.

2019 43

DOW Putting Coal in Retirees' Stockings

Jane Genova: Speechwriter - Ghostwriter

They had plenty of financial wiggle room to even take exotic vacations to locations such as the jungles of Africa and frozen-in-time villages in China. Complimentary consultation, sliding scale fees. They were a relaxed bunch, until recently. The long-running bull stock market had given them a lot more than financial security in their retirement.

2018 43

Yes Checklist: what to discuss when and editor says yes to your article idea

Six-Figure Freelancer Blog

However, some publications will pay for calls; many will pay you a fee if you supply photos. Kill fee. the editor didn’t like it, their editorial schedule changed, they ran out of room (and it was a time-sensitive article), or for any other reason, they should pay you a kill fee plus any negotiated expenses. How much is a kill fee? A kill fee can range from 0% to 100% of the fee.

2016 48

In the Public Interest - Getting the Messaging Right

Jane Genova: Speechwriter - Ghostwriter

So, price/fee cuts could be positioned and packaged as downright patriotic.   What is in the public interest has become the loudest voice in the room. Save the economy. That's the subhead on the U.S. campaign to save the lives of those infected with the novel coronavirus.

2020 56

Higher Education: Folly of (heroically) Planning to "Bring Students Back to Campus"

Jane Genova: Speechwriter - Ghostwriter

  Meanwhile, the funds not coming in for room and board and so on, along with the legal fees to deal with the litigation, could close down permanently universities and colleges which had already been vulnerable. The news that shouldn't have been.

2020 52

"A Million Little Things" - As Regina Anticipated, Eve Keeps the Baby Boy

Jane Genova: Speechwriter - Ghostwriter

Regina walked out of the room. Sliding scale fees. The season finale of "A Million Little Things" was filled with heartbreak. Before Rome and Regina selected Eve as the birth mother of the baby they would adopt, Regina wanted to back out.

2020 56

Education, At All Levels - No One Knows What It Will Be Post-COVID-19

Jane Genova: Speechwriter - Ghostwriter

  What the plaintiff class contends includes:  Tuition and fees should be refunded.  Room-and-board funds should be reimbursed as of March 9th, not March 22nd. To use the cliché, it's a perfect storm for higher education. The latest development is a class action lawsuit filed last Wednesday in U.S. District Court for the District of MA Boston Division. It's "Julia Dutra, et al. Trustees of Boston University."

2020 40

"A Million Little Things" - A Year After Jon's Suicide, There Is Healing

Jane Genova: Speechwriter - Ghostwriter

The father mounts the stars in the baby's room that he had mounted in Rome's room when he was a child.  Sliding scale fees. The overall theme for tonight's "A Million Little Things" is healing. 

2020 56

Retired at 50 (and other realities for the aging worker during COVID-19)

Jane Genova: Speechwriter - Ghostwriter

The fee for dental care in Nogales can be a fourth of what it is in the U.S., American families pack the waiting rooms in the variety of dental centers on the main drag.  After that, sliding scale fees. Yet another COVID-19 shock.

2020 52

How the Endowment Effect can Affect Businesses

SlideModel

A ‘free account’ which might even become redundant after a 14-day trial can have value for a customer, as compared to owning an account by paying a fee. Similarly, you can use VR to simulate a room with Wayfair products to see how they might fit into your personal space.

2020 79

Yes, SmallBiz, BigLaw Firms Get Stiffed, Too - Here's How We Can Level the Playing Field

Jane Genova: Speechwriter - Ghostwriter

JAMS' Frank Maas oversaw the process and mandated that Guo pay up $627,000 in fees and interest.    Instead of respecting the arbitration decision and paying his legal fees, Guo filed a malpractice lawsuit on December 31st for $3.06 In fact, I became the loudest voice in the room, thanks to the medium of blogging. BigLaw firm Boies Schiller Flexner represented Chinese billionaire Guo Wengui several times.

2019 43

Higher Education in America - No Equality of Sacrifice

Jane Genova: Speechwriter - Ghostwriter

This time the source is universities' and colleges' refusal to refund the full amount of the fees for room/board and tuition. The brand of higher education in the U.S. has received yet another blow.

2020 52

"Good Girls" - Beth's Genius at Counterfeiting Gets Her Stay of Execution from Rio

Jane Genova: Speechwriter - Ghostwriter

Sex is back in the air when he and Beth encounter each other in the living room. Sliding scale fees. Three goody-two-shoes suburban housewives/mothers are forced by dire financial circumstances to turn to crime. That puts in play what has become a life of crime.

2020 52

Nice Subject for Investigative Journalists: Reason/Timing of Facebook General Counsel Colin Stretch's Departure

Jane Genova: Speechwriter - Ghostwriter

For instance, that Facebook general counsel was in the room when the corporation's head Mark Zuckerberg testified before Congress.      For individual coaching – sliding scale fees. The name Colin Stretch became familiar during  investigations of what might have been Facebook's role in the alleged Russian interference in the 2016 presidential campaign.

2018 40

Analysis of a Speech by William Kamkwamba

Manner of Speaking

When things got really desperate, William was forced to drop out of secondary school because his parents could not afford the school fee (the equivalent of about USD 80 per year). It is important to acknowledge the people along the sides of the room. Today’s post is about a remarkable young man named William Kamkwamba. William comes from a poor village in Malawi in southeast Africa. Life there is hard. The main source of income is farming.

Austerity Bumps Up Against Branding: Law Firm Hiring

Jane Genova: Speechwriter - Ghostwriter

Law firms, given their high fee structure, has to be skilled in how they position and package every move.   But, now the elephant in the room has been an issue not so easy to wrap in layers of reputational protection. In fact, it is typically the loudest voice in the room.

2020 52

Lawyers and Tragic Flaws - Dentons Canada Partner Shane Stevenson

Jane Genova: Speechwriter - Ghostwriter

In addition, the rooms of recovery are jam-packed with lawyers who have lost their licenses and are searching for another path to made a good living. Sliding scale fees. Another tale of tragedy overtakes the career of a partner in BigLaw.    The setting for this one is Edmonton Canada. Allegedly, Dentons Canada lawyer Shane Stevenson was involved in fatal hit-and-run of teenager Chole Wiwchar. The police caught up with him. At the time he allegedly had too much to drink.

2018 40

Zenefits Gets Tackled in Free Zone in WA

Jane Genova: Speechwriter - Ghostwriter

  Offer a free dinner and you will have a full room to hear your presentation on timeshares. It will impose the fee for use of the software at $5 per employee. As every marketer knows, free is the ultimate incentive to take that Call To Action (CTA).  Startup Zenefits had been using that well. It would give companies free use of software to automate human resources functions such as health insurance and payroll.

2016 47

"Alan Laufer v. Pryor Cashman" - Alleged Age Discrimination by Law Firm

Jane Genova: Speechwriter - Ghostwriter

  Essentially, reports Law.com , the complaint contends that in 2015, at age 61, Alan Laufer was terminated to make room in the law firm for younger lawyers. Career coaching for the over-50 available on a sliding scale fee structure. District judge J. Paul Oetken is allowing age bias lawsuit - "Alan Laufer vs. Pryor Cashman" - to move to trial. The defendant - law firm Pryor Cashman - had requested a summary judgment.

2019 40

The Occult - Booming Industry in Uncertain Times

Jane Genova: Speechwriter - Ghostwriter

And there is no cognitive, emotional, and spiritual wiggle room for the unusual problem-solving needed - and old-fashioned resilience.   For individual coaching – sliding scale fees. When will COVID-19 get under control? Will I sell any houses this year?

2020 52

Jack McCoy's Team of Prosecuting Attorneys Earned Peanuts

Jane Genova: Speechwriter - Ghostwriter

In coaching the over-50, I provide a sliding scale schedule of fees. When they find out that there is wiggle room for setting the fee for future paid sessions, they exhale.     For individual coaching – sliding scale fees. Those of us who revered Jack McCoy and his team of prosecuting attorneys on "Law and Order" probably never reflected on how much they were earning. Now, with the Milbank Bump to $190k entry-level salary, we are.

Lots of Lives Were Saved at Canfield Branch of Youngstown/Mahoning Library 8/2/2018

Jane Genova: Speechwriter - Ghostwriter

Next, I hunkered down in the room for donations to read a new biography on Jackie Kennedy's family background.     For individual coaching – sliding scale fees. The hours for blood donations for the Red Cross at the Canfield, Ohio branch of the Youngstown/Mahoning Library on August 2, 2018 were from 2 PM to 7 PM. But, given the long line of donors, likely those hours had been extended until the library closed at 9 PM. Or, maybe even beyond.

2018 40

9-1-1: It Did Build an Audience

Jane Genova: Speechwriter - Ghostwriter

Later the man rises from the dead in the autopsy room.     For individual coaching – sliding scale fees. The promos are already playing for the return of 9-1-1 in September. That is a series which shouldn't have made it beyond the pilots, but it did. So, those who are critical of it, such as myself, might be behind the times in what we should appreciate in emerging television stylistics. The genre is brittle dark comedy.

2018 40

Search Engine Optimization (SEO) - Magic Number Is 1,500 Words (different story in real life)

Jane Genova: Speechwriter - Ghostwriter

That what editors now require, incidentally for the same fee-per-article that used to cover 1,000 words. More verbiage should wind up on the cutting room floor than in the marketing piece. No wonder Twitter is developing a long form option. The search engine optimization (SEO) mandate has become 1,500 words. That's what help-wanted ads for digital content specify. That's what on my own digital sites gets the highest rankings on Google.

Forever Donating to Our Alma Maters - Flee Sally Conroy Fullman

Jane Genova: Speechwriter - Ghostwriter

  Had 90% of them been cut off the loop, the tuition and fees would likedly pay for the whole nut. Room and board ranges from $5,970 to $7,580 per semester. Student fees are $275 per semester.  Even before we receive our BAs/BSs, MAs, JDs, and/or MBAs we get one message. It is: Contribute to our alma mater, forever. That directive is usually detailed. We learn, for example, how we can include the old alma mater in our estate planning.

2019 43

TrumpWorld - Impossible to Be Freshly Funny

Jane Genova: Speechwriter - Ghostwriter

The elephant in the room were the antics in TrumpWorld.      For individual coaching – sliding scale fees. This weekend I got together with some sophisticated, up-with-the-news, funny people.   But not one attempt was made at wit. As Laura Bradley hammers in Vanity Fair , so much of TrumpWorld is breaking news and there are so many platforms for satire that it's difficult for even professional comic writers to come up with fresh one-liners.

2018 40

Fathers and Sons - Theatrics and Politics at New Fox

Jane Genova: Speechwriter - Ghostwriter

That was "The Loudest Voice in the Room."     For individual coaching – sliding scale fees. A classic in the arts is the meme of the need for the son to overthrow the father to come into his own. That's known as the "Fathers and Sons" theme.    According to an article by Gabriel Sherman at Vanity Fair , that drama continues to take place at New Fox. 

2018 40