Do you have an “exposure magnet” mindset?

Succeed Speaking

When I ask speakers what their #1 challenge is in getting their speaking business to the next level, the answer is often “I need more exposure,” or “I need more people to know that I exist.” So how do you get more exposure? Now that you have the right mindset to generate exposure for your speaking business… Would you like to learn how to leverage 11 different “channels” to get that exposure?

Power & Over-Exposure - What's Next

Jane Genova: Speechwriter - Ghostwriter

That play-out of power and over-exposure will go down in the history of network television.   Soon enough, a brandname female could become the symbol of power abuse through over-exposure. Allegedly, former "Today" czar Matt Lauer dropped his pants and showcased his private parts. But abuse of power evolves and more women could be getting into the game.

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Payment vs. exposure

Speak Schmeak

One thing that we all face as paid speakers is the issue of payment vs. exposure. That is, we will be invited to speak pro bono, or will be offered less than our usual rate, and we'll have to decide if it's worth it to take less money in order to get exposure or visibility. But you have to be careful about giving away your expertise when there's no pay and no significant exposure. Some of you get paid to speak; others hope to get paid one day.

Payment vs. exposure, part 2

Speak Schmeak

And don't forget, from my other post, that there are many options for creative compensation and other sources of income and exposure. Following up on Nick R. Thomas' post on when to turn down a speaking engagement , in which he references my post on pro bono speaking (whew!), I'd like to add a little more to the discussion. Nick gives examples of some unpleasant people you would never want to work for, for various reasons.

New Business Development - Exposure Not Enough

Jane Genova: Speechwriter - Ghostwriter

But, exposure on social networks and in social media itself is not enough.  Early adopters of social media, those just discovering the power of public relations, and the entitled are among those who have gotten stuck in The Exposure Syndrome. Check your messages on LinkedIn and you will probably find an opinion-editorial (op-ed) or how-to by a professional on your network. Your email might contain their white paper or invitation to their webinar.

Payment vs. exposure, part 2

Speak Schmeak

And don't forget, from my other post, that there are many options for creative compensation and other sources of income and exposure. Following up on Nick R. Thomas' post on when to turn down a speaking engagement , in which he references my post on pro bono speaking (whew!), I'd like to add a little more to the discussion. Nick gives examples of some unpleasant people you would never want to work for, for various reasons.

Master the Camera to Expand Your Exposure

Pivotal Public Speaking

Video media exposure can expand your visibility exponentially to potential customers and powerfully cement your credibility — when you use it well! Tags: public speaking and business public speaking business media exposure on-camera presence publicity with Shawne Duperon. Your speaking, training and consulting career can be helped or hindered by how you come across on camera, whether it’s a media interview, your demo DVD or a YouTube segment.

Old-fashioned over-exposure in digital age

Jane Genova: Speechwriter - Ghostwriter

Brands can be hurt by over-exposure as much as by a traditional scandal.    And in this digital age, over-exposure comes easily.    There can be too many email alerts, as with eHarmony which makes the brand appear that it might have lost its soul.    There can be too many calls for marketers on Craigslist as spiritual guru Deepak Chopra expands globally. 

Pippa Middleton: Two Billion Viewers, Now That's Exposure

Jane Genova: Speechwriter - Ghostwriter

The aftermath of the exposure for Princess Kate's sister might be proving a rough lesson for the youth on the web who earn nothing and harbor such gigantic dreams.   Pippa Middleton has been "discovered," something thousands of writers laboring in the digital vineyard for free for HuffingtonPost.com are hoping for.    Now they might realize how far-fetched their hope has been.

Increasing the impact of our presentations through planned re-exposure

Dave Paradi's PowerPoint Blog

I’d like to expand on this topic by giving examples of how you can use this idea of planned re-exposure in different business settings. Even though you may not consider networking as a formal presentation, how you present what you do is also enhanced by planned re-exposure. An article I recently wrote for Speaking of Impact magazine talked about how meeting planners can increase the ROI of their meetings by planning to re-expose the audience to key messages.

Debate Preparation – Seven Rules for Success

Matt Eventoff

Debates are a very rare opportunity for candidates to get over an hour of free – FREE – exposure before the electorate. These opportunities can make an underfunded candidate, as an all-star performance usually leads to multiple days, or even weeks, of positive “earned&# media exposure to follow.

2010 176

Is Miley Cyrus Guilty of Media Overexposure? | Media Training

TJ Walker Interactive

Uncategorized Media Training miley cyrus over exposure reputation managment

2013 40

Increase Book Exposure Through Author Speaking Engagements

http://delicious.com/akarrer/prospeaker

Whether the book sales total three or three hundred, remember that each speaking engagement is exposure. And exposure builds on itself to produce future book sales. ► How to increase your exposure.

How to Memorize a Talk

Kate's Voice

I know this happens after repeated exposure to a written document. When I memorize a piece of music or a talk, it doesn’t take long before I see the pages in my head. I flip through them mentally as I go along. In fact, I seem to remember all of my notes and scribbling, too. [.]. Practical application vocal power Memorization public speaking tips voice lessons

2011 144

Empowering women means paying them

Speak Schmeak

Yes, you will likely find someone willing to speak "for exposure" (which doesn't pay our bills, and there is no guarantee of even one book sale, not to mention a high-paying client resulting from this "exposure"), so you may continue to believe this is an acceptable practice. After yet another request from a women's organization asking me to speak for free, I wrote this post on Facebook. I then posted it on Instagram and Twitter, and as an article on LinkedIn.

2020 109

Hiring That Elusive Speaker’s Agent

Speaker Launcher

My first exposure to this aspect of the speaking business came at the age of 25 when I got […]. The irony of the speaking world is that although speakers want gigs, most don’t feel comfortable selling themselves. They would rather hand that particular part of the business to someone else by hiring a speaker’s agent. The post Hiring That Elusive Speaker’s Agent appeared first on Jane Atkinson.

Are you on stage for you or for them?

Speak Schmeak

Sure, I get that she wants exposure, and that to be on a show like this one can give her that. But exposure is only one aspect of a performing (or speaking) career. Exposure means nothing if the audience means nothing to you. On one of the current performance competition shows (I don't even know what it's called.), judge Sharon Osbourne asked a group of contestants: "What do you want to get from this show?"

Stage 153

Pressure

Speak Schmeak

"The expectations and media exposure bring us unbearable pressure. The smartest way to deal with that pressure is to transform it and use it to overcome." It's a good thing. Without it, you are unable to focus." ~ Yang Wei, Chinese Olympic gymnast.

2008 100

Publicity Tip: Five Ways to Be Your Interviewer’s Best Friend

Succeed Speaking

This interview is about me! – but you’ll stand out from the crowd — and ultimately get even more exposure — if you do. Usually when I speak with Robert Thompson , I’m asking him for his leadership advice — after all, he does have over 30 years of experience in the trenches as a leader, and he’s also author of The Offsite and a former member of The Tom Peters Company. (He’s

2012 162

Are you on stage for you or for them?

Speak Schmeak

Sure, I get that she wants exposure, and that to be on a show like this one can give her that. But exposure is only one aspect of a performing (or speaking) career. Exposure means nothing if the audience means nothing to you. On one of the current performance competition shows (I don't even know what it's called.), judge Sharon Osbourne asked a group of contestants: "What do you want to get from this show?"

Stage 109

Shades of White

Jane Genova: Speechwriter - Ghostwriter

That got them exposure. That exposure often provided platforms to be admitted on scholarship to both Catholic and secular private high schools.  African-Americans and Native Americans aren't alone in being victims of color. What was palpable in the immigrant neighborhoods of the New York Metro area in the 1950s was that there were shades of white. The more white the skin the better the shot at opportunity within the system. That played out from the get-go.

2018 43

Timothy Parker - Guess he ran out of words

Jane Genova: Speechwriter - Ghostwriter

This development will give the website new exposure. Timothy Parker won't be overseeing crossword puzzles any more at USA Today. Or having his own puzzles accepted for payment at Gannett, parent of USA Today. Maybe like Hamlet, he just got plain fed up with words. Whatever. According to The Guardian , he got caught stealing content from the iconic The New York Times crossword. That act of plagiarism was committed at least 60 times. FiveThirtyEight fingered the plagiarism.

2016 43

Fire & Photography | A Duarte Field Trip

Duarte Blog

We waited out the sun, expecting to capture a few looong exposure shots of the nearby CalTrain, and maybe try a little light writing. On the longest day of the year, a group of Duartians set out for a special nightime version of our Photo Field Trip. Then darkness fell, Dan opened his duffel bag, pulled out some equipment, and casually mentioned that he knew how to spin fire.

2012 73

Independent Content-Providers - Having Your Own Social Media Sites Gives You Edge

Jane Genova: Speechwriter - Ghostwriter

Increasingly, there is an expectation that the job entails increasing the exposure of what we write for their sites by repurposing them on our own. The smart money is now asking us, when we apply for assignments with them, for the URLs of our social media sites. So, if you haven't set yourself up on Facebook, LinkedIn, Twitter, Google+, your own blogs, and more, you could probably be at a competitive disadvantage.

2016 43

Public Relations Pros - Clients Still Want To Be Featured In Top Establishment Media

Jane Genova: Speechwriter - Ghostwriter

The score is 75% to 25% in favor of traditional exposure versus a big play in social media such as on YouTube. To social-media experts, this seems counterintuitive. A poll on PR Week indicates that clients prefer to be covered in top establishment media such as The New York Times or The Wall Street Journal. Here you can read all about it in PR Week. Branding careers Current Affairs Games Intuitive Media Online video Personal Musings Politics Selling Values Web/Tech Weblogs Writing

2015 43

Pleasepleaseplease, Global Media: A 6-month Moratorium on Covering the Royals

Jane Genova: Speechwriter - Ghostwriter

There really is such a negative phenomenon as over-exposure. Harry and Meghan have a dog. Yes, that has made global news, which you can read here.    It is great credit to the perception management by the House of Windsor that the family could keep the business of the royals going and going. Case studies need to be written by top public relations analysts.    But, for about 6 months, those of us on planet earth deserve a break from the activities of the royals.

2018 40

Repurposing - What's going so wrong

Jane Genova: Speechwriter - Ghostwriter

That will provide almost an infinite amount of incremental exposure."  The payoff could be not only added exposure. The experts in social networking hammer the importance of repurposing. They say, "Don't just post that data from your survey or brilliant insights about cybersecurity once. Repurpose it. "  Nothing wrong with that strategy.

2016 43

How Gretchen Rubin Uses Social Media to Lead The Happiness Project Movement

Succeed Speaking

When speakers ask me how to get more exposure for their speaking business, I often advise that they think of themselves as the leader of a movement. By its very nature, a movement is about drawing people in and mobilizing them… and a movement is much more likely to generate exposure than an individual speaker. Because when you’re leading a movement, then you’re about something bigger than yourself.

Marketers - Media Ready to Listen to Your Pitches Again

Jane Genova: Speechwriter - Ghostwriter

Here is my article, published on O'Dwyer PR, on how to get exposure in third party media. Matt Drudge gave it a triple headline. The impeachment process is a done deal. Here is one of the articles the Drudge Report links to. And, soon enough, influential media players such as Drudge will consider other topics to give prominent coverage. That is good news for in-house marketers and agencies managing marketing communications. The media space is again opening up. 

2019 40

[Podcast] How to Get Noticed and Shine in the Media

Speaker Launcher

Media appearances can mean a huge boost in exposure for speakers. Media appearances can mean a huge boost in exposure for speakers. In this episode, you will learn how to get noticed and shine in the media. However, you have to know how to do a media appearance the right way. Gerard Braud is a broadcasting veteran with countless media appearances under his belt. Gerard offers […]. The post [Podcast] How to Get Noticed and Shine in the Media appeared first on Jane Atkinson.

2016 52

Verizon Reported to Be Selling HuffPost

Jane Genova: Speechwriter - Ghostwriter

Its brand also was tainted by allegedly motivating so many ambitious young writers to submit articles w/o pay for "exposure." HuffPost was positioned and packaged as the liberals' version of the conservative Drudge Report. Well, the latter continues to scale. And its founder Matt Drudge, a smart businessperson, had moderated the conservatism. In fact, he is covering this impeachment process with as much intensity that he had the Bill Clinton one.

2019 40

#MeToo Era - Politicos Flock to "The View"

Jane Genova: Speechwriter - Ghostwriter

Great exposure for politicos and those on the way to prison. Not so long ago, "The View" seemed to be begging to be put out of its misery. The content was dull. The tone too safe. That was then. Now, as Amanda Fitzsimons reports on The New York Times , "The View" is a necessary stop in a political campaign.    Also, it's useful for those who fall from grace to begin on the road to salvation and seeking forgiveness from the public.

2019 43

Target or Sexual Predator? The Lawsuit "Britney Taylor v. Antonio Brown"

Jane Genova: Speechwriter - Ghostwriter

The contentions range from indecent exposure to actual unwanted penetration. Star athletes are warned all the time that they are the kinds of deep pockets with big brands to protect who are targets for lawsuits and more. In addition, there is the team's reputation which could be put in play by a scandal.    As the Daily Mail reports, that possibility became a reality for new hire by the Patriots Antonio Brown. In the lawsuit filed in U.S.

2019 40

Digital Writer Offers To Work For This Blog For Free

Jane Genova: Speechwriter - Ghostwriter

" The "it" could be a passion for blogging or simple desperation to gain exposure. No, I won't take advantage of "it." So, no, I am not going to offer unpaid work to the man who contacted me. His preference was for a job on this blog. If that wasn't available, he added, he was willing to work for free. He attached a resume. Has the plight of digital writers really gotten this bad?

2015 52

"World of Dance" - Gentle Version of "Shark Tank" for the Performing Arts

Jane Genova: Speechwriter - Ghostwriter

In addition to the exposure, they have a shot at the $1 million prize. Last night on NBC's "World of Dance," the all-female group Radiance wowed.    Unlike the sharp-edged "Shark Tank," this competitive reality show tends to be gentle. Members of Radiance were mentored to re-think if they should have a lift in their show. The dance contestants, ranging from solos to large groups, are judged by Jennifer Lopez, Ne-Yo, and Derek Hough.

2019 43

Your Client's LinkedIn Pulse Post Flopped - Delete

Jane Genova: Speechwriter - Ghostwriter

The potential exposure provided by posting on LinkedIn Pulse can be as great as having an opinion-editorial (op-ed) published in The Wall Street Journal. The potential downside can be equally huge. There is little traffic. No likes. No comments. That data - or the lack of them - are made public on the Pulse site. Your client looks bad. The good news is that Pulse platform allows you to delete. And that's what I recommend. Products fail and are taken off the market.

Flop 50

Controversy Is Wild Card - Jill Abramson's "Merchants of Truth" Plunges to 12,184 on Amazon

Jane Genova: Speechwriter - Ghostwriter

Some risk-takers in the influence game stir it up, believing it will catapult exposure for their clients to wild highs.  There are several schools of thought on controversy.   Others play it cautious, knowing that the controversy might not be manageable, especially in the era of social media. Then, there are those who sprinkle into the positioning and packaging bits of offbeat thinking. When it comes to Jill Abramson, it seems controversy hasn't helped influence or sales.

2019 43

Elie Mystal - Can be Fox's secret sauce to create younger demographics

Jane Genova: Speechwriter - Ghostwriter

Lots of exposure to gain. On Facebook, Abovethelaw.com (ATL) lawyer-journalist, Elie Mystal, reflects on when he will land that plum position as a streamed commentator. Those of us who follow his ATL column, observations on social networks, and his appearances in New York Metro media know he should have been there about three years ago. That's when his out-of-the-box but thoughtful commentary pulled all of it together. He was ready for prime time in a visual medium.

Maya Kosoff, Anna Breslaw to Gawker 2.0: We Quit

Jane Genova: Speechwriter - Ghostwriter

In addition, with so much downsizing and restructuring in media, there will always be hungry talent to seize opportunities with publications which can provide exposure and decent compensations. Gawker was being resurrected by Bustle Digital. The chief executive office is Bryan Goldberg. The head of editorial is Carson Griffith. And the first two and only journalists onboarded had been Maya Kosoff and Anna Breslaw. As the Daily Beas t reports, the two told Griffith: We quit.

2019 43

Hey, Pope Francis, Don't Get Between Me And My Four-Footed Children

Jane Genova: Speechwriter - Ghostwriter

Over-reach, along with over-exposure. The Pope Francis brand has been taking more and more dings lately. Conservatives who are Roman Catholics, for example, have been becoming quite irritated at his stances about issues ranging from climate change to the evils of traditional capitalism. Add to that powerful and influential group we pet parents. The Pope has castigated us for spending too much money and lavishing too much affection on our four-footed children. How dare he.

2015 50

Edward Snowden: Public relations industry says his act has jumped the shark

Jane Genova: Speechwriter - Ghostwriter

  Among Snowden's mistakes is over-exposure. Is it his youth or just being ham-handed in public relations?  Whatever. The Edward Snowden act has jumped the shark.  As POLITICO reports, brandname public relations experts are bemused at all the errors he has been making in image creation.   He's everywhere.  Which makes him a media commodity.  Instead of fearing that the U.S.

Trustworthiness is judged in less than a second

Speak Schmeak

These findings suggest that minimal exposure to faces is sufficient for people to form trait impressions, and that additional exposure time can simply boost confidence in these impressions. In this fascinating article from the BPS Research Digest, a study is described where university students were asked to rate several character traits of a person after seeing their photo for just 100 milliseconds.

2009 100

Merry Christmas, everyone!

Presentation Zen

The footage has no special effects — the poor lighting, poor camera work, over exposure, etc. Happy holidays, everyone. Below is a little video montage I put together just for family and friends a couple of years ago that captures a lot of the feeling of Christmases I had as a child. These images are from my grandma''s 8mm film camera shot in 1958. This was a few years before I was born, but in the film you can see my three brothers, Mark, Matt, and Todd.

2014 77