Apple (AAPL) Exploits Greatest PR Gimmick Ever

TJ Walker Interactive

Apple (AAPL) just enacted the greatest PR Gimmick ever. As a media trainer, I am often critical of Apple because they violate almost every rule of good media relations.

Brand Part II: Exploiting Your Brand

Speaker Launcher

Here are some tips for exploiting your brand: 1. By exploiting our brands, we are one step closer to becoming known in our market and being positioned beautifully when our topic is needed. When you develop a strong brand, one that is sticky (ie.,

Trending Sources

TV Cop Shows Exploit Real Life for Plot Lines - Often Double Dipping

Jane Genova: Speechwriter - Ghostwriter

" The plot line exploited both the Owen Labrie St. If it's happening in real life and becomes a big story in the media, you will encounter it on those growing number of television cop shows. A classic example is a recent re-run of "Law & Order SVU."

America's Unbanked - Technology Can End Exploitation

Jane Genova: Speechwriter - Ghostwriter

  Exploiting Unbanked.    As lawyer-journalist Kathryn Rubino reports on Abovethelaw , AMG Services was likely unique in exploiting the unbanked. They are called "the unbanked."

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David Frum: Republicans Have Been Lied To And Exploited By A Conservative Entertainment Complex

TJ Walker Interactive

Uncategorized conservative David Frum Entertainment Complex Exploited Lied republicans

Guest post: Simple ways to avoid cyber attacks on your computer or mobile phone

Six-Figure Freelancer Blog

Despite a growing sophistication among hackers and scammers in their ability to steal and exploit personal and corporate information, there is a low sense of urgency among small and medium businesses to take proactive protective measures. Freelance Writing - General

Brandnames - Switch to "On-line Blockchain Plc." from "On-line Plc" Boosts Value of Shares Almosts 400%

Jane Genova: Speechwriter - Ghostwriter

Blockchain also can free up the unbanked from exploitations by those "payday" lender types around the world. British company On-line Plc changed its brandname to "On-line Blockchain."

Results of the defend a doomed dictator speechwriting competition

Max Atkinson

The winds which spared us from the blight of exploitation. Fires fuelled by exploitation. A return to the policy of exploitation. Waiting to exploit you, your family, and your future. Whether we like it or not this policy of African exploitation is a political fact.

Hugh Hefner - He Broke Puritan Chokehold on Sexuality

Jane Genova: Speechwriter - Ghostwriter

  There are those who found that symbolism exploitive of women. Hugh Hefner was a game-changer, before that term was a buzzword.    When he started the magazine Playboy in 1953, he began to end the Puritan ethos (along with the Roman Catholic one) about sexuality.

6 public speaking tips for your next protest rally speech

The Eloquent Woman

If there's a hook to exploit in your speech--something the group can repeat and chant--use it, and use it again. With protests rising in number worldwide, public speakers need to dust off--or just learn for the first time--the skill of addressing a public protest rally.

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7 Deadly Sins of Presentation Preparation

DeFinis Communications

Let your voice ring free of inhibitions by speaking with power, raising your pitch, using inflection, and exploiting dramatic pauses. Have you ever found yourself sitting in the center seat of a packed auditorium—hemmed in on both sides by people and laptops—listening to a keynote speaker who is supposed to be imparting knowledge and wisdom, but instead is droning on and on? You want to run, but you can’t. So you endure what seems like torture.

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Trade Media: Just the facts, ma'am

Jane Genova: Speechwriter - Ghostwriter

  And, the publication, print/online, stays in that box: presenting the news, not jumping out of that box to exploit it as does legal tabloid Abovethelaw.com.

Era of Slower Growth: Implications for Communications Vendors

Jane Genova: Speechwriter - Ghostwriter

During the past six weeks I have somehow managed to figure out pricing which doesn't exploit me but is in the ballpark of what prospects had in mind. Mary Meeker, partner in Kleiner Perkins, began her annual Internet Trend slide show with the reality of slowing growth in myriad categories.

Why Burn the Boats?

Executive Speech Coach

This story is based on the exploits of Hernando Cortez. Many of them interpreted that to grant them the right to exploit the land and the people. “Burn the Boats” That’s what the motivational speaker proclaimed. “If If you’re committed you’ll burn the boats.”

7 Deadly Sins of Presentation Preparation

DeFinis Communications

Let your voice ring free of inhibitions by speaking with power, raising your pitch, using inflection, and exploiting dramatic pauses. Have you ever found yourself sitting in the center seat of a packed auditorium—hemmed in on both sides by people and laptops—listening to a keynote speaker who is supposed to be imparting knowledge and wisdom, but instead is droning on and on? You want to run, but you can’t. So you endure what seems like torture.

How to write a presentation title that gets people flocking to your session

Speaking about Presenting

You can exploit the natural attraction power of curiosity even if you don’t have cutting-edge research to reveal. Get inspiration for your presentation title from magazines. Photo credit: bravenewtraveler.

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Drudge Report Shifts From Acts of Politicos to Acts of God - Theatre of Stripped Store Shelves

Jane Genova: Speechwriter - Ghostwriter

Not that it's alone in exploiting the possibility. Influential Drudge Report has selected acts of god as the sweet spot. And shifted focus from the acts of politicos around the world, ranging from the U.S. to North Korea. 

Rhetorical Devices: Hypophora

Manner of Speaking

By exploiting the workers! This post is part of a series on rhetoric and rhetorical devices. For other posts in the series, please click this link. Device : Hypophora. Origin : From the Greek ???????

Bank of Walmart - Branding Lessons For Entrepreneurs

Jane Genova: Speechwriter - Ghostwriter

Now Walmart is exploiting its Branding for Going Cheap. At the low end, it's a dog fight in merchandise, even in the category of groceries. Dollar stores, for example, entered that category several years ago. So, obviously, Walmart had to figure out what else to sell and how to sell it to continue to grow. Indeed it has done just that. What it has come up with is the checking account for Everyman and Everywoman. This leverages its iconic branding in accommodating The Frugal.

If you don't want the relationship, don't ask for the favor

Speak Schmeak

Each person reacts differently to being discounted and exploited, but let's just say that these feelings you arouse will not be good feelings. In this blog post , John Greathouse describes a phone call from someone seeking referrals to contacts in John's field.

Why sign the photo release?

More than PowerPoint...

Is exploitation of free labor really the way to go? How is exploiting the image of your loved ones demonstrating client care? Stock photos pretty much suck. Perhaps they had their time and place, but their moment has passed.

Famous Speech Friday: Viola Davis accepts an historic 2017 Oscar

The Eloquent Woman

She exploited the power of surprise, a power demonstrated amply elsewhere at the Oscars." It's no secret that I consider actor Viola Davis to be among the best speakers around, featured as she has been five times so far in The Eloquent Woman Index of Famous Speeches by Women.

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Women and power? The double standard of the severed head

The Eloquent Woman

Especially given the fact that the person that I'm roasting, the president, is someone who has so exploited that incredible privilege of free speech. When TMZ leaked this photo of comedian Kathy Griffin holding what appeared to be a bloody severed head of U.S.

Famous Speech Friday: Theresa May's 1st prime minister's questions

The Eloquent Woman

In the United Kingdom Parliament, there's no greater show than Prime Minister's Questions , commonly referred to as PMQs. The country's constitution calls for it, and currently, it happens every Wednesday at noon for about a half hour.

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7 ways to keep audience attention during your presentation

Speaking about Presenting

You can also exploit the power of story to keep attention by structuring your whole presentation using a story structure – I’ll write more on this later (meanwhile if you know of any good links to this concept please do post them in the comments).

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Doomed dictators speechwriting competition: the judges & the speeches

Max Atkinson

The winds which spared us from the blight of exploitation. Fires fuelled by exploitation. A return to the policy of exploitation. Waiting to exploit you, your family, and your future. Whether we like it or not this policy of African exploitation is a political fact.

How to Write the Best Subject Line Ever

SpeakerSue Says...

Those and more “strategies” have been exploited by spammers and no longer work for business to business messaging.). We all know that the subject line is critical to getting your message opened, especially when the recipient doesn’t know you.

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How to be an Outstanding Communicator

Manner of Speaking

Advertisers constantly exploit the power of multisensory concrete language. Today’s post is from Martin Shovel. Martin is a writer, speechwriter, cartoonist and communications expert with a special interest in new media and social networking. He is a regular contributor to the Guardian’s Mind Your Language blog and has appeared on BBC Radio 4’s Word of Mouth.

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"Go Set a Watchman" By Harper Lee - I'm 500th On Waiting List At Woods Memorial Library, Tucson, Arizona

Jane Genova: Speechwriter - Ghostwriter

Here are 4 tips: Exploit the iconic. The frenzy to gain access to "Go Set a Watchman" by Harper Lee documents that the book business is not dead. According to Bloomberg , there have been 2 million copies pre-ordered on Amazon.com.

The Financial Comeback - New Hot Brand for Celebrities (but risky for ordinary folk)

Jane Genova: Speechwriter - Ghostwriter

Some of us explained we had been "forced" to learn and exploit that new digital medium because our businesses had collapsed. Gocompare.com's "There and Back Again" is one of the growing number of platforms telling the story of financial comebacks.

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Famous Speech Friday: Mary Beard on "Women in Power"

The Eloquent Woman

She says: the big issues I’ve been trying to confront aren’t solved by tips on how to exploit the status quo.

'Telegraph' or 'Sleazygraph': the ethics, uses and results of covertly recorded conversation

Max Atkinson

Nor do I know of anyone who has ever breached the fundamental confidentiality of the taped conversations, let alone anyone who has ever betrayed, damaged or exploited any of the speakers involved in order to benefit themselves. Following the covert bugging of Vince Cable by two people sent by the Daily Telegraph to pose as constituents attending his surgery, the media has been making quite a meal of it.

Post-Henry James: Remember when Europeans felt superior to Americans?

Jane Genova: Speechwriter - Ghostwriter

The author Henry James captured a sophisticated Europe which pitied or exploited American innocents.    Now Europeans likely wish they had some of our economic mojo. Fears about Europe's economy put the stock market into a tailspin today. Books careers Current Affairs

Huffington Vs. Keller « TJWALKER INTERACTIVE

TJ Walker Interactive

Sound Bite of the Day: “Huffington Post (is about)… desperation, drudgery and exploitation for the workers” AOL Buys Huffington Post for $315 Million Huffington Post is Hiring The Huffington Post Now Makes a Profit Is Sarah Palin the New Ronald Reagan?

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Working - What Everyone Is Getting Wrong

Jane Genova: Speechwriter - Ghostwriter

Some label that as "exploitation."   Later in their careers, that might frame that early job as "exploitation." Effective managers cast spells in the workplace. They motivate employees to give their all.

#MeToo - That Includes Males

Jane Genova: Speechwriter - Ghostwriter

The continual exposes of sexual exploitation during the past few years should help open the culture. Hopefully, some of those participating in the #MeToo messaging are males. That's the elephant in the room. According to RAINN , 1 in every 10 victims of sexual assault are males.

Prince Andrew cool under fire on Sky News - except that he wasn't under fire at all!

Max Atkinson

No interviewer puts in an appearance, let alone one who might have exploited the rather long silences by coming in with a challenging question or two. Looking at the latest selection of video clips on the Sky News website a few moments ago, I was struck by three things that seemed a bit odd about this one.

Brand Part I: Is Your Brand Memorable?

Speaker Launcher

Stay tuned for part II where we’ll talk about exploiting your brand. A brand is a concept or idea that helps to distinguish you from everybody else. - It may be a personal brand, ie: Dr. Phil, which may work if you have a large following who know you mostly by name… OR. -

Alum: Toastmasters Training Session

Joan Detz Speaker Services

Exploiting Levels of Style to Inform, Amuse, Inspire.&#. Award-winning federal speech writer Stan Dambroski is doing a training session for Toastmasters through the winter training cycle. The title of his session: “Can I Say ‘Ain’t’? Stan has attended all five of my speechwriting workshops, and he brings excellent credentials in both linguistics and rhetoric to his Toastmasters work

Amazon Purchases 3 Cryptocurrency Domains - Major Vote of Confidence in Blockchain

Jane Genova: Speechwriter - Ghostwriter

the unbanked would no longer be exploited by the high fees of payday lenders.  amzonethereum.com. amazoncryptocurrency. amazoncryptocurrencies.com.   Those are the 3 cryptocurrency domain addresses Amazon's legal department  recently purchased.