Bank of Walmart - Branding Lessons For Entrepreneurs
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 24, 2014
Now Walmart is exploiting its Branding for Going Cheap. At the low end, it's a dog fight in merchandise, even in the category of groceries. Dollar stores, for example, entered that category several years ago. So, obviously, Walmart had to figure out what else to sell and how to sell it to continue to grow. Indeed it has done just that. What it has come up with is the checking account for Everyman and Everywoman. This leverages its iconic branding in accommodating The Frugal.