Apple (AAPL) Exploits Greatest PR Gimmick Ever

TJ Walker Interactive

Apple (AAPL) just enacted the greatest PR Gimmick ever. As a media trainer, I am often critical of Apple because they violate almost every rule of good media relations.

Brand Part II: Exploiting Your Brand

Speaker Launcher

Here are some tips for exploiting your brand: 1. By exploiting our brands, we are one step closer to becoming known in our market and being positioned beautifully when our topic is needed. When you develop a strong brand, one that is sticky (ie.,

Trending Sources

David Frum: Republicans Have Been Lied To And Exploited By A Conservative Entertainment Complex

TJ Walker Interactive

Uncategorized conservative David Frum Entertainment Complex Exploited Lied republicans

Chris Wallace Grills David Axelrod On Libya, Accusation That Romney’s ‘Exploiting’ Issue

TJ Walker Interactive

Uncategorized chris wallace david axelrod fox news chanel fox news sunday libya Mitt Romney ‘Exploiting’ Issue Mediaite

The President-Elect, The First 100 Days - Members of Media Ditch Past, Exploiting Fresh Storylines (and there are plenty of them)

Jane Genova: Speechwriter - Ghostwriter

Call it America the Pragmatic. That goes back to our Puritan founders who made a go of essentially nothing. No surprise, members of the media did a 180. They swerved around from Trump the Cartoon Character to The President-Elect and His First 100 Day.

How to write a presentation title that gets people flocking to your session

Speaking about Presenting

You can exploit the natural attraction power of curiosity even if you don’t have cutting-edge research to reveal. Get inspiration for your presentation title from magazines. Photo credit: bravenewtraveler.

2010 97

Era of Slower Growth: Implications for Communications Vendors

Jane Genova: Speechwriter - Ghostwriter

During the past six weeks I have somehow managed to figure out pricing which doesn't exploit me but is in the ballpark of what prospects had in mind. Mary Meeker, partner in Kleiner Perkins, began her annual Internet Trend slide show with the reality of slowing growth in myriad categories.

7 Deadly Sins of Presentation Preparation

DeFinis Communications

Let your voice ring free of inhibitions by speaking with power, raising your pitch, using inflection, and exploiting dramatic pauses. Have you ever found yourself sitting in the center seat of a packed auditorium—hemmed in on both sides by people and laptops—listening to a keynote speaker who is supposed to be imparting knowledge and wisdom, but instead is droning on and on? You want to run, but you can’t. So you endure what seems like torture.

2015 61

Trade Media: Just the facts, ma'am

Jane Genova: Speechwriter - Ghostwriter

  And, the publication, print/online, stays in that box: presenting the news, not jumping out of that box to exploit it as does legal tabloid Abovethelaw.com.

Why Burn the Boats?

Executive Speech Coach

This story is based on the exploits of Hernando Cortez. Many of them interpreted that to grant them the right to exploit the land and the people. “Burn the Boats” That’s what the motivational speaker proclaimed. “If If you’re committed you’ll burn the boats.”

7 Deadly Sins of Presentation Preparation

DeFinis Communications

Let your voice ring free of inhibitions by speaking with power, raising your pitch, using inflection, and exploiting dramatic pauses. Have you ever found yourself sitting in the center seat of a packed auditorium—hemmed in on both sides by people and laptops—listening to a keynote speaker who is supposed to be imparting knowledge and wisdom, but instead is droning on and on? You want to run, but you can’t. So you endure what seems like torture.

Women and power? The double standard of the severed head

The Eloquent Woman

Especially given the fact that the person that I'm roasting, the president, is someone who has so exploited that incredible privilege of free speech. When TMZ leaked this photo of comedian Kathy Griffin holding what appeared to be a bloody severed head of U.S.

2017 13

Rhetorical Devices: Hypophora

Manner of Speaking

By exploiting the workers! This post is part of a series on rhetoric and rhetorical devices. For other posts in the series, please click this link. Device : Hypophora. Origin : From the Greek ???????

7 ways to keep audience attention during your presentation

Speaking about Presenting

You can also exploit the power of story to keep attention by structuring your whole presentation using a story structure – I’ll write more on this later (meanwhile if you know of any good links to this concept please do post them in the comments).

2009 120

Bank of Walmart - Branding Lessons For Entrepreneurs

Jane Genova: Speechwriter - Ghostwriter

Now Walmart is exploiting its Branding for Going Cheap. At the low end, it's a dog fight in merchandise, even in the category of groceries. Dollar stores, for example, entered that category several years ago. So, obviously, Walmart had to figure out what else to sell and how to sell it to continue to grow. Indeed it has done just that. What it has come up with is the checking account for Everyman and Everywoman. This leverages its iconic branding in accommodating The Frugal.

Famous Speech Friday: Viola Davis accepts an historic 2017 Oscar

The Eloquent Woman

She exploited the power of surprise, a power demonstrated amply elsewhere at the Oscars." It's no secret that I consider actor Viola Davis to be among the best speakers around, featured as she has been five times so far in The Eloquent Woman Index of Famous Speeches by Women.

2017 16

If you don't want the relationship, don't ask for the favor

Speak Schmeak

Each person reacts differently to being discounted and exploited, but let's just say that these feelings you arouse will not be good feelings. In this blog post , John Greathouse describes a phone call from someone seeking referrals to contacts in John's field.

Why sign the photo release?

More than PowerPoint...

Is exploitation of free labor really the way to go? How is exploiting the image of your loved ones demonstrating client care? Stock photos pretty much suck. Perhaps they had their time and place, but their moment has passed.

Famous Speech Friday: Theresa May's 1st prime minister's questions

The Eloquent Woman

In the United Kingdom Parliament, there's no greater show than Prime Minister's Questions , commonly referred to as PMQs. The country's constitution calls for it, and currently, it happens every Wednesday at noon for about a half hour.

2016 22

Doomed dictators speechwriting competition: the judges & the speeches

Max Atkinson

The winds which spared us from the blight of exploitation. Fires fuelled by exploitation. A return to the policy of exploitation. Waiting to exploit you, your family, and your future. Whether we like it or not this policy of African exploitation is a political fact.

How to Write the Best Subject Line Ever

SpeakerSue Says...

Those and more “strategies” have been exploited by spammers and no longer work for business to business messaging.). We all know that the subject line is critical to getting your message opened, especially when the recipient doesn’t know you.

How to be an Outstanding Communicator

Manner of Speaking

Advertisers constantly exploit the power of multisensory concrete language. Today’s post is from Martin Shovel. Martin is a writer, speechwriter, cartoonist and communications expert with a special interest in new media and social networking. He is a regular contributor to the Guardian’s Mind Your Language blog and has appeared on BBC Radio 4’s Word of Mouth.

2011 104

"Go Set a Watchman" By Harper Lee - I'm 500th On Waiting List At Woods Memorial Library, Tucson, Arizona

Jane Genova: Speechwriter - Ghostwriter

Here are 4 tips: Exploit the iconic. The frenzy to gain access to "Go Set a Watchman" by Harper Lee documents that the book business is not dead. According to Bloomberg , there have been 2 million copies pre-ordered on Amazon.com.

Famous Speech Friday: Mary Beard on "Women in Power"

The Eloquent Woman

She says: the big issues I’ve been trying to confront aren’t solved by tips on how to exploit the status quo.

'Telegraph' or 'Sleazygraph': the ethics, uses and results of covertly recorded conversation

Max Atkinson

Nor do I know of anyone who has ever breached the fundamental confidentiality of the taped conversations, let alone anyone who has ever betrayed, damaged or exploited any of the speakers involved in order to benefit themselves. Following the covert bugging of Vince Cable by two people sent by the Daily Telegraph to pose as constituents attending his surgery, the media has been making quite a meal of it.

Post-Henry James: Remember when Europeans felt superior to Americans?

Jane Genova: Speechwriter - Ghostwriter

The author Henry James captured a sophisticated Europe which pitied or exploited American innocents.    Now Europeans likely wish they had some of our economic mojo. Fears about Europe's economy put the stock market into a tailspin today. Books careers Current Affairs

Huffington Vs. Keller « TJWALKER INTERACTIVE

TJ Walker Interactive

Sound Bite of the Day: “Huffington Post (is about)… desperation, drudgery and exploitation for the workers” AOL Buys Huffington Post for $315 Million Huffington Post is Hiring The Huffington Post Now Makes a Profit Is Sarah Palin the New Ronald Reagan?

RSS 8

Working - What Everyone Is Getting Wrong

Jane Genova: Speechwriter - Ghostwriter

Some label that as "exploitation."   Later in their careers, that might frame that early job as "exploitation." Effective managers cast spells in the workplace. They motivate employees to give their all.

Prince Andrew cool under fire on Sky News - except that he wasn't under fire at all!

Max Atkinson

No interviewer puts in an appearance, let alone one who might have exploited the rather long silences by coming in with a challenging question or two. Looking at the latest selection of video clips on the Sky News website a few moments ago, I was struck by three things that seemed a bit odd about this one.

"Law & Order SVU" - This Time the Roger Ailes' Character Gets 18 Months in Prison

Jane Genova: Speechwriter - Ghostwriter

But as long as talent alone doesn't land or keep the job, those in power still will probably feel they have license to sexually exploit strivers. The television network is called HNT and the bullying sexual power broker is Harold Coyle.

Brand Part I: Is Your Brand Memorable?

Speaker Launcher

Stay tuned for part II where we’ll talk about exploiting your brand. A brand is a concept or idea that helps to distinguish you from everybody else. - It may be a personal brand, ie: Dr. Phil, which may work if you have a large following who know you mostly by name… OR. -

Alum: Toastmasters Training Session

Joan Detz Speaker Services

Exploiting Levels of Style to Inform, Amuse, Inspire.&#. Award-winning federal speech writer Stan Dambroski is doing a training session for Toastmasters through the winter training cycle. The title of his session: “Can I Say ‘Ain’t’? Stan has attended all five of my speechwriting workshops, and he brings excellent credentials in both linguistics and rhetoric to his Toastmasters work

Holiday Tragedy - Canada and U.S. (Taber, Badger Families Snuffed Out)

Jane Genova: Speechwriter - Ghostwriter

In addition, she embraced a cause: It has been to prevent advertising from exploiting women. Toronto lawyer couple Geoff Taber and Jacquie Gardner were enjoying their cottage in Ontario, Canada for the holidays. Their two young sons and two dogs were with them.

Choate-Rosemary Hall - Next Posh Prep School Which Will Have To Rebrand?

Jane Genova: Speechwriter - Ghostwriter

The relationship could mutate into exploitation. John F. Kennedy and Ivanka Trump - both are alumni of boarding school Choate-Rosemary Hall. Yes, it's that kind of elite socialization institution for the next generation of leaders. And, it might be added to the list of schools for scandal.

Megyn Kelly - Fox's Future in Post-Ailes, Post-Trump Era

Jane Genova: Speechwriter - Ghostwriter

But Kelly also has her own brand to protect, enhance, and exploit. The future of Fox News - along with its $1.5 billion annual profit - is in play. Times have changed. Its Roger Ailes leadership is over.

Drudge Headlines with "How Many Are There?" - Will Halloween Be Downsized

Jane Genova: Speechwriter - Ghostwriter

Also, businesses have been opportunistic in exploiting the day. On the Drudge Report, what could be multiple instances of domestic terrorism have become the main focus. The headline is: How Many Are There? There have been explosions in New York and New Jersey.

Beware Mr. Chips

Jane Genova: Speechwriter - Ghostwriter

Phillips should have established systems to prevent those relationships from crossing the line to exploitation by the teachers.

The Ailes "Thing" - Will it hurt your resume?

Jane Genova: Speechwriter - Ghostwriter

So, he figured: Why risk presenting that while members of the media are still exploiting angles of rise, fall, and next of Ailes. Fox News is a profit machine. Since Rupert Murdoch obviously is still calling the shots there, no one really expects the profit picture to change.

[Peer-to-peer] Weight Watchers Trumps Doctor's program

Jane Genova: Speechwriter - Ghostwriter

Weight Watchers has sustained a reputation as a brand which doesn't exploit the overweight.  Medical magazine THE LANCET published the results of a study on weight loss, reports BLOOMBERG BUSINESS WEEK.    Those enrolled in Weight Watchers, a peer-to-peer approach, lost about double the weigh which those under a doctor's care did.    The study was conducted in Europe. In the U.S.,

Rudi Bakhtiar - Did powerful at Fox treat sex as perk of the job

Jane Genova: Speechwriter - Ghostwriter

Other ways of exploiting range from making employees slaves to holding out the carrot of a promotion that they don't intend to grant. The New York Times interviewed former and current female employees at Fox News.