Communication skills for online success

PowerPoint Tips

If you’re looking to lead a cause or movement, spread your influence or do any kind of marketing online, you need to sharpen your communication skills and your presentation skills. Some call it executive presence or charisma. Start with executive presence.

2020 227

Executives & Public Speaking: Being uncool brand is on the money

Jane Genova: Speechwriter - Ghostwriter

  There are the executives, usually young and in high tech or glamour industries, who are cool.    Then there are the executives, usually in less heady sectors, who are not cool.  Among the uncool executives, as I point out in this piece for financial information company Motley Fool , is Bob of Bob's Discount Furniture.  There's a great divide in America. 

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Golden Age of TV - When We Knew We Were Safe

Jane Genova: Speechwriter - Ghostwriter

The psychologists, executive coaches, and psychics have all been brimming with advice on how we human beings  should be  navigating the stress of the COVID-19.   What does eventually bring sleep, I have recently discovered, is circling back to the Golden Age of Television. They range from if I will die from coronavirus to how to keep changing my marketing as the world of business keeps changing.  Alfred Hitchcock. The Twilight Zone. Perry Mason.

2020 40

2020 New Year's Resolution: Rebranding

Jane Genova: Speechwriter - Ghostwriter

Yes, repositioning and repackaging have become the unofficial religion in marketing, public relations, executive coaching, and even psychic readings. He transformed himself from a failed television personality to a formidable investigative journalist. Books careers Current Affairs Games Intuitive Media Personal Musings Power Public Speaking Rebranding Selling Television Values Voodoo

2020 43

Crayola's New Blue Color - Asks Consumers to Name It (that dates back to "Lassie")

Jane Genova: Speechwriter - Ghostwriter

In a brilliant marketing move, the company's chief executive office and president, Smith Holland , is asking consumers to name the color. It's become a must in digital content marketing. Way back in the infant days of television, the series "Lassie" would run contests for us Baby Boomers to name the dog's pups. Like the DOW, the Crayola 24-box has keeps and throw-backs.

2017 43

"Megyn Kelly Today" - Poor Sweeps Numbers Expected

Jane Genova: Speechwriter - Ghostwriter

  If CBS continues to attract the eyeballs, NBC executives will have to take emergency action on "Megyn Kelly Today."  "  Get a second opinion about your marketing and advocacy communications.   Current Affairs TelevisionAs Megyn Kelly watchers know, her morning show got a ratings bump and some goodwill when she focused on sexual harassment.

Managing a Media Presence - Why PR Experts Get Paid the Big Bucks

Jane Genova: Speechwriter - Ghostwriter

Founder of Abovethelaw.com, David Lat made the transition to legal executive search. Currently, reports Law.com , the lateral market, with exceptions in some practices such as bankruptcy, is depressed.   In marketing timing is everything. Complimentary consultation on your marketing communications in COVID-19 time. Media, some contend, is the most powerful force in the world. More massive than government or wealth.

2020 40

21st Century Fox - Sale Would Mean James, Lachlan Murdoch Waited In Vain

Jane Genova: Speechwriter - Ghostwriter

Executives who worked at 21st Century Fox got it that they would never become the chief executive officer and, eventually, went elsewhere. Now it could be that James and Lachlan will also have to go elsewhere to lead a large corporation or be satisfied with overseeing only Fox News and Fox Television. You owe yourself a complimentary consultation about your marketing and advocacy communications.

2017 40

Tone Is Everything - 3 Tips How to Not Be Tone-Deaf Like Peloton's "The Gift That Gives Back"

Jane Genova: Speechwriter - Ghostwriter

" That was my assessment of a college textbook manuscript a corporate marketing executives had me review. " That covered all aspects of marketing, be it designing products for real people or winning over wary security analysts.  "It's your tone." "It's too much focused on you." " Tone is everything. And his was boastful. iGens would not only toss the book.

2019 40

Bubble Bubble Tech In Trouble - Will Liberal Arts Re-Gain Status

Jane Genova: Speechwriter - Ghostwriter

And, the signals from the stock market indicate that bubble could be bursting. There may be a market for the cognitive tools their students acquire.  I understood the reach of visual media such as film and television. So, I didn't leverage it in my executive client material. However, since the turn of the century, my marketability has depended on how much digital technology I could master and how much of my portfolio contained tech-oriented samples.

2017 40

Thought Leaders Are Sales Reps - Fundamentals Of Selling

Jane Genova: Speechwriter - Ghostwriter

Those include: Identifying target markets. Researching the most effective ways to address each market segment, customizing, customizing, customizing. But, as the marketplace became a dog fight in my industry I invested in an eight-week intensive marketing and sales seminar with Dale Carnegie Systems. The instructor and later my executive coach has been Michael Francoeur. Ask successful businesspeople their "secret."

2015 57

Washed Up - It Happens All the Time, So How Do We Put Together Another Line of Work?

Jane Genova: Speechwriter - Ghostwriter

She remains marketable. A useful read for those caught between career paths is "Necessary Endings" by executive coach Henry Cloud. Books Branding careers Content-provider Current Affairs Film Games Intuitive Media Music Online video Personal Musings Rebranding Selling Television Values" … [Madonna'] 'Medellin' failed to catch on.

2019 43

Pitching/Closing Sales In Professional Services, A/B Testing, Lessons Learned

Jane Genova: Speechwriter - Ghostwriter

We might be in executive communications, lawyering or management consulting. The shift has been from a sellers' market to a buyers' one. One solution in marketing and selling has been leveraging the standard tactic in Silicon Valley: A/B testing. Target markets. Tone, content of actual marketing vehicles. It's a dog fight out there for selling our professional services B2B. The good news is that demand has been increasing.

2015 50

Media a Zero-Growth Industry? Not So Fast

Jane Genova: Speechwriter - Ghostwriter

Founder and business hustler David Lat left to become a recruiter in legal executive search. Could its target market extend to seasoned lawyers? Branding Content-provider Current Affairs DigitalInfluencer Extreme Pleasure Games Language legal Media Online video Personal Musings Politics Power Rebranding Television Values Web/Tech Weblogs WritingGlobally, media is zero-growth business. That's what influential New York University professor Scott Galloway hammers. 

2020 40

21st Century Careers = Series of Comebacks

Jane Genova: Speechwriter - Ghostwriter

After so much invested in doctoral studies in the humanities, the market for college professors in that field tanked. So I stopped marketing to or accepting assignments from the bottom of the market. A Baby Boomer, I take refuge in watching reruns on television. It was executive coach Henry Cloud who hammered in "Necessary Endings" that we have to continually inventory what's no longer a fit.

2017 40

WPP & Martin Sorrell - Alledgedly Playing Out Real Life Episode from "Mad Men"

Jane Genova: Speechwriter - Ghostwriter

The latest negative development at WPP is the allegation that its chief executive officer - Martin Sorrell - has misused company funds. That accusation mirrors an episode from the fictional AMC television series "Mad Men." Like many marketers of consumer brands, P&G has its own problems. Advertising agencies under the WPP umbrella are reeling. Those include J. Walter Thompson and Ogilvy & Mather.

2018 40

E-Cave - Ideal Hang-Out for DIY Career Comebacks

Jane Genova: Speechwriter - Ghostwriter

They include an executive coach, retraining in a trade such as long-haul truck driving or a profession such as business management, opening a business and hiring a public relations firm. It started out only with an internet hookup, iPhone, digital television and my three Typepad blogging platforms. But the neighbor next door who was moving across country asked me if I wanted her sofa, coffee table, desk, executive chair, lamps and dishes.

2017 40

Coca-Cola, #1 Global Brand in 2007, Falls to Current #27 - New CEO Has Tough Rebranding Job

Jane Genova: Speechwriter - Ghostwriter

Yes, Coca-Cola's new chief executive officer Jam es Quincey wants to boost revenue and profit growth. Now, it continues to lose influence and market share. Branding Food and Drink Games Generational Divide Personal Musings Rebranding Selling TelevisionHis ballpark number is between 4% and 6%. One tactic is cutting 1200 from headquarters staff of 5500.    Here is the analysis in the Atlantic-Constitution. But, Quincey also has to focus on rebranding.

2007 40

Bye-Bye Boring Bio: Attract Clients, Speaking Gigs & Media Interviews Now.

Fripp THE Executive Speech Coach

According to Juetten, social media have changed the way entrepreneurs need to market themselves. " Example: Sara Harvey Yao has been described as a "leadership chiropractor" for executives. ' into the commercial time between the programs he was watching on television." On MarketingNancy Juetten President, Main Street Media Savvy said “Taking your speaking school was among the best decisions I ever made to advance my business.

Bio 40

Bye-Bye Boring Bio: Attract Clients, Speaking Gigs & Media Interviews Now.

Fripp THE Executive Speech Coach

According to Juetten, social media have changed the way entrepreneurs need to market themselves. " Example: Sara Harvey Yao has been described as a "leadership chiropractor" for executives. ' into the commercial time between the programs he was watching on television." Tags: On Marketing Nancy Juetten President, Main Street Media Savvy said “Taking your speaking school was among the best decisions I ever made to advance my business.

Bio 40

Elton John Belts Out Ageism Blues

Jane Genova: Speechwriter - Ghostwriter

  It was Larry Page, chief executive officer of Alphabet, who observed that failure to thrive in business is usually because of not factoring in the future.  Continually in ghostwriting and speechwriting I have to change four things: How I market my services. How I position and package all that for promoting it in diverse market segments.

2017 40

Martin Sorrell v. Roseanne - Insights about Comebacks (at top of list, don't call 'em that)

Jane Genova: Speechwriter - Ghostwriter

  Her legal career shut down at age 62, one lawyer I coach is investigating career paths ranging from horse-training to doing marketing for theme bars wanting to scale.  In the mid 1970s, the academic market for humanities professors collapsed. Although I had invested more time in my doctoral studies than business and law students, my credentials weren't marketable. Fallen from grace former head of WPP Martin Sorrell is back in the news - in a positive way.

2018 40

Business Speeches, Books, Articles: Research Symbolism

Jane Genova: Speechwriter - Ghostwriter

The speechwriter or ghostwriter has to research what evokes positive emotion in that particular audience or target markets. There is such diversity in symbols and in kinds of executives.   Books Branding careers Content-provider Current Affairs Ethics Games Intuitive Media Public Speaking Science Selling Television Values Web/Tech Weblogs Writing

2014 47

Alphabet's David Drummond - What Every English Major Knows

Jane Genova: Speechwriter - Ghostwriter

Incidentally, "Dateline" plays that theme out every night on television.). That goes back to the outing of the romance at Bendix between chief executive officer William Agee and top executive Mary Cunningham. Not getting results from your marketing communications? There are two usuals in the comedies of William Shakespeare. One is the meme that things aren't what they seem.

2019 40

Det. Robert Goren Hammered, "It's the Question" - My 2 Questions about Romeo Spino at StrastasCorp, Rodney Burrell at BMG

Jane Genova: Speechwriter - Ghostwriter

The chief executive officer is Romeo Spino.   You owe yourself a complimentary consultation about your marketing and advocacy communications.   Content-provider Current Affairs DigitalInfluencer Ethics Games Intuitive legal Personal Musings Politics Science Television Values Web/Tech Weblogs WritingThe third brilliant spin-off from the original Dick Wolf "Law & Order" was "Law & Order - Criminal Intent." " It ran from 2001 to 2011.

2017 40

Social Influencers: Turning them into high sharers

Jane Genova: Speechwriter - Ghostwriter

  However, the findings of the study Mashable did increases the urgency for every branch of the influence industry, ranging from account executives to content-providers like myself, to figure out how to identify or make more high sharers.    This is not easy for the old guard in communications used to messaging and marketing.  Branding careers Current Affairs Media Public Speaking Television Values Web/Tech Weblogs Writing

Power & Over-Exposure - What's Next

Jane Genova: Speechwriter - Ghostwriter

That play-out of power and over-exposure will go down in the history of network television. Could the next step be that Page Six in the New York Post presents the details of a female business owner or executive in the C-Suite unbuttoning her blouse, unclicking the designer bra, and putting on display her breasts? Get a second opinion about your marketing and advocacy communications.

Writers, Before You Play in the Legal Sandbox.

Jane Genova: Speechwriter - Ghostwriter

Many recall William Jefferson Clinton parsing the term "is" on national television during Monicagate. She concluded, wrongly, that dozens of males back in the 19th century in the UK had been executed because of being caught practicing homosexuality.   "Outrages" will be on the market around June 18th. In the period between third-wave feminism and before the emergence of #MeToo, author Naomi Wolf was hot.

2019 40

Susan Berman in the Robert Durst Dark Narrative - Beyond the Cute of Being Mobster Daughter

Jane Genova: Speechwriter - Ghostwriter

She was offed execution style. That is being played out in the popular new television series "Good Girls."   Not getting results from your marketing communications? Wealthy oddball, Robert Durst is suspected of three murders.    But, as Dateline focused last night on NBC, he's only being tried for one - Susan Berman's.

2019 40

Rage - Naomi Wolf Was Behind the Curve on That One

Jane Genova: Speechwriter - Ghostwriter

" So, the executions she reported for homosexuality between consenting adults back in the 19th century didn't happen.  There's also the housing market. Books Branding careers Content-provider Current Affairs Games Interviews Intuitive Language legal Media Personal Musings Politics Power Public Speaking Rebranding Television Values WritingThe world is well aware of the BBC fact-checking smackdown on Naomi Wolf's book "Outraged."

2019 43

The War for Fox's Soul

Jane Genova: Speechwriter - Ghostwriter

He's the chief executive officer of Fox Corp. Of course, if the economy sours and the stock market crashes, Trump could go down in history as the guy who killed off the recovery. The headlines on BusinessInsider are all about what could trigger the stock market crash and how severe it could be.     Current Affairs Games Language Media Personal Musings Politics TelevisionThe barbarians are at the gate of the alt-right Fox Corp. They are the advertisers.

2019 43

Titanic II - Infinite possibilities for PR folks to leverage this symbol

Jane Genova: Speechwriter - Ghostwriter

As MARKET WATCH reports, Palmer has been building an exact replica of the original Titanic in China.    Another is that they will have no access to post-Titanic mediums such as television and digital gadgets. Since my executive communications boutique is navigating yet another comeback since I started a prototype of it in the late 1980s, I can refer to this professional journey in terms of the optimism associated with Titanic II.

2013 47

Early August 2019 - The World's Extreme Need for a Scapegoat

Jane Genova: Speechwriter - Ghostwriter

However, Trump has the option of gun reform through executive order. Not getting results from your marketing communications? Current Affairs DigitalInfluencer Ethics Games Intuitive legal Media Personal Musings Politics Power Television Values WritingLast weekend much changed in the dynamics of Election 2020. As the world knows and is being continually reminded by the international media, there were 2 massacres. One was in El Paso, Texas and the other in Dayton, Ohio. 

2019 40

Optics - Royals Off to Crathie Church, with Prince Andrew

Jane Genova: Speechwriter - Ghostwriter

That gives the saga sustained marketability. Queen Elizabeth will go down in history as the chief executive officer who lost the firm.    Not getting results from your marketing communications? Branding careers Content-provider Current Affairs Ethics Games Generational Divide Intuitive legal Media Personal Musings Politics Power Rebranding Religion Selling Television Travel Values Voodoo WritingFor a long time, the royals have been on the defensive.

2019 43

Age as Liability - 6 Tips to Not Come Across as "Old"

Jane Genova: Speechwriter - Ghostwriter

Once a mover and shaker in marketing communications, he was writing a book to engineer a comeback. To reorient ourselves for the raw fact that we are not perceived as prime candidates for promotions, front-line assignments, and television interviews, we need help. Other forms of assistance are executive coaches, therapists, clergy, a trusted friend, and psychics. In The Washington Post , Ruth Marcus confirms this reality: Aging is a liability. You bet it is.

2016 48

Is Your Business On-Demand?

Raise Your Profile & Your Profits!

If your customers cant find what they want quickly, like your television at home, your on-line competition is only a click away.  Are you writing letters to your prospects, articles, tip sheets, white papers, market analysis, Blogs, etc. Remember: The broad distribution of your expertise markets your business 24-7, 365. In his books and presentations, Generation Why expert Eric Chester speaks of how impatient this young, emerging workforce tends to be.

2006 40

Inauguration Protests - Ideal Platform for Networking, Romance

Jane Genova: Speechwriter - Ghostwriter

Many of us now have executive coaches. Contact Jane Genova for complimentary consultation for your advocacy/marketing communications (janegenova374@gmail.com).   careers Current Affairs Games Generational Divide Personal Musings Politics Public Speaking Rebranding Television Travel ValuesThe cameras will pan on the anti- Trump protestors today. Some journalists will move in close and interview those with a cause. 

Drudge Report Mocks Barack Obama's 51-Minute Long Goodbye - Yale's Jeffrey Sonnenfeld Documented Why Leaders Can't Let Go

Jane Genova: Speechwriter - Ghostwriter

Former GE chief executive officer, Jack Welch, seems to scramble after retiring. Contact Jane Genova for complimentary consultation for your advocacy/marketing communications (janegenova374@gmail.com). Books Branding careers Current Affairs Games Media Personal Musings Politics Public Speaking Rebranding Selling Television Values Web/Tech WritingThe conservative Drudge Report has reason to mock Barack Obama's long long farewell address. It ran 51 minutes, 10 seconds.

2017 43

Power Presentations Tip 47: How to be more engaging

Executive Speech Coach

Executive Speech Coach - Business Presentations Business presentations tips for executives, sales presenters, managers, technical experts and professionals from the "Speech Coach for Executives" George Torok. How can an inanimate object like a television engage, excite and enrage viewers? Because the television message has wrenched at their emotions. Marketing specialist and executive consultant.

How to Start Speaking at Events | chrisbrogan.com

http://delicious.com/akarrer/prospeaker

We don’t pay speakers for my New Marketing Summit , and I couldn’t pay for speakers at Video on the Net. If you are a founder/executive at a company, you can leverage your company and its services and customers and traction into speaking opportunities as well. Albert Maruggi Brogan's right, (damn I wish I had $5 for every time I said that) if you are little bit of a ham, actor(tress) or former television news anchor, that can open doors.

2009 50

Pennsylvania Education Policy Roundup for September 8, 2013: Where’s the accountability for state and local elected officials responsible for providing a constitutionally mandated “thorough and efficient” education for 134,000 Philly students?

Speaking Of...

Mayor Michael Nutter and the city council remain at odds over his proposal for the city to borrow $50 million from capital markets and loan the proceeds to the district. Panel one: Dr. Richard Ingersoll, professor of education and sociology, University of Pennsylvania ’s Graduate School of Education Jamira Burley, executive director, Philadelphia Youth Commission 2:35 p.m. on PCN television.

2013 40

Buzzwords - Why They Go Flat So Fast

Jane Genova: Speechwriter - Ghostwriter

Marketers frontloaded promotions with them.    Executives delivering speeches made it their business to include them. And our culture has become glued to screens: television or internet. Regularly monitor both television and the internet. Pivot.    Breakthrough.    Smackdown. Sustainable. Transparent. Not so long ago those were buzzwords. The media put them in headlines to pull in the eyeballs.

2017 40

Creating Passionate Users: Give users a Hollywood ending

http://delicious.com/akarrer/prospeaker

Fine-grained user treats The case for easter eggs and other user treats You ARE a marketer. Main | Geek marketing should be like a good lover » Give users a Hollywood ending We can all take a lesson from filmmakers: endings matter. Heres what Im consuming today: Agencies are watching as ads go onlineAmong the teenage video diaries, pet tricks and rejected television pilots circulating on the online video site YouTube, there is anoth.

2006 27