ABC Evening News - David Muir Leads in with "Busy Monday"

Jane Genova: Speechwriter - Ghostwriter

Anchor for ABC Evening News David Muir knows to vary the lead-in. So, in a sense, the story was self-contained. There had been "bombshell" and "breaking news." " Tonight it was a "busy Monday."  "  No, there were no bombshells. And, no, breaking news. By 6:30 P.M., the top story of the terror attack in the Port Authority in Manhattan was old news. The incident had occurred during the early morning commute.

2017 40

Barack Obama: VANITY FAIR's Todd S. Purdum breaks the code

Jane Genova: Speechwriter - Ghostwriter

  In his long form essay, Purdum essentially deconstructs or decodes Obama as isolated and self-contained, by his own choice.  Presence in social media can give the illusion and self-delusion of being social. The metaphor could become an object lesson to national leaders, business heads, and even entrepreneurs of how not to be. A whole cottage industry could spring up about how to break free of self-containment.

2013 47

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Famous Speech Friday: Justice Sonia Sotomayor's law school question

The Eloquent Woman

Sotomayor said: And I don''t know that I''ve ever been shy-shy, but I was a much more self-contained and less outgoing person in the earlier parts of my life. But I had some measure of self-confidence but not enough to feel secure among my very brilliant Yale classmates. Choosing not to put your hand up might be a self-defense mechanism, not a weakness--something that women do to protect themselves.

2014 77

Learning a Script: Lessons from Road #1

Speak and Deliver

Find Alone Time - even if its sitting in the bathroom. Start at the Beginning - unless the script is chunked into self-contained stories, memorizing it from beginning to end will build a thread of continuity. Creative Repetition - dont just say the line over and over - that leads to boredom, and eventually you dont even remember what you are repeating.