Shared Royalties as payment: Pre-digital dreamer

Jane Genova: Speechwriter - Ghostwriter

  A wannabe author puts an ad for ghostwriting, offering as compensation a share of royalties.    To bring in any royalties it has to be published by a big brandname like Sarah Palin or really dish the dirt like THE POLITICIAN.    Otherwise it's unlikely to yield any royalties at all.    This month I will find out from The Dilenschneider Group what royalties came in from AMA HANDBOOK ON PUBLIC RELATIONS. 

Yes, A Book Is Still "Price Of Entry" - Agent/Publisher Route, Self-Publishing, Home-Publishing

Jane Genova: Speechwriter - Ghostwriter

If you haven't published one, you are at a disadvantage. Why You   Publish.  No, you don't put the book out there hoping to earn a bundle from royalties. Therefore, you have consider how you go about publishing your book. Agent-Publisher Route.

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Publishing a Tell-All: Risky Business

Jane Genova: Speechwriter - Ghostwriter

In this era when gossip is a major industry, publishing a tell-all would seem a sure money-maker.    That's about as low as it has been since it was published.    That will rise even higher when Rielle Hunter comes to Oprah's couch for a heart-to-heart.    That's lousy news for me since for my role in preparation, I am contracted to 50% of the royalties

Authors versus publishers in the digital age

Max Atkinson

As many of you will know, there's quite a debate going on about Google's plan to make every book ever published available online. Although publishers are making a lot of noise about it, they've stayed remarkably quiet about another wheeze they've been exploiting since the digital age got under way - and about which they haven't bothered to tell their authors. for last year's royalties on the book, which they're now selling at an RRP of £18.99 (or £16.54

What You Need to Know About Self-Publishing

Great Public Speaking

It's a free online self-publishing tool that helps you prepare your book for printing. As soon as you approve the proof copy, createspace will make it available for purchase and even distribute it through and other outlets. The price of the book covers the production costs and your royalty. In addition, Amazon offers a lot of tips to help you self-publish your book through

Why all the Hail Mary Passes in book publishing?

Jane Genova: Speechwriter - Ghostwriter

  Yet, there is a surge in those Hail Mary passes to publish a book.    So, why the fantasies of how much new business, royalties, employment opportunities, and speaking engagements a book could bring in?    Also, even with research, interviewing and ghostwriting assistance, a book remains a major undertaking.   Barring a double-dip recession, the worst seems over. 

Seth Godin cuts out middleman publisher, sells books direct from blog

Jane Genova: Speechwriter - Ghostwriter

Another arrow in the heart of the traditional publishing industry.    Big brandname marketing expert Seth Godin is cutting out his long-time publisher Portfolio and promoting/distributing his books from his own wildly popular blog.     Both had material that would have been more of interest to the marketplace, say, six or even 12 months earlier.  I had assisted with the manuscript and will receive some royalties

Books As Loss Leaders: More authors realizing that

Jane Genova: Speechwriter - Ghostwriter

 In exchange the ghostwriters would receive a share of royalties.  Books, even in the best of book-selling times, are essentially loss leaders.  Authors publish them as the price of entry to be taken seriously in a career path.

How the Professionals Make Money

The Speaker Point

They write it, publish it, and carry it around, as my friend Seth puts it, “as a business card to get speaking gigs.” In fact, even successful authors compliment their book sale revenues with speaking engagements and workshops. With royalty for first-time authors between 6% and 10% of the net receipts, the total amounts to about $1 per book going to the author.

2011 100

Your Online Presence - No, It Doesn't Have To Be The Happy Valley

Jane Genova: Speechwriter - Ghostwriter

Gleefully, photos of grandchildren, the perfect chocolate mousse, and the royalty check from publishing that book are posted. Even in sad events such as the death of a relative, the tone is upbeat. That's even the case when the post is a blatant sales pitch or a mere link to something already published on their own commercial website. The ethos of Facebook is primarily The Happy Valley.

2015 52

Progress: I feel like Kalinda on "The Good Wife"

Jane Genova: Speechwriter - Ghostwriter

Sleuthing unfolded this information:  The information about royalties from the book I assisted Bob Dilenschneider with - AMA HANDBOK ON PUBLIC RELATIONS - is solely in his hands.    By written contact, I am supposed to receive 50% of those royalties.    Lately, AMA HANDBOOK ON PUBLIC RELATIONS is selling briskly, even hitting the 20,000s category on over the weekend.  Street vs. elite might be making some progress. 

Book Sales Uneven

Jane Genova: Speechwriter - Ghostwriter

  In fact, AMA HANDBOOK ON PUBLIC RELATIONS is no longer even listed on    Because of my assistance in preparation of the manuscript, I am contracted to receive 50 percent of royalties.    The publisher - the American Management Association - will issue the report on the sales and royalties mid-August and then in February.  I have clients and colleagues whose books sold well on Barnes and Noble and crashed on 

Sales 43

Should You Write an eBook?

Public Speaking Advice and Commentary

  Should you publish one?    What does that even mean?    I get asked these questions all the time by people understandably confused by the sudden explosions of options in publishing thanks to the Internet and the lack of a coherent response by the traditional publishing industry.    Because the publishing industry is changing so fast, I encourage you to weigh in with your experiences.  Should you write an eBook? 

2011 65

No sweet spot on Barnes and Noble either

Jane Genova: Speechwriter - Ghostwriter

  Books, even well crafted ones, are a hard sell.    That's what I warn prospects who have their heart and hopes set on publishing a traditional print book through a traditional print publishing house.  Perhaps the book industry should be required to warn authors about the new realities of publishing print, at least for sale.  Disclosure: For my assistance with AMA HANDBOOK, I am contracted to receive 50 percent of the royalties.

"Creations must make money indirectly, by promoting sales of something else," Paul Krugman

Jane Genova: Speechwriter - Ghostwriter

  My example is the book published to bring in business for the consultant, lecture fees for the motivational speaker, and believers for a spiritual or religious organization.  Fortunately, even prospects for my ghostwriting services are getting it that they can't hope for big royalties from a book.    But Anderson published "The Long Tail" in 2006.    That was four year before self-publishing really took off. 

GDP 3.5% Growth 3Q: Darwinian Reflections

Jane Genova: Speechwriter - Ghostwriter

 Yeah, it's even, well scary.    A FOB [Friend of Bill], I even brought to the rooms my angst about what to do with the revenue, the tax implications, and if I should get a dog.    Meanwhile my first novel "The Fat Guy From Greenwich" will be published early winter.   That could mean significant royalties. It is good news.    The GDP grew in 3Q 3.5%. 

2002 40

How to write, sell, and market a business book – IV: You’ve written that proposal; now what?

Public Speaking Advice and Commentary

  You can’t approach a publisher directly.    If you go to a publisher directly, it will think “Amateur!”   Some are broader-based than others, but don’t ever send a proposal to an agent that doesn’t have at least several authors and books published in the area you care about.    Find several agents – maybe even a half-dozen or more – and be prepared to be turned down by some and hailed as a genius by others. 

What Happened?

Jane Genova: Speechwriter - Ghostwriter

  I assisted with the manuscript and for that am contracted to receive 50% of the royalties, which likely won't be a windfall.   Self-publishing and the desperate need of professional services firms to hand a book to prospects and clients have worsened that already bad situation.    Unless you're Sarah Palin, most books, even with a push force behind them, won't sell. 

1998 46

Le Book: Over?

Jane Genova: Speechwriter - Ghostwriter

In general, though, books even by brandnames on subjects which should be of interest are limping along.   [Disclosure: I receive 50% of royalties for the work I did on that book.] My Producing a book, even if ghostwriters such as myself and publicists such as Meryl Moss [who assisted with JOURNAL OF THE PLAGUE YEAR], is a drain on the individual's and organization's resources - and capacity to hope.  "A book is the price of entry."

Market Your Book with a Movie Trailer

And while actually placing an ad in a movie theater is very expensive, even a low-budget "movie trailer" on your website can increase your sales dramatically. Each cost the publisher about 30% of the books marketing budget to produce.