Lessons from a trade show
JANUARY 20, 2010
I just spent the past three days at a specialty foods trade show. My favorite exhibitors by far (even if I didn't love the product), were the ones who had stories to tell and engaged with the attendees. They were passionate about their sauces and candies and it showed in their conversation. I've been attending this show for probably 13 years now, and I know the products and his store almost as well as he does. Download audio here.