Jane Genova: Speechwriter - Ghostwriter

JUNE 22, 2020

Based on how eMarketer works up the numbers, advertising revenue for Google is slated to decline in 2020, reports The Wall Street Journal. That's the first time that has happened since eMarketer began tracking Google.  It's a confluence of forces. And the fallout from the pandemic is just one of them.   Of course, COVID-19 figures in. Travel advertising accounts for about 11% of Google's ad revenue and people aren't traveling.

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2020 Emarketing Expectations Search Engine Optimization 43

Jane Genova: Speechwriter - Ghostwriter

FEBRUARY 12, 2018

Research by eMarketer found that youth is ignoring Facebook, instead connecting on Snap. It's obvious that Facebook has become the social network for the demographic advertisers aren't interested in: The aging. There are lots more grandkids photos than party-like-an-animal ones. And the text is full of middle-aged platitudes. Here is the media coverage of how a mature Facebook is losing its cool. For the under-12 group this year, the Facebook decline has been 9.3%.

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Social Network Social Networking Emarketing 2018 40

Jane Genova: Speechwriter - Ghostwriter

APRIL 21, 2015

billion around the world with smartphones, documents eMarketer.  Today it happened. Google changed its search algorithms to penalize websites which aren't configured to be mobile-friendly. After  After all, there are about 1.9   Here , Sarah Perez provides all the details in TechCrunch. Essentially, "mobile-friendly" means: Text must be readable without zooming or any taps. Appropriate spacing of tap targets.

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Mobile 2015 Emarketing Websites 47

Jane Genova: Speechwriter - Ghostwriter

AUGUST 22, 2017

  According to a new study by eMarketer, reports Recode , their use of Facebook will likely decline by 3.4% Those in the 12-to-17-year-old demographic probably don't want to encounter photos of grandchildren on Facebook.  during 2017. Where they are hanging out and posting had included Instagram and Snapchat. The good news for Facebook revenues is that the social network owns Instagram. However, the development is bad for the Facebook brand.

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Emarketing Demographics 2017 Linkedin 40

Jane Genova: Speechwriter - Ghostwriter

DECEMBER 2, 2011

last year, according to eMarketer.  Ajv123ajv - Dreamstime.com. Online display advertising is the fastest growing segment on the Internet.    And Google just got the okay from the U.S. Justice Department to acquire AdMeld for $400 million.    That's because web publishers tend to use a number of different platforms, a practice called "multihoming."  "  Therefore, competition won't be constrained, reports BLOOMBERG LAW.

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Emarketing Advertisement Advertising Segmentation 40

Jane Genova: Speechwriter - Ghostwriter

NOVEMBER 2, 2011

  According to eMarketer, Facebook likely will beat Yahoo in 2011, getting up to 16.3% AOL, Yahoo, Google, and Facebook are all going after those display ads which are large, attention-getting, and dominate web pages.    Reuters  reports that in this dog fight by digitals, Facebook is doing better and better and AOL is losing its share of that piece of ad dollars.  share.    AOL is expected to drop to 4.2% share, down from 10.6%.

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Emarketing Advertisement Advertising Digital 40

Jane Genova: Speechwriter - Ghostwriter

AUGUST 25, 2017

Not because some emarketing firm promotes it on its website (in exchange for providing all my data). The stock price of WPP , which is part of BigAdvertising, declined about 12%. That happened when its head Martin Sorrell announced a bigger than expected decline in revenue. The world of promotion again is going through a disruption. And BigAdvertising, including WPP, has to change the way it connects with both ad buyers, such as P&G, and consumers, such as me. 

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2017 Emarketing Ecommerce Linkedin 40

Jane Genova: Speechwriter - Ghostwriter

NOVEMBER 2, 2009

According to eMarketer, more than 75% of U.S. adults is now online.    But most of them are lurkers, that is observing, not participating.    That's like being at a bar and not drinking.    Lucking usually stems from fear.    But not fear of what you might be thinking, such as technology. It's primarily because, contends Paul Gillin, you fear negativity. 

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Emarketing Social Media Exploit 2009 40

Communication Steroids

MAY 19, 2010

Here’s what I read in the newsletter from Rob Stokes @ Quirk : “I’ve just come back from Bucharest where I spent a week with the Quirk UK Team training one of our clients on eMarketing and in particular Social Media and Web Analytics.

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Emarketing 2010 Podcast RSS 40

Jane Genova: Speechwriter - Ghostwriter

MARCH 30, 2017

No surprise, Google and Facebook control, reports eMarketer, 47% of the digital ad market. Today, president Trump will probably sign bill ending FCC rules about protecting internet/app user privacy. Long story short, internet wireless providers such as AT&T, Comcast and Verizon will be able to track our web/app behavior, then sell that data to third parties. Here is the coverage in The Wall Street Journal Drudge links to.

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FCC Artist 2017 Emarketing 40