Google Ad Business Expected to Be Down in 2020

Jane Genova: Speechwriter - Ghostwriter

Based on how eMarketer works up the numbers, advertising revenue for Google is slated to decline in 2020, reports The Wall Street Journal. That's the first time that has happened since eMarketer began tracking Google.  It's a confluence of forces.

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Social Network Wars - Snap Winning

Jane Genova: Speechwriter - Ghostwriter

Research by eMarketer found that youth is ignoring Facebook, instead connecting on Snap. It's obvious that Facebook has become the social network for the demographic advertisers aren't interested in: The aging. There are lots more grandkids photos than party-like-an-animal ones. And the text is full of middle-aged platitudes. Here is the media coverage of how a mature Facebook is losing its cool. For the under-12 group this year, the Facebook decline has been 9.3%.


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Google Goes Mobile-Friendly Today - Must-Knows

Jane Genova: Speechwriter - Ghostwriter

billion around the world with smartphones, documents eMarketer.  Today it happened. Google changed its search algorithms to penalize websites which aren't configured to be mobile-friendly. After  After all, there are about 1.9   Here , Sarah Perez provides all the details in TechCrunch. Essentially, "mobile-friendly" means: Text must be readable without zooming or any taps. Appropriate spacing of tap targets.

Facebook's Teen Problem - The Brand, Not the Revenue, Is Affected

Jane Genova: Speechwriter - Ghostwriter

  According to a new study by eMarketer, reports Recode , their use of Facebook will likely decline by 3.4% Those in the 12-to-17-year-old demographic probably don't want to encounter photos of grandchildren on Facebook.  during 2017. Where they are hanging out and posting had included Instagram and Snapchat. The good news for Facebook revenues is that the social network owns Instagram. However, the development is bad for the Facebook brand.

Google Can Acquire AdMeld, Rules Justice Department

Jane Genova: Speechwriter - Ghostwriter

last year, according to eMarketer.  Ajv123ajv - Online display advertising is the fastest growing segment on the Internet.    And Google just got the okay from the U.S. Justice Department to acquire AdMeld for $400 million.    That's because web publishers tend to use a number of different platforms, a practice called "multihoming."  "  Therefore, competition won't be constrained, reports BLOOMBERG LAW.

Display Advertising: Dog fight on digital by digitals

Jane Genova: Speechwriter - Ghostwriter

  According to eMarketer, Facebook likely will beat Yahoo in 2011, getting up to 16.3% AOL, Yahoo, Google, and Facebook are all going after those display ads which are large, attention-getting, and dominate web pages.    Reuters  reports that in this dog fight by digitals, Facebook is doing better and better and AOL is losing its share of that piece of ad dollars.  share.    AOL is expected to drop to 4.2% share, down from 10.6%.

"Mad Men" Era Ending - Don Draper Would Need Tons of Followers on Instagram, YouTube

Jane Genova: Speechwriter - Ghostwriter

Not because some emarketing firm promotes it on its website (in exchange for providing all my data). The stock price of WPP , which is part of BigAdvertising, declined about 12%. That happened when its head Martin Sorrell announced a bigger than expected decline in revenue. The world of promotion again is going through a disruption. And BigAdvertising, including WPP, has to change the way it connects with both ad buyers, such as P&G, and consumers, such as me. 

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Not doing social media? Paul Gillin thinks you fear negativity

Jane Genova: Speechwriter - Ghostwriter

According to eMarketer, more than 75% of U.S. adults is now online.    But most of them are lurkers, that is observing, not participating.    That's like being at a bar and not drinking.    Lucking usually stems from fear.    But not fear of what you might be thinking, such as technology. It's primarily because, contends Paul Gillin, you fear negativity. 

Had Your Assumptions Challenged Lately?

Communication Steroids

Here’s what I read in the newsletter from Rob Stokes @ Quirk : “I’ve just come back from Bucharest where I spent a week with the Quirk UK Team training one of our clients on eMarketing and in particular Social Media and Web Analytics.

Privacy - As Every Con Artist Knows, That Never Existed

Jane Genova: Speechwriter - Ghostwriter

No surprise, Google and Facebook control, reports eMarketer, 47% of the digital ad market. Today, president Trump will probably sign bill ending FCC rules about protecting internet/app user privacy. Long story short, internet wireless providers such as AT&T, Comcast and Verizon will be able to track our web/app behavior, then sell that data to third parties. Here is the coverage in The Wall Street Journal Drudge links to.

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