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According to a new study by eMarketer, reports Recode , their use of Facebook will likely decline by 3.4% Those in the 12-to-17-year-old demographic probably don't want to encounter photos of grandchildren on Facebook. during 2017. Where they are hanging out and posting had included Instagram and Snapchat. The good news for Facebook revenues is that the social network owns Instagram. However, the development is bad for the Facebook brand. MORE
Based on how eMarketer works up the numbers, advertising revenue for Google is slated to decline in 2020, reports The Wall Street Journal. That's the first time that has happened since eMarketer began tracking Google. It's a confluence of forces. MORE
last year, according to eMarketer. Ajv123ajv - Dreamstime.com. Online display advertising is the fastest growing segment on the Internet. And Google just got the okay from the U.S. Justice Department to acquire AdMeld for $400 million. That's because web publishers tend to use a number of different platforms, a practice called "multihoming." " Therefore, competition won't be constrained, reports BLOOMBERG LAW. MORE
Research by eMarketer found that youth is ignoring Facebook, instead connecting on Snap. It's obvious that Facebook has become the social network for the demographic advertisers aren't interested in: The aging. There are lots more grandkids photos than party-like-an-animal ones. And the text is full of middle-aged platitudes. Here is the media coverage of how a mature Facebook is losing its cool. For the under-12 group this year, the Facebook decline has been 9.3%. MORE
For example, although eMarketer lowered its 2012 revenue growth estimate for Facebook to 34% from the year before, that's not chickenfeed. Facebook's sin, and it has been regarded as a mortal one, has been that it disappointed investors. There are four more lockout expiration dates to go and by that time the stock price could be in the low single digits. However, Facebook is not necessarily a dog, the way some of us look at J.C. Penney. MORE
Here’s what I read in the newsletter from Rob Stokes @ Quirk : “I’ve just come back from Bucharest where I spent a week with the Quirk UK Team training one of our clients on eMarketing and in particular Social Media and Web Analytics. MORE
billion around the world with smartphones, documents eMarketer. Today it happened. Google changed its search algorithms to penalize websites which aren't configured to be mobile-friendly. After After all, there are about 1.9 Here , Sarah Perez provides all the details in TechCrunch. Essentially, "mobile-friendly" means: Text must be readable without zooming or any taps. Appropriate spacing of tap targets. MORE
Not because some emarketing firm promotes it on its website (in exchange for providing all my data). The stock price of WPP , which is part of BigAdvertising, declined about 12%. That happened when its head Martin Sorrell announced a bigger than expected decline in revenue. The world of promotion again is going through a disruption. And BigAdvertising, including WPP, has to change the way it connects with both ad buyers, such as P&G, and consumers, such as me. MORE
According to eMarketer, Facebook likely will beat Yahoo in 2011, getting up to 16.3% AOL, Yahoo, Google, and Facebook are all going after those display ads which are large, attention-getting, and dominate web pages. Reuters reports that in this dog fight by digitals, Facebook is doing better and better and AOL is losing its share of that piece of ad dollars. share. AOL is expected to drop to 4.2% share, down from 10.6%. MORE
According to eMarketer, more than 75% of U.S. adults is now online. But most of them are lurkers, that is observing, not participating. That's like being at a bar and not drinking. Lucking usually stems from fear. But not fear of what you might be thinking, such as technology. It's primarily because, contends Paul Gillin, you fear negativity. MORE
No surprise, Google and Facebook control, reports eMarketer, 47% of the digital ad market. Today, president Trump will probably sign bill ending FCC rules about protecting internet/app user privacy. Long story short, internet wireless providers such as AT&T, Comcast and Verizon will be able to track our web/app behavior, then sell that data to third parties. Here is the coverage in The Wall Street Journal Drudge links to. MORE
Emarketing Related Topics Jane Genova: Speechwriter - Ghostwriter
JUNE 22, 2020
Based on how eMarketer works up the numbers, advertising revenue for Google is slated to decline in 2020, reports The Wall Street Journal. That's the first time that has happened since eMarketer began tracking Google. It's a confluence of forces.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 12, 2018
Research by eMarketer found that youth is ignoring Facebook, instead connecting on Snap. It's obvious that Facebook has become the social network for the demographic advertisers aren't interested in: The aging. There are lots more grandkids photos than party-like-an-animal ones. And the text is full of middle-aged platitudes. Here is the media coverage of how a mature Facebook is losing its cool. For the under-12 group this year, the Facebook decline has been 9.3%.
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Jane Genova: Speechwriter - Ghostwriter
APRIL 21, 2015
billion around the world with smartphones, documents eMarketer. Today it happened. Google changed its search algorithms to penalize websites which aren't configured to be mobile-friendly. After After all, there are about 1.9 Here , Sarah Perez provides all the details in TechCrunch. Essentially, "mobile-friendly" means: Text must be readable without zooming or any taps. Appropriate spacing of tap targets.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 22, 2017
According to a new study by eMarketer, reports Recode , their use of Facebook will likely decline by 3.4% Those in the 12-to-17-year-old demographic probably don't want to encounter photos of grandchildren on Facebook. during 2017. Where they are hanging out and posting had included Instagram and Snapchat. The good news for Facebook revenues is that the social network owns Instagram. However, the development is bad for the Facebook brand.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 2, 2011
last year, according to eMarketer. Ajv123ajv - Dreamstime.com. Online display advertising is the fastest growing segment on the Internet. And Google just got the okay from the U.S. Justice Department to acquire AdMeld for $400 million. That's because web publishers tend to use a number of different platforms, a practice called "multihoming." " Therefore, competition won't be constrained, reports BLOOMBERG LAW.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 2, 2011
According to eMarketer, Facebook likely will beat Yahoo in 2011, getting up to 16.3% AOL, Yahoo, Google, and Facebook are all going after those display ads which are large, attention-getting, and dominate web pages. Reuters reports that in this dog fight by digitals, Facebook is doing better and better and AOL is losing its share of that piece of ad dollars. share. AOL is expected to drop to 4.2% share, down from 10.6%.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 25, 2017
Not because some emarketing firm promotes it on its website (in exchange for providing all my data). The stock price of WPP , which is part of BigAdvertising, declined about 12%. That happened when its head Martin Sorrell announced a bigger than expected decline in revenue. The world of promotion again is going through a disruption. And BigAdvertising, including WPP, has to change the way it connects with both ad buyers, such as P&G, and consumers, such as me.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 2, 2009
According to eMarketer, more than 75% of U.S. adults is now online. But most of them are lurkers, that is observing, not participating. That's like being at a bar and not drinking. Lucking usually stems from fear. But not fear of what you might be thinking, such as technology. It's primarily because, contends Paul Gillin, you fear negativity.
Communication Steroids
MAY 19, 2010
Here’s what I read in the newsletter from Rob Stokes @ Quirk : “I’ve just come back from Bucharest where I spent a week with the Quirk UK Team training one of our clients on eMarketing and in particular Social Media and Web Analytics.
Jane Genova: Speechwriter - Ghostwriter
MARCH 30, 2017
No surprise, Google and Facebook control, reports eMarketer, 47% of the digital ad market. Today, president Trump will probably sign bill ending FCC rules about protecting internet/app user privacy. Long story short, internet wireless providers such as AT&T, Comcast and Verizon will be able to track our web/app behavior, then sell that data to third parties. Here is the coverage in The Wall Street Journal Drudge links to.
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