Google Goes Mobile-Friendly Today - Must-Knows

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billion around the world with smartphones, documents eMarketer.  Today it happened. Google changed its search algorithms to penalize websites which aren't configured to be mobile-friendly. After  After all, there are about 1.9   Here , Sarah Perez provides all the details in TechCrunch. Essentially, "mobile-friendly" means: Text must be readable without zooming or any taps. Appropriate spacing of tap targets.

Display Advertising: Dog fight on digital by digitals

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  According to eMarketer, Facebook likely will beat Yahoo in 2011, getting up to 16.3% AOL, Yahoo, Google, and Facebook are all going after those display ads which are large, attention-getting, and dominate web pages. 

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Privacy - As Every Con Artist Knows, That Never Existed

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No surprise, Google and Facebook control, reports eMarketer, 47% of the digital ad market. Today, president Trump will probably sign bill ending FCC rules about protecting internet/app user privacy. Long story short, internet wireless providers such as AT&T, Comcast and Verizon will be able to track our web/app behavior, then sell that data to third parties. Here is the coverage in The Wall Street Journal Drudge links to.

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Google Can Acquire AdMeld, Rules Justice Department

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last year, according to eMarketer.  Ajv123ajv - Dreamstime.com. Online display advertising is the fastest growing segment on the Internet.    And Google just got the okay from the U.S. Justice Department to acquire AdMeld for $400 million.    That's because web publishers tend to use a number of different platforms, a practice called "multihoming."  "  Therefore, competition won't be constrained, reports BLOOMBERG LAW.

Facebook: Peril of high expectations

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  For example, although eMarketer  lowered its 2012 revenue growth estimate for Facebook to 34% from the year before, that's not chickenfeed.  Facebook's sin, and it has been regarded as a mortal one, has been that it disappointed investors.