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Content Marketing Books to Help Sell the C-Level

Content Marketing Today

eMarketing Strategies for the Complex Sell. Written by Joe Pulizzi. Get Content Get Customers. Content Rules. Chapman. Via

Why the Massive Move to Mobile Computing Changes Content Marketing Rules

Content Marketing Today

In research released April 13, 2012, eMarketer predicted a massive shift to mobile devices: … by 2014, 33.3% Smartphones Soar. of the U.S.

Google Goes Mobile-Friendly Today - Must-Knows

Jane Genova: Speechwriter - Ghostwriter

billion around the world with smartphones, documents eMarketer.  Today it happened. Google changed its search algorithms to penalize websites which aren't configured to be mobile-friendly. After  After all, there are about 1.9   Here , Sarah Perez provides all the details in TechCrunch.

Display Advertising: Dog fight on digital by digitals

Jane Genova: Speechwriter - Ghostwriter

  According to eMarketer, Facebook likely will beat Yahoo in 2011, getting up to 16.3% share.    AOL is expected to drop to 4.2%

4 Common Sense Social Media Tips for PR and Marketing Pros

Content Marketing Today

Research by eMarketer shows that there is a HUGE audience watching online video. Myers Fl area. By Kathleen Taylor, APR. "The Have a plan.

Not doing social media? Paul Gillin thinks you fear negativity

Jane Genova: Speechwriter - Ghostwriter

According to eMarketer, more than 75% of U.S. adults is now online.    But most of them are lurkers, that is observing, not participating.    That's like being at a bar and not drinking.    Lucking usually stems from fear.    But not fear of what you might be thinking, such as technology.

Had Your Assumptions Challenged Lately?

Communication Steroids

by Tim 'Gonzo' Gordon on May 19, 2010 I came across a newsletter this morning that made me stop and question my assumptions. Again. Array

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