Gain trust with your prospecting emails

SpeakerSue Says...

How many emails do you delete unopened each day? A salesperson just like you (okay, maybe marketing but they’re mostly interested in open rates not action) thought their email would catch your eye, motivate you to open it AND read it AND also to take your time to do what they want you to do. That has to be an amazing email! How many of your unsolicited emails get results?

Email Blasts - Be Topical to Boost Open/Conversion Rate

Jane Genova: Speechwriter - Ghostwriter

  Yet, they simply don't consider the engagement power of the topical in email blasts. That usually means low open/conversion rates.    In coaching clients I motivate them to at least experiment with the topical strategy for their next email campaign.  Here is an email which piggybacked on this, boosting the open rate 17% and the conversion rate 9% Download TopicalHeaderforEmailOutreachTimingIsEverything.

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Those "Must-Reads" - Ditch them in email blasts (The art of not selling)

Jane Genova: Speechwriter - Ghostwriter

"  Yet, desperate online marketers continue to headline their email blasts with "Must-Reads." " This lazy Sunday morning during the dog days of August I went to my email and found several of them.   This lack of imagination results in a low open rate. Face it, dating way back to resisting exiting the womb, human beings don't cotton to "musts."

2013 47

Fifty Shades of Subject Lines

SpeakerSue Says...

To read Fifty Shades of Grey (I’m up to Fifty Shades Darker), for the email exchanges between Anastasia and Christian is like reading Playboy for the engrossing articles. But when you’re in the romancing stage, trying to woo them and win them over so they will actually click open your email, what you write in your subject line matters. Your subject line should be a concise summary of what your email is about. #2.

2012 63

How To Create Online Courses


How do I approach cold emailing on LinkedIn? A presentation providing the general framework for cold emailing on LinkedIn + downloadable templates for writing cold emails. How to Cold Email on LinkedIn (Module 2) – framework + email templates. What hooks should I include to my email to increase responses/open rates? Copywriting Mastery: How to Write Killer Cold Emails (Module 3).Tricks,

Wikipedia Peaked: What's Next?

Jane Genova: Speechwriter - Ghostwriter

  Also marketable has been to produce email blasts which had a high open rate.  At the seventh annual Wikipedia conference, founder Jimmy Wales announced there is less help available to edit those Wiki postings which had dominated the web.    That's what Adrian Chen reports on GAWKER and suggests that being part of the Wikipedia movement has be be made cool again.

2011 48

The Writing Life: Now, all-business

Jane Genova: Speechwriter - Ghostwriter

  Most of that is subject to measurements ranging from open rates on email blasts to page views on blogs.  Once genteelly called "the writing life," making a living through language mutated into all-business.      And, the latest numbers from the Newspaper Association and MagNet show that the business is lousy.    As Joe Pompeo reports on YAHOO , in the U.S.

2011 40