How to write emails that actually get results

SpeakerSue Says...

Email is more important than ever. And while we’re talking, are your direct reports and colleagues working strategically, productively, profitably using email to build community and create opportunity? Email – strategic, smart, significant – is your best friend. Email matters!! Change their life – and yours – with emails that matter. BONUS Want a formula to write the best emails of your life?

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Create Your Future One Email at a Time

SpeakerSue Says...

To write emails that move beyond transaction, create emotional certainty and truly help the prospect. BONUS You can create your future one email at a time. The sooner you choose to use email to create connectivity – and not just provide answers – the more quickly you create your winning future. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711).

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Super power your email sales

SpeakerSue Says...

Always with an email. Because email is the glue that makes it all stick. The importance of email as a tool of B2B engagement has grown from 29% pre-Covid, to 40% today! But a boring, robotic, transactional, self-centered email doesn’t adhere to anything. The thing is it’s easy to superpower your emails! Email is your secret superpower! BONUS Your email templates from last year? And your email must too.

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4 Smart Tips to Rev Up Your Email Results

SpeakerSue Says...

So forgive me for stealing/paraphrasing those wise words: “Just because you can email doesn’t mean you’re communicating.” (See Email may be the least sexy topic in the universe. Email is your bridge to success. And you follow-up with email. And you follow-up with email. And you follow-up with email. You send a proposal… Nothing happens without email. Craft emails with care. Decide today that your emails will communicate.

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What is your email success rate?

SpeakerSue Says...

Emails are just the same. What type of emails are you sending? If you aren’t happy with your results, if you’re struggling to connect and engage, the answer is to craft strategically persuasive emails. Emails that are strategically crafted, use brain-friendly messaging and apply smart, authentic persuasion tactics, fill pipelines, nurture relationships and close more business. Create emails that skip and hop and expand your sales outreach.

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Why even send the email?

SpeakerSue Says...

You just received an RFP and it fits your hotel, service, product like a charm. Email is more than just a response to a request; it’s a strategic tool, when used right, will drive sales, growth and profitability. To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. Very cool. You get ready to respond with the information the planner requested because you can do it all.

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Do your emails create pattern interrupt to prospect successfully?

SpeakerSue Says...

Current research makes it possible to create an email framework that works again and again to create pattern interrupt. Use these tactics in your next prospecting email to create pattern interrupt, distinction and desire. Or email. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). Ramping up your prospecting is key to packing your pipeline. Anyone who tells you otherwise is wrong.

Write an email that improves CX and drives repeat business

SpeakerSue Says...

Could this email be any more self-centered? At the very least, write a more helpful email. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). First, a moment of silence. I flew back to NY from Arizona arriving at 7:17am, nineteen years ago today. From the airplane window, the day was crystal clear – the most perfect early fall day. Until.

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Gain trust with your prospecting emails

SpeakerSue Says...

How many emails do you delete unopened each day? A salesperson just like you (okay, maybe marketing but they’re mostly interested in open rates not action) thought their email would catch your eye, motivate you to open it AND read it AND also to take your time to do what they want you to do. That has to be an amazing email! How many of your unsolicited emails get results?

Use smart email messaging to sell past crisis

SpeakerSue Says...

Next, whatever you do or say, these words (that I read in a prospecting/follow-up email today which prompted this post) should never, never, never be used: “I am pleased to inform you that due to the coronavirus situation…”. BONUS It’s time to revise your prospecting/follow-up emails. To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability.

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Selling During Crisis: Social Distancing with Email

SpeakerSue Says...

She did exactly what our emails should do; give each other the space we and they need to be sure they feel safe moving forward. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). I’m beyond lucky to live in the Arizona desert despite the occasional creepy crawler (see the Gila Monster we found in our garage Sunday!). During a long 8 mile run, I see about eight people.

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3 questions to never ask in email

SpeakerSue Says...

Why is it that so many emails get absolutely no response? Do you prefer to communicate by email or phone? If they say “email,” yay, you don’t have to talk to them. But if they say “email,” when can you talk to them? Instead, if they email, you email back. When you do, write a great email! The only thing worse is that eventually you’ll waste more time writing the dreaded follow-up email (that doesn’t get opened).

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Prospect effectively (now) with this critical email tip

SpeakerSue Says...

Here are a few examples of how I’ve started recent emails with prospective clients that I haven’t connected with during this entire situation. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). Covid-19 is not an ice breaker. You’re ready to connect with past leads, except you’ve been radio silent for the last few or thirty months. How to start? It’s way too easy to go the virus route.

Email Communications during Crisis: Part 2

SpeakerSue Says...

If an email claims, “We are closely monitoring Coronavirus (COVID-19),” followed by something about following strict guidelines (even though cleanliness was always their top priority), what are they actually doing? To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. Here is what I know: If a subject line says, “Your Friends at X Company,” we are not friends. Do not pretend we are.

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To ask or not to ask: That is the email question!

SpeakerSue Says...

Are these good questions to ask in an email? To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. Will they help you advance to the next step? Is Friday a good day to talk? Are you available Friday to talk further? Is this week or next more convenient for you to further discuss? Yes and no. Some sellers ask these questions, thinking they’re a “call to action.” They aren’t.

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The One Absolute Must-Know When Selling by Email

SpeakerSue Says...

Here is “The One Absolute Must-Know When Selling by Email”: Your customer is the center of the universe. If your emails, conversations and processes revolve around you, instead of them, you’ll always be looking for new customers. Review the emails you sent for the past three hours. To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability.

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Are you committing the second worst email etiquette mistake?

SpeakerSue Says...

Instead of wearing the big girl panties and sending a thoughtful, kind or simple email to alleviate the anxiety the seller is feeling, they create greater anxiety and fear because no news is so often seen as negative news. And some buyers purposefully delay responding to an email. Be prepared to respond, “Thanks for your email. Send an email that creates value, excites them about possibilities, is aligned with their key drivers and helps them envision their success.

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If you use these 3 words in an email, you reduce your chance of follow-up

SpeakerSue Says...

Whether you’re selling hotel space, financial investments, real estate, pharmaceuticals or even season tickets, you’re job isn’t to follow-up; it’s to fire up! To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). Your client was interested in your offer. Was” is the important word. You thought your value prop was so compelling they’d definitely get back to you. Maybe they even indicated as much.

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3 Email etiquette rules to follow to get ahead in 2020

SpeakerSue Says...

What is the biggest difference between email and verbal communications? Email. Here are 3 email etiquette rules to buy respectability and elevate your reputation: Use a searchable subject line How will your buyer find your email when they want it? Your subject lines should be an accurate, honest summary of the email you’ve just sent. Not the email you originally sent a month ago.). They’re scrolling and skimming your email.

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The #1 Smartest Way to Grab Your Prospects Attention in Email Today

SpeakerSue Says...

Signal you are not foe – that you are not one of those self-centered sellers who write self-centered emails because you really don’t care about them but only about the sale – by beginning with an authentic touchpoint. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). Friend or foe? Being cautious about who we allow to approach us is built into our primitive brain.

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2 important tips to convey “no” in email – today

SpeakerSue Says...

Reread that last difficult email you sent. To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. Your client wants to cancel the event and has asked for their entire deposit back. Hahahahahhahaha. Actually, you would love to be able to do that for them except someone above you has eliminated that possibility. Of course, no one has told you how you’re supposed to say no and keep a loyal client. #1.

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Email and the “cuddle hormone”

SpeakerSue Says...

Email that focuses on transaction, information and content, appeal to the never satisfied left brain. Email that appeals to the “emotional brain” create desire, need, trust, happiness and more. You can email me directly if you prefer: Sue@SpeakerSue.com. Finally, every presentation I deliver is customized for your team, brand and needs so if you’re looking for practical, fun sales training, please email or call: +1-480-575-9711. Brain theory.

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How to use email to handle “objections”

SpeakerSue Says...

You know email is a rotten communication tool for answering questions because: 1. The key is to not use email to handle difficult questions. Write an email that piques their interest enough, provides so much care and vision and value that your buyer will want to accept or even make the call. In email your job is to give them enough confidence that they take or make a phone call to help you uncover the meaning of their words. You know this.

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It doesn’t take a therapist to recognize this email problem…

SpeakerSue Says...

A new client, using email analytics, discovered the customer-facing team is drowning in email! Every team is drowning in email! Email breeds like rabbits! Plan to talk about the issue at your next meeting instead of sending a gazillion emails – and still talking about it at your next meeting. And my favorite email etiquette tip: Address your email to every person on your copy line. Ya’ gotta love analytics!

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5+ Must-Know Tips for Negotiating by Email

SpeakerSue Says...

Jagger’s song could be the theme song of negotiating with, by, through email. Always ensure you leave a pleasant “taste in their mouth” when they finish your email. The most important must-know tip of all when negotiating by email is: Ask for the business. Don’t expect a counteroffer (with accompanying email ping pong). Negotiating by email isn’t the smartest sales move. “Can’t get no satisfaction…”.

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How Email Can Immediately Improve Your CX

SpeakerSue Says...

You’re right that mainly I talk about how to write exceptional emails and how to communicate authentically and respectfully. And then it dawned on me: Writing exceptional emails provides the CX customers seek. That email you just wrote…did it do justice to your brand? Every email, phone call and conversation will delight or frustrate your customers. You can email me directly if you prefer: Sue@SpeakerSue.com.

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A battle of the apples, and your last email

SpeakerSue Says...

You win the battle when your emails convey a sense of experience and not just transaction. Create brain friendly email messages by evoking positive emotion (like remembering how good a fresh Honeycrisp tastes) and you’ll win the battle of the apples every time. To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. How many types of apples are available in the market where you live?

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How to use email to prospect and grow new business at this moment

SpeakerSue Says...

To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). Crisis Communications Email Sales Writing Email Tips Featured Communication Skills email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing prospecting sales mastery sales skills sales success sales training say it to sell it Selling Skills SpeakerSue

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What high sales performers do before and in email…

SpeakerSue Says...

Email isn’t just a response to a request but a strategic tool that can set you apart from others” SpeakerSue. Email, when used strategically, is an amazing tool to initiate, nurture, grow and close business. But if modern, authentic sales process isn’t understood or applied, email morphs into opening words like, “How are you today?” And in email, give yourself permission to make the next step easy, friction-less and simple for them.

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3 more ways to not to be that annoying emailer: Part Two

SpeakerSue Says...

Clearly email etiquette is important to you because so many of you engaged with last week’s post, The 3 Most Annoying Email Habits. You send an email to your colleague and BCC another colleague, or your boss. Tip: If you really need to let someone know what you wrote to someone else, forward a copy of the email. Your prospecting email subject line started correctly because you mentioned your mutual contact’s name: Sophie Spaniel suggested we connect….

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4 quick use-now ideas to get action from your follow-up emails

SpeakerSue Says...

Follow-up emails fail for lots of reasons. Use your follow-up email to help them see their vision instead of your want. Often it isn’t the email that is the problem. To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. Here are four: 1. The prospect is busy and you aren’t their priority. Seriously, it may be nothing more evil than that.). The proposal you sent sucks.

Master the relationship even when your only tool is email

SpeakerSue Says...

It was especially cool because mainly we talk by email. But how do you bond and master the relationship when the only option, because of the client’s desire/schedule, relies exclusively on email? Here is the simple answer: Use your email messaging to maximize their experience. That means EVERY EMAIL (every email) needs to create a caring relationship that helps the buyer envision success. Which email response will you provide?

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The biggest reason your new cleaning policy may not change anything and what your email really has to say to sell

SpeakerSue Says...

On the hotel side, many are willing to do almost anything to secure confirmed bookings. Every hotel company is crafting hygiene plans to elevate their current cleanliness policy. Those of you who use email to not just educate, but to inspire, guide and build trust around what really matters – meeting outcomes! To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711).

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Fast vs slow: How your email changes the customer experience & drives revenue

SpeakerSue Says...

To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. Communication Skills Email Sales Writing Featured Selling Skills email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it interpersonal communications skills Power Sales Writing sales mastery sales skills sales success sales training say it to sell it SpeakerSue

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The 2 most important keys to delivering bad news in email

SpeakerSue Says...

I should have spoken up/emailed sooner…”. Email Sue@SpeakerSue.com or call Sue (+1-480-575-9711) to check availability. Communication Skills Email Sales Writing Featured dealing with difficult people email as a sales tool hospitality and hotel sales Hospitality Sales how to say it to sell it interpersonal communications skills sales mastery sales skills sales success sales training say it to sell it Selling Skills SpeakerSue

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The #1 Reason Your Outreach May be Failing and How to Double Your Success!

SpeakerSue Says...

To develop new business, nurture leads and gain commitment, your emails need to connect on an emotional level. This analogy may be a stretch, but think of your emails like that old suit. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). Content must be more than words. You can submit all the right answers. You can offer the lowest price. You can deliver all the facts.

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3 Important Tips from Psychology to Write Better Emails

SpeakerSue Says...

Attractive people earn an average of 3% to 4% than those with average looks , and your email will get better results too if you make it look appealing. That means: Subject line is reader relevant, truthful and a to-the-point summary of the content of that specific email. Apply email etiquette standards. It takes a second to type Hi <Name> and will set the tone for a more productive email result.

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How to Create an Out-of-Office that Makes You Look Like a Professional!

SpeakerSue Says...

I am currently unable to access my email and will reply as soon as I am back. And holy smokes… how many emails will you have waiting for you when you return so when can I realistically expect to hear from you? Here is a very basic, but positive, OOO to help the sender feel confident about continuing a relationship with you: Thanks for your email.

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Doing this is directly linked to more sales

SpeakerSue Says...

The easiest way to be a better seller is to make a better impression with your emails. The only remedy is to look at your email with a fresh eye. Ditto) Print out the email and read it on paper. To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. You’re practically guaranteed to make a bad impression when your message has typos (their or thier) or grammos (there or their).

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10 easy-peasy way to make more sales (45 second read)

SpeakerSue Says...

To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. Email Sales Writing Email Tips Featured Selling Skills email as a sales tool email etiquette and productivity email productivity hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing prospecting sales mastery sales skills sales success sales training say it to sell it SpeakerSue

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The #1 way to get best results with email

SpeakerSue Says...

Same thing with email. But when you’re clear on your “why,” instead of the longest route (multiple emails), with detours (radio silence) and traffic (maybe next year), you accomplish your goal – to get to where you want to be – quickly. Same thing with email. BONUS You get an email and the prospect asks for information. How many more emails will it require to move forward?

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Stop making these two common HUGE proposal mistakes

SpeakerSue Says...

Instead, I see introductory narratives that wax poetic about the hotel, high atop a bluff, or how the location makes any getaway exceptional. What did he email as being important to success for his event goers, travelers, or colleagues? You can email me directly if you prefer: Sue@SpeakerSue.com. Finally, every presentation I deliver is customized for your team, brand and needs so if you’re looking for practical, fun sales training, please email or call: +1-480-575-9711.

What your Out-of-Office Says About You (and why you may want to immediately change it!)

SpeakerSue Says...

Which do you think is most appealing and helpful: Example A: Thank you for your email! Please note that I will be out of the office on business for the rest of the week, but will be checking email periodically each day. My emails and leads will be monitored by my assistant Name. If you need to reach Name directly, her phone number is X and her email address is X. Best Regards, Example B: Thank you for your email.

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