The Email Marketing Blueprint for Speakers with Nathan Littleton

Speaker Launcher

Is your email marketing creating business for you? Join me to hear Nathan Littleton share his proven formula to ensure your emails get opened and clicked through! The post The Email Marketing Blueprint for Speakers with Nathan Littleton appeared first on Jane Atkinson.

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Email Forensics: Why Your Emails Kill Your Sales

SpeakerSue Says...

The same is true with the emails I review. From a long list of “criminal” email behavior, here are three (random, but important) clues to poor results: 1. leads to additional emails and wasted time. Re-read the last three emails you sent. Instead of providing X and Y, or at least X, you send an email, “Do you need X and Y or just X?” Email isn’t just email. It’s a crime to think email is simply a transactional tool.

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How to Write Your Best Email Ever

SpeakerSue Says...

A friend asked: “Have you ever noticed how some people’s email persona is different from their direct eye contact self?” But to read his emails, you’d think he skipped grades four onward. And usually it leads to another email. How to write your best email? Ask yourself: Am I likable in this email? Make friends with every email.

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Great Emails Start with Great Questions

SpeakerSue Says...

Writing thoughtful, personalized, pro-active sales emails that engage and convert more leads becomes simple when you have answers to great questions. Writing powerful emails with that type of intel will skyrocket your results. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). I was working with a group of wedding specialists and they echoed a challenge almost all sellers have.

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How to Write an Email that Gets Results!

SpeakerSue Says...

You never make the recipient of your email have to guess about who will do what, when? To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). My dad (of blessed memory) used to say, “If you don’t ask, you don’t get.”. Advice. You need to ask. Sometimes you can take full control of the action and next step and sometimes you just have to put the question out there. Think of it like being at a dance.

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Super power your email sales

SpeakerSue Says...

Always with an email. Because email is the glue that makes it all stick. The importance of email as a tool of B2B engagement has grown from 29% pre-Covid, to 40% today! But a boring, robotic, transactional, self-centered email doesn’t adhere to anything. The thing is it’s easy to superpower your emails! Email is your secret superpower! BONUS Your email templates from last year? And your email must too.

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Your Secret Success Formula for Email Subject Lines

SpeakerSue Says...

I was happily reading my email and enjoying my second cup of coffee when I nearly spit. To lead them into the content of your email! Would you open the email with the subject line you’re using or would you delete it? To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). Another article about subject lines that get opened but not one word about response rate.

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Survey Says This One Email Sales Tweak Closes More Business

SpeakerSue Says...

The more your emails and presentations offer an equivalent level of respect, care and insight – the same feelings buyers experience F2F – the easier you make it for your buyer to say, “Yes, please” to your offer. Email has been hugely important as a prospecting and nurturing tool and now, as a closing tool, too. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711).

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Email Responding

The Communication Blog

discusses the often encountered problem of sending someone an email and not receiving a response. At least an acknowledgement that the email was received. And you don’t want to ask for a receipt which is generally considered inappropriate for personal email. The email asks you to do something and you don’t have the time or interest and it goes onto the back burner and eventually forgotten. The email is one of too many, a case of information overload.

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How to write emails that actually get results

SpeakerSue Says...

Email is more important than ever. And while we’re talking, are your direct reports and colleagues working strategically, productively, profitably using email to build community and create opportunity? Email – strategic, smart, significant – is your best friend. Email matters!! Change their life – and yours – with emails that matter. BONUS Want a formula to write the best emails of your life?

2020 48

Being ghosted? Update your email playbook today!

SpeakerSue Says...

It has to be because our emails suck,” he said. After reviewing their templated prospecting, follow-up and break up emails they were sending, he was exactly on the mark. Email selling that is based on the old model of push-based communications won’t work anymore. The prospect downloaded content from their website and the seller followed up with an initial (suck-y) email. Email selling playbooks need to be updated now.

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What Your Emails Tell the World about Your Leadership Ability

SpeakerSue Says...

Do you spend more time crafting a message to a customer than when emailing your colleagues or team? How can you apply your beautiful corporate values – words like: respect, integrity, humility, empathy, creativity, fun, trust, people first – in every email? Including tone and language in every email. Review those “Values” then let your emails reflect who you and the organization aspires to be.

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5 Easy Ways to Build Business with Your Holiday Email

SpeakerSue Says...

An email blast is NOT a holiday message. What do you gain from sending an email blast? To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). “Happy Holidays and Best Wishes for a safe and healthy New Year! I am hopeful our paths will cross soon. Best-“ Wait? Why send a holiday greeting unless it’s to create warmth and friendship a warm, fuzzy feeling? You can do better!

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Speaker Sue’s Winning Formula for Email Success

SpeakerSue Says...

How happy would you be – and your leaders too – if you could depend on a simple formula to ensure your emails engaged, nurtured and moved to close? Here is why my winning email sales success formula works: 1. It treats email as a strategic tool. Smartly written and well-sequenced and cadenced email engages buyers, build relationships and moves them to the next step. Email is your key to success today! Business is booking.

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3 acronyms to make email messages a little more effective

Craig Strachan - Keep Talking!

Hey are three acronyms you can use to make your email communication a little more effective. If an email contains no actionable items add FYI to the subject line to tell the reader. Communication Productivity Writing emailNNTR / NRN**. If you put NNTR in the end of the subject line (No need to reply, or no response needed), it tells the recipient that you are not expecting a response. e.g.: > Minutes of last night’s meeting attached NNTR.

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Update Your Email Approach (This tip works for LinkedIn too)

SpeakerSue Says...

Finally back to sales emails). To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). Is your sales approach outdated? I ask because last week at Meeting Professional International’s #WECVegas , I was asked to speak about “Your LinkedIn Profile Needs an Update!” And wow, was I surprised at how many people have outdated or useless profiles.

The results of writing an email naked….

SpeakerSue Says...

A naked email is an email written without the decency of dressing; personalization and care. Here is a naked email example: Good morning Sophie, I am the Director of Sales for the ABC hotel and I wanted to take a moment to reach out and inquire if our hotel might be able to assist your company with future lodging needs. The email is all about the writer. Beginning two out of two paragraphs with the word “I” will doom any email.

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Why even send the email?

SpeakerSue Says...

Email is more than just a response to a request; it’s a strategic tool, when used right, will drive sales, growth and profitability. To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. Very cool. You just received an RFP and it fits your hotel, service, product like a charm. You get ready to respond with the information the planner requested because you can do it all.

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Strategic Copywriting for Email and Promotions with Sarah Anderson

Speaker Launcher

Sarah Marie Anderson How many emails do you receive in a day? The post Strategic Copywriting for Email and Promotions with Sarah Anderson appeared first on Jane Atkinson. Quote: “Everything that you’re writing with your copy (even if it’s a bio) is really about your audience.”

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Email trends & one sweet opportunity to sell more

SpeakerSue Says...

Add (authentic) hope to your emails. With this simple tweak your emails will stand out and get the results you want and need for a fantastic 2021! To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). At the risk of sounding way too enthusiastic because of something the pandemic wrought, WHAT A SWEET OPPORTUNITY WE’VE BEEN GIVEN TO STAND OUT AND SELL MORE.

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Want to book more business? Change your email response.

SpeakerSue Says...

Are the emails you send strategic tools that work for or against your goals? If you hear crickets more often than “yes, please,” change your email approach to create emotional certainty. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). Do people tell us the truth about why they don’t buy from us? When they tell us, often they say “price,” but what they mean is “you.”

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Create Your Future One Email at a Time

SpeakerSue Says...

To write emails that move beyond transaction, create emotional certainty and truly help the prospect. BONUS You can create your future one email at a time. The sooner you choose to use email to create connectivity – and not just provide answers – the more quickly you create your winning future. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711).

2020 48

What is your email success rate?

SpeakerSue Says...

Emails are just the same. What type of emails are you sending? If you aren’t happy with your results, if you’re struggling to connect and engage, the answer is to craft strategically persuasive emails. Emails that are strategically crafted, use brain-friendly messaging and apply smart, authentic persuasion tactics, fill pipelines, nurture relationships and close more business. Create emails that skip and hop and expand your sales outreach.

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4 Smart Tips to Rev Up Your Email Results

SpeakerSue Says...

So forgive me for stealing/paraphrasing those wise words: “Just because you can email doesn’t mean you’re communicating.” (See Email may be the least sexy topic in the universe. Email is your bridge to success. And you follow-up with email. And you follow-up with email. And you follow-up with email. You send a proposal… Nothing happens without email. Craft emails with care. Decide today that your emails will communicate.

2020 43

Diamonds (Emails, Facebook and MySpace) Are Forever

Matt Eventoff

Today it is emails, Facebook pages, MySpace pages, Flickr pages, and the list goes on and on. Emails Last Forever. Granted, this email exchange is a bit unusual. does not get meeting for said client, receives countless harsh emails, and apologizes 6 different times. This goes on for 19 emails. Calling the scheduler “Liz&# as opposed to “Elizabeth&# on one email. Emails (and diamonds) are forever.

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3 questions to never ask in email

SpeakerSue Says...

Why is it that so many emails get absolutely no response? Do you prefer to communicate by email or phone? If they say “email,” yay, you don’t have to talk to them. But if they say “email,” when can you talk to them? Instead, if they email, you email back. When you do, write a great email! The only thing worse is that eventually you’ll waste more time writing the dreaded follow-up email (that doesn’t get opened).

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The 3 most annoying email habits

SpeakerSue Says...

But when it comes to email, it’s the exception. When they want something from you, first you get a terse email request. Then an email demand. Then a really annoyed email telling you they’ve emailed you twice already. You spend an hour – or way more – writing an important, detailed email and your recipient (usually your “leader”) answers: Yes. Send short one-idea, one-question emails with clear subject lines.

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Gain trust with your prospecting emails

SpeakerSue Says...

How many emails do you delete unopened each day? A salesperson just like you (okay, maybe marketing but they’re mostly interested in open rates not action) thought their email would catch your eye, motivate you to open it AND read it AND also to take your time to do what they want you to do. That has to be an amazing email! How many of your unsolicited emails get results?

Write an email that improves CX and drives repeat business

SpeakerSue Says...

Could this email be any more self-centered? At the very least, write a more helpful email. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). First, a moment of silence. I flew back to NY from Arizona arriving at 7:17am, nineteen years ago today. From the airplane window, the day was crystal clear – the most perfect early fall day. Until.

2020 40

Online Communication – Email is Not Dead

Matt Eventoff

Email’s impending death has been written about ad nauseum, and never seems to come. Email has been, and in my opinion will continue to be, the dominant online communication medium of choice. Here is Elie’s post: Email is not dead – be careful the Silicon Valley koolaid that you drink by Elie Seidman on October 12, 2009. Jessica Vascellaro ( of lipsyncing fame ), the WSJ’s Silicon Valley reporter, has an article in todays’ WSJ titled “The end of the email era”.

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Use smart email messaging to sell past crisis

SpeakerSue Says...

Next, whatever you do or say, these words (that I read in a prospecting/follow-up email today which prompted this post) should never, never, never be used: “I am pleased to inform you that due to the coronavirus situation…”. BONUS It’s time to revise your prospecting/follow-up emails. To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability.

2020 40

Do your emails create pattern interrupt to prospect successfully?

SpeakerSue Says...

Current research makes it possible to create an email framework that works again and again to create pattern interrupt. Use these tactics in your next prospecting email to create pattern interrupt, distinction and desire. Or email. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). Ramping up your prospecting is key to packing your pipeline. Anyone who tells you otherwise is wrong.

Selling During Crisis: Social Distancing with Email

SpeakerSue Says...

She did exactly what our emails should do; give each other the space we and they need to be sure they feel safe moving forward. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). I’m beyond lucky to live in the Arizona desert despite the occasional creepy crawler (see the Gila Monster we found in our garage Sunday!). During a long 8 mile run, I see about eight people.

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Email Communications during Crisis: Part 2

SpeakerSue Says...

If an email claims, “We are closely monitoring Coronavirus (COVID-19),” followed by something about following strict guidelines (even though cleanliness was always their top priority), what are they actually doing? To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. Here is what I know: If a subject line says, “Your Friends at X Company,” we are not friends. Do not pretend we are.

2020 40

Email and the “cuddle hormone”

SpeakerSue Says...

Email that focuses on transaction, information and content, appeal to the never satisfied left brain. Email that appeals to the “emotional brain” create desire, need, trust, happiness and more. You can email me directly if you prefer: Sue@SpeakerSue.com. Finally, every presentation I deliver is customized for your team, brand and needs so if you’re looking for practical, fun sales training, please email or call: +1-480-575-9711. Brain theory.

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The One Absolute Must-Know When Selling by Email

SpeakerSue Says...

Here is “The One Absolute Must-Know When Selling by Email”: Your customer is the center of the universe. If your emails, conversations and processes revolve around you, instead of them, you’ll always be looking for new customers. Review the emails you sent for the past three hours. To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability.

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Prospect effectively (now) with this critical email tip

SpeakerSue Says...

Here are a few examples of how I’ve started recent emails with prospective clients that I haven’t connected with during this entire situation. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). Covid-19 is not an ice breaker. You’re ready to connect with past leads, except you’ve been radio silent for the last few or thirty months. How to start? It’s way too easy to go the virus route.

If you’re struggling to connect, these 11 email tips will help you end the year strong!

SpeakerSue Says...

That’s where your email comes in. Clients who use email strategically are booking business, selling products and building strong and meaningful relationships for when the time is right. If you’re struggling (or just want to get better results), try this in your next email: 1.Personalize your message and approach. Stop sending a gabillion emails or linkedin requests that all say the same, drab, inauthentic thing. Having a great product should make it easy to rep.

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To ask or not to ask: That is the email question!

SpeakerSue Says...

Are these good questions to ask in an email? To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. Will they help you advance to the next step? Is Friday a good day to talk? Are you available Friday to talk further? Is this week or next more convenient for you to further discuss? Yes and no. Some sellers ask these questions, thinking they’re a “call to action.” They aren’t.

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Are you committing the second worst email etiquette mistake?

SpeakerSue Says...

Instead of wearing the big girl panties and sending a thoughtful, kind or simple email to alleviate the anxiety the seller is feeling, they create greater anxiety and fear because no news is so often seen as negative news. And some buyers purposefully delay responding to an email. Be prepared to respond, “Thanks for your email. Send an email that creates value, excites them about possibilities, is aligned with their key drivers and helps them envision their success.

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How to use email to handle “objections”

SpeakerSue Says...

You know email is a rotten communication tool for answering questions because: 1. The key is to not use email to handle difficult questions. Write an email that piques their interest enough, provides so much care and vision and value that your buyer will want to accept or even make the call. In email your job is to give them enough confidence that they take or make a phone call to help you uncover the meaning of their words. You know this.

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Even if it’s brain surgery, your email has to do this….

SpeakerSue Says...

Except his email was filled with fear and demands instead of positivity, personalization and motivation to improve performance. A seller emailed a prospective prescriber writing, “All I need is a quick 10 minutes” but gave absolutely no reason for that prescriber to take even that amount of time to meet, other than the sales rep’s need. And it starts with the next email you write…. Reread your last email.

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How Email Can Immediately Improve Your CX

SpeakerSue Says...

You’re right that mainly I talk about how to write exceptional emails and how to communicate authentically and respectfully. And then it dawned on me: Writing exceptional emails provides the CX customers seek. That email you just wrote…did it do justice to your brand? Every email, phone call and conversation will delight or frustrate your customers. You can email me directly if you prefer: Sue@SpeakerSue.com.

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