The Email Marketing Blueprint for Speakers with Nathan Littleton

Speaker Launcher

Is your email marketing creating business for you? Join me to hear Nathan Littleton share his proven formula to ensure your emails get opened and clicked through! The post The Email Marketing Blueprint for Speakers with Nathan Littleton appeared first on Jane Atkinson.

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Super power your email sales

SpeakerSue Says...

Always with an email. Because email is the glue that makes it all stick. The importance of email as a tool of B2B engagement has grown from 29% pre-Covid, to 40% today! But a boring, robotic, transactional, self-centered email doesn’t adhere to anything. The thing is it’s easy to superpower your emails! Email is your secret superpower! BONUS Your email templates from last year? And your email must too.

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How to write emails that actually get results

SpeakerSue Says...

Email is more important than ever. And while we’re talking, are your direct reports and colleagues working strategically, productively, profitably using email to build community and create opportunity? Email – strategic, smart, significant – is your best friend. Email matters!! Change their life – and yours – with emails that matter. BONUS Want a formula to write the best emails of your life?

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Create Your Future One Email at a Time

SpeakerSue Says...

To write emails that move beyond transaction, create emotional certainty and truly help the prospect. BONUS You can create your future one email at a time. The sooner you choose to use email to create connectivity – and not just provide answers – the more quickly you create your winning future. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711).

2020 48

4 Smart Tips to Rev Up Your Email Results

SpeakerSue Says...

So forgive me for stealing/paraphrasing those wise words: “Just because you can email doesn’t mean you’re communicating.” (See Email may be the least sexy topic in the universe. Email is your bridge to success. And you follow-up with email. And you follow-up with email. And you follow-up with email. You send a proposal… Nothing happens without email. Craft emails with care. Decide today that your emails will communicate.

2020 43

Email Responding

The Communication Blog

discusses the often encountered problem of sending someone an email and not receiving a response. At least an acknowledgement that the email was received. And you don’t want to ask for a receipt which is generally considered inappropriate for personal email. The email asks you to do something and you don’t have the time or interest and it goes onto the back burner and eventually forgotten. The email is one of too many, a case of information overload.

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What is your email success rate?

SpeakerSue Says...

Emails are just the same. What type of emails are you sending? If you aren’t happy with your results, if you’re struggling to connect and engage, the answer is to craft strategically persuasive emails. Emails that are strategically crafted, use brain-friendly messaging and apply smart, authentic persuasion tactics, fill pipelines, nurture relationships and close more business. Create emails that skip and hop and expand your sales outreach.

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Why even send the email?

SpeakerSue Says...

Email is more than just a response to a request; it’s a strategic tool, when used right, will drive sales, growth and profitability. To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. Very cool. You just received an RFP and it fits your hotel, service, product like a charm. You get ready to respond with the information the planner requested because you can do it all.

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The results of writing an email naked….

SpeakerSue Says...

A naked email is an email written without the decency of dressing; personalization and care. Here is a naked email example: Good morning Sophie, I am the Director of Sales for the ABC hotel and I wanted to take a moment to reach out and inquire if our hotel might be able to assist your company with future lodging needs. The email is all about the writer. Beginning two out of two paragraphs with the word “I” will doom any email.

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3 acronyms to make email messages a little more effective

Craig Strachan - Keep Talking!

Hey are three acronyms you can use to make your email communication a little more effective. If an email contains no actionable items add FYI to the subject line to tell the reader. Communication Productivity Writing emailNNTR / NRN**. If you put NNTR in the end of the subject line (No need to reply, or no response needed), it tells the recipient that you are not expecting a response. e.g.: > Minutes of last night’s meeting attached NNTR.

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Write an email that improves CX and drives repeat business

SpeakerSue Says...

Could this email be any more self-centered? At the very least, write a more helpful email. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). First, a moment of silence. I flew back to NY from Arizona arriving at 7:17am, nineteen years ago today. From the airplane window, the day was crystal clear – the most perfect early fall day. Until.

2020 40

Do your emails create pattern interrupt to prospect successfully?

SpeakerSue Says...

Current research makes it possible to create an email framework that works again and again to create pattern interrupt. Use these tactics in your next prospecting email to create pattern interrupt, distinction and desire. Or email. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). Ramping up your prospecting is key to packing your pipeline. Anyone who tells you otherwise is wrong.

If you’re struggling to connect, these 11 email tips will help you end the year strong!

SpeakerSue Says...

That’s where your email comes in. Clients who use email strategically are booking business, selling products and building strong and meaningful relationships for when the time is right. If you’re struggling (or just want to get better results), try this in your next email: 1.Personalize your message and approach. Stop sending a gabillion emails or linkedin requests that all say the same, drab, inauthentic thing. Having a great product should make it easy to rep.

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Even if it’s brain surgery, your email has to do this….

SpeakerSue Says...

Except his email was filled with fear and demands instead of positivity, personalization and motivation to improve performance. A seller emailed a prospective prescriber writing, “All I need is a quick 10 minutes” but gave absolutely no reason for that prescriber to take even that amount of time to meet, other than the sales rep’s need. And it starts with the next email you write…. Reread your last email.

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Gain trust with your prospecting emails

SpeakerSue Says...

How many emails do you delete unopened each day? A salesperson just like you (okay, maybe marketing but they’re mostly interested in open rates not action) thought their email would catch your eye, motivate you to open it AND read it AND also to take your time to do what they want you to do. That has to be an amazing email! How many of your unsolicited emails get results?

3 questions to never ask in email

SpeakerSue Says...

Why is it that so many emails get absolutely no response? Do you prefer to communicate by email or phone? If they say “email,” yay, you don’t have to talk to them. But if they say “email,” when can you talk to them? Instead, if they email, you email back. When you do, write a great email! The only thing worse is that eventually you’ll waste more time writing the dreaded follow-up email (that doesn’t get opened).

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The 3 most annoying email habits

SpeakerSue Says...

But when it comes to email, it’s the exception. When they want something from you, first you get a terse email request. Then an email demand. Then a really annoyed email telling you they’ve emailed you twice already. You spend an hour – or way more – writing an important, detailed email and your recipient (usually your “leader”) answers: Yes. Send short one-idea, one-question emails with clear subject lines.

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Use smart email messaging to sell past crisis

SpeakerSue Says...

Next, whatever you do or say, these words (that I read in a prospecting/follow-up email today which prompted this post) should never, never, never be used: “I am pleased to inform you that due to the coronavirus situation…”. BONUS It’s time to revise your prospecting/follow-up emails. To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability.

2020 40

Diamonds (Emails, Facebook and MySpace) Are Forever

Matt Eventoff

Today it is emails, Facebook pages, MySpace pages, Flickr pages, and the list goes on and on. Emails Last Forever. Granted, this email exchange is a bit unusual. does not get meeting for said client, receives countless harsh emails, and apologizes 6 different times. This goes on for 19 emails. Calling the scheduler “Liz&# as opposed to “Elizabeth&# on one email. Emails (and diamonds) are forever.

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Selling During Crisis: Social Distancing with Email

SpeakerSue Says...

She did exactly what our emails should do; give each other the space we and they need to be sure they feel safe moving forward. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). I’m beyond lucky to live in the Arizona desert despite the occasional creepy crawler (see the Gila Monster we found in our garage Sunday!). During a long 8 mile run, I see about eight people.

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Email Communications during Crisis: Part 2

SpeakerSue Says...

If an email claims, “We are closely monitoring Coronavirus (COVID-19),” followed by something about following strict guidelines (even though cleanliness was always their top priority), what are they actually doing? To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. Here is what I know: If a subject line says, “Your Friends at X Company,” we are not friends. Do not pretend we are.

2020 40

Prospect effectively (now) with this critical email tip

SpeakerSue Says...

Here are a few examples of how I’ve started recent emails with prospective clients that I haven’t connected with during this entire situation. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). Covid-19 is not an ice breaker. You’re ready to connect with past leads, except you’ve been radio silent for the last few or thirty months. How to start? It’s way too easy to go the virus route.

Online Communication – Email is Not Dead

Matt Eventoff

Email’s impending death has been written about ad nauseum, and never seems to come. Email has been, and in my opinion will continue to be, the dominant online communication medium of choice. Here is Elie’s post: Email is not dead – be careful the Silicon Valley koolaid that you drink by Elie Seidman on October 12, 2009. Jessica Vascellaro ( of lipsyncing fame ), the WSJ’s Silicon Valley reporter, has an article in todays’ WSJ titled “The end of the email era”.

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The One Absolute Must-Know When Selling by Email

SpeakerSue Says...

Here is “The One Absolute Must-Know When Selling by Email”: Your customer is the center of the universe. If your emails, conversations and processes revolve around you, instead of them, you’ll always be looking for new customers. Review the emails you sent for the past three hours. To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability.

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Email and the “cuddle hormone”

SpeakerSue Says...

Email that focuses on transaction, information and content, appeal to the never satisfied left brain. Email that appeals to the “emotional brain” create desire, need, trust, happiness and more. You can email me directly if you prefer: Sue@SpeakerSue.com. Finally, every presentation I deliver is customized for your team, brand and needs so if you’re looking for practical, fun sales training, please email or call: +1-480-575-9711. Brain theory.

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To ask or not to ask: That is the email question!

SpeakerSue Says...

Are these good questions to ask in an email? To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. Will they help you advance to the next step? Is Friday a good day to talk? Are you available Friday to talk further? Is this week or next more convenient for you to further discuss? Yes and no. Some sellers ask these questions, thinking they’re a “call to action.” They aren’t.

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Are you committing the second worst email etiquette mistake?

SpeakerSue Says...

Instead of wearing the big girl panties and sending a thoughtful, kind or simple email to alleviate the anxiety the seller is feeling, they create greater anxiety and fear because no news is so often seen as negative news. And some buyers purposefully delay responding to an email. Be prepared to respond, “Thanks for your email. Send an email that creates value, excites them about possibilities, is aligned with their key drivers and helps them envision their success.

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3 Email etiquette rules to follow to get ahead in 2020

SpeakerSue Says...

What is the biggest difference between email and verbal communications? Email. Here are 3 email etiquette rules to buy respectability and elevate your reputation: Use a searchable subject line How will your buyer find your email when they want it? Your subject lines should be an accurate, honest summary of the email you’ve just sent. Not the email you originally sent a month ago.). They’re scrolling and skimming your email.

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How to use email to handle “objections”

SpeakerSue Says...

You know email is a rotten communication tool for answering questions because: 1. The key is to not use email to handle difficult questions. Write an email that piques their interest enough, provides so much care and vision and value that your buyer will want to accept or even make the call. In email your job is to give them enough confidence that they take or make a phone call to help you uncover the meaning of their words. You know this.

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How Email Can Immediately Improve Your CX

SpeakerSue Says...

You’re right that mainly I talk about how to write exceptional emails and how to communicate authentically and respectfully. And then it dawned on me: Writing exceptional emails provides the CX customers seek. That email you just wrote…did it do justice to your brand? Every email, phone call and conversation will delight or frustrate your customers. You can email me directly if you prefer: Sue@SpeakerSue.com.

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5+ Must-Know Tips for Negotiating by Email

SpeakerSue Says...

Jagger’s song could be the theme song of negotiating with, by, through email. Always ensure you leave a pleasant “taste in their mouth” when they finish your email. The most important must-know tip of all when negotiating by email is: Ask for the business. Don’t expect a counteroffer (with accompanying email ping pong). Negotiating by email isn’t the smartest sales move. “Can’t get no satisfaction…”.

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It doesn’t take a therapist to recognize this email problem…

SpeakerSue Says...

A new client, using email analytics, discovered the customer-facing team is drowning in email! Every team is drowning in email! Email breeds like rabbits! Plan to talk about the issue at your next meeting instead of sending a gazillion emails – and still talking about it at your next meeting. And my favorite email etiquette tip: Address your email to every person on your copy line. Ya’ gotta love analytics!

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2 important tips to convey “no” in email – today

SpeakerSue Says...

Reread that last difficult email you sent. To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. Your client wants to cancel the event and has asked for their entire deposit back. Hahahahahhahaha. Actually, you would love to be able to do that for them except someone above you has eliminated that possibility. Of course, no one has told you how you’re supposed to say no and keep a loyal client. #1.

2020 40

Email Blasts - Be Topical to Boost Open/Conversion Rate

Jane Genova: Speechwriter - Ghostwriter

  Yet, they simply don't consider the engagement power of the topical in email blasts.   In coaching clients I motivate them to at least experiment with the topical strategy for their next email campaign.  Here is an email which piggybacked on this, boosting the open rate 17% and the conversion rate 9% Download TopicalHeaderforEmailOutreachTimingIsEverything.

A battle of the apples, and your last email

SpeakerSue Says...

You win the battle when your emails convey a sense of experience and not just transaction. Create brain friendly email messages by evoking positive emotion (like remembering how good a fresh Honeycrisp tastes) and you’ll win the battle of the apples every time. To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. How many types of apples are available in the market where you live?

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The #1 Smartest Way to Grab Your Prospects Attention in Email Today

SpeakerSue Says...

Signal you are not foe – that you are not one of those self-centered sellers who write self-centered emails because you really don’t care about them but only about the sale – by beginning with an authentic touchpoint. To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). Friend or foe? Being cautious about who we allow to approach us is built into our primitive brain.

2020 40

If you use these 3 words in an email, you reduce your chance of follow-up

SpeakerSue Says...

To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). Email Sales Writing Email Tips Featured Selling Skills email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing prospecting sales mastery sales skills sales success sales training say it to sell it SpeakerSueYour client was interested in your offer.

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How to respond to a difficult email

SpeakerSue Says...

No matter where in the world, when I ask participants to tell me what they need to learn to make their day worthwhile, they say, “how to respond to a difficult email.”. Don’t respond by email. Remember email is a strategic tool, especially when dealing with unhappy people. The least you can do is begin with open heart and say “Thank you for taking the time to email.”.

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What high sales performers do before and in email…

SpeakerSue Says...

Email isn’t just a response to a request but a strategic tool that can set you apart from others” SpeakerSue. Email, when used strategically, is an amazing tool to initiate, nurture, grow and close business. But if modern, authentic sales process isn’t understood or applied, email morphs into opening words like, “How are you today?” And in email, give yourself permission to make the next step easy, friction-less and simple for them.

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How to use email to prospect and grow new business at this moment

SpeakerSue Says...

To learn more about virtual training possibilities custom fit to your needs, please email Sue@SpeakerSue.com or call (+1-480-575-9711). Crisis Communications Email Sales Writing Email Tips Featured Communication Skills email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing prospecting sales mastery sales skills sales success sales training say it to sell it Selling Skills SpeakerSue

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3 more ways to not to be that annoying emailer: Part Two

SpeakerSue Says...

Clearly email etiquette is important to you because so many of you engaged with last week’s post, The 3 Most Annoying Email Habits. You send an email to your colleague and BCC another colleague, or your boss. Tip: If you really need to let someone know what you wrote to someone else, forward a copy of the email. Your prospecting email subject line started correctly because you mentioned your mutual contact’s name: Sophie Spaniel suggested we connect….

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Master the relationship even when your only tool is email

SpeakerSue Says...

It was especially cool because mainly we talk by email. But how do you bond and master the relationship when the only option, because of the client’s desire/schedule, relies exclusively on email? Here is the simple answer: Use your email messaging to maximize their experience. That means EVERY EMAIL (every email) needs to create a caring relationship that helps the buyer envision success. Which email response will you provide?

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4 quick use-now ideas to get action from your follow-up emails

SpeakerSue Says...

Follow-up emails fail for lots of reasons. Use your follow-up email to help them see their vision instead of your want. Often it isn’t the email that is the problem. To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. Here are four: 1. The prospect is busy and you aren’t their priority. Seriously, it may be nothing more evil than that.). The proposal you sent sucks.