Email Forensics: Why Your Emails Kill Your Sales
APRIL 16, 2021
The same is true with the emails I review. From a long list of “criminal” email behavior, here are three (random, but important) clues to poor results: 1. leads to additional emails and wasted time. Re-read the last three emails you sent. Instead of providing X and Y, or at least X, you send an email, “Do you need X and Y or just X?” Email isn’t just email. It’s a crime to think email is simply a transactional tool.