Your Email Campaign Didn't Work - What To Do Until You Fix It

Jane Genova: Speechwriter - Ghostwriter

That's the common reaction of businesspeople who discover that their email campaign didn't work. What to do while the email part is being fixed? Telemarketing. No, you will never again "bet the ranch" in a marketing campaign. Shock. There were few click-opens. No responses to the Calls To Action (CTA). So, what to do next? First take an inventory of all the variables which could have collectively set you up for failure.