The Executive?s Guide to Marketing Automation


Marketing automation is an umbrella term for technology that’s used for managing marketing processes and campaigns across a multitude of online (and sometimes offline) channels automatically. Targeted email marketing. Market segmentation and progressive customer profiling.

An Executive’s Guide to OKRs (Objectives and Key Results) Framework


Launch an Instagram marketing campaign. Launch 5 test email sequences, explaining tools usage to 5 customer segments. For instance, if you have managed to ‘send 3 email campaigns instead of 6’, your OKR rating will be 0.5.

2020 84

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Jane Genova: Speechwriter - Ghostwriter

In our email as well as on our LinkedIn homepage, there will appear the requests for proposals.   Overall, my best-paying assignments have come from my creating a marketing list and a pitch letter and doing cold emailing.   After the Easter holiday, I am launching a fresh email campaign targeted at a market segment I hadn't developed as yet. LinkedIn dominates job search.

2019 43

Marketing - When What Used to Work Doesn't, Not Any More

Jane Genova: Speechwriter - Ghostwriter

The email campaign has a zero response rate. And square one, in this era of data, means research about market segments and how to reach them.  The moment of truth in marketing comes in hard cold numbers. That $75 ticket to the conference for networking didn't, you realize a few months later, produce any leads. That website you invested a bundle in isn't getting you beyond the eighth place on Google. (As As we know now, websites are less important.

2017 43

Eight Steps to Getting Speaking Engagements : MarketingProfs Articles

B2B Forum, June 8-9 in Boston » Marketing Profs Member Login | About Us | Become a Member | Try a Free Trial Join Over 318,000 Marketing Professionals Your email: Password: Remember me Forgot your password? The company gains advertising by having its name and the executive speakers name published in the agenda of thousands of brochures and promotional announcements mailed or emailed by event organizers. See Whats New on the Agenda!