Email Blasts - Be Topical to Boost Open/Conversion Rate
Jane Genova: Speechwriter - Ghostwriter
JULY 14, 2020
Yet, they simply don't consider the engagement power of the topical in email blasts. That usually means low open/conversion rates. In coaching clients I motivate them to at least experiment with the topical strategy for their next email campaign. Here is an email which piggybacked on this, boosting the open rate 17% and the conversion rate 9% Download TopicalHeaderforEmailOutreachTimingIsEverything.