Your Email Campaign Didn't Work - What To Do Until You Fix It
Jane Genova: Speechwriter - Ghostwriter
JANUARY 19, 2017
That's the common reaction of businesspeople who discover that their email campaign didn't work. Meanwhile, you have to market. What to do while the email part is being fixed? The dominant marketing meme is A/B testing. Ask those on your network to loop you into their marketing. In marketing, there are no absolutes. No, you will never again "bet the ranch" in a marketing campaign. Shock.