Your Email Campaign Didn't Work - What To Do Until You Fix It

Jane Genova: Speechwriter - Ghostwriter

That's the common reaction of businesspeople who discover that their email campaign didn't work. Meanwhile, you have to market. What to do while the email part is being fixed? The dominant marketing meme is A/B testing. Ask those on your network to loop you into their marketing. In marketing, there are no absolutes. No, you will never again "bet the ranch" in a marketing campaign. Shock.

The Executive?s Guide to Marketing Automation


Automation, analytics and big data are among the top of mind concerns for marketers these days. So it should come as no surprise that the global marketing automation market is predicted to hit $25 billion by 2033. The same often holds true for marketing automation.

An Executive’s Guide to OKRs (Objectives and Key Results) Framework


Today, an array of other market leaders including Twitter, Spotify, Airbnb, Walmart, Target, and The Guardian among others swear by OKRs. Key Activities: Perform market target buyer research. Launch an Instagram marketing campaign. Setting ambitious goals is easy.

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