The Executive?s Guide to Marketing Automation

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Marketing automation is an umbrella term for technology that’s used for managing marketing processes and campaigns across a multitude of online (and sometimes offline) channels automatically. Some of the common tasks marketing automation platforms can handle are as follows: Lead generation .

Eight Steps to Getting Speaking Engagements : MarketingProfs Articles

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B2B Forum, June 8-9 in Boston » Marketing Profs Member Login | About Us | Become a Member | Try a Free Trial Join Over 318,000 Marketing Professionals Your email: Password: Remember me Forgot your password? The company gains advertising by having its name and the executive speakers name published in the agenda of thousands of brochures and promotional announcements mailed or emailed by event organizers. See Whats New on the Agenda!