B2B Forum, June 8-9 in Boston » Marketing Profs Member Login | About Us | Become a Member | Try a Free Trial Join Over 318,000 Marketing Professionals Your email: Password: Remember me Forgot your password? The company gains advertising by having its name and the executive speakers name published in the agenda of thousands of brochures and promotional announcements mailed or emailed by event organizers. See Whats New on the Agenda! MORE

Email marketing is low in cost. The reality, though, is that many email campaigns fail. I know that because more of my marketing communications business is coming from those totally frustrated because their email had no reach. MORE

That's the common reaction of businesspeople who discover that their email campaign didn't work. What to do while the email part is being fixed? No, you will never again "bet the ranch" in a marketing campaign. Shock. MORE

Nothing works better than a great email campaign anchored by some high-content videos (three of them, as a matter of fact). Wondering how to introduce your new presentation to prospective clients? Or wondering how to launch your brand new speaking business? Watch the video above and you’ll get a glimpse of how Brian Tracy. Business Strategy Marketing Website Strategy Marketing for Speakers MORE

  If I handle the phone call or email from them effectively, the business has always been mine.  That could be in the form of an e-book, full-length book, or email campaign.  Overwhelmed professionals keep asking me: Is blogging worth the time? MORE

Top 5 Sessions at ABC Conference”) through newsletters and email campaigns to let people know what they missed. Hold a countdown campaign to your event by sharing content from the previous year.    Linking screen grabs of the videos in blog posts, newsletters and email campaigns is a good way to visually generate interest when you’re talking about the event. MORE