Your Email Campaign Didn't Work - What To Do Until You Fix It

Jane Genova: Speechwriter - Ghostwriter

That's the common reaction of businesspeople who discover that their email campaign didn't work. What to do while the email part is being fixed? No, you will never again "bet the ranch" in a marketing campaign. Shock.

How to follow up your meeting, conference, or event

Public Speaking Advice and Commentary

Top 5 Sessions at ABC Conference”) through newsletters and email campaigns to let people know what they missed. Hold a countdown campaign to your event by sharing content from the previous year.    Linking screen grabs of the videos in blog posts, newsletters and email campaigns is a good way to visually generate interest when you’re talking about the event.

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Marketing - When What Used to Work Doesn't, Not Any More

Jane Genova: Speechwriter - Ghostwriter

The email campaign has a zero response rate. The moment of truth in marketing comes in hard cold numbers. That $75 ticket to the conference for networking didn't, you realize a few months later, produce any leads.

Launching a New Presentation? It’s as Easy as 1-2-3

Succeed Speaking

Nothing works better than a great email campaign anchored by some high-content videos (three of them, as a matter of fact). Wondering how to introduce your new presentation to prospective clients? Or wondering how to launch your brand new speaking business? Watch the video above and you’ll get a glimpse of how Brian Tracy. Business Strategy Marketing Website Strategy Marketing for Speakers

Email Marketing - 8 Common Mistakes

Jane Genova: Speechwriter - Ghostwriter

Email marketing is low in cost. The reality, though, is that many email campaigns fail. I know that because more of my marketing communications business is coming from those totally frustrated because their email had no reach.