Your Email Campaign Didn't Work - What To Do Until You Fix It

Jane Genova: Speechwriter - Ghostwriter

That's the common reaction of businesspeople who discover that their email campaign didn't work. What to do while the email part is being fixed? No, you will never again "bet the ranch" in a marketing campaign. Shock. There were few click-opens. No responses to the Calls To Action (CTA). So, what to do next? First take an inventory of all the variables which could have collectively set you up for failure. I present the common ones in this article.

Launching a New Presentation? It’s as Easy as 1-2-3

Succeed Speaking

Nothing works better than a great email campaign anchored by some high-content videos (three of them, as a matter of fact). Wondering how to introduce your new presentation to prospective clients? Or wondering how to launch your brand new speaking business? Watch the video above and you’ll get a glimpse of how Brian Tracy. Business Strategy Marketing Website Strategy Marketing for Speakers

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Email Blasts - Be Topical to Boost Open/Conversion Rate

Jane Genova: Speechwriter - Ghostwriter

  Yet, they simply don't consider the engagement power of the topical in email blasts.   In coaching clients I motivate them to at least experiment with the topical strategy for their next email campaign.  Here is an email which piggybacked on this, boosting the open rate 17% and the conversion rate 9% Download TopicalHeaderforEmailOutreachTimingIsEverything.

How to follow up your meeting, conference, or event

Public Speaking Advice and Commentary

Top 5 Sessions at ABC Conference”) through newsletters and email campaigns to let people know what they missed. Hold a countdown campaign to your event by sharing content from the previous year.    Linking screen grabs of the videos in blog posts, newsletters and email campaigns is a good way to visually generate interest when you’re talking about the event.

An Executive’s Guide to OKRs (Objectives and Key Results) Framework


Launch an Instagram marketing campaign. Launch 5 test email sequences, explaining tools usage to 5 customer segments. For instance, if you have managed to ‘send 3 email campaigns instead of 6’, your OKR rating will be 0.5. Setting ambitious goals is easy.

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Blogging - Yes, it does bring in new business (and the best quality, highest paying)

Jane Genova: Speechwriter - Ghostwriter

  If I handle the phone call or email from them effectively, the business has always been mine.  That could be in the form of an e-book, full-length book, or email campaign.  Overwhelmed professionals keep asking me: Is blogging worth the time? After all, there are now so many other ways, without gatekeepers , to showcase our thought leadership. 

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The Executive?s Guide to Marketing Automation


Marketing automation is an umbrella term for technology that’s used for managing marketing processes and campaigns across a multitude of online (and sometimes offline) channels automatically. Targeted email marketing. PPC campaign management and optimization.

Marketing - When What Used to Work Doesn't, Not Any More

Jane Genova: Speechwriter - Ghostwriter

The email campaign has a zero response rate. The moment of truth in marketing comes in hard cold numbers. That $75 ticket to the conference for networking didn't, you realize a few months later, produce any leads. That website you invested a bundle in isn't getting you beyond the eighth place on Google. (As As we know now, websites are less important. Google has become our new homepage. Read all about that here.).

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Email Marketing - 8 Common Mistakes

Jane Genova: Speechwriter - Ghostwriter

Email marketing is low in cost. The reality, though, is that many email campaigns fail. I know that because more of my marketing communications business is coming from those totally frustrated because their email had no reach. However, in his state are heavily regulated industries which probably would at least click open the email blast. " The email blast is never about the company pitching. Most businesses need more than just email.

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Eight Steps to Getting Speaking Engagements : MarketingProfs Articles

B2B Forum, June 8-9 in Boston » Marketing Profs Member Login | About Us | Become a Member | Try a Free Trial Join Over 318,000 Marketing Professionals Your email: Password: Remember me Forgot your password? The company gains advertising by having its name and the executive speakers name published in the agenda of thousands of brochures and promotional announcements mailed or emailed by event organizers. See Whats New on the Agenda!