Is Your Writing Aiming Right?
JUNE 1, 2010
Who is your copy writing designed to capture? During our coaching, a client and I will often spend time deciding WHO we want to speak to with our website or marketing materials. However, skipping this step will certainly lead to confusion when it comes to developing a strong promise statement and writing the copy for your site. For instance, a promise that says: “Have fun at work, get along well with others (speaks directly to the employee).