Sat.Oct 26, 2019 - Fri.Nov 01, 2019

Brand JUUL - Can Public Relations Put This Back Togehter Again?

Jane Genova: Speechwriter - Ghostwriter

It's the season of the long knives, all pointed at JUUL. Not too long again it had been positioned and packaged as a solution for ending the addiction of cigarette smoking. You bet, a media darling. Vaping was cool.

2019 52

How Vistage & Video Can Boost Your Speaking Business with Gair Maxwell

Speaker Launcher

Let’s face it…it’s becoming increasingly more difficult to stand out from the crowd in the speaking business. So, how do we get an edge and differentiate ourselves from the pack?

2019 52

White board markers and the stages of grief

More than PowerPoint...

You go to give a whiteboard presentation. You pick up a marker. But it’s dead. Happens all the time. You then go through 5 stages of grief. Denial: It’s not really dead. Bargaining: Shake it really hard, try to write with it. Sadness: Pick up another. Anger: Argh! This #@@!!

2019 52

How to Use Gap Analysis to Improve Business Performance

SlideModel

How do you run a business that’s profitable, efficient, and primed for growth? You have to stay on top of things at once. Every process must work as perfectly as possible. At any given moment, you should know where you should invest time and resources. That’s much easier said than done.

Marketing - Sure, Circle Back to Using Snail Mail, But Be Smart about It

Jane Genova: Speechwriter - Ghostwriter

Snail mail is back as a marketing tactic. MarketWatch confirms that. So, I shouldn't have been surprised that for my May birthday, I received in my physical mailbox birthday cards from my financial planner and my insurance agent.    Was it effective? Yes and no.

2019 52

Are Your Speaking Fees a Hot Mess?

Speaker Launcher

How are your speaking fees? Are you able to stand tall when it comes to selling yourself and demanding your fee for each gig? Or are your speaking fees a hot mess, and you are constantly negotiating and lowering them to just get the job?

Fees 52

How AI is Set to Shape Our Presentations in the Future

Presentation Guru

The Algorithmic Mentor. Wouldn’t it be great to know if your presentation will be warmly received before giving it? Thanks to a machine-learning system developed by Toshihiko Yamasaki, this could soon be the case.

2019 52

More Trending

Conde Nast - When a Brand Stumbles (badly) as a Business

Jane Genova: Speechwriter - Ghostwriter

It's become an iconic statistic: In 2017, Conde Nast lost $120 million.    Since then, reports Reeves Wiedman in New York Magazine , financial matters haven't picked up much.

2019 52

Introduce emotional relevance to your presentations

More than PowerPoint...

“We don’t pay attention to boring things.” ” John Medina, Brain Rules. Sounds basic, right? But how do you NOT be boring when you’re speaking or presenting? Medina tells us to be sure to introduce something emotionally relevant every 10 minutes.

2019 52

Conviction Counts!

Speak and Deliver

2019 52

Fast vs slow: How your email changes the customer experience & drives revenue

SpeakerSue Says...

Do you speed up or slow down when the stop light turns yellow? You can guess! You’re right. Why waste time waiting for a red light to turn green? Except when circumstances are different and my two year old granddaughter is in the car. Then I anticipate the yellow, slow accordingly, we sing and patiently wait for our turn. And the moral is…. According to Nielsen-McKinsey, “33% of consumers would recommend a brand that provides a quick but ineffective response.”.

2019 40

Dementia - Could That Be Curse of FIRE?

Jane Genova: Speechwriter - Ghostwriter

FIRE (Financial Independence Retire Early) is controversial. The most common problem brought up is the tendency to run out of money. After all, those ducking out of the workforce earlier than 66 can wind up living beyond 100. 

2019 52

"Chicago P.D." Raises Questions about Artificial Intelligence

Jane Genova: Speechwriter - Ghostwriter

Questioning of artificial intelligence extends from formal research to pop culture. Recently, Science published the study by Ziad Obermeyer and his team at the University of California - Berkeley. It found a healthcare algorithm had been coded to be biased against African-Americans. In the U.S.,

Cleary Gottleib - The Crisis

Jane Genova: Speechwriter - Ghostwriter

In the world of BigLaw, the exit of a powerful partner group transmits negative messaging.    That's just how it goes. The worst of it could be that the law firm is in some kind of trouble and those who can exit are. That's the usual meme of rats leaving an alleged sinking ship.

2019 52

Your Content Marketing (including your books) - That's Not About You

Jane Genova: Speechwriter - Ghostwriter

Too much of content marketing is ineffective. That is, it doesn't motivate prospects to take the Call To Action (CTA). The failure is occurring in all lines of business, including professional services such as law.

2019 52

Slo-Mo Slide into Recession - The How-To of Selling Will Reset

Jane Genova: Speechwriter - Ghostwriter

The dynamics are in play.    The current version of the slide into a recession is slo-mo. Sure, this coming holiday season could generate high revenues. Overall consumers in this consumer economy haven't shut their pocketbooks. But job creation has been less.

2019 52

DLA Piper & Media - The Gift that Keeps Giving

Jane Genova: Speechwriter - Ghostwriter

The BigLaw soap opera DLA Piper/Lehot/Guerrero produced an amazing episode Tuesday, October 29, 2019. Based on the investigation by law firm Gibson, Dunn & Crutcher, DLA Piper submitted a 122-page response to Vanina Guerrero's allegations to the EEOC.

2019 52

Fav Silicon Valley Halloween Costume is Turtle-Necked Elizabeth Holmes

Jane Genova: Speechwriter - Ghostwriter

Silicon Valley is classy enough to laugh at itself. That self became a caricature when supposed The Great Innovator Elizabeth Holmes imploded. Her trial will be coming up and after that she could spend lots of time in the slammer. There her work detail could be in the prison infirmary taking blood.

2019 52

If You're Over-50, There's More Than 50% Chance Your Career Went to the Dogs

Jane Genova: Speechwriter - Ghostwriter

The pet-service enterprise Wag is well-organized.    For example, it makes it easy for clients - that is, pet parents - and its contract employees to facilitate the common service of the dog walk. A lock box is attached to the door. 

2019 52

Curbing Great Expectations - Don't Bet On It (not if you are an investor or employee)

Jane Genova: Speechwriter - Ghostwriter

Back in the Industrial Age, the captains of industry, as they were called, had what novelist Charles Dickens labeled "Great Expectations." " The rapid growth in the present triggered unbridled expansion. That ranged from hope to actual operations.

2019 52

Reform Coming from Unexpected Source: Jurors

Jane Genova: Speechwriter - Ghostwriter

The trend, reported Law.com , is over-the-top jury awards. Currently, some jurors view themselves as change agents in society. And they are leveraging nuclear verdicts to send messages to the defendants. One of those awards was for $8 billion against Johnson & Johnson in the Risperdal litigation. 

2019 52

Webselenese Help-Wanted on ProBlogger Doesn't Warn Application Requires Unpaid Work

Jane Genova: Speechwriter - Ghostwriter

On ProBlogger today, Webselense is recruiting content writers for the long term. Here is that help-wanted. To apply, the applicant has to fill out that business' customized form.

Secular Humanism: Will It Replace Organized Religion?

Jane Genova: Speechwriter - Ghostwriter

Meeting halls for rent.    That sign is popping up on churches of many denominations across America. The additional revenue is needed because not enough is coming from members. They’re floating away. For 2019, Gallup found that the confidence in organized religion has plummeted to 36%.

2019 52

Unreal - And, No One Cares

Jane Genova: Speechwriter - Ghostwriter

There's the surgeon who freaks out in public. Yeah, remember Shaun Murphy's meltdown on "The Good Doctor" during the hospital quarantine? That damn flickering light got to him. Yet the hospital keeps him on, despite the liability risk he presents.

2019 52

Pharma - Litigation, Branding, Reimagining Capitalism

Jane Genova: Speechwriter - Ghostwriter

Defense lawyers for pharma have been busy. There has been the pile on of lawsuits directed at prescription and over the counter medications. Many of the lawsuits allege failure to warn. Johnson & Johnson had been hit with a $8 billion Risperdal verdict. Its defense legal team will appeal that. 

2019 52

Power - Seismic Shift from Manhattan Boozy Pricey Lunching to Eating-at-Desk, Social Networks, Wellness

Jane Genova: Speechwriter - Ghostwriter

Everything changes.    That includes power, or at least how it's played out. Those with it or chasing it used to have to be "seen" lunching in pricey restaurants like Michael's in Manhattan. Currently, as the New York Post observers, that ritual is becoming extinct.

2019 52

NBC - Latest Shoe to Drop

Jane Genova: Speechwriter - Ghostwriter

Both Ronan Farrow and Megyn Kelly had brought up this issue: Former NBC News employees couldn't speak up about alleged sexual harassment because they had signed a Non-Disclosure Agreement (NDA). Issue resolved.

2019 52

Spiritualism - Don't Confuse with Spirituality, Evangelical Christianity, Alcoholics Anonymous

Jane Genova: Speechwriter - Ghostwriter

The ghostly holiday of Halloween has evolved into  the social event in America. It's family-free, theatrical, and encourages excess consumption of no-nos like candy and booze. In the U.S. it generates about $9 billion annually, documents the National Retail Federation Annual Survey.

2019 52

The Moving Van - Rethinking that Symbol and Lots More about Relocating from Connecticut

Jane Genova: Speechwriter - Ghostwriter

It's the dominant meme among those whose earnings have peaked or, after a career setback had gone on a downward trajectory: leaving Connecticut.    The gallows humor for that is the cliche request for the last person to leave to shut off the lights.

2019 52

Transcending Ageism in Careers - Change Your Story, Change Your Marketability

Jane Genova: Speechwriter - Ghostwriter

"I look younger than I am." " "On my resume I lopped all work but the last seven years. Same thing on the cover letters." " "My LinkedIn Profile receives lots of visitors." " That's what those over-45 whom I coach tell me. But they are seeking career counseling sessions from me because they can't get comparable jobs after being laid off, can only land low-paid jobs, or have had no offers for even gig hustles.

2019 40

Don't Let the Last Time You Say Something.

Speak and Deliver

Be the Last Time You Say Something

2019 52