Sat.Oct 05, 2019 - Fri.Oct 11, 2019

Who Is Your Perfect Audience?

Speaker Launcher

Many of my readers have already honed in on their perfect audience. My client Bob decided to go all-in on dentists years ago and that has paid off in spades. Sarah loves non-profits, especially in health care. Kendal is loved by bankers. And Frank is all in on sales audiences.

2019 71

NLP Can Take Your Presentation Game to the Next Level

Presentation Guru

Effective presentations are rarely just about confidence and content; they start with your body language. This accounts for at least 50% of what people look for to tell them what’s good or not, with another 30% being the tone of voice you’re using.…

2019 59

Shep Smith Leaves Fox - The Barbarians Can Now Enter the Gates, Easily

Jane Genova: Speechwriter - Ghostwriter

In this world when positioning and packaging information is both an art and science, we will never know the real reason why Shep Smith is leaving Fox. All we know is that he is leaving and his last broadcast is today. In addition, he had clashed with popular anchor Tucker Carlson.

2019 56

Business Bullet Journal Guide: A Great Strategy to Max Your Productivity

SlideModel

Everyone has personal and professional goals. Everyone has bucket lists. And if our goals and wish lists are important enough, we do things to make them happen, usually in small increments. As a business owner, you have a whole separate array of aspirations.

2019 52

Fearlessly Building Your Business with Erin Falconer

Speaker Launcher

Isn’t it great when you start a conversation thinking you know the direction it’s going to take, only to find that it drifts into an unexpected and fantastic ride?

2019 67

How to Pump Yourself Up Before a Presentation (or Calm Yourself Down)

Duarte Blog

Public speaking affects people in different ways. Some people get jittery and anxious before they talk; they need to spend time calming themselves down before they go onstage. Other people want to make sure they have extra energy when they’re in front of an audience.

2019 52

Halloween 2019 - 5 Best Costumes for Public Relations Representatives

Jane Genova: Speechwriter - Ghostwriter

Family-free, Halloween is the most loved holiday in America. The exception to that is that you can bring along your four-legged children. It's expected to put considerable thought into your costume as well as theirs. Regarding the latter, no off-the-rack at Pet Smart. Attention must be paid.

2019 56

More Trending

Get free PDF copy of “The Accidental Writer: A Memoir”

Six-Figure Freelancer Blog

Discover how to receive a free PDF copy of this book at the end of the excerpt from: The Accidental Writer: A Memoir Didn’t know rules of grammar; became a writer Had a vasectomy; became a dad Liked cats; became … Continue reading →

2019 50

How Intrapreneurship and an Unfulfilled Dream Led Me to NYC

Duarte Blog

When my Creative Director, Dan, said he needed to move back to New York to be closer to family, I assumed he would become one of our many remote employees. But he had bigger dreams.

2019 52

The Feelings Economy - Not Woo-Woo Stuff

Jane Genova: Speechwriter - Ghostwriter

The integration of artificial intelligence is a given in business. Those enterprises which are late adopters on that one will likely perish. The boost in quality, productivity and cost-efficiency is too much to ignore.

2019 56

5 Ways to Market Yourself as a Public Speaker

SketchBubble

All new entrepreneurs share a similar journey. They’ve spent months and even years planning their business and developing their products. Time and money went into building a website and hiring the right on-site staff. The day finally arrives when they can cut the ribbon and finally OPEN for business.

2019 68

Too Many Goals?

Speak and Deliver

Goals

2019 60

Answering Q&A questions and the path to wisdom…

More than PowerPoint...

Ah, Q&A. The “question and answer” portion of your presentation, where anything can happen! Instead of dealing with a Q&A hog , let’s say someone in your audience asks you a brilliant question. It’s timely and topical! It’s directly related to your content! At this point, your answer can fall into three categories. Hey, I know all about that! I don’t know, but I can find out. I don’t know. Each category comes with its own set of challenges. Let’s explore each.

2019 40

Prince Andrew - How Royals Do Crisis Communications

Jane Genova: Speechwriter - Ghostwriter

On October 21st, a documentary about Jeffrey Epstein will air on UK's Channel 4. The royals, whose reason for existence is always being challenged, obviously are worried. The politics of this is serious. Epstein was not any simply corrupt player.

2019 56

Are you committing the second worst email etiquette mistake?

SpeakerSue Says...

“No response is the new no.”. Is that true? Maybe. Or maybe it’s just an etiquette faux pas. Many buyers don’t like to let a nice seller down. Instead of wearing the big girl panties and sending a thoughtful, kind or simple email to alleviate the anxiety the seller is feeling, they create greater anxiety and fear because no news is so often seen as negative news. And some buyers purposefully delay responding to an email.

Email 40

51 Day Challenge

Speak and Deliver

I started a 51 Day Challenge.yesterday. A lot of things I want to do - including getting this blog up and going again. Tomorrow I'll share a bit more, but today, if you haven't listened already, here's my podcast episode to get you pumped up and inspired about your own end of the year ideas!

2019 60

How the Hell Did This Get Second Season? "A Million Little Things"

Jane Genova: Speechwriter - Ghostwriter

The tragic flaw of "A Million Little Things" is the lack of reality.    From the get-go that was obvious when Katherine Kim, the always-on-duty lawyer, turned down partnership in the firm to have dinner with her son Theo every night. The reality hole keeps getting wider.

2019 52

Escalating U.S. - China Tensions. Facebook Fires Chinese Software Engineer Yi Yin (and he doesn't understand why)

Jane Genova: Speechwriter - Ghostwriter

The global extreme emotions related to the suicide of the Chinese software engineer at Facebook have escalated. As many know, employment specialist law firm Sanford Heisler Sharp is representing the family of the dead man. His name has not been made public.

2019 52

Is Noah Benson Gay? - "Law & Order SUV"

Jane Genova: Speechwriter - Ghostwriter

The plot line of last night's "Law & Order SUV" was about a predator in Hell's Kitchen who was attacking gay black men who were attempt to pass as straight.

2019 52

Gordon Caplan as Everyman

Jane Genova: Speechwriter - Ghostwriter

In Law.com , Ropes & Grey attorney Joshua Levy, who represented Gordon Caplan, says this: It's too soon for him to consider what could be The Next. 

2019 52

The New Financial Ah-Ha Moment: W/O a car, No Need for State Farm Auto Insurance

Jane Genova: Speechwriter - Ghostwriter

"The world is cooling off its love affair with cars." " -   Jim Edwards, BusinessInsider , February 19, 2019. In the U.S., the car had reconfigured just about every institution, ranging from real estate to escape fantasies.

2019 52

Aging in America - Financially Squeezed

Jane Genova: Speechwriter - Ghostwriter

Do the math. For 2019, the increase for seniors and others receiving Social Security was 2.8%.    For 2020, the Social Security Administration announced, The Wall Street Journal reports, the increase will only be 1.6%.

Drudge Report's Success Strategy - Business First, Partisan Politics Only When Needed

Jane Genova: Speechwriter - Ghostwriter

It was Matt Drudge, yet a no-name in digital publishing, who broke the story of The Intern. That set in play the impeachment process for William Jefferson Clinton. And that put Drudge's Drudge Report in the brandname category in media.

2019 52

Paywalls, Premium Content - Barbarians Can Break Through Those Gates, Destorying Media Outlets

Jane Genova: Speechwriter - Ghostwriter

Law.com is a respected legal media outlet.    Unlike Law and Crime and Abovethelaw.com it has a paywall. That may or may not reduce its influence. In addition, it may or may not be necessary for Law.com to be profitable in these challenging times for media.

2019 52

Judge John Spooner Sends Message: Don't Mess with NYC Service Dog Law

Jane Genova: Speechwriter - Ghostwriter

The law in New York City is this: Service dogs are allowed in restaurants if they are registered with the Department of Health. At the restaurant, the law further states, it is not necessary for the canine's registration papers as a service dog to be shown.

2019 52

Such a Blast from the Sexually Repressive Past: The Peeping Tom

Jane Genova: Speechwriter - Ghostwriter

Quaint. In this era of hard porn and plenty of available actual sex, there is still the phenomenon of a peeping tom. 

2019 52

FIRE - Even If It Fails, Remains Powerful Symbol of Pursuing New Version of American Dream

Jane Genova: Speechwriter - Ghostwriter

He eats rice and beans. During winter he puts on layers so that he doesn't have to turn on the heat. He sticks with one well-worn suit. And, he lives in New Jersey to duck New York taxes.

2019 52

Matt Lauer: Comeback Interrupted (at least, for now)

Jane Genova: Speechwriter - Ghostwriter

n this era of extreme public relations, the truth frequently doesn't influence public opinion. What does is how members of the media and social network heavies position and package whatever.

2019 52

The Old Neighborhood Also Was Hotbed of Hate - Not Just New Haven, CT and Halle, Germany

Jane Genova: Speechwriter - Ghostwriter

The current escalation of anti-semitism should scare anyone who deviates even a bit from what's classified as the "norm." " Be in the right box or endure the peril of "excommunicado" (as described in the popular "John Wick 3" movie). 

2019 52

Johnson & Johnson Brand - Can It Recover from $8 Billion Punitive Damage PA Jury Award?

Jane Genova: Speechwriter - Ghostwriter

The pile-on of expensive jury decisions against Johnson & Johnson continues. That is in addition to the settlements it has recently made in a God's Plenty of litigation against it.

2019 52

Wellness Will Never Get Between Me and Peanut Butter Oreo Brownies

Jane Genova: Speechwriter - Ghostwriter

Of course, consumer products corporations such as Mondelez and McDonald's responded to the wellness trend. That's what smart marketers do.    But, as The Wall Street Journal reports, that didn't go far. Taste and satisfaction remain the major sales drivers.

2019 52

SoftBank - Founder Masayoshi Son Doing Damage Control

Jane Genova: Speechwriter - Ghostwriter

SoftBank's founder and Group Corp Chief Executive Officer Masayskhi Son had proudly touted the company's philosophy :  "Information Revolution - Happiness for Everyone." " Well it turns out, reports BusinessInsider , Son is not sharing in that happiness.

2019 52

Public Relations Strategy of Open Letters - Vanina Guerreco's Gamble

Jane Genova: Speechwriter - Ghostwriter

Vanina Guerreo's legal counsel - Wigdor's Jeanne Christensen - has brought this very public dispute to a whole new level. Public relations experts might call it brilliant. And gutsy.

2019 52

Getting It So Wrong - Lori Loughlin's/Mossimo Giannulli's Decisions in Court of Public Opinion and Court of Law

Jane Genova: Speechwriter - Ghostwriter

Celebrities shouldn't play with the U.S. Attorney. That seems to be the message U.S. Attorney Andrew Lelling is sending to Lori Loughlin and her husband Mossimo Giannulli.

2019 52

Office Wife/Office Husband - Back When That Was That, No One Balked

Jane Genova: Speechwriter - Ghostwriter

The lawsuit "Graham Chase Robinson v. Robert De Niro, Canal Productions" transports us to a very different time. The complaint (read here ) and the media coverage (read here ) serve as kinds of time capsules.

2019 52

Alleged Anti-Semitism - Randy Halprin Won't Be Executed on October 10th

Jane Genova: Speechwriter - Ghostwriter

In Texas, Randy Halprin was scheduled to be executed on October 10th. He received the death penalty not because he murdered a police officer in a prison escape.

2019 52

Violence Takes Yet Another Life in Dallas, TX - Joshua Brown, Witness at Amber Guyger Trial, Murdered

Jane Genova: Speechwriter - Ghostwriter

Violence again comes to the apartment building in Dallas, Texas, where Botham Jean and Amber Guyger had lived.    This time the victim was Joshua Brown who had lived next door to Jean. At the Guyger trial he testified for the prosecution. On the stand he became emotional.