Sat.Jun 13, 2020 - Fri.Jun 19, 2020

Equipment for Speakers

PowerPoint Tips

I’m writing this during the Coronavirus pandemic and I just heard that webcams are on backorder. That’s because so many more people are presenting and attending meetings from home.

2020 130

Job Interview Strategy to Win Managerial and Executive Positions

Speaking Freely

Use This Job Interview Strategy to Win Managerial and Executive Positions Massive numbers of layoffs during the COVID19 pandemic mean having a job interview strategy to win managerial and executive positions is a wise skill to polish.

2020 130

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Working with Co-Presenters: How to Organize a Team Presentation

DeFinis Communications

If you’ve ever had to co-lead a virtual meeting, you know the challenges inherent in online team communication. First, it can be complicated simply deciding which topic or aspect of the presentation each presenter will address.

2020 130

Racial Injustice, Inspiring Change & the Speaking Business with Orlando Bowen

Speaker Launcher

“Hurt people, hurt other people.” Orlando Bowen “A sustained lack of humanity in its expression, makes you think deeply about your own existence.”Orlando Orlando Bowen I wanted to provide a platform for a conversation that will spark others to start their own conversations.

2020 87

National Press Club Also Finds It Necessary to Board Austerity Train

Jane Genova: Speechwriter - Ghostwriter

It's come to this. The "it" being the financial fallout from COVID-19.    On Odwyerpr.com , Kevin McCauley reports that the National Press Club is furloughing 44% of its staff. The rest will receive a 15% cut in salary. 

2020 56

3 Strategies High-Performing Brands Use to Communicate Data

Duarte Blog

Whether it’s a billion dollar pharma company driving to cure cancer or a local accountant who touts her ability to consistently get customers more money back on their taxes, all companies are using and communicating data in some form or another.

2020 55

Am I finally writing my final book?

Six-Figure Freelancer Blog

Am I writing my final book? I have written 25 or more books (I’ve honestly lost count), all but three or four of which are still for sale (print, epub, Kindle and PDF in most instances; check them out at … Continue reading →

2020 52

More Trending

Post-Coronavirus - The Shrug

Jane Genova: Speechwriter - Ghostwriter

"Things will never truly return to 'normal' after the coronavirus."  "  - Dave Lawler, Axios , June 18, 2020. The first phase of COVID-19 is winding down, at least in much of the nation. Of course, there is extreme apprehension about a second wave.

2020 56

Your Sales Cadence Made Easy

SpeakerSue Says...

You have a great product. But that doesn’t mean anyone will be persuaded to respond to your prospecting efforts. If your prospecting email is filled with how great your product is, how experienced you are and what you accomplished prior to covid-19, you can pretty much count on a quick delete. Why should anyone respond to your prospecting efforts? Because with you, they will be better off. They will be safer, smarter, happier, more successful. That’s it.

2020 40

“Defund the Police” – A good idea but a terrible slogan

Manner of Speaking

In the wake of the murder of George Floyd , there has been a powerful backlash against racism and police brutality. I hope it finally leads to permanent, meaningful change. But one of the main slogans of the movement – “Defund the Police” – is terrible and counterproductive.

2020 185

AT&T - Ghost of Ernestine the Operator

Jane Genova: Speechwriter - Ghostwriter

No surprise, AT&T is closing down 250 retail locations. Those include stores with the AT&T branding as well as the Cricket Wireless branding.

2020 56

It's a Wrap in U.S. for Famous-for-Wrap-Dress Diane von Furstenberg

Jane Genova: Speechwriter - Ghostwriter

Fashion is an unstable entity. In it, Diane von Furstenberg, famous for her wrap dress, has lasted a long time.    But, for her empire, it's now itself a wrap.    The Business of Fashion reports that van Furstenberg has laid off 75% of her employees.

2020 56

Ad Spending Could Be Down 13% for 2020 - Pre-Corona, It Was Projected to Increase 4%

Jane Genova: Speechwriter - Ghostwriter

The fallout from COVID-19 has been severe for the advertising industry. GroupM, a unit of WPP, predicts spending on advertising will be down 13% for 2020, reports The Wall Street Journal. Before the pandemic, some experts had been projecting a 4% increase.

2020 56

Can't Find a Bicycle to Buy? - Try Nextdoor Listserv, Flea Markets, Craigslist

Jane Genova: Speechwriter - Ghostwriter

There is taking place the biggest boom in bicycle purchases since the oil embargos of the 1970s, reports USA Today. Fear of any germs on public transportation, shut-down gyms, the lure of the trails after lockdowns, and the upward tick in gas prices are some of the factors in the rising demand. 

2020 56

Civil Rights Organizations - Can They Starve Facebook to Death?

Jane Genova: Speechwriter - Ghostwriter

In 2019, reports Vox , 99% of Facebook's revenue came from advertising. So, it's obvious that if there is no advertising, Facebook would go kaput. Without funding from advertising, all those in the Facebook loop would starve to death. 

2020 52

Robinhood's DIY Investing - Tragedy of Alexander E. Kearns, 20

Jane Genova: Speechwriter - Ghostwriter

Robinhood is a commission-free fun investment mobile app. During the volatile COVID-19 stock market, it has been attracting smart young people to play in that sandbox. The game includes options and puts. Those kids might lack real expertise in trading.

2020 52

Brands As Platforms - Even Law Firms Are Getting It

Jane Genova: Speechwriter - Ghostwriter

It's the "post" era in lots of things in business. And among what's in the post stage is branding. No longer is it about services or products. As experts, including Patrick Hanlon, put it: The brand is now a platform. 

2020 52

Job Search/Career Change - Informational Interviews Are THE Power Tool

Jane Genova: Speechwriter - Ghostwriter

This is a time when respected experts are predicting significant layoffs as inevitable in professional services, ranging from lawyering to management consulting. 

2020 52

Said Wrong Thing to the Boss? - Blame Mecury Which Is in Retrograde

Jane Genova: Speechwriter - Ghostwriter

This week New York Magazine's Madame Clairevoyant warns us that Mercury is in retrograde and that will go on for about a month.    For those who believe in all that here's the warning: When Mercury is in retrograde there can be severe communications problems.

2020 52

So, It Wasn't the Baggage - Odwyerpr.com Reports Real Reason Squire Patton Boggs Sacked Trent Lott

Jane Genova: Speechwriter - Ghostwriter

Now we know.  On Odwyerpr.com , Kevin McCauley discloses this: On June 8th, Trent Lott was not sacked by law-lobbying firm Squire Patton Boggs because of baggage associated with his Mississippi roots. At least not primarily.

2020 52

2020, The Year of COVID-19: No TIme Travel Back to My College Town

Jane Genova: Speechwriter - Ghostwriter

Bloomberg positions the phenomenon as "college towns becoming ghost towns." " When COVID-19 closed down colleges the ethos of the college town also shut down.

2020 52

Vogue Never Again in Vogue - Anna Wintour Holds onto Job, Influence Gone with the Wind

Jane Genova: Speechwriter - Ghostwriter

That's where Anna Wintour stands in the world of influence. The tipping point has been the outing of the culture of exclusion at Vogue and throughout Conde Nast.

2020 52

Contract Killers - Among America's Anti-Heroes (a nation founded by outliers)

Jane Genova: Speechwriter - Ghostwriter

America had been founded by a bunch of misfits. They were outliers in the proper ways of the old country. Most couldn't make a living, never mind just not fit in. Their oddball mindsets and behavior had been documented by psychologist John D. Gartner in the best-seller "The Hypomanic Edge."

2020 52

God Help Atlanta, GA - Black Man - Rayshard Brooks Dies During Encounter with Police

Jane Genova: Speechwriter - Ghostwriter

In Atlanta, Georgia, there is another black man who died during an encounter with police. How much of a flashpoint this becomes is uncertain. But already there has been fallout. For example, as USA Today reports, Police Chief Erika Shields has stepped down.

2020 52

Writing - Not (highly) Marketable as Standalone Skill/Service

Jane Genova: Speechwriter - Ghostwriter

It's the brutal law of supply and demand. There is a glut of those who identify themselves as "writers." " That glut will continue to swell in number as advertising revenues decline and media outfits, both establishment and digital-first, lay off.    In addition, the Post-Coronavirus era will likely entail a slow recovery. Don't expect a rapid comeback of any sector employing the skill known as "writing."

2020 43

Layoffs Move Up the Foodchain - Hilton Cutting Loose 2,300 Corporate Employees Worldwide

Jane Genova: Speechwriter - Ghostwriter

It was predicted: The next round of layoffs would be the white collar ones. Bloomberg focused in on such a grim development.    Now, that's playing out. The New York Post reports that Hilton Worldwide Holdings announced that it is cutting loose 2,300 corporate employees around the globe. In addition, it is expanding for another 90 days the furloughs, pay cuts, and shortening of hours works implemented earlier. This is turning out to be an equal opportunity economic downturn.

2020 43

Snatching Joy, Ducking the Joy-Snatchers

Jane Genova: Speechwriter - Ghostwriter

Joy is still possible. Even with death at our doorstep from COVID-19. The stock market wobbly. And the future of work looking like most of the positions will be grabbed up by the robots.    Actually, according to Australian Buddhist monk Ajahn Brahm , it can be the new usual in a life. No matter what is happening out there, what others seem to be saying about us, or the regrets we have. Essentially his message is: Embrace what you have and take the leap into contentment.

2020 43

Producer Dick Wolf Has Lots of Work Ahead of Him (especially in redefining Hank Voight)

Jane Genova: Speechwriter - Ghostwriter

"The crime genre glorifies police violence, but should we ban such shows, or reappraise them with a critical eye?"  "  - Elias Rodriques, The Guardian , June 12, 2020. Already, Dick Wolf's longest running series "Law & Order SVU" has announced it will work into plot lines police brutality issues. Fans recall how even St. Olivia lost her cool with a bad guy who had taken her hostage. She beat the hell out of him.

2020 43

Toledo Museum of Art Opening June 23rd (slowly)

Jane Genova: Speechwriter - Ghostwriter

It's good news that the free-to-visit Toledo Museum of Art is reopening to the public on June 23rd.    But, those intending to experience again this regional treasure will need a reservation. Like other public spaces, there are limits on how many can be in the building at one time. So, contact tickets.toledomuseum.org or 410-255-8000 for a no-cost pass. However, for those who aren't members of the Museum, there is, as standard, a fee to park. The bicycle rack is free. 

2020 43

Google Advertising Platform: No More The Federalist

Jane Genova: Speechwriter - Ghostwriter

The Federalist will no longer be able to place its advertising on Google's ad platform, reports NBC News.    This can result in a major blow to both the messaging of The Federalist and its revenues. The policies for advertising on Google ban any content that encourages hatred, violence, and/or discrimination. 

2020 40

You Asked for It: Edges Jane Genova Brings You

Jane Genova: Speechwriter - Ghostwriter

Here are two - Download EdgesJaneGenovaBringsYou.   Branding

2020 40

Crime and Punishment (along with sobering up in AA) - What Does Remorse Have to Do with It?

Jane Genova: Speechwriter - Ghostwriter

The U.S. legal system is embedded with the assumption that human beings can change. That is expected to begin with their recognition of the harm they have done and the expression of remorse. Actress Felicity Huffman provided the classic example of fulfilling that expectation. As a result, some contend, she got off "easy." " Judges sentence those whose crimes involve excessive drinking to Alcoholics Anonymous.

2020 40

Branding: Social Justice (as played out in lawsuit "Black Lives Matter Seattle - King County v. City of Seattle"

Jane Genova: Speechwriter - Ghostwriter

Brandname law firm Perkins Coie filed the lawsuit "Back Lives Matter Seattle - King County v. City of Seattle." " As Bloomberg Law reports, the plaintiffs contend the police used unconstitutional force during the protest following George Floyd's death." " Plaintiffs number at least six, including a journalist. Here is a copy of the complaint, filed in the U.S. District Court for the Western District of Washington (Seattle).

2020 40

No, Your Old Job Isn't Coming Back and Yes, Your Age Is Against You

Jane Genova: Speechwriter - Ghostwriter

The dismal plight of the aging worker has been documented by ProPublica. There is more than a 50% chance you will be forced out of your job and a 10% chance you will ever earn comparable compensation, if you land another position. Now, COVID-19 has deepened your employment misery. Like so many other unemployed you could be losing confidence that your former way of making a living will return.

2020 40

First Sons - Is Barron Trump Evolving into the Hunk JFK Jr. Had Been?

Jane Genova: Speechwriter - Ghostwriter

First Sons are very different from First Daughters.    They can be anointed by the nation as Hunks. First Daughters can't be sexualized in that way. 

2020 56

Drudge Report & The Fast News Cycle - Six-Line Headline for John Bolton's "The Room Where It Happened"

Jane Genova: Speechwriter - Ghostwriter

What global economic downturn? The Fast News Cycle shifted on a dime on the Drudge Report from that to John Bolton's expose on Donald Trump. There is a six-line headline for earthquake "The Room Where It Happened." " Even COVID-19 has been pushed to the left-hand side of the page.    The media is a fickle beast. Bolton, the former national security advisor, is a credible source. 

2020 40