Sat.May 30, 2020 - Fri.Jun 05, 2020

Blended Learning Models and How to Implement Them

SlideModel

Learning is no longer confined to merely brick and mortar schools where students are confined to whatever is taught by the teacher. It is now common for students to reach out to multiple sources, especially via the Internet to enhance their perspective regarding a topic.

2020 91

Connect with Your Virtual Audience – Use Compelling Touch Points

DeFinis Communications

Giving a great virtual presentation is all about connecting with your audience, right? But as you may have already realized, building connection through a device screen isn’t that easy.

2020 130

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Reinventing Your Wealthy Speaker Business with Michelle Villalobos

Speaker Launcher

“We don’t put bums on seats anymore, we put souls in seats. We serve humans, it’s a different vibe.” Michelle Villalobos I met with Michelle just as COVID was starting and the word Coronavirus was beginning to circulate.

2020 73

Crafting Content for Virtual Communication: Keep it Short and Interesting

Duarte Blog

You’ve been on the audience end of virtual gatherings for the past couple months. So, when it’s your turn to lead one, you know what you’re up against.

2020 64

Tribune Publishing - Financial Situation Worsens

Jane Genova: Speechwriter - Ghostwriter

Tribune Publishing can't get its footing in the turbulent world of media, made much more volatile by COVID-19. MarketWatch reports that its Q1 net loss was $45.3 million. That's essentially 10 times what it had been a year ago - $4.7 million. Revenue declined 11.5%.

2020 56

If you use these 3 words in an email, you reduce your chance of follow-up

SpeakerSue Says...

Your client was interested in your offer. Was” is the important word. You thought your value prop was so compelling they’d definitely get back to you. Maybe they even indicated as much. Then, radio silence. Whatever you do, do not follow-up with: Just following up, or Just reaching out. That is NOT what you’re doing! Your job is to re-excite, reassure or relax them. Your job is to remind them of the pleasure they can enjoy or the pain they can avoid by moving forward.

2020 40

The Focused Hustle 5 | June 2020

Speaker Launcher

JUNE 2020 MUST LISTEN PODCASTS Here are this month’s must-listen podcasts: We’re All in This Together with Mike Robbins What’s Next When Your Speaking Calendar is Wiped Clean?

2020 60

More Trending

Don't Bank on It - New Fundamental in Client Relations in Era of COVID-19

Jane Genova: Speechwriter - Ghostwriter

The clients are still there. Even in The Great Depression stuff had to be produced, services rendered. My grandparents had jobs. So, it's no surprise that those of us who understand how to operate a business continue to have business, even in COVID-19 times. 

2020 56

Johnson a hollow, shallow PM and Cummings isn't going

Max Atkinson

Todays i newspaper has an excellent, if rather depressing, analysis of recent political events involving our P.M and his beloved aide by one of the paper's leading columnists, Ian Birrel: Boris Johnson relies on Dominic Cummings as a comfort blanket because he has few ideas of his own The Prime Minister's pathetic appearance at the Commons Liaison Committee shows that he is a hollow, shallow Prime Minster Clearly Dominic Cummings has little respect for rules.

2020 40

Father's Day 2020 - Black Dads Who Won't Be Around to be Honored

Jane Genova: Speechwriter - Ghostwriter

Holidays provide traditional marketing platforms. So, as is standard, a client in alternate medicine has me creating a series of promotions for Father's Day 2020. It happens on June 21st.    That got me thinking.

2020 56

The End of Work - Microsoft News Leads the Way, Role of Human Being Being Reviewed

Jane Genova: Speechwriter - Ghostwriter

In a very bad last week one development cast the most darkness. That was Microsoft's announcement that its News unit (MSN.com) was replacing about 50 human editors with robots.

2020 56

How Did We Get Here, e.g. George Floyd? - Maybe TV Cop Shows Played a (big) Role

Jane Genova: Speechwriter - Ghostwriter

How did we get here - that is, institutionalized racism in America? After the George Floyd killing at the hands of a Minneapolis police officer, myriad factors are being probed. One is the long legacy of network television police dramas, reports Kelly Lawler in USA Today.

2020 52

Social Unrest, COVID-19: Insurance Sector High-Profile

Jane Genova: Speechwriter - Ghostwriter

Media outlets have continually featured protestors voicing their opinion about the George Floyd killing being injured. Off-camera they are transported to a medical facility. The question MarketWatch raises is: Will health insurance policies cover that treatment?

2020 52

Rev. Al Sharpton, Child of The City, Delivers the Parable of the Cockroaches

Jane Genova: Speechwriter - Ghostwriter

Tears flowed today. The world attended the George Floyd Memorial. Some did that in-person in Minneapolis. Others through the extensive coverage on sophisticated media such as PBS. Among the speakers was political activist Al Sharpton.

2020 52

Branding Caves to Financial Survival - But RIF Messaging Embeds Compassion

Jane Genova: Speechwriter - Ghostwriter

In Law.com, The Young Lawyer Editorial Board holds out hope that law firms will continue to avoid layoffs in order to prevent negative publicity. Yeah, protect the branding. 

2020 52

2020 and Back in the Counterculture - We Became Very Tired

Jane Genova: Speechwriter - Ghostwriter

Why do human beings do what they do? Even they might not understand that. Years of Freudian analysis might not unlock those mysteries either.

2020 52

Mamas, Don't Let Your Kids Just Study

Jane Genova: Speechwriter - Ghostwriter

At prominent law firm Pryor Cashman, the Executive Committee is reviewing the allegations about furloughed associate Colinford Mattis. But, already, his profile has been taken down from the Pryor Cashman's website. Things don't look good, do they?

2020 52

Continuum of Extreme Exploitation of Labor: From Upaid Internships to Unpaid Auditions

Jane Genova: Speechwriter - Ghostwriter

On Craigslist is a soul-wrenching help-wanted. As you will read here , in the D.C. section, the poster claims to be a healthcare executive needing coordination assistance with emailing, writing, and calling in the Reston area. Compensation: Unpaid. Commitment Required: Full-time. Status: Intern.

2020 52

Age Bias? Smirk Smirk

Jane Genova: Speechwriter - Ghostwriter

According to ProPublica , you as aging workers are bound to be forced out of your job and only one in 10 of you will land a comparable one.    You can rant against age bias or you can do The Hustle.

2020 52

The Roman Catholic Church Brand - Can Reduced Corruption/Transparency Restore It to "Grace?"

Jane Genova: Speechwriter - Ghostwriter

"The Vatican published new procurement rules intended to prevent corruption …"  - Francis X. Roca, The Wall Street Journal , June 1, 2020.

2020 52

It Happens: The Phenomenon of Late Bloomer

Jane Genova: Speechwriter - Ghostwriter

Success doesn't necessarily mean greatness. Major metro areas are filled with successful professionals and even blue collar types who leave no imprint on society. For decades Clint Eastwood succeeded with B-grade films like "Dirty Harry."

2020 52

Along with WFH, Biking

Jane Genova: Speechwriter - Ghostwriter

"Bike sales are leaping."  "  - Jason Gay, The Wall Street Journal , May 29, 2020. Change tends to happen in clusters. There has been the work from home (WFH) phenomenon. Then, what popped up was this: people on bikes.

2020 52

Managing a Media Presence - Why PR Experts Get Paid the Big Bucks

Jane Genova: Speechwriter - Ghostwriter

Media, some contend, is the most powerful force in the world. More massive than government or wealth. So, it would seem that positive media attention would be a good thing. We don't know the answer to that if the focus was on personal aspects of their lives.

2020 52

Economic Pall Hovers over America - Homelessness & Return of "Hot Beds"

Jane Genova: Speechwriter - Ghostwriter

The grim issue of homelessness in the U.S. is broadening. Now, as The Guardian reports, the Shelter-in-Place policy in San Francisco, from March 30 through May 24th, is being reviewed as a factor in the deaths of 48 homeless.

2020 52

Professional Decline - You're No Longer the Player You Used to Be (or fear that will soon happen)

Jane Genova: Speechwriter - Ghostwriter

" … full-scale professional … decline can feel, to some, as threatening as death itself."  "  - Arthur C. Brooks, The Atlantic , June 4, 2020. Careers are lasting longer. That could because human beings are living longer and maintain good health. Therefore, they can remain productive in the workforce well into their late 60s, 70s, and beyond. Also, the increase in the years of a professional life can be the result of simply needing the money.

2020 43

Just How Bad It's Gotten: Iconic Edelman Lays Off 390

Jane Genova: Speechwriter - Ghostwriter

The Edelman public relations firm is known for so much in that sector. Annually it issues its Trust Barometer which often is presented at the World Economic Forum in Davos. Its clients represent the major brandnames - both companies and people - around the world.    When it speaks about trends, the industry is all ears. Last March, when the economic fallout from COVID-19 began, Richard Edelman, who heads the firm, promised no layoffs.

2020 43

Silver Lining When Working From Home (WFH) - Breaks with CBD Bath Bombs

Jane Genova: Speechwriter - Ghostwriter

Guest Post by Pam Fiske. Toss a CBD (cannabidiol) Bath Bomb into the tub filled with hot water. Within a few minutes your pores open. The benefits of CBD kick in and you shake off the stress of working from home (WFH). Incidentally, the silver lining of WFH is that you can stop your day at any time and take a relaxing bath taken to the next level with CBD Bath Labs bath bomb. No, you can’t do that back in the traditional office!           How Are You Feeling?

2020 43

The Current Radical Savings - Can It Become U.S. Norm?

Jane Genova: Speechwriter - Ghostwriter

"As of April 2020, the U.S. personal savings rate hit an all-time high of 33%, up from 12.7% in March, according to the U.S. Bureau of Economic Analysis." " -  Julia Carpenter, The Wall Street Journal , June 4, 2020. That 33% rate could be labeled "radical savings." " Other terms which could be applied range from "minimalism" to "the new frugality."

2020 40

Higher Education - COVID-19 Accelerates the Disruption

Jane Genova: Speechwriter - Ghostwriter

" … do institutions of higher learning technically owe their students a so-called life experience? A wave of litigation sparked by the COVID-19 pandemic press the question."  "  - Dave Kostiuk, Law.com , June 2, 2020. For the 2019 - 2020 academic year, Harvard College bills tuition at $47,730, the student service fee at $2,989, and the student activity fee at $200.

2020 40

Those Extended Moratoriums on Foreclosures, Evictions - Yeah, Sure

Jane Genova: Speechwriter - Ghostwriter

According to the Congressional Budget Office , a recovery from the economic fallout from COVID-19 will not kick in for decade. No, things, especially unemployment, don't look like they will move on an upward trajectory any time soon.    Evidence of that is the now-iconic article in The New York Times by David Gelles that professionals who had lost their well-paying jobs aren't landing new ones. Their careers are "in limbo."

2020 40

The Great Unraveling - Allegedly 2 New York Lawyers (Colinford Mattis, Urooj Rahman) Involved in Molotov Cocktail Tossing

Jane Genova: Speechwriter - Ghostwriter

Surely lawyers have to understand the severe professional and personal ramifications of risking being arrested. At the very least they can lose their license to practice law. At the worst, they could do a long sentence in prison. So, it's shocking to read in the New York Post that two New York City lawyers have been arrested for allegedly being in the loop for throwing a Molotov Cocktail. That was part of the protest about the death of George Floyd.

2020 40

After a Very Bad Week, Madame Clairevoyant Readies Us for Week of June 1st

Jane Genova: Speechwriter - Ghostwriter

Last week. How bad it was. Most of remain overwhelmed. Now, here is a new week. How can we show up for it?    One way is to have the guidance of New York Magazine's Madame Clairevoyant for the week of June 1st. Here it is. For my Zodiac sign - Taurus - she hammers that I have to rise to the challenges, whatever they are. No, don't run.    Meanwhile, let's all reward ourselves for holding it together, much of the time. 

2020 40

Job Cuts Continue in PR Agency Business - Rogers and Cowan PMK Lay Off 10% of Staff

Jane Genova: Speechwriter - Ghostwriter

Because its clients are in trouble so are the public relations agencies which serve them. The latest to resort to cutting jobs is Rogers and Cowan PMK, reports PR Week. Those totaled 10% of staff. The firm held off on reductions in staff until it had felt it had understood the emerging marketplace. Then, it couldn't wait any longer. The parts of its business that had been hurting the most included entertainment.

2020 40

Stormin' Norman's Flea Market in Toledo, OH - U.S. Consumer Spending Fell 13.6% in April

Jane Genova: Speechwriter - Ghostwriter

Given that we're all working from home, this fell into the category of crisis. The lamp on my desk stopped working during the night. I was on deadline for a rush assignment. My laptop and I moved into another room for light. But, I love being at that desk. It's old and wood, has tons of drawers and even a pull-out writing ledge. Before the current COVID-19 economic catastrophe, this morning I would have shopped for the lamp's replacement in one of those chain office stores.

2020 40