Sat.Aug 15, 2020 - Fri.Aug 21, 2020

Quotes for Public Speakers (No. 332) – Stephanie Hughes

Manner of Speaking

British Journalist and Communications Expert. “I I don’t want to be anywhere else, talking to anyone else, about anything else.”. Stephanie Hughes. Photo courtesy of Stephanie Hughes. The post Quotes for Public Speakers (No. 332) – Stephanie Hughes appeared first on Manner of speaking.

2020 130

Your presentation needs osteoclasts

Speak Schmeak

Nerd alert! ?? I have become obsessed with the process of bone healing! On July 4, I lost my footing on the stairs in my home and suffered a compound fracture in my right leg, an "open tib-fib" in medical shorthand. I'm calling it "The Saga of the Four Fractures."

2020 130

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Ethics in Public Speaking

The Communication Blog

Ethics in Public Speaking I wrote this for the new edition of Essential Elements of Public Speaking, 7th edition (Hoboken, NJ: Pearson, 2021) but I thought it might be useful for any class in public speaking as a way of introducing the dimension of ethics and clarifying what is and what is not plagiarism. Because your speech will have an effect on your audience, you have an obligation to consider ethics—issues of right and wrong, or the moral implications of your message.

2020 126

A Simple Exercise to Help Build Your Confidence in Your Speaking Business

Speaker Launcher

2020 has been one of the most challenging years any of us have faced in our lifetime. There is so much uncertainty in business and in life that it can strike down anyone’s confidence quite quickly.

2020 83

What is a Storyboard And How to Use it in Product Design

SlideModel

Ideally, when a new SaaS product makes its way from conception to reality, the end product works as intended and fully meets the target market needs. Sadly, things don’t always go that way.

2020 76

Booch News

Ian Griffin - Professionally Speaking

In November 2018 I launched a new blog. Booch News is the premier source for independent news about all aspects of the kombucha industry — the beverage that is taking the world by storm. It offers an in-depth look into the kombucha industry, discusses the latest trends, marketing techniques, news, profiles, and other topics related […]. Personal

2020 107

Universals of Choice

The Communication Blog

This article was published in Etc: A Review of General Semantics, 75 (January and April 2018), pp. 76-83. Universals of Choice Joseph A. DeVito* Universals are qualities or characteristics of a process or concept that are present in all instances. For example, if we consider the universals of language, we’d find that all languages have nouns and pronouns, all languages have a deep and surface structure, and all languages have vowels and consonants (Greenberg, 1963).

2020 100

More Trending

The Layoff - Media, Advice-Givers, Supposed Friends Stop the Platitudes

Jane Genova: Speechwriter - Ghostwriter

This week 1.1 million filed claims for unemployment. That's up, documents Forbes , from 963,000 last week.    And, it seems noble to jump in, as Forbes does, with wise counsel for those who have lost their livelihood.

2020 56

Using Heuristic Problem-Solving Methods for Effective Decision-Making

SlideModel

Problem-solving capability and effective decision making are two of the most prized capabilities of any leader.

2020 52

How to generate chit-chat in online meetings and classes

More than PowerPoint...

Chit-chat is valuable. It’s how we connect with each other. It generates feelings of trust and empathy. How do you generate chit-chat and off-topic discussions in online classes and meetings? Here are my top 6 ways. Pre-game. I tell students that I show up 15 minutes before class starts.

2020 52

The Expert Guide to Crafting a Winning Customer Success Program

SketchBubble

Gone are the days when marketers used to craft customer loyalty and reward programs to influence the purchasing decision of customers through incentives and keep them committed to the brand.

2020 71

"There's a race to remain relevant," Jr. Banker in London (Quoted by FN)

Jane Genova: Speechwriter - Ghostwriter

Hire a top media placement expert. Also needed is one of those social network pros who compulsively will key in your observations, awards, and links to articles by you and about you. Figure out how to be invited for panels on virtual presentations.

2020 56

What If Your Life Gets Hit by a Derecho

Speak and Deliver

Cedar Rapids Derecho Iowa Motivaation

2020 55

Super power your email sales

SpeakerSue Says...

Your zoom calls were remarkable this week. You built rapport and trust, engaged your buyer with your awesome facilitation skills and asked smart questions. They want more! <Insert <Insert woo-hoo here!> > So what happens next? (It’s It’s not a trick question! What do you do next?). You follow-up. Maybe with a proposal. Always with an email. Because email is the glue that makes it all stick.

Email 40

Complex Ghostwriting Process for E-books - Compensation = $2,5000 (yes, it's come to this)

Jane Genova: Speechwriter - Ghostwriter

Book ghostwriters had once been the elite in the field of communications. They were well-paid, all the way up to $100k a book. The average was about $40k. Also, they were treated with reverence.    That was then. Here is the Craigslist help-wanted for ghostwriters of e-books. 

2020 56

The Virtual Political Convention: Another Blow to Journalism

Jane Genova: Speechwriter - Ghostwriter

The in-person political convention not only belonged to the politicos and those from Jersey City, New Jersey and Toledo, Ohio caught in a camera-panning. Stars were also made among journalists - or got to shine brighter for those reporters already associated with those every-four-year rituals. 

2020 56

It's Come to This: 15 Bucks an Hour for Full-Time Public Relations Job

Jane Genova: Speechwriter - Ghostwriter

The tasks required in this job description really involve public relations skills.    Yet, World Adventures and Optucorp USA, in Davenport, Florida, is offering $15 an hour for a full-time job.    So, it's come to this. 

2020 56

AT&T - Back to Its Hard-Edged Ernestine Ethos

Jane Genova: Speechwriter - Ghostwriter

Lily Tomlin captured the harsh culture of AT&T with the persona of Ernestine the Operator. Her tag line took the form of:  We don't care about you because we don't have to. We're AT&T. Back then AT&T was  the phone company.

2020 56

Navigating Week of August 17th with Madame Clairevoyant

Jane Genova: Speechwriter - Ghostwriter

Here it is another week. And here is how New York Magazine's Madame Clairevoyant is guiding us through the whatever. If you don't find the guidance helpful, remember it's free. You may do better with a paid service. But, you can't go into that cold.

2020 56

Lori Loughlin - No, She Likely Won't Pack on the Pounds in Jail

Jane Genova: Speechwriter - Ghostwriter

It'a unlikely that Lori Loughlin will lose her bony good looks in jail. Sure the chow is probably high carb but she will only be there for 2 months. That's what the sentence is for her in CollegeAdmissionsGate. In addition, she will pay a $150k fine and do 250 hours of community service.

2020 52

Mossimo Giannulli - Can He Put Together a Comeback?

Jane Genova: Speechwriter - Ghostwriter

One down, one to go. The spouse in the power couple who finally took a plea deal in CollegeAdmissionsGate - Mossimo Giannulli - has been sentenced to 5 months in jail. 

2020 52

Advocacy Theatre - The Walk Is Such Stale Staging (Leon Reed Should Have E-Scootered to Austin)

Jane Genova: Speechwriter - Ghostwriter

Noble. Lawyer Leon Reed has taken 10 days from his professional life to deliver a message about police reform. As Fox4 reports, he has walked from Fort Worth, Texas to Austin. Now there, he hopes to meet with the governor to discuss his cause. 

2020 52

Scott Turow's "The Last Trial" - John Donne Was Probably Wrong

Jane Genova: Speechwriter - Ghostwriter

The plot line of Scott Turow's most recent book "The Last Trial" is like so many of his earlier ones. That is, it is rooted in legalities.    This time it's about an 85-year-old brandname criminal defense attorney - Sandy Stern - who is dragged into one last trial.

2020 52

Retired at 50 (and other realities for the aging worker during COVID-19)

Jane Genova: Speechwriter - Ghostwriter

Yet another COVID-19 shock. The retirement columns in the media used to gush about dreams. You could, for instance, look forward to fleeing the rat rat and settle into a college town. You probably considered Ann Arbor, Michigan, where the University of Michigan is based.

2020 52

Legal Media - Bloomberg Law Is Go-To

Jane Genova: Speechwriter - Ghostwriter

Those of us who receive PinHawk Law Firm Marketing Brief in our email have been noticing this: More and more of the links are to Bloomberg Law. Here , for example, is one about the growth of litigation finance in the time of COVID-19. This is a habit I also have picked up on.

2020 52

Benefits as Symbol of Real Employer Caring - Brand through Dependent-Care FSA

Jane Genova: Speechwriter - Ghostwriter

With school shifting to virtual (that is, the kids will still be at-home), working parents see no light at the end of the child-care tunnel in COVID-19 time. The Wall Street Journal describes them as tipping toward a"breaking point."

2020 52

Corporate Onboarding: Should "The Scarlet Letter" Be Mandated Read?

Jane Genova: Speechwriter - Ghostwriter

Those misfits who couldn't make it in the old country set up the most powerful economy in the world in the new land. Much of that success the oddball Puritans achieved was by creating their own economic rules. They weren't bound by the economic assumptions of the old world. 

2020 52

That Over-54 Demographic: Marketers Have to Pitch (a lot) Differently

Jane Genova: Speechwriter - Ghostwriter

COVID-19 has created an upheaval in how the aging receive healthcare, travel, eat, live, and socialize. And, MarketWatch reports, that won't go back to the former normal. Not even after the coming of a vaccine.

Grandma, What Was "Democracy?"

Jane Genova: Speechwriter - Ghostwriter

Democracy is in play. Law firm Fenwick has taken concrete action. It has launched the Voting Rights Initiative. Part of it, reports Abovethelaw , is providing Election Day as a paid holiday for employees. They will have the time to vote and volunteer.

2020 52

Did Elder Abuse in Nursing Homes Just Get Legal Pass to Become Very Profitable?

Jane Genova: Speechwriter - Ghostwriter

"California health law allows nursing care patients to receive up to $500 in statutory damages for claims against their caregiver, but that cap applies per lawsuit not per violation, the state high court ruled Monday." " - Maveve Allsup,  Bloomberg Law , August 17, 2020. 

2020 52

WFH - Beware Alexa (Potential Catastrophe in Legal Sector)

Jane Genova: Speechwriter - Ghostwriter

"Among the ethical dilemmas posed by attorneys working from home full time due to Covid-19: what to do with Alexa or other voice activated devices that could impinge upon attorney-client confidentiality?" " - Melissa Helen Stanzione, Bloomberg Law , August 15, 2020.

2020 52

The Gentrification, Fall and Possible Comeback of Old-Line Urban Areas - Jersey City's Residential/Commercial Real Estate As Sign of Radically Changing Times (beyond the pandemic)

Jane Genova: Speechwriter - Ghostwriter

Jersey City followed Hoboken in being the New Cool for both commercial office space and residential living. Some referred to Jersey City as Wall Street Across the Hudson. And studio apartments could carry the monthly nut of nearly $3,300 at the Dvora.

2020 52

Hardball - Playbook of Ride-Hail Companies in California

Jane Genova: Speechwriter - Ghostwriter

The San Francisco, California trial judge who reclassified Lyft gig workers, along with those at Uber, as employees had been willing to hold off on imposing the ruling until August 20. That, he concluded, was long enough to the defendants to appeal. But he won't budge beyond that deadline.

2020 52

Virtual Special Event Industry - 20 Years of Boredom or Extreme Engagement (as in the Democratic Convention)?

Jane Genova: Speechwriter - Ghostwriter

Born: The Virtual Special Events Industry.    The Democratic Convention is taking place virtually, without a hitch. At least so far. And to rave reviews, both from brandname media such as PBS and from newly uplifted folks on Main Street. Yes, it's not only possible to stage a special event online. That might become the preferred mode. Created in that online space is the unique sense of me-to-you. 

2020 43

The Way-Too-High Cost of Childcare - There's a Benefit for That

Jane Genova: Speechwriter - Ghostwriter

School will probably be locked into virtual. No summer camp. Few or no play dates. Working parents are are a "breaking point," reports The Wall Street Journal. And the tipping point for the actual inability to cope with the fallout from COVID-19 is how much childcare costs.    There is, though, some good news on that front. Even small business can provide the dependent-care FSA benefit.

2020 43

Toledo, Ohio - A Few Places to Go, Finally

Jane Genova: Speechwriter - Ghostwriter

The fear was: another lockdown. After all, Lucas County, Ohio still has a growing number of new cases of COVID-19. There are more deaths.    But, surprise. Last night the local news announced that there would be some re-openings. That is, some places where residents of Toledo can go and get out of the house. One re-opening is the local movie theatre - Cinemark at Franklin Park.

2020 43

Lori Loughlin - No, She Likely Won't Pack on the Pounds in Jail

Jane Genova: Speechwriter - Ghostwriter

It'a unlikely that Lori Loughlin will lose her bony good looks in jail. Sure the chow is probably high carb but she will only be there for 2 months. That's what the sentence is for her in CollegeAdmissionsGate. In addition, she will pay a $150k fine and do 250 hours of community service. The New York Post provides additional detail. In contrast, her husband Mossimo Giannulli received a sentence today of 5 months. His fine is $250k.

2020 40