Sat.Jan 30, 2016 - Fri.Feb 05, 2016

The Delights of the Weekend FT

Ian Griffin - Professionally Speaking

I’ve written before of the unlikely content carried by the Weekend Financial Times as well as the vivid prose that is found in the pink pages. This weekend’s newspaper was a fascinating read.

2016 141

I have a secret.

Speak Schmeak

If the video isn't showing up, you can view it on YouTube. Here's the link for Shake Up Your Speaking: Get Real. Get Results. Fun Stuff General Comments Programs The Business of Speaking

2016 122

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Cord-cutters, how to live-stream SuperBowl this Sunday

Jane Genova: Speechwriter - Ghostwriter

Remember how we cord-cutters used to have to pony up a platter of eats and a 12-packs of beer in order to catch the SuperBowl with those who still had cable? No more. It's irrelevant if we want to catch the game on mobile or our trusty laptop.

2016 56

Famous Speech Friday: Queen Latifah's "Keep fighting for it"

The Eloquent Woman

The Screen Actors Guild statuette has no doubt graced many a fireplace mantel or awards shelf, but this week, Queen Latifah used it briefly as a barbell, pumping a few rounds with the famously heavy statue , as the audience applauded her 2016 SAG award for playing the lead in HBO's film Bessie , about the life of blues singer Bessie Smith.

2016 74

Why Knowing Your Numbers is Crucial to the Bottom Line

Speaker Launcher

Years ago I saw speaker’s agent Holli Catchpole (one of my idols!) give a talk at an NSA conference. She was talking about how she and her then boss, Tony Alessandra, kept a close eye on the accountant’s reports. They were constantly studying the Profit and Loss sheet to see where they could trim expenses […]. The post Why Knowing Your Numbers is Crucial to the Bottom Line appeared first on Jane Atkinson.

2016 42

How to Build a Unique Style into your Presentation

SketchBubble

The speaker had 10 minutes to discuss how staying active by getting involved in music, dance and drama could take years off our lives and help people to be happier, more engaged with our world, and more spontaneous.

Slower Economy - 151,000 jobs below expectations, but my own economic indicator is how fast job searchers jump on help-wanted

Jane Genova: Speechwriter - Ghostwriter

The January jobs report was no surprise to those of us who are out there every day hustling for work. At 151,000, it was below expectations. Yes, the economy has been slowing. I picked that up through my own economic indicator.

2016 56

More Trending

Observational Humor — Case Study #143

Humor Power

Here is another Observational Humor monologue which was presented at the end of a meeting. I observed what was said and what happened during the meeting, and at the end of the meeting I presented humorous observations. We will look at the set-ups, the jokes, and what made the jokes work. THE SET-UPS (What happened and what was said during the meeting.). In a speech about writing a winning Tall Tale speech, we were told to open with a catchy statement and also to know our closing perfectly.

2016 40

New York Law School: How Silvia Alvarez manages crane-collapse crisis can create fresh brand equity

Jane Genova: Speechwriter - Ghostwriter

The experience of how Johnson & Johnson managed the tampering crisis decades ago still is a cited case study. That's because it proves out that how organizations manage the unthinkable can create unexpected high brand equity.

2016 56

Dave Mirra, 41, apparent sucide - How come so many young white men are running out of hope?

Jane Genova: Speechwriter - Ghostwriter

David Mirra joins the growing number of gifted  young white men who ran out of hope. Mirra was 41 when he ended it with a bullet to the head. His legacy as an award-winning X Games biker is the only thing which will live on. At the time of his death he was visiting friends in North Carolina.

2016 56

Prevention - Can it make it without ad pages?

Jane Genova: Speechwriter - Ghostwriter

In 2015, the media outlet Prevention, published by Rodale, had a 14% uptick in advertising pages. And a 34% downturn in print sales. But Rodale has still made the decision to terminate advertising.

2016 56

Happy Meals, with a book on the side - McDonald's on a roll

Jane Genova: Speechwriter - Ghostwriter

Once we businesspeople exit our slump, we can get on a roll. That's what is happening at McDonald's. So much at this fast-food giant is now working just right. At the top of the list is the all-day breakfast. Now, add on the books it is providing children with their happy meals.

2016 56

"If you can't rape your wife, who can you rape?" - CA state senator, Bob Wilson, 1979

Jane Genova: Speechwriter - Ghostwriter

In Campaign 2016, enemies of Hillary Clinton aren't getting too far resurrecting her husband's alleged womanizing. That's a sign how much sexual mores have upended in the U.S. And, if they hadn't, probably elite graduate from St.

2016 56

Cover Letters - Brevity Communicates Confidence

Jane Genova: Speechwriter - Ghostwriter

It was accidental A/B testing. I had prepared a long pattern letter for creating digital content in general. And, a short one for online technical writing. Of course, there was a bit of apples and oranges differences in these.

2016 56

On To New Hampshire - Donald Trump, After The Fall (1st line in obit will read "one-time presidential candidate"

Jane Genova: Speechwriter - Ghostwriter

New Hampshire could be the end of the Trump Phenomenon. Then, Donald Trump will have to figure out how to present himself in public for the rest of his life. The first line of his obit will read "one-time presidential candidate."

Content-Providers - Social-Media Presence Is Mandatory

Jane Genova: Speechwriter - Ghostwriter

It happened abruptly. Help-wanted for content-providers ask us to frontload in our reply the social media platforms on which we were active. You bet, they want us to leverage those to repurpose. Every bit of traffic, shares, likes, and commenting helps.

The Woman Cave - What To Leave In It For The One You Love Valentine's Day

Jane Genova: Speechwriter - Ghostwriter

Way back when Virginia Woolf labeled the female's need for a refuge "A Room of One's Own." " Now we call that the woman cave. Here is how you can enrich the cave of the woman you love this Valentine Day.

2016 56

"Jiantao" Or Public Apology In China - Counterproductive Communications Process For Your Reputation Management

Jane Genova: Speechwriter - Ghostwriter

In China the public ritual of self-confession is known as "jiantao." " For the state - and the state or common good is what matters in China - the objective is to reform the miscreant through humiliation.

2016 56

Gen Z (with Gen Alpha not far behind) As The New Influencers

Jane Genova: Speechwriter - Ghostwriter

For both public relations and marketing Gen Z (those born since 1998) is a game-changer. And not far behind them is Gen Alpha, that is those born since 2010. In PR Week , Diana Bradley highlights some of the big bangs. At the top of the list is their caution about social networks.

2016 56

Ted Cruz 28%, Donald Trump 24% - Almost Everything Has Changed (will media turn on Trump?)

Jane Genova: Speechwriter - Ghostwriter

Success begets success. In the Iowa caucus, Ted Cruz came up on top: 28%. Donald Trump didn't crash. But at 24%, he didn't win. That changes a lot, but not everything. The not-everything includes not banking on who will actually be the GOP presidential nominee.

2016 56

Kayla - Hillary, Bernie, Donald, Ted, Et Al. All Cozy Together In Iowa

Jane Genova: Speechwriter - Ghostwriter

Hail, hail the gang will likely still all be there in Iowa. At least a day after they find out where they stand in the presidential race, at least according to the folks in Iowa. Kayla is supposed to hit this evening. So, planes could be stuck in place. Perhaps Hillary, Bernie, Donald, Ted, et al.

Iowa 56

Benoit Violier - Darkness Fell Fast

Jane Genova: Speechwriter - Ghostwriter

"Swiss police say 3-star chef Benoit Violier, whose restaurant near Lausanne recently topped list of the world's best, has been found dead of an apparent self-inflicted gunshot. He was 44." " - AP, February 1, 2016. Here is the article.

2016 56

"Mistakes" - Let's Ditch That Term for "The Way Things Are"

Jane Genova: Speechwriter - Ghostwriter

Supposedly smart parents, school guidance counselors, psychotherapists, and public relations pros tutored us in how to position and package our mistakes.

2016 56

"Downton Abbey" - Earl's Projectile Vomiting At Dinner Party

Jane Genova: Speechwriter - Ghostwriter

Maybe the writers of "Downton Abbey" knew they needed a shocker to re-interest viewers in this final and disappointing season. So, tonight in the 5th episode, there is the Earl of Grantham engaged in sustained projectile vomiting at a dinner party.

2016 56

Trump Effect - Clients, Editors, And Audiences Demand More Provocative Business Communications

Jane Genova: Speechwriter - Ghostwriter

Like Jack Welch, Lee Iacocca, Steve Jobs, and Mark Zuckerberg, Donald Trump changed business communications. The media savvy world observed how his bomb-throwing rhetoric was persuading millions to come follow him.    Very quickly Trump evolved into the Jesus Christ of business.

2016 56

Book As Price Of Entry - Maybe Not Anymore

Jane Genova: Speechwriter - Ghostwriter

The demand I keep encountering is to research and ghostwrite e-books. Those are the kinds that can be knocked off on computer, made available for free, and distributed on a website and other forms of social media. No gatekeepers such as agents are needed.

2016 56

Seattle - Disruptive Affluence Versus When A Car Is Home

Jane Genova: Speechwriter - Ghostwriter

Seattle has become a microcosm of the 2 cultures that increasingly are sprouting in locations which got lucky with disruptive business models. On the one hand are the financially comfortable employees at Microsoft, Starbucks, and Amazon. On the other are those who call their cars home. 

Mortality - The Living Will Have None Of That

Jane Genova: Speechwriter - Ghostwriter

In the 2014 documentary about counterculture pied piper, Timothy Leary, what's hammered is that mortality remains taboo. That's despite Leary's best efforts to enlighten his followers about the reality of the dying process.

2016 56

Iowa - Drudge Report Brings Back Flashing Blue LIght

Jane Genova: Speechwriter - Ghostwriter

Campaign 2016 has become the story of the year. So, it's no surprise that with Iowa so near, the Drudge Report has brought back its once-standard flashing blue light. We early adopters of reading news on the Internet vividly remember that light flashing.

Iowa 56

Patrick Kennedy, Kay Redfield Jamison, Et Al. - Outing Your Own Mental Illness

Jane Genova: Speechwriter - Ghostwriter

In "A Common Struggle," Patrick Kennedy recently outed the details of his mental illness. The book could change the game because he framed mental illness as a "brain disease."

2016 56

The Eloquent Woman's weekly speaker toolkit

The Eloquent Woman

If you want to keep up with my wide-ranging reading list about women and speaking in real time, follow The Eloquent Woman on Facebook where these links are posted all week long--or just head here on Mondays, where I summarize them all for you.

2016 67

LinkedIn - Investors continue mauling

Jane Genova: Speechwriter - Ghostwriter

According to those who keep track of such things, LinkedIn had its worst stock-market day ever. Here are the details from BusinessInsider. Essentially the stock went down today 43.63%, to 83.90. Investors are losing confidence. Soon enough we professionals who are investing so much time playing in the LinkedIn sandbox will take our toys elsewhere to network. It isn't only the Q4 loss which LinkedIn announced. And it isn't its lowball guidance for 2016.

LinkedIn's Q4 loss of $8.4 million - Investors don't seem as patient as those at Amazon

Jane Genova: Speechwriter - Ghostwriter

LinkedIn is in a building mode. So, like Amazon, it's investing plenty in growth initiatives such as developing new products. It's also hiring front lines people such as sales representative. So, no surprise, in Q4 of 2015, it had a $8.4 million loss. In addition, it did not deliver a bullish picture for revenues and profits for 2016. Only, unlike Amazon, investors don't appear to be patient capital.

2016 43

Voice Communications - Promote That You (Happily) Answer Your Phone

Jane Genova: Speechwriter - Ghostwriter

The signature for Generations Y and Z is texting. Many of them find voice communications unduly intrusive. And so much of business is conducted via email. Yet, successful companies promote that they (happily) answer their phones. Those range from Home Depot to PayPal. Look at it this way: It's so easy to get a job in a call center, no matter what country you live in. That's because consumers need to talk about their transactional challenges.

2016 43

Seattle - Disruptive Affluence Versus When A Car Is Home

Jane Genova: Speechwriter - Ghostwriter

Seattle has become a microcosm of the 2 cultures that increasingly are sprouting in locations which got lucky with disruptive business models. On the one hand are the financially comfortable employees at Microsoft, Starbucks, and Amazon. On the other are those who call their cars home.    In The Guardian , Lucy Rock captures this clash. Not that the currently well-employed will always be sitting pretty. Business is a volatile entity.

Trump: What's Next For His Rhetoric? (3 recommendations)

Jane Genova: Speechwriter - Ghostwriter

Well, Donald Trump didn't get crushed in Iowa. But he didn't get the lead. Ted Cruz did, at 28%. That means Trump will have to re-visit the performance art which got him so far, until now. What might he wind up changing?