Power words that sell, influence and create great customer experiences
MAY 21, 2021
Words matter. The difference between saying, “Unfortunately, we no longer offer …” and “Here are the great, new options …” is the difference between likeability and a sale, or not. SpeakerSue’s tip: To put your customers and prospects at ease, choose positive, pleasant words “brain-friendly” words. Words like: Unfortunately. Feedback. Inconvenience. I can’t. Make sense? are nether positive nor pleasant nor brain friendly. Words like: Thank you! You rock! You’re right. What a great idea!