Chris Christie - Without His Signature Brashness Can He Work A Room?
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 10, 2015
"The new Chris Christie [in Iowa] was serious, earnest, calmly gesturing as he spoke - hoping to reach the kind of moderate, business-friendly Republican voters he will need if he is to compete in Iowa and eventually take the GOP presidential nomination." " - Roberta Costa, The Washington Post, February 10, 2015. Here is the article. Personas are like brands - hard to change. That's why executive coaches and marketing experts say: Do it right the first time.