Why even send the email?
MARCH 13, 2020
Very cool. You just received an RFP and it fits your hotel, service, product like a charm. You get ready to respond with the information the planner requested because you can do it all. And you don’t book the business. What happened? You missed the “why?”. You provided the important facts, features and details. But you ignored what your buyer needs most. BONUS Know your why. It almost always comes down to helping them feel safe and smart saying, “Yes, please!”.