Expert insights. Personalized for you.
This year’s Best Speaker Website contest brought us some fantastic examples of speaker websites. The process of narrowing down all the fabulous submissions was tough! And now all of your final votes are in… and it was the closest contest we’ve ever had! Thank you to the hundreds of folks who took the time to vote! While this contest is a lot of fun, there are two main reasons that we run it: To point out […]. MORE
The popularity of city, regional, and national accents, like everything else, has a limited shelf life. The political campaign and presidency of John F. Kennedy made the Boston accent cool. Then the aura of Camelot eventually gave way to the God's Plenty of southern and midwestern accents in conservative media and public speaking events. Well, the Super Bowl Hyundai commercial brought back the Boston accent to prominence. Pride has returned. So MORE
The current meme in communications is: Conversations. If they are authentic, they are supposed to cement the bonds between human beings. And, connection is considered the only thing we can hang our hats on in these confusing times. Well, tonight's episode of "A Million Little Things " focused on conversations. To everyone's surprise, they became possible between people who had been estranged. Rome and his father actually talk about feelings. MORE
Have you been struggling to get your speaking business started while still working your “regular job”? Today on the Wealthy Speaker Show, we welcome Alex Swire-Clark who is here to talk with us about balancing it all…work, speaking, and family, while creating the speaking business of your dreams. Alex Swire-Clark is an emotional intelligence expert, author, and award-winning speaker and has been providing dynamic tools for improving communication to audiences around the country. MORE
FEBRUARY 2020 MUST LISTEN PODCASTS Here are this month’s must-listen podcasts: Sweet Spot Pricing with Laurie Guest Bio Like Beyonce with Caroline Mays Growing Your Speaking Business with Mark LeBlanc Scaling Your Speaking Business Beyond a Million with Greg Schinkel LISTEN NOW SEE YOU IN PHOENIX! Registration is now open for our next Accelerate LIVE event taking place on March 6 – 7, 2020 in Phoenix, AZ. If you want to learn the secrets to […]. MORE
We recently featured an article with great ideas for designing your own presentations – all made so easy nowadays with the vast range of software available. But sometimes, even with all the user-friendly tips and tricks out there, you need more. … Visuals Design Principles featured Presentation Design Presentation Industry Visual Aids Visual Language MORE
Intellectual property can be some of the most valuable assets your business has – and yes, your presentation does come into that. You wouldn’t think twice about protecting any other property you own, so why not it? Erika Rykun from thecopywriter.io … Resources Working practices featured Security MORE
As an adult, public speaking can be a scary thing, and for kids—without the benefit of years of built-up social coping mechanisms—it can be even scarier! Luckily, the same techniques that help adults improve their presentation skills can be a big help to kids in the classroom, too. And even better, teaching them how to [.] continue reading. The post Tips for Kids on How To Nail Presentations in the Classroom appeared first on Duarte. MORE
It's palpable. The growls and extreme aggressiveness of a dog fight will dominate Election 2020. That is, if the Democrats want to hold on to what they have now. Can they increase their power? That is not looking good. What is is this: 4 more years. Influential Drudge Report is back to politics. Its double headline reads: Jobs Soar. According to the January 2020 jobs report from the Dept of Labor, 225, 000 new jobs have been created. Wages Accelerate. The increase is 3.1% MORE
Competition today is tough: a company that sits on its laurels with a great and popular product or service, will not sit on that pedestal very long. Others will come along with improvements and replacements and push that company off of its pedestal, sometimes sinking it to irrelevancy. To some extent, this is what happened to Apple in the 80s when Steve Jobs left for a couple of years, and innovation came to a halt. MORE
Being a good corporate leader is both art and science. On one hand, you need to experiment and often use your “gut feeling” to decide on how you should behave in one situation or another. On the other hand, without a solid leadership methodology, all your efforts may result in minimal impact. So let’s take a closer look at the different types of leadership styles, formalized by social scientists, along with explanations on when each of them works best at the workplace. MORE
We had a ton of great websites nominated for our 2020 Best Speaker Website contest! Thank you to everyone that submitted a website for consideration. We’ve had a chance to look at all the websites and evaluate them based on our points of criteria: Style Ease Positioning Video Message It was really hard to choose our finalists for this contest. Some very good websites just got inched out ever so slightly. Everyone who submitted […]. MORE
This month at The Wealthy Speaker School, we are focusing on the topic of finding more buyers. This is an area that many speakers struggle with, regardless of how long they’ve been in business. So, today I want to take a look at how we can use business systems to find more buyers for your speaking business. But when it comes to the business of speaking, they are successful almost in spite of themselves. Sometimes […]. MORE
Purpose is a trendy word in business today, but it’s not just another marketing ploy. Humans are hardwired to perform better when they are focused on purpose. It also seems that having a sense that one’s life has purpose significantly supports the health of the central nervous system. Purpose has been found to soothe inflammation […]. The post Communicating on Purpose appeared first on Vocal Impact, Inc. Intention intention practice purpose MORE
How many times have you been told “I’m so sorry, we don’t pay our speakers”? Too many times, I’m sure. On this episode of The Wealthy Speaker Show, we welcome Julie Austin who is here to talk about where and how to find the sponsors so you can turn the non-paying gig into one that pays and gets you on the stage. Julie is an award-winning author, inventor, futurist, and innovation keynote speaker. She’s an […]. MORE
My First Thought? You probably shouldn't. I mean, c'mon, it's just some trophies in a contest determined in a completely subjective manner, and there are a ton of people around in your club and district who will give you totally free advice. But Let's Go Deeper.Not So Good, Good, Great! Not So Good Reasons: You believe you have a realistic shot of going far - and even winning the title of World Champion of Public Speaking, and darn it, you want to WIN! MORE
What does it take to create a positive mindset? Do you show up every day thinking, today we’re going to…book that gig, scale the business to a new level, find a great new client, etc… On this episode of The Wealthy Speaker Show, we are so happy to welcome Kris Plachy who will talk about how our thoughts really do affect everything that happens to us, in business and in life. Kris is a leadership […]. MORE
If you had to name one thing that would keep you employed, get you hired, or advance your career—what would it be? According to research by LinkedIn, the most sought after soft skills in 2020 are: Creativity, persuasion, collaboration, adaptability, and emotional intelligence. But, are these soft skills the keys to success? Our answer is… [.] continue reading. The post How to Develop a Growth Mindset and Accelerate Your Career appeared first on Duarte. MORE
Some job interviews entail making or presenting a plan to show what can the new recruit offer the organization once he/she is hired. Depending upon the job title, there are various types of plans that one might require making such as perhaps a communications plan or project plan. However, the most common plan one might require making is a 30-60-90 day plan. What is a 30 60 90 Plan? Some employers ask candidates to present a 30-60-90 day plan. MORE
It's all-good with video for marketing and sales. For example, more than 50% of those in the loop have found the use of video to be generating the highest ROI. And, about 80% documented that having a video on a landing page can boost conversion rates by 80%. But, producing (literally) those kinds of results means doing the video "right." " "Right" means "not wrong." MORE
When the body of Franklin D. Roosevelt was traveling along on a train, a man standing by the rails was sobbing. Someone observing him asked, "Did you know the President?" " The man answered, "No, but he knew me." " In a stunning way to wrap up the New Hampshire debate, Amy Klobuchar told that story. She positioned and framed it as an example of empathy. FDR knew the people and their pain. In contrast, the current President does not. MORE
Hey peeps! I created a new free offering last year and I want to make sure you got yours! In case this fell through the cracks, here's the info on my new-ish Easy Speaker Proposal Template and tracking sheet ! Are you a business or nonprofit leader or entrepreneur who wants to speak at more conferences and events—but submitting speaking proposals is a mind-numbing time and energy drain? It doesn't have to be! My Easy Speaker Proposal Template will: ??Tell MORE
Are you a good closer? It’s not everyone’s superpower, some are fantastic, and others struggle with it. On this episode of The Wealthy Speaker Show, we welcome speaker, author and marketing consultant, Ron Karr who will share some of his insight on how to create the deal that the client must have. For 36+ years, Ron Karr has excelled at sales and leadership positions, for which he is recognized as the leading “Sales Success Expert” […]. MORE
Because we all pray this awful coronavirus will soon be contained, people will get well, and life and travel will resume, it is very smart to proactively prepare for Q3 and Q4. Prospecting for new business may take a back seat, while communicating with loyal customers takes precedence. But what to say? How to show authentic care? First, it depends on your existing relationship. Did you build one or was their business simply a transaction from their viewpoint? MORE
“A speech that is good, if brief, is good twice over.” — Miguel de Cervantes. The post Quotes for Public Speakers (No. 21) – Miguel de Cervantes appeared first on Manner of Speaking. Motivation Quotes for Public Speakers Demosthenes Public Speaking Quotations quotes MORE
If you write non-fiction — be it business documents or promotional copy, or even articles and/or blog posts, you might want to listen to my new podcast: How to Write Any Non-fiction Document You can find it online at: [link] … Continue reading → MORE
Some people find networking awkward, but it doesn’t have to be. Not if you get in the habit of looking at feet. Feet??? Yes, feet! Feet point toward interest. If you’re talking to someone and your feet are pointing toward each other, cool. You’re both interested and engaged. But when someone’s feet start to stray, it’s a good time to walk away. It’s been swell, but it’s time to move on. MORE
Earlier it was the killing of Tessa Majors in Central Park. Now, it's the alleged murder of Inell Jones by daughter Malika Jones, 22. Both murders throw shade on Ivy Barnard. What student, parent, graduate, professor, or administrator wants his or her institution of higher learning associated with murders. Two, in fact. MORE
William Shakespeare nailed it: Human beings are fickle. On your side one day. Enemies the next. The sense of community is equally subject to shift from a positive value to being perceived as naive. In these COVID-19 times, one's neighbor has become a potential carrier or even full-blown victim of COVID-19. The dogs in the neighborhood are also threats. A four-legger in Hong Kong has been quarantined with the disease. The barbarians already are at the gate. At least in our mindsets. MORE
This is the Year of Coronavirus. That's the news story. Subheads in that are stock market crashes and a world economic slowdown. Already Cisco has laid off. Meghan/Harry? Essentially they have been disappeared, at least from the news cycle. Forever, it had seemed, international media such as the Daily Mail published multiple articles throughout the day about the cool couple who broke free of British monarchy. Look at Meghan so relaxed and joyful, hiking with Archie. MORE
That was expected: A corporation buffeted by the current economic uncertainty makes the decision to conduct a reduction in force (RIF). The company laying off is Cisco. The Wall Street Journal provides more details. A major variable in the uncertainty is, of course, the coronavirus. Until that Black Swan is understood and contained, global business will continue to lose its footing. Goldman Sachs predicts that in the U.S., corporations could experience zero growth. MORE
After yet another request from a women's organization asking me to speak for free, I wrote this post on Facebook. I then posted it on Instagram and Twitter, and as an article on LinkedIn. My speaking colleagues are sharing it and getting lots of comments! It's the closest thing I've ever had to a viral post. ?? Feel free to share the LinkedIn article or this post, as this message needs to be shared widely! MORE
Most adults fear public speaking and, let’s me honest, lots of us aren’t actually very good at it. If adults who have had years to hone the skills are not very good, what do you think the average school kid is like? … Build Your Skills featured Public Speaking Schools and teachers Voice MORE
Do you even HAVE a message? Consciously? That you live to embody? Alignment Goals Inspiration Message Motivation MORE
A woman stands on stage. She’s got her head down as she reads from her index cards. She’s tugging at her scarf and hair with her left hand. Her voice trembles and shakes. Then, she crosses her legs as she stands. If you talk to many body language experts, they’ll tell you that crossing your legs while standing is a sign that you’re comfortable. But in this case, it’s not. The woman is nervous. But why do we see anxious speakers cross their legs on stage? MORE
Obfuscation is alive and well in the corporate world. Molly Young writes in New York Magazine about the ways the Millenial generation of white-collar workers replicate the communication patterns of the organization man and woman. Silicon Valley She reviews Anna Weiners’ memoir Uncanny Valley about life in San Francisco during the current tech bubble: …the […]. Business Communication Culture Shock! Anna Wiener Clayton Christensen Friedrich Nietzsche New York Magazine WeWork MORE
If you’ve ever been in the audience of an academic presentation, you know that many, if not most, are a bit… well, dull. And when an audience is bored, they tend to forget everything the presenter has said. To ensure this doesn’t happen to you, here are 8 tips to help you make your academic […]. The post 8 Tips to Give a Memorable Academic Presentation appeared first on SketchBubble Official Blog. Presentation Tips MORE
Manner of Speaking
FEBRUARY 3, 2020
“A speech that is good, if brief, is good twice over.” — Miguel de Cervantes. The post Quotes for Public Speakers (No. 21) – Miguel de Cervantes appeared first on Manner of Speaking. Motivation Quotes for Public Speakers Demosthenes Public Speaking Quotations quotes
Speaker Launcher
FEBRUARY 25, 2020
This year’s Best Speaker Website contest brought us some fantastic examples of speaker websites. The process of narrowing down all the fabulous submissions was tough! And now all of your final votes are in… and it was the closest contest we’ve ever had! Thank you to the hundreds of folks who took the time to vote! While this contest is a lot of fun, there are two main reasons that we run it: To point out […].
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Speak Schmeak
FEBRUARY 23, 2020
After yet another request from a women's organization asking me to speak for free, I wrote this post on Facebook. I then posted it on Instagram and Twitter, and as an article on LinkedIn. My speaking colleagues are sharing it and getting lots of comments! It's the closest thing I've ever had to a viral post. ?? Feel free to share the LinkedIn article or this post, as this message needs to be shared widely!
Ian Griffin - Professionally Speaking
FEBRUARY 28, 2020
Obfuscation is alive and well in the corporate world. Molly Young writes in New York Magazine about the ways the Millenial generation of white-collar workers replicate the communication patterns of the organization man and woman. Silicon Valley She reviews Anna Weiners’ memoir Uncanny Valley about life in San Francisco during the current tech bubble: …the […]. Business Communication Culture Shock! Anna Wiener Clayton Christensen Friedrich Nietzsche New York Magazine WeWork
Presentation Guru
FEBRUARY 5, 2020
Most adults fear public speaking and, let’s me honest, lots of us aren’t actually very good at it. If adults who have had years to hone the skills are not very good, what do you think the average school kid is like? … Build Your Skills featured Public Speaking Schools and teachers Voice
Duarte Blog
FEBRUARY 5, 2020
If you had to name one thing that would keep you employed, get you hired, or advance your career—what would it be? According to research by LinkedIn, the most sought after soft skills in 2020 are: Creativity, persuasion, collaboration, adaptability, and emotional intelligence. But, are these soft skills the keys to success? Our answer is… [.] continue reading. The post How to Develop a Growth Mindset and Accelerate Your Career appeared first on Duarte.
SlideModel
FEBRUARY 20, 2020
Being a good corporate leader is both art and science. On one hand, you need to experiment and often use your “gut feeling” to decide on how you should behave in one situation or another. On the other hand, without a solid leadership methodology, all your efforts may result in minimal impact. So let’s take a closer look at the different types of leadership styles, formalized by social scientists, along with explanations on when each of them works best at the workplace.
Speaking Pro Central brings together the best content for professional speakers from the widest variety of industry thought leaders.
Speak Schmeak
FEBRUARY 20, 2020
Hey peeps! I created a new free offering last year and I want to make sure you got yours! In case this fell through the cracks, here's the info on my new-ish Easy Speaker Proposal Template and tracking sheet ! Are you a business or nonprofit leader or entrepreneur who wants to speak at more conferences and events—but submitting speaking proposals is a mind-numbing time and energy drain? It doesn't have to be! My Easy Speaker Proposal Template will: ??Tell
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 7, 2020
It's palpable. The growls and extreme aggressiveness of a dog fight will dominate Election 2020. That is, if the Democrats want to hold on to what they have now. Can they increase their power? That is not looking good. What is is this: 4 more years. Influential Drudge Report is back to politics. Its double headline reads: Jobs Soar. According to the January 2020 jobs report from the Dept of Labor, 225, 000 new jobs have been created. Wages Accelerate. The increase is 3.1%
Presentation Guru
FEBRUARY 20, 2020
Intellectual property can be some of the most valuable assets your business has – and yes, your presentation does come into that. You wouldn’t think twice about protecting any other property you own, so why not it? Erika Rykun from thecopywriter.io … Resources Working practices featured Security
Duarte Blog
FEBRUARY 3, 2020
As an adult, public speaking can be a scary thing, and for kids—without the benefit of years of built-up social coping mechanisms—it can be even scarier! Luckily, the same techniques that help adults improve their presentation skills can be a big help to kids in the classroom, too. And even better, teaching them how to [.] continue reading. The post Tips for Kids on How To Nail Presentations in the Classroom appeared first on Duarte.
Speak and Deliver
FEBRUARY 12, 2020
My First Thought? You probably shouldn't. I mean, c'mon, it's just some trophies in a contest determined in a completely subjective manner, and there are a ton of people around in your club and district who will give you totally free advice. But Let's Go Deeper.Not So Good, Good, Great! Not So Good Reasons: You believe you have a realistic shot of going far - and even winning the title of World Champion of Public Speaking, and darn it, you want to WIN!
Speaker Launcher
FEBRUARY 18, 2020
This month at The Wealthy Speaker School, we are focusing on the topic of finding more buyers. This is an area that many speakers struggle with, regardless of how long they’ve been in business. So, today I want to take a look at how we can use business systems to find more buyers for your speaking business. But when it comes to the business of speaking, they are successful almost in spite of themselves. Sometimes […].
SlideModel
FEBRUARY 19, 2020
Some job interviews entail making or presenting a plan to show what can the new recruit offer the organization once he/she is hired. Depending upon the job title, there are various types of plans that one might require making such as perhaps a communications plan or project plan. However, the most common plan one might require making is a 30-60-90 day plan. What is a 30 60 90 Plan? Some employers ask candidates to present a 30-60-90 day plan.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 9, 2020
When the body of Franklin D. Roosevelt was traveling along on a train, a man standing by the rails was sobbing. Someone observing him asked, "Did you know the President?" " The man answered, "No, but he knew me." " In a stunning way to wrap up the New Hampshire debate, Amy Klobuchar told that story. She positioned and framed it as an example of empathy. FDR knew the people and their pain. In contrast, the current President does not.
Presentation Guru
FEBRUARY 12, 2020
We recently featured an article with great ideas for designing your own presentations – all made so easy nowadays with the vast range of software available. But sometimes, even with all the user-friendly tips and tricks out there, you need more. … Visuals Design Principles featured Presentation Design Presentation Industry Visual Aids Visual Language
More than PowerPoint...
FEBRUARY 4, 2020
A woman stands on stage. She’s got her head down as she reads from her index cards. She’s tugging at her scarf and hair with her left hand. Her voice trembles and shakes. Then, she crosses her legs as she stands. If you talk to many body language experts, they’ll tell you that crossing your legs while standing is a sign that you’re comfortable. But in this case, it’s not. The woman is nervous. But why do we see anxious speakers cross their legs on stage?
K8sVoice
FEBRUARY 19, 2020
Purpose is a trendy word in business today, but it’s not just another marketing ploy. Humans are hardwired to perform better when they are focused on purpose. It also seems that having a sense that one’s life has purpose significantly supports the health of the central nervous system. Purpose has been found to soothe inflammation […]. The post Communicating on Purpose appeared first on Vocal Impact, Inc. Intention intention practice purpose
Speaker Launcher
FEBRUARY 11, 2020
We had a ton of great websites nominated for our 2020 Best Speaker Website contest! Thank you to everyone that submitted a website for consideration. We’ve had a chance to look at all the websites and evaluate them based on our points of criteria: Style Ease Positioning Video Message It was really hard to choose our finalists for this contest. Some very good websites just got inched out ever so slightly. Everyone who submitted […].
Six-Figure Freelancer Blog
FEBRUARY 14, 2020
What kind of education do freelance writers need? An aspiring freelance writer asked me that question recently… I had to pause for a moment to think about it. I’m an English major from York University, but you don’t have to … Continue reading →
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 3, 2020
The popularity of city, regional, and national accents, like everything else, has a limited shelf life. The political campaign and presidency of John F. Kennedy made the Boston accent cool. Then the aura of Camelot eventually gave way to the God's Plenty of southern and midwestern accents in conservative media and public speaking events. Well, the Super Bowl Hyundai commercial brought back the Boston accent to prominence. Pride has returned. So
SlideModel
FEBRUARY 6, 2020
Competition today is tough: a company that sits on its laurels with a great and popular product or service, will not sit on that pedestal very long. Others will come along with improvements and replacements and push that company off of its pedestal, sometimes sinking it to irrelevancy. To some extent, this is what happened to Apple in the 80s when Steve Jobs left for a couple of years, and innovation came to a halt.
More than PowerPoint...
FEBRUARY 17, 2020
Some people find networking awkward, but it doesn’t have to be. Not if you get in the habit of looking at feet. Feet??? Yes, feet! Feet point toward interest. If you’re talking to someone and your feet are pointing toward each other, cool. You’re both interested and engaged. But when someone’s feet start to stray, it’s a good time to walk away. It’s been swell, but it’s time to move on.
SketchBubble
FEBRUARY 6, 2020
If you’ve ever been in the audience of an academic presentation, you know that many, if not most, are a bit… well, dull. And when an audience is bored, they tend to forget everything the presenter has said. To ensure this doesn’t happen to you, here are 8 tips to help you make your academic […]. The post 8 Tips to Give a Memorable Academic Presentation appeared first on SketchBubble Official Blog. Presentation Tips
Speaker Launcher
FEBRUARY 20, 2020
Are you a good closer? It’s not everyone’s superpower, some are fantastic, and others struggle with it. On this episode of The Wealthy Speaker Show, we welcome speaker, author and marketing consultant, Ron Karr who will share some of his insight on how to create the deal that the client must have. For 36+ years, Ron Karr has excelled at sales and leadership positions, for which he is recognized as the leading “Sales Success Expert” […].
Six-Figure Freelancer Blog
FEBRUARY 7, 2020
If you write non-fiction — be it business documents or promotional copy, or even articles and/or blog posts, you might want to listen to my new podcast: How to Write Any Non-fiction Document You can find it online at: [link] … Continue reading →
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 29, 2020
Earlier it was the killing of Tessa Majors in Central Park. Now, it's the alleged murder of Inell Jones by daughter Malika Jones, 22. Both murders throw shade on Ivy Barnard. What student, parent, graduate, professor, or administrator wants his or her institution of higher learning associated with murders. Two, in fact.
Speak and Deliver
FEBRUARY 12, 2020
Do you even HAVE a message? Consciously? That you live to embody? Alignment Goals Inspiration Message Motivation
SpeakerSue Says...
FEBRUARY 28, 2020
Because we all pray this awful coronavirus will soon be contained, people will get well, and life and travel will resume, it is very smart to proactively prepare for Q3 and Q4. Prospecting for new business may take a back seat, while communicating with loyal customers takes precedence. But what to say? How to show authentic care? First, it depends on your existing relationship. Did you build one or was their business simply a transaction from their viewpoint?
Speaker Launcher
FEBRUARY 13, 2020
What does it take to create a positive mindset? Do you show up every day thinking, today we’re going to…book that gig, scale the business to a new level, find a great new client, etc… On this episode of The Wealthy Speaker Show, we are so happy to welcome Kris Plachy who will talk about how our thoughts really do affect everything that happens to us, in business and in life. Kris is a leadership […].
Speaker Launcher
FEBRUARY 6, 2020
Have you been struggling to get your speaking business started while still working your “regular job”? Today on the Wealthy Speaker Show, we welcome Alex Swire-Clark who is here to talk with us about balancing it all…work, speaking, and family, while creating the speaking business of your dreams. Alex Swire-Clark is an emotional intelligence expert, author, and award-winning speaker and has been providing dynamic tools for improving communication to audiences around the country.
Speaker Launcher
FEBRUARY 4, 2020
FEBRUARY 2020 MUST LISTEN PODCASTS Here are this month’s must-listen podcasts: Sweet Spot Pricing with Laurie Guest Bio Like Beyonce with Caroline Mays Growing Your Speaking Business with Mark LeBlanc Scaling Your Speaking Business Beyond a Million with Greg Schinkel LISTEN NOW SEE YOU IN PHOENIX! Registration is now open for our next Accelerate LIVE event taking place on March 6 – 7, 2020 in Phoenix, AZ. If you want to learn the secrets to […].
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 29, 2020
It's all-good with video for marketing and sales. For example, more than 50% of those in the loop have found the use of video to be generating the highest ROI. And, about 80% documented that having a video on a landing page can boost conversion rates by 80%. But, producing (literally) those kinds of results means doing the video "right." " "Right" means "not wrong."
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 29, 2020
This is the Year of Coronavirus. That's the news story. Subheads in that are stock market crashes and a world economic slowdown. Already Cisco has laid off. Meghan/Harry? Essentially they have been disappeared, at least from the news cycle. Forever, it had seemed, international media such as the Daily Mail published multiple articles throughout the day about the cool couple who broke free of British monarchy. Look at Meghan so relaxed and joyful, hiking with Archie.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 28, 2020
That was expected: A corporation buffeted by the current economic uncertainty makes the decision to conduct a reduction in force (RIF). The company laying off is Cisco. The Wall Street Journal provides more details. A major variable in the uncertainty is, of course, the coronavirus. Until that Black Swan is understood and contained, global business will continue to lose its footing. Goldman Sachs predicts that in the U.S., corporations could experience zero growth.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 28, 2020
William Shakespeare nailed it: Human beings are fickle. On your side one day. Enemies the next. The sense of community is equally subject to shift from a positive value to being perceived as naive. In these COVID-19 times, one's neighbor has become a potential carrier or even full-blown victim of COVID-19. The dogs in the neighborhood are also threats. A four-legger in Hong Kong has been quarantined with the disease. The barbarians already are at the gate. At least in our mindsets.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 27, 2020
The current meme in communications is: Conversations. If they are authentic, they are supposed to cement the bonds between human beings. And, connection is considered the only thing we can hang our hats on in these confusing times. Well, tonight's episode of "A Million Little Things " focused on conversations. To everyone's surprise, they became possible between people who had been estranged. Rome and his father actually talk about feelings.
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