Thu.Aug 13, 2020

Pivots and Failure in Your Speaking Business with Sarah McVanel

Speaker Launcher

Quote: “How have I shape shifted my identity to fit the circumstance so I can still serve, even though I’m not doing it from the podium in front of hundreds of people?” Sarah McVanel In the COVID era that we’re currently living in, how are you working to pivot your business to deal with change and the unknown? On this episode of The Wealthy Speaker Show, we welcome Recognition Expert, Sarah McVanel who will share her […].

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How to Make a Great Impression When Speaking to Senior Leadership

Duarte Blog

“What the hell am I looking at here?” We were only 5 minutes into our meeting with the CEO when things started to go sideways. I was the newly hired Sales Trainer at a software company, and my boss and I had prepared a comprehensive plan for training an incoming wave of new sales recruits. [.] continue reading. The post How to Make a Great Impression When Speaking to Senior Leadership appeared first on Duarte.

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The Language of Marketing - BU Launches @fckitwontcutit COVID Campaign, Trademarks Meme

Jane Genova: Speechwriter - Ghostwriter

The fundamental of marketing is to identify and figure out how to appeal to the mindset of the target market. The language is especially important.    In the serious matter of protecting university students from the coronavirus, the stakes are high in that.    As BusinessInsider documents, across the U.S., young adults are being affected the most by the pandemic.    So, what is being done?

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Post-Sheltering-in-Place: The Piano Chair in the Middle of the Parking Lot

Jane Genova: Speechwriter - Ghostwriter

The ambiance was like that of a street fair. Folks drifted toward us.    And without the props of decorations, food, or carnival-type attractions, there was joy. For most of us, that was the first time we experienced a lifting of the spirit since March. Yes, since COVID-19 arrived. It started with Nextdoor's (the free mobile app focused in on neighborhoods) warning not to have buyers enter your home. On Nextdoor I had advertised for-sale (the posting is free) a piano chair.

2020 43

Uber - Public Relations Strategy + Delaying Tactics in the Courtroom

Jane Genova: Speechwriter - Ghostwriter

In California, Uber has not been doing so hot. The latest ruling reclassifies Uber's gig workers as employees. But that's on hold as Uber appeals. Bloomberg Law examines the Uber playbook. It is betting its business model - depending on gig workers - on how it is playing its game in CA. There, AB-5, which became law in January 2020, requires that gig workers, with some exceptions, are reclassified as employees. 

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