Tone Is Everything - 3 Tips How to Not Be Tone-Deaf Like Peloton's "The Gift That Gives Back"
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 6, 2019
"It's your tone." " That was my assessment of a college textbook manuscript a corporate marketing executives had me review. "It's too much focused on you." " Tone is everything. And his was boastful. iGens would not only toss the book. They would march into the dean's office and demand something more respectful. Obviously, the Pelton holiday commercial "The Gift That Gives Back" failed to respect women.